通过分析传统商科在线课程存在的问题及面临的挑战,从新商科人才培养亟待解决的问题入手,基于学生主体学习在线开放课程资源建设,对新商科专业群的人才培养方案制订、在线课程内容设计、实践教学体系改革与创新,以及构建跨界协同、项目引领、双轮驱动的人才培养模式进行深入探讨,为新商科人才培养提供新的视角和可借鉴的样本.

从网红经济入手,通过分析网红经济下服装企业的运营模式,揭示服装行业的发展困境:服装年销售量不升反降;线上服装零售业销售规模不断增长,但增长=度快速下滑;传统服装生产企业产销运营模式日渐式微;网红运营模式发展瓶颈.针对上述困境,提出优化供应链,增强核心竞争力策略:强强联合、专业化运作;量身定做,满足个性化需求;开发设计功能面料服装,占领服装细分市场;网红经济颠覆了市场的原有基本逻辑——网红是消费者的代言人.

分析服装零售企业遭遇的挑战:实体服装零售额增速逐年下滑;线上服装零售业销售规模不断增长但增长速度快速下滑;服装零售线上线下协同营销实施难度大.提出解决对策:传统服装生产企业需要专注细分市场;传统服装零售企业需要快速接受消费新观念;传统零售店铺实现智能化运营;5G时代服装新零售需要更注重用户体验,线上线下融合;应用RFID技术,实现效率的提升,采集体验数据.

从网红营销模式火爆深层原因剖析入手,通过样本消费者的网络调研数据,建立多元回归模型,实证研究网红营销模式对消费者购买行为的影响,通过模型分析揭示网红带货营销火爆背后的商业逻辑:一是服装等消费品的精神属性正在不断提升;二是服装品牌的溢价正在不断降低;三是网红营销模式正在重构服装供应链;四是营销渠道多样化.网红营销模式创新为传统服装零售业变革找到了新的路径.

新时代下的经济发展,责任会计在企业中的运用越来越受到企业的重视,成为企业提质增效和转型升级的有力管理手段.但不同的企业在运用责任会计的过程中会受到很多困素的影响和制约.分析了责任会计运用于寿险支公司的必要性和可行性,详细阐述了责任会计在寿险支公司的运用过程,通过在支公司设立兼职财务经理、开发管理工具等方法推动责任会计在寿险支公司的运用,并取得一定成效.

以《大学生职业生涯规划》课程为研究实例,从高职院校开展该课程实践性教学改革的意义出发,讨论目前《大学生职业生涯规划》课程传统教学方式中存在的各种问题,探讨《大学生职业生涯规划》课程实践性教学改革对策.

文章以高职院校投资与理财专业《保险实务》课程为研究实例,从高职院校开展云课堂教学的意义出发,讨论《保险实务》课程如何依借高等教育出版社搭建的智慧职教平台,设计“高职云云课堂”混合教学模式.最后对亟待解决的问题进行了归纳总结.

mainly analyzes the export situation, the opportunities and the challenges that face China and Zhejiang textile and garment enterprises. Comparing with the development of the international textile and garment industry, the paper finds out the problems in the enterprises and puts forward measures on how to develop superior enter-prises, start their own garment brands and complete themselves so as to enhance the international competiti-veness.

With the unexpected rising of real estate price,the risk of housing mortgage loan is getting higher and higher in our country.Meanwhile,the repayment pressure of the lender is increasing.This paper analyzes the risk of commercial bank housing mortgage loan in our country and suggests that to take corresponding control measures can effectively reduce the risk.

由于服装行业生产具有产品时效性强、周期短、对外依存度高等特点,其整条供应链上社会责任成本指标数值较高且分布不均衡,且由于社会责任成本的间接性和模糊性使得其难以计入自身成本费用,其给社会带来的损失也让部分企业产生逃避心理。因此,企业社会责任成本的合理支出与高效补偿需要供应链上各利益相关企业多极联动,实现从"企业社会责任"到"供应链责任",最终在企业内部形成社会责任对经济利益的均衡力量。

The small and medium apparel enterprises were affected worst and first in the economic crisis.In order to deal with the intense market competition,their manufacturing costs have been reduced to the limit and it is also hard to make a sales breakthrough.Under the situation that self-ability is unable to integrate and control the relevant joints of the supply chain,to well use the opportunity that state registered capital help the structural adjustment and to carry out selp-help and seek development by skillfully applying supply chain management have become the urgent task for them to survive the crisis.

随着世界经济形势的不断变化,我国的农村、农业、农民正面临新的困难和挑战,农村金融体制发育不健全,潜在的风险问题不容忽视。从农业风险本身的特殊性制约着我国农业保险发展开始,探讨农业保险可持续性发展和进一步深化所面临着亟待解决的困难和问题,提出了大力发展农业保险,服务三农的对策。

Starting from the basic work of establishing textiles and garment supply chain, this paper discusses the establishment of the supply chain framework of textiles and garment supply chain, introduces several supply chain modes and puts forward projects to establish quick supply chain management of key textiles and garment enterprises.

The same as general universities and colleges, the vocational colleges are unable to calculate the college-running cost mainly because the income and expenditure realization system adopted by college accounting system can’t directly produce cost data and it is hard to decide whether part of the expenses should be included into education cost and how to distribute reasonably, which makes the calculation of education cost in vocational colleges get into difficulties. By using standard cost method in business management for reference, this paper expounds that standard cost approach is a scientific and practical method in cost control and management and the combination of standard cost approach and budget is helpful to the construction of vocational colleges.

当前,由于对会展经济的"1∶9产业带动效应"的过度渲染,使许多地方干部群众在思想认识上产生偏差。于是,这个缺乏科学依据的"定数值"变成了各地盲目举办会展活动的依据,有的地区竞相把会展业确定为当地重点发展的行业,以试图将本地的整体经济带动起来。但只有在政府、行业协会和企业各自找准角色定位、配套服务产业发育成熟所带来的成功的会展活动,才能使其既带来经济效益又有可观的产业带动效应,会展业与其相关产业才能进入高倍乘数效应的良性循环。

The essence of high-efficiency and low-cost management reform of vocational schools optimizing the allocation of resources and capital output is to effectively integrate internal resources and human,financial and material resources outside school to achieve the sharing and interoperability of resources.The reform must establish the concept of"by boat to sea for our use"to achieve mutual benefit and make cooperation with enthusiasm;in cooperation,the two sides should achieve mutual understanding by refering partner′s strength to meet the requirement of each other;establish the beneficial view of achieving mutual development and win-win by construction from each other,and make cooperation sustainable.

纺织服装企业传统供应链信息管理模式下,因信息逐级传递而不能及时共享市场信息,本企业与其他合作企业之间的信息交流尚未建立规范体系,将影响供应链运作效率.文章阐述了如何加强纺织服装企业信息化系统建设的策略.

The insurance industry in China has broad prospects of development and it is famed as one of therising-sun industries in the 21st century. But under the competitive pressure at home and abroad, thereappear the disadvantages of imperfect system, improper company running, and so on. Since China's entryof WTO, the development of the insurance industry has faced the coexistence of opportunities and challenges.Facing the new competition situation, the insurance industry with Chinese capital should improve compre-hensive competitive ability. This paper puts forward corresponding suggestions and expects the developingprospects of the insurance industry.

一、长江三角洲纺织服装产业集群发展模式现状 长江三角洲地区纺织服装产品在国际竞争中具有较高的比较优势,但主要体现在低劳动成本方面,是一种典型的基本要素优势.长江三角洲地区纺织服装产品出口产品附加值低,缺乏品牌知名度,在国际竞争中仍然是以量取胜,与发达国家有较大差距.要改变这种情况,仅仅依靠单个企业自身的努力,或者是依靠政府产业政策扶持都是不现实的.产业集群这种产业空间组织形式,从本质上讲,就是为了创造竞争优势而产生的,而且已经成为当今世界经济的基本空间架构.因此,利用产业集群重新构造长江三角洲地区纺织服装行业产业空间结构,既是行业自身发展的要求,也是提升长江三角洲地区纺织服装产业国际竞争力的有效途径.

目前,长江三角洲已成为中国经济发展速度最快、经济总量最大和最具发展潜力的经济板块之一,而同时,长三角地区也已成为中国新的生态环境脆弱带,包括水利环境、地下水超采引起地面沉降、水质浸染,以及由此而引起的质量型缺水、大气酸雨、固体污染物堆积等一系列问题,都错综复杂地交织在一起循环经济问题向公众敲响了警钟.影响现代循环经济发展的重要原因之一,是由于制度设计的不当,只有对现存的部分资源环境制度进行改革,规划长三角经济运行的秩序,保证区域经济的可持续发展,才能实现资源环境保护与经济的共生,才能保证区域经济的协调发展.