When media use scores are adjusted to remove the effects of role involvement, the correlation between education and media use is positive, even for radio and television. This finding alters some earlier concepts about differences in use of print and broadcast media.

Intensive study and pretesting at Stanford University have led to the development of a questionnaire which elicits meaningful information on 14 aspects of newspaper editorial work. One of the Stanford faculty members who has had a part in this work tells about the questionnaire and its proper use.