La mayor parte de las decisiones referidas a turismo se toman en un contexto de incertidumbre, y en muchas oportunidades no se conocen con certeza las consecuencias de la elección, ni se posee toda la información. Por estas razones la teoría de conjuntos borrosos resulta una herramienta apropiada para su tratamiento. En este trabajo se presenta, a través del estudio de un caso, un modelo alternativo para el análisis de las preferencias turísticas, de un segmento de individuos, basado en el concepto de conjunto de consideración borroso.

Most of the decisions concerning tourism are made in a context of uncertainty, and on several occasions the consequences of the choice are not known with certainty, or even there is missing information on this matter. For these reasons, the fuzzy set theory is an appropriate tool for their treatments.In this paper we show, through a case study, an alternative model for the analysis of tourist preferences of a segment of individuals based on the concept of fuzzy consideration set.

Desde mediados del siglo XX, el turismo se ha convertido en una de las actividades económicas de mayor crecimiento en el mundo. Esto justifica un estudio sistemático de sus diferentes aspectos en una región o país. En este trabajo, se presentan algunos resultados de la primera etapa del Proyecto PICT 2006-383: “Turismo joven en Argentina: estudio del conjunto de consideración de los destinos elegidos” de la Agencia Nacional de Promoción Científica y Tecnológica de Argentina, cuyo objetivo es analizar el comportamiento de los estudiantes universitarios en la elección de un destino turístico a lo largo de tres años. En el mismo se analizan los destinos turísticos elegidos por los jóvenes para sus vacaciones de verano 2009, los medios de transporte utilizados, el tipo de alojamiento y las influencias recibidas al realizar la elección. Palabras clave: turismo joven, elección, destinos turísticos, vacaciones verano 2009. Abstract Since the middle of the twentieth century, tourism has become one of the economic activities of strongest growth in the world. This justifies a systematic study of its different aspects in a region or country. This paper reports some results of PICT 383: “Young Tourism in Argentina: Study of Consideration Set of Chosen Destinations” in which we study the university students´ behavior in the selection of an argentine tourist destination over three years We herein analyze the tourist destinations in Argentina and abroad chosen by youth for their summer holidays 2009, the means of transport selected, type of accommodation and the influences to make the choice. Keywords: young tourism, choice, tourist destination, summer holidays 2009.

Since the middle of the twentieth century, tourism has become one of the economic activities of strongest growth in the world. This justifies a systematic study of its different aspects in a region or country.This paper reports some results of PICT 383: "Young Tourism in Argentina: Study of Consideration Set of Chosen Destinations" in which we study the university students' behavior in the selection of an argentine tourist destination over three yearsWe herein analyze the tourist destinations in Argentina and abroad chosen by youth for their summer holidays 2009, the means of transport selected, type of accommodation and the influences to make the choice.

The study of the consumer's behavior is a complex activity which involves several variables. The fuzzy sets theory provides a valuable framework to the representation of the preferences and the uncertainty existing in the individuals' decisions.The consideration set is the central component of selection models of tourist destinations since to take them into account it is essential to be part of the consumers' evoked set.It is appropriate to discuss it as a fuzzy set as when forming the consideration set not all the destinations chosen present the same interest in being visited due to the variety of attributes that influence the choice and other factors, that in most cases are subjective in nature.Young tourism is a growing trend in the world. According to the World Youth and Student Travel Conference made in Madrid in October 2004 the annual growth rate of the travel market for young people worldwide is 5%. In Argentina the young tourism represents almost 20% of the total tourism market.This paper reports the first results of PICT 383: "Young Tourism in Argentina: Study of Consideration Set of Chosen Destinations" in which we analyze the university students' behavior in the selection of an Argentinian tourist destination over three years.

El estudio del comportamiento del consumidor es una actividad compleja en la cual intervienen numerosas variables. La teoría de los conjuntos borrosos proporciona un valioso marco para la representación de las preferencias y de la incertidumbre presente en la toma de decisiones de los individuos. El conjunto de consideración es la componente central de los modelos de selección de destinos turísticos, porque para que estos sean tomados en cuenta es esencial que formen parte del conjunto evocado del consumidor. Es adecuado analizarlo como un fuzzy set dado que al formar el conjunto de consideración no todos los destinos seleccionados despiertan el mismo interés en ser visitados, debido a la variedad de atributos que inciden en su elección y a otros factores que en la mayoría de los casos son de naturaleza subjetiva. El turismo joven es una tendencia creciente en el mundo. Según las conclusiones de la Conferencia Mundial de Viajes para Jóvenes y Estudiantes realizada en Madrid en octubre de 2004 la tasa anual de crecimiento del mercado de viajes para jóvenes en todo el mundo es del 5 %. En Argentina el turismo joven representa casi un 20 % del mercado turístico total. En este trabajo se reportan los primeros resultados del PICT 383: “Turismo joven en Argentina: estudio del conjunto de consideración de los destinos elegidos”, en el cual se analiza el comportamiento de los estudiantes universitarios en la elección de un destino turístico de Argentina a lo largo de tres años. Palabras clave: destinos turísticos, conjunto de consideración, turismo joven, metodología borrosa Abstract The study of the consumer’s behavior is a complex activity which involves several variables. The fuzzy sets theory provides a valuable framework to the representation of the preferences and the uncertainty existing in the individuals’ decisions. The consideration set is the central component of selection models of tourist destinations since to take them into account it is essential to be part of the consumers´ evoked set. It is appropriate to discuss it as a fuzzy set as when forming the consideration set not all the destinations chosen present the same interest in being visited due to the variety of attributes that influence the choice and other factors, that in most cases are subjective in nature. Young tourism is a growing trend in the world. According to the World Youth and Student Travel Conference made in Madrid in October 2004 the annual growth rate of the travel market for young people worldwide is 5%. In Argentina the young tourism represents almost 20% of the total tourism market. This paper reports the first results of PICT 383: “Young Tourism in Argentina: Study of Consideration Set of Chosen Destinations” in which we analyze the university students´ behavior in the selection of an Argentinian tourist destination over three years. Keywords: tourist destinations, consideration set, young tourism, fuzzy methodology.