本文研究使用情境和价格相对水平如何调节消费者面子意识对绿色产品购买意向的影响,并分析感知社会价值在上述调节作用中的中介效应。发现公开情境下,爱面子的消费者更偏好绿色产品;私密情境下,面子意识不影响绿色产品购买意向。感知社会价值对使用情境在面子意识与绿色产品购买意向影响的调节中起中介作用。公开情境下,爱面子的消费者觉得绿色产品感知社会价值更高从而购买。当绿色产品价格稍高于普通产品时,爱面子的消费者更偏爱绿色产品;当绿色产品价格低于普通产品时,面子意识不影响绿色产品购买意向。研究发现对揭示绿色消费行为的社会动机及帮助企业制定绿色产品营销策略具有参考意义。

网上商店和实体商店的并存发展给双方都带来了巨大的挑战,很多企业不得不考虑、尝试或者已经开始多渠道的协同发展,即实体商店开设网上商店,网上商店开设实体商店.然而令人遗憾的是,很多企业仍然面临着亏损问题,其中一个重要原因是它们忽略了网上商店和实体商店的异同点.为此,文章从零售功能、营销组合要素和业务流程等方面,对网上商店和实体商店的营销异同点进行讨论.研究发现,网上商店和实体商店都是提供“社交、娱乐和零售”等综合性功能的场所,这些功能的实现需要有机组合各种零售营销组合要素和构建业务流程.同时,由于二者分属于两种不同的零售业态,因此在目标顾客、营销定位、零售营销组合和业务流程等要素方面均存在差异.在此基础上,文章提出了多渠道协同的策略建议.

Social support has a significant impact on first-time mothers,wellness,maternal adaptation and family relationship.Through reviewing relational literations,this paper indicates: From strong ties of husband and female ralatives and so on,first time mother get emotional support and caring infants help.Weak ties in parenting virtual community compensate the deficiency of informational support in traditional social support system,and offer emotional and companionate support and so on.Social support for first-time mothers have a tendency to diversify.However,anonymity and one-sided of computer mediated communication make internet social support can't replace but to complement traditional social support system.

Li Bai's double culture personality comprise ethical spirit of Confucianism and Taoism's universe realize and free spirit.Li bai's double culture personality pursue freedom and show transcendence essence,so it has deep Aesthetic significance.