This article describes the evaluation of a 4‐1/2‐month multimedia traffic‐safety campaign that targeted young drivers in northeastern Tennessee. Discussion groups with teenagers provided the basis for public‐service announcements (TV, radio, and billboard), which were developed specifically for this intervention. To determine the impact on crash frequencies among drivers 16–19 years old, baseline, intervention, and follow‐up crash data were obtained from statistics maintained by the state. A time‐series analysis of these data indicated that during the intervention period, there was a 21.6% decrease in crashes for which 16–19‐year‐old drivers were at fault, whereas a control location in southeastern Tennessee exhibited no significant change.

In an effort to reduce the fire incidence among the 19,000 low-income residents of the Memphis Housing Authority (MHA), a 35-minute fire-safety training program was developed and presented to every new head-of-household during his or her initial orientation session. The content of the program was determined through an analysis of nine years of MHA fire incidents and their causes, as well as discussions with residents about the context in which risky fire behaviors occur and training approaches that might be effective. The program also contained a component where trainees made a formal, written commitment to engage in self-selected fire-safety behaviors. Data on fire incidence after 15 months indicated that the 2,340 residents who received the training were almost five times less likely to experience a fire than untrained residents. (C) 1996 John Wiley & Sons, Inc.

Children under the age of 5 are 2.5 times more likely to die from fire than any other childhood age group. The work described here is an empirical evaluation of a fire-safety program for preschool children, involving 10 child-care facilities and 443 children ages 3, 4 and 5 years. Children in six centers received an 18-week fire-safety training program called Kid Safe. Children in four other centers were assigned to the delayed-treatment condition and constituted the comparison group. All children were pretested using a comprehensive measure of fire-safety knowledge before the start of the study. The same test was readministered to all children following presentation of the program to the treatment group. At each of the three ages, children in the treatment group showed significantly greater knowledge gains from pretest to post-test than did children in the comparison group. Interestingly, 3-year-olds showed the greatest change of any age group. These findings provide support for the value of training preschool children in fire safety as an important strategy for injury prevention in this age group. © 1996 John Wiley & Sons, Inc.

Twenty-four Earth Days have come and gone and science is still concerned with making our world more proenvironmental. Applied behavioral science in particular has been very active in leading research efforts to develop interventions aimed at encouraging proenvironmental behavior. This article documented the labors of researchers who specifically targeted recycling with behavior change programs. Twenty-seven articles describing 31 experiments were reviewed. The interventions in these articles were categorized into antecedents (i.e., conditions introduced prior to the target behavior) and consequences (i.e., conditions presented after the target behavior occurred). Twenty of the experiments manipulated antecedent conditions as the primary intervention, 10 focused on consequences, and 1 used both. The general conclusion of the review was that the years of effort have produced several successful interventions that showed promise for increasing recycling behavior. Unfortunately, though, very few of these interventions demonstrated response maintenance after being discontinued, a finding common for such interventions not only targeting recycling but behavior change in general. The discussion focused on the need for (a) interventions to motivate long-term changes in behavior and (b) interventions aimed at reducing the amount of waste generated.

A treatment package consisting of a bed-time restriction strategy and education was administered to 50 insomniacs and 50 noninsomniacs 60 years or older. Half of the insomniacs and noninsomniacs received treatment through a self-help video only, whereas the remaining treated participants received therapist guidance to supplement the video. A waiting-list control group of 25 senior insomniacs was also included. Sleep knowledge was equivalent for senior insomniacs and noninsomniacs. The self-help insomniac group exhibited improvement on multiple sleep variables, but the addition of therapist guidance appeared to enhance treatment outcome for sleep latency, wake time after sleep onset, and sleep satisfaction. Control participants also improved across time but were generally outperformed by treated insomniacs.

Using a design that also permitted an assessment of the extent to which any increase in grass-cycling behavior diffused to the neighbors of treated participants, two types of commitment strategies for promoting residential grass cycling (i.e., not bagging grass clippings) were investigated. Baseline data were collected over a period of 4 weeks to determine which residents in each of three homogeneous neighborhoods bagged grass clippings for curbside pickup. A total of 558 houses observed to bag grass clippings during this period were included as participants in the experiment. Following baseline, the neighborhoods were randomly assigned to one of three conditions. Results indicated that participants who made a commitment to grass cycle and to talk to their neighbors had grass bags present significantly less often than either the commitment-only or control participants. This effect was present during the 4-week intervention period and also was sustained during an immediate 4-week follow-up period and a delayed 4-week follow-up period 12 months later. There also was a diffusion effect in which the neighbors of targeted participants showed significantly more grass cycling than controls, and this effect continued to increase through the 1-year follow-up measure. On the other hand, neither commitment-only participants nor their neighbors differed from controls during any period of the experiment.

This article presents a case history of the development of an enforcement system for controlling environmental problems in an urban setting. It details a long-term effort to coordinate and refine the judicial and executive branches of local government to allow the effective application of consequences to manage environmental-code violations. Special emphasis is placed on how incorporation of behavioral principles resulted in a system that has become a model for communities throughout the United States.

This review integrates and evaluates the environmental-preservation research published during the 1980s. The focus is environmental behavior change as targeted by behavior analysts and others designing interventions to encourage environmental-preservation behavior. A modified taxonomy of behavioral interventions, based on a taxonomy presented by Geller et al., categorizes these reported interventions by antecedent and consequence conditions. Fifty-four studies were categorized and evaluated according to which of these taxonomic interventions were reported. The conclusions were that (a) antecedent conditions using commitment, demonstration, and goal-setting strategies were generally most effective in encouraging environmentally responsible behavior, and (b) consequence conditions were effective in producing behavior change during the experiment's duration. However, some other important findings were that (a) much of the research in this field during the 1980s did not directly compare interventions, (b) few meaningful follow-up measures were reported, and those evaluations that included follow-up assessment showed little maintenance of the behavior changes, and (c) many potentially effective intervention strategies have been ignored (i.e., group interventions and penalties). Suggestions for future directions of research to produce and maintain environmental-preservation behaviors are offered.