In the era of influencer economy, it is prevalent for influencers to show their faces in user-generated videos (UGVs). However, a comprehensive understanding of who benefits most from face presence and the optimal strategies for how and when to incorporate faces into UGVs is limited. Through four studies-analyses of one large-scale real-world dataset, two controlled experiments, and an eye-tracking study-we systematically examine the impact of face presence on consumer engagement. Our findings indicate that face presence in UGVs is generally associated with higher consumer engagement; however, this relationship weakens for influencers with larger follower bases (over 160,000). Additionally, moderate face presence (30-40% of video frames) yields the highest engagement. Furthermore, early face presence is particularly effective in grabbing attention and driving engagement for influencers with smaller follower counts (fewer than 100,000). These insights advance the understanding of dynamics between face presence in UGVs and consumer engagement and offer actionable guidelines for strategically managing faces in UGVs. (c) 2025 Elsevier B.V. All rights are reserved, including those for text and data mining, AI training, and similar technologies.

Unlike central banks in developed economies, the People's Bank of China (PBC) does not explicitly use forward guidance but rather provides explanatory information about monetary policy. The PBC has mainly used quarterly written reports and non-periodic oral channels to communication with the market, but there are significant differences in the institutional objectives and textual structures of these two types of communication. This paper investigates the real effects of the PBC's narrative on the macroeconomy. Our results show that the PBC's policy-related information can also guide inflation expectations and have a direct impact on the macroeconomy. The different macroeconomic effects between oral communication and written communication lies in their differences in timeliness, semantic complexity and ambiguity. Meanwhile, such explanatory communication can help the public understand policy stance, resist the negative impact of economic policy uncertainty, and thereby enhance monetary policy effectiveness. Finally, we find that oral communication has an increasingly significant impact on inflation expectations through variance decomposition.

본 연구는 ICT 발전지수를 이용하여 디지털화가 한국 수출에 미치는 영향을 분석한다. 2007년부터 2017년까지 한국 수출 상위국 기준 30개국의 데이터를 활용하였다. FGLS 방법을 이용한 패널 회귀분석을 통해 추정한 결과는 다음과 같다. 첫째, 외국 디지털화(digitalization)의 진전은 이들 국가에 대한 한국의 총액 수출과 부가가치 수출을 모두 증가시킨다. 둘째, 수출대상국의 디지털화는 세계화가 진전된 시기인 2011년 이전에는 한국의 국내 부가가치 수출보다 외국 부가가치 수출에 더 큰 영향을 미쳤으나, 2012년 이후에는 외국 부가가치 수출보다 국내 부가가치 수출에 더 큰 영향을 미친 것으로 나타났다. 셋째, 개발도상국의 디지털화는 선진국의 디지털화보다 한국의 수출에 더 큰 영향을 미쳤으나, 최근에는 그 차이가 줄어들고 있다. 넷째, 수출대상국의 디지털화는 상품무역보다 서비스무역에 더 큰 영향을 미친다.

Monetary rewards are widely used in marketing practice to encourage referral behaviors and boost sales. To understand the effectiveness of monetary rewards in different contexts, this study examines how and why product image aesthetics moderate the relationship between monetary rewards and product sales in referral programs. The authors first analyzed a dataset obtained from a large e-commerce platform and calculated product image aesthetics using a computational approach. The results reveal that larger monetary rewards will lead to higher product sales in referral programs, and this effect will be attenuated or even reversed as product image aesthetics increase. Subsequently, the authors conducted a well-controlled laboratory experiment to replicate the documented effect and further validate extrinsic and intrinsic motivation as the underlying mechanisms. These findings extend the extant literature on referral programs by determining the importance of visual presentation of products and providing meaningful managerial implications.

Experiential consumption refers to the consumption behavior with the purpose of obtaining an experience, while material consumption refers to the consumption behavior with the purpose of obtaining a kind of material goods. Previous studies found that these two different types of consumption have many different effects across different fields. Our study summarizes major research paradigms, assessment tools and research approaches used in past studies. Besides, differences in psychological and behavioral effects of these two types of consumption across different domains were summarized. Future research may pay more attention to the antecedents and internal dimensions of different consumption types, emphasize model construction, consider using search engine query data, and examine the possible “dark side” of experiential consumption.

及时、准确地获得GDP短期预测值对于宏观调控和企业决策至关重要.本文在收集我国实时碎尾数据集的基础上,采用混频动态因子模型,将我国季度GDP的预测频率由"季度"提高到"日度".研究结果表明,相对于混频抽样模型以及MFVAR等现有模型,混频动态因子模型能够有效解决实时预测中需要面临的数据问题,包括混频指标、碎尾特征、数据的周期性缺失等.本文模型在每个数据发布日,均可更新GDP的预测结果,这不仅将最新的经济活动信息迅速地体现到GDP预测中,而且显著提高了GDP即时预测的准确性,且预测结果随着月度数据信息的增加趋近于GDP真实值.此外,本文还估算了拟GDP季度同比增长率和GDP月度同比增长率两个月度数据序列,为我国宏观经济监测与政策分析提供一定的数据支撑.

杜威经验自然主义是杜威实用主义哲学的基础,主要批判以理性主义为代表的近代主体性形而上学,反对笛卡尔以来近代哲学的心物二元论,提倡一种面向人类现实生活和实践的哲学.然而,杜威将对象世界囿于经验之内,却并未对经验的具体内容和运行方式作出科学的解释,致使其理论最终走向唯心主义和相对主义.本文立足马克思主义实践观,对杜威经验自然主义进行历史唯物主义批判,力图站在马克思主义的科学立场重新审视和评价杜威经验自然主义,在发掘其当代价值的同时分析其错误根源,彰显马克思主义实践观的科学性和合理性、理想性和方向性,希望对当代开展实践活动有所启发.

This research investigates how a discrete positive emotion (awe) impacts consumers' decisions on food choices. We probe and demonstrate that the experience of awe enhances consumer preferences for healthy versus unhealthy products. In a series of three studies, we find that awe, compared with a neutral emotion, increases consumers' likelihood to choose healthy products over unhealthy products (Study 1). Consumers' processing styles drive the observed awe effect (Study 2), whereby awe increases reliance on analytic processing, which leads to preferences for healthy products. Moreover, the experience of awe exerts a stronger influence on product choices among consumers with a chronic intuitive rather than analytic processing style (Study 3). Theoretical contributions to the research on awe, information processing, and healthy food preference, as well as practical implications for consumers and marketers, are discussed.

致卢格的三封书信反映了马克思主义哲学在初创时期的孕育过程和具体发展.马克思成为一名唯物主义者和共产主义者有其历史必然性,这是马克思本身所具备的一以贯之的批判的革命精神和始终立足于具体的现实的革命实践所决定的.也正是马克思的"两个转变"为后来其创建唯物史观,指导无产阶级的革命斗争,反抗资本主义的剥削和压迫,摆脱人们被奴役的命运,实现全人类自由解放奠定了坚实的基础.

Emotional contagion often refers to the process of human-to-human transfer of emotions through interactions. This study investigates machine-human emotional contagion, particularly, search engines’ emotional impact on users caused by machine-selected content (i.e., query results). Recognizing the uniqueness of search engine-human interaction, we factor in the search context, which can be more public or private. Using a unique search engine data set from China, this research identifies that machines and algorithms can influence human emotions as reflected by their social media posts through Web query results. Interestingly, the search engine-human emotional contagion is moderated by the query context, where search engines’ emotional influence on humans is reduced or even reversed in a public context as compared with a more private context. In post hoc analysis, we also find evidence supporting the mechanisms of query contexts’ moderation effect. These findings have significant implications for researchers, search engine providers, and sponsored search marketers.

敬畏情绪是当消费者面临极其浩大、新奇、复杂以及超越消费者当前理解范围的事物或者场景时,所引发的混合着惊奇、钦佩、困惑、服从等多种感受的情绪体验.尽管消费者经常在日常生活和消费环境中感受到敬畏情绪,却没有相关研究探讨敬畏情绪是否会影响消费者的多样化寻求这一普通而重要的行为.两个实验的结果表明,敬畏情绪能够减少消费者的多样化选择,而消费者的自我不安全感在其中发挥着中介作用;消费者的特质调节聚焦导向调节了消费者的自我不安全感在敬畏情绪与减少多样化选择之间的中介作用.对于促进导向的消费者而言,敬畏情绪通过消费者的自我不安全感影响消费者的多样化选择;但对于预防导向的消费者而言,敬畏情绪通过消费者的自我不安全感影响消费者多样化选择的关系不显著.这一方面丰富了有关敬畏情绪、消费者多样化寻求、消费者自我不安全感以及调节聚焦导向的相关研究;另一方面可帮助企业更好地理解消费者在容易诱发敬畏情绪的产品以及容易诱发敬畏情绪的场合和环境中的选择,进而为企业的产品设计和零售终端铺货提供启示.

Purpose Online reviews have been indicated to play an important role in consumers’ decision-making process, as supported by numerous studies. However, none of them has considered the neighborhood effect of online reviews. The purpose of this paper is to analyze the impact of neighbor store’s reviews on central store’s, along with the moderating effects of store density and product similarity. Design/methodology/approach Using data from dianping.com, this study conducts economic analysis accounting for endogeneity. Findings The results show that the neighbor store’s reviews exert a negative impact on that of central stores. Nevertheless, the relationship is moderated by store density and product similarity, such that the negative effect is stronger if there are a lot of stores around the central store, or if the neighbor store and central store provide similar products. Originality/value This study is the first to investigate the neighborhood effect of online reviews.

敬畏情绪是当消费者面临极其浩大、新奇、复杂以及超越消费者当前理解范围的事物或者场景时,所引发的混合了惊奇、钦佩、困惑、服从等多种感受的情绪体验。敬畏情绪在消费者的生活中非常常见,而当前关注敬畏情绪是如何影响消费者的心理和行为的研究却非常有限。本文选取品牌标识这一对于企业而言重要又可以操控的变量作为研究对象,从补偿视角出发,探索了敬畏情绪对消费者有边界品牌标识偏好的影响。两个实验的结果表明:敬畏情绪促使消费者偏好有边界品牌标识;相比于特质预防导向的消费者,敬畏情绪对消费者有边界品牌标识偏好的影响在特质促进导向的消费者中更强。

China is fast becoming one of the most important luxury goods market. The purpose of this study is to investigate the determinants of luxury purchasing behavior in the Chinese affluent market. Based on the logit analysis of 618 affluent respondents, the results show that social-adjustive motivation and life satisfaction are significantly associated with the purchasing of luxuries. However, the value-expressive motivation, which has been verified that could drive the consumer buy luxury items, does not have significant effect on luxury purchasing behavior for the Chinese affluent consumers. In the meantime, the demographic characteristics of individual are significantly associated with his/her luxury purchasing behavior, and the younger affluent consumers with higher income and international education are more likely to buy more luxuries. It helps researchers and companies to understand the differences of the factors influencing luxury consumption between Chinese consumers and their global peers.

目前,就我国的发展情况来看,我国已经全面实施了劳动合同制度,基于此,论文主要探究了我国劳动关系解除的情景分类,主要包括协议解除与单方解除,并且针对经济补偿金几种情况进行了分析,提出了完善劳动关系相关法律法规的思考,希望使各个劳动者都可以依法维权,保护自身的合法权益能.

Advertorials have been shown to influence advertising recall and brand evaluation. However, no research has examined their impact on sales. This study uses longitudinal data on durable consumer goods in China to assess the extent to which advertorials influence sales. The study finds that advertorials have dual, positive effects on firms’ sales: a direct effect through original copy and a reposting effect through online exposure.

This paper studies the dynamics of online purchase patterns, focusing on the impact of the channel used on conversion probability, as well as the transition of channel use over time. A novel data set from a major Chinese online travel agency is used for analysis, consisting of four months of data with 24,337 store visits through three types of channels: direct visit, search advertising and referral. Results of a Bayesian multinomial logit model show that the search channel significantly affects consumers’ conversion probability, and show a high degree of inertia in channel use. This finding contrasts sharply with suggestions of previous research that most future purchases will converge to the direct-visit channel.

Conflicting arguments exist for whether charities should publicize or ask donors to publicize their charitable contributions. The current research provides an initial examination of the psychological consequences when charities ask individual donors to publicize their own good deeds. Two studies show that when donors are required to publicize their donations, this action creates reputation benefits, which then cause individual donors to feel less happy and be less likely to help in the future, especially if they have a high (vs. low) moral identity. However, the negative influence of publicizing diminishes if the choice to publicize is optional rather than mandatory.

Consumers are constantly faced with decisions about the events that over time, and time seems to pervade every aspect of consumptive activity. However, the association between event valence and future time perception as well as the mechanism underlying the effects are still not clear. This study investigates the bi-directional relationship between the event valence and time interval perception and a possible mental construal process that may play a role in the associations. This research spans two studies. Study 1 was two 2×2 between-subjects experiments in which we manipulated the time interval (long, short) and event type (high-construal, low-construal). One hundred and four undergraduate students from a major university in Beijing participated in experiment 1a and eighty three undergraduate students from a major university in Beijing participated in experiment 1b. The results showed that the high-construal event was perceived more attractive in distant future, while the low-construal event was perceived more attractive in near future. The results also demonstrated that construal level mediated the impact of time interval on event valence perception. Study 2 was designed to investigate the inverse relationship of time interval and event valence. Forty-nine MBA students from a major university in Beijing participated in the study, in which we manipulated the event valence by ending with gain or loss. The results confirm previous research findings that event ending with loss looms shorter than event ending with gain occurred in the fixed time interval. Moreover, the mechanism underlying this effect is mainly driven by the construal level. That is, the event ending with gain will be construed at a high-level, which in turn makes time interval seem longer than the event ending with loss. These findings may have some important implications. First, the results extend the scope of construal level theory by showing that the association between event valence and temporal distance is a bi-directional relationship. Secondly, the research provides insights into the mental construal process underlying these effects, which elucidates why event ending with loss looms shorter than that with gain and why temporal distance will have an impact on event valence. Thirdly, the impact of temporal distance on event valence perception depends on the type of the event. The research makes a distinction between the two types of events and investigates the effects respectively, which also offers a new perspective on studying the associations between event valence and future time perceptions. Finally, this research contributes to the construal level literature by identifying event valence as a trigger of construal level variation.