This study aimed to find the determinants of regional public brand development of agri-products in urban areas and to explore the specific enhancement paths for the regional public brand development of agri-products. The regional public brand of agri-products in Shanghai was selected as the research object. The study utilized stratified and random sampling techniques to collect data from 320 questionnaires of agricultural business entities in Shanghai. Then a covariance-based structural equation model with institutional factors as mediating variables was constructed. Furthermore, the study empirically analyzed the mechanism of the role of resource endowment on regional public brand development of agri-products. The study showed that the main factors affecting regional public brand development of agri-products are market maintenance, public marketing, industrial resources, and regional resources, in order of importance. Regional and industrial resources positively affected agricultural regional public brand development through the masking effect of public marketing and the partially mediating role of market maintenance. Among them, market maintenance reversed the significant negative impact of regional resources on the regional public brand development of agri-products. The findings of the study contribute to enriching the existing theoretical literature on regional public branding of agri-products, and provide practical implications for the government to help formulate and improve regional brand development policies in urban areas.

The global energy landscape is undergoing an unprecedented transformation with the rapid development of clean energy and the continued significance of traditional energy creating a complex dynamic relationship. This study employs the TVP-QVAR-DY model to systematically examine the dynamic spillover effects between clean and traditional energy markets in the United States, focusing on the impacts of economic policy uncertainty (EPU) and geopolitical risk (GPR). The findings reveal (1) significant time-varying spillover effects between the two markets, with total spillover effects ranging from 30% to 50%, intensifying during extreme events; (2) increases in EPU and GPR exacerbate uncertainty in energy markets, particularly in the traditional energy sector, with spillover effects from crude oil to natural gas reaching 23.60% and vice versa at 24.30%; and (3) in the short term, the clean energy market is influenced by traditional energy, with spillover effects from oil to clean energy at 5.10%, while in the medium to long term it gradually becomes independent and inversely affects the traditional energy market, contributing 2.94% to oil spillovers. The results indicate that as the global energy transition deepens, the clean energy market is shifting from a risk receiver to a risk contributor. Based on these findings, the study proposes policy recommendations including accelerating energy structure transition, managing macroeconomic uncertainty risks, coordinating domestic and international energy markets, and leveraging market mechanisms.

Traditional agricultural business entities present environmental problems such as high energy consumption and high pollution. To achieve goals such as carbon capping and carbon neutrality, governments should encourage urban agricultural operators to sell low-carbon agricultural products online. This could play an important role in smoothing the connection between production and marketing, achieving industrial prosperity and promoting low-carbon agricultural development. This paper explores the formation and behavioral transformation of online sales intention by combining the theory of planned behavior, the Motivation–Opportunity–Ability (MOA) model, and the binary Probit regression model using data from 106 questionnaires. The study found that economic expectations and social norms can significantly improve online sales intention during the formation stage of online sales intention. Behavior control is not conducive to improving online sales intention. In addition, we found a gap between the willingness of urban agricultural operators to sell online and their behavior. This gap requires activation and adjustment of the opportunity and capability factors in the behavior transformation phase. Finally, we found that the strengthening of policy conditions and management capacity facilitated the transformation of urban agricultural operators’ willingness to sell online into behavior. This paper provides recommendations for the online sales of low-carbon agricultural products. While we continue to deepen urban agricultural operators’ knowledge of online sales, we should also pay attention to the creation of external opportunities that are suitable for the development of online sales, and identify differences in capacity among operators. This will provide precise services.

Introduction In order to achieve the carbon peaking and carbon neutrality goals, the agricultural sector has been given high priority to reduce carbon emissions. Since consumption is the ultimate goal of production, the consumption of low-carbon agricultural products is of great significance to promote the reduction of agricultural carbon emissions. Regional brand agricultural product is an important tool to promote the development of regional economy to “green, low-carbon, branded and high-quality”, and has the technical and institutional conditions to develop into low-carbon agricultural product, so this study takes regional brand agricultural products as the representative of low-carbon agricultural products. As a information source to guide the public to consume in the green and low-carbon way, local government can effectively develop the market for low-carbon agricultural products and drive the development of low-carbon agriculture from the demand side. Methods Based on structural equation model with bootstrap method, this paper focuses on the mechanism of the influence of local government information source characteristics (credibility, professionalism, and attractiveness) on consumers' willingness to purchase low-carbon agricultural products, and explores the mediating role of perceived benefits and perceived risks. Results The following findings are established: first, the credibility and professionalism of local governments play a positive role in influencing the purchase willingness of low-carbon agricultural products through perceived benefits, with credibility having the greatest degree of influence. Second, the attractiveness of local governments positively influences consumers' willingness to purchase low-carbon agricultural products through perceived risk. Third, perceived benefits play a fully mediating role between credibility and purchase intention, play a partially mediating role between professionalism and purchase willingness, perceived risks play a partially mediating role between attractiveness and purchase willingness. Discussion This study provides new ideas for the construction of low-carbon agricultural products and low-carbon development in the agricultural sector from the perspective of local government information sources.

研究碳税如何有效推动休闲农业经营主体的低碳转型,对休闲农业可持续发展具有重要意义.文章基于有限理性假设,构建碳税规制下休闲农业经营主体低碳转型的演化博弈模型,从统一碳税与差异化碳税政策的角度分析经营主体在低碳转型方面的影响.研究发现:(1)为推动经营主体实施低碳转型行为,政府设置的碳税税率会对经营主体的低碳转型产生影响,结果表明在一个特定的碳税税率阈值内,碳税规制对经营主体的低碳转型有积极作用,该阈值取决于经营者低碳意识、碳汇量、单位碳减排成本、碳减排量,政府碳汇补贴以及消费者低碳选择偏好.(2)在已有的碳税税率阈值影响因素中,经营主体间在协同效应下的单位碳减排成本的影响最大,单位碳减排成本与碳税税率之差越小,经营主体越愿意实施低碳转型行为.(3)对比分析两种政策的差异性发现,当政府设置差异化碳税税率均高于统一碳税税率时,差异化碳税政策更优;当政府设置差异化碳税税率均低于统一碳税税率时,统一碳税政策更优;而统一碳税税率位于差异化碳税税率区间时,税率设置存在临界点,使得两种政策作用效果相同,低于该临界点时,差异化碳税政策更优,反之,统一碳税政策更优.

The new agricultural business entities are key carriers of modern agriculture in China, and increasing their willingness to engage in green production is critical to the country’s agricultural green transformation. The Economic and Social Man Hypothesis and Externality Theory are used to construct analysis models of the green production willingness of new agricultural business entities based on 106 survey data points from Shanghai to study the impact of benefit perception, environmental regulation, and their synergy on the green production willingness of new agricultural business entities. The results show that (1) benefit perception and environmental regulation can significantly improve the willingness of new agricultural business entities to engage in green production. Economic benefit perception, ecological benefit perception, guidance regulation, and restraint regulation are all important influencing factors. (2) There is a significant synergy between ecological benefit perception and environmental regulation in increasing the willingness of new agricultural business entities to engage in green production. Further research revealed that the synergistic item of ecological benefit perception and guidance regulation, as well as the synergistic item of ecological benefit perception and restraint regulation, significantly increases the willingness of new agricultural business entities to green production. The government should strengthen the perceptions of the economic and ecological benefit of new agricultural business entities to green production; change the incentive regulation and strengthen guidance regulation and restraint regulations; enhance the synergy between ecological benefit perception and guidance regulation; and enhance the synergy between ecological benefit perception and restraint regulation.

ObjectiveTo study the problems and reasons of quality and safety management of imported aquatic products in Shanghai under regular epidemic prevention and control, and to provide countermeasures for the optimization of quality and safety management of imported aquatic products in Shanghai.MethodsCombined with the analysis of literature and second-hand data, the in-depth interviews with government departments and enterprises were taken in this paper.ResultsIt was found that Shanghai municipal government departments had adopted the following measures in port inspection, transportation, distribution and processing, and retail consumption, focusing on the quality and safety management of imported aquatic products, such as split-flow stacking, "three points and one warehouse" closed-loop management, traceability of imported cold-chain food enterprises, and so on. However, there were still some problems, such as the high uncertainty of quality and safety of imported aquatic products, the speed of customs clearance could not meet the expectations of enterprises, the pressure of centralized supervision, the coexistence of repeated and missing requirements of "three certificates" , and the lack of consumer confidence.ConclusionOn this basis, it is suggested to improve the quality and safety management of imported aquatic products in Shanghai by improving the efficiency of obtaining overseas epidemic risk information, optimizing the customs clearance process of goods, building special warehouses for enterprises, strengthening the research and development of disinfection technology and refining disinfection requirements, supporting aquatic products trading enterprises through multiple channels, and guiding public opinion to boost consumer confidence.

(1) Background: Even though the quality of life in urban and rural areas is better than in traditional rural villages, it is hard to keep up good governance over the long term. Exploring the limitations of villagers' participation in the long-term management of urban rural habitat is exemplary from the perspective of sustainable development in order to improve rural habitat, promote sustainable economic and environmental development, and accomplish rural revitalization. (2) Methods: Long-term management indicators were proposed to provide a technique for evaluating the governance efficacy of urban and rural living environments. Based on the survey data obtained in Shanghai, the ordered logistic-ISM model was used to examine the influencing aspects of urban and rural living environment governance efficacy. (3) Results: In addition to environmental improvement conditions and other factors, long-term management in the village has a significant favorable impact on the evaluation of the governance effect on the living environment in urban and rural locations. (4) Conclusions: Long-term management directly supports villager engagement in environmental development and village infrastructure improvement and has a significant positive impact on the governance of urban and rural living environments. Improvements in infrastructure immediately benefit the administration of urban and rural living situations. Creating a long-term management structure, supporting cooperative governance, optimizing corrective actions, coordinating investments, and advancing ecological and economic sustainability are just a few of the policy improvements suggested.

水产品是我国重要的农业资源,冷链物流是水产品可持续发展的重要保障,精准预测水产品冷链物流需求量对资源的合理配置与保障水产品安全供给有着重要的现实意义.文章采用二次指数平滑法、RBF神经网络模型、多元线性回归模型、GM(1,1)模型分别对水产品冷链物流需求量进行预测,并利用残差平方和与相对误差平均值评价其预测精度.研究发现:利用二次指数平滑法预测的水产品冷链物流需求量精度最高,其预测结果更具有参考价值.

[目的]休闲农业是深化农村改革、实现农业转型、推进美丽乡村建设的一项重要工程,是推动城乡统筹发展、促进乡村振兴、全面实现小康社会的重要手段.在乡村振兴战略背景下,归纳上海市休闲农业的发展现状,为上海市休闲农业的高质量发展提供对策建议.[方法]文章基于政府访谈与企业走访,结合对休闲农业企业的抽样调查,分析了上海市发展休闲农业的主要措施、现存问题、原因与解决思路.[结果]上海市主要采取了出台基础政策、以项目为载体进行资金补贴、休闲农业示范点建设3种方式推动休闲农业发展.在农业种养、农产品加工、农产品销售与休闲服务提供3个环节仍面临着"三品一标"农产品有限、加工农产品开发不足、生鲜农产品销售渠道单一、休闲服务提供同质化较高等瓶颈.[结论]上海市休闲农业发展问题的成因包括:规划布局不够完善,科技融入不够充分,配套政策不够丰富,管理冲突有待协调,人才导入函需增强,资金扶持不够均衡.上海市休闲农业的未来发展,需基于"长三角一体化"、因地制宜确立规划布局,利用科技优势打造产业精品,逐步完善休闲农业配套政策体系,建立政策制定多方协调机制,加强人才合作与导入,丰富并平衡资金扶持体系.

Researching the relationship between urban agricultural nonpoint source pollution (UANSP) and increases in rural residents' income levels has significant practical implications for effectively controlling UANSP and improving the quality of life of urban residents, and it is conducive to achieving a win-win situation between economic and environmental benefits. This study chooses agricultural statistical data from Shanghai from 1998 to 2019, implements the EKC and the VAR model to dynamically analyze internal interaction between them, and thoroughly examines impact effect and explanatory contribution degree of each variable. The results show the following: (1) There was an inverted "N" curve between plastic film application intensity and rural residents' per capita disposable income; there was a linear decreasing relationship between the intensity of fertilizer and pesticide application and rural residents' per capita disposable income. (2) Nonpoint source pollution emissions will decrease as rural residents' income levels rise. Reduction of nonpoint source pollution can promote the short-term improvement of rural residents' income levels, but it has a negative effect on the long-term improvement of rural residents' income levels. (3) Fertilizer and pesticide application intensity had a low driving effect on rural residents' income growth, whereas plastic film application intensity had a strong driving effect. Therefore, the ANSP of Shanghai should be treated from both long-term and short-term perspectives on the basis of decreasing stage. In the long term, the government should increase farmers' sense of ownership in agricultural nonpoint source pollution control, prioritize the development of ecological circular agriculture, and gradually improve nonpoint source remote sensing monitoring and service management capabilities. In the short term, the government should reduce farmers' nonpoint source pollution through subsidies and technical assistance. To keep costs down, the government established an administrative reward and punishment system to control ANSP at the source.

e new agricultural business entities are key carriers of modern agriculture in China, and increasing their willingness to engage in green production is critical to the country’s agricultural green transformation. e Economic and Social Man Hypothesis and Externality eory are used to construct analysis models of the green production willingness of new agricultural business entities based on 106 survey data points from Shanghai to study the impact of beneˆt perception, environmental regulation, and their synergy on the green production willingness of new agricultural business entities. e results show that (1) beneˆt perception and environmental regulation can signiˆcantly improve the willingness of new agricultural business entities to engage in green production. Economic beneˆt perception, ecological beneˆt perception, guidance regulation, and restraint regulation are all important in‹uencing factors. (2) ere is a signiˆcant synergy between ecological beneˆt perception and environmental regulation in increasing the willingness of new agricultural business entities to engage in green production. Further research revealed that the synergistic item of ecological beneˆt perception and guidance regulation, as well as the synergistic item of ecological beneˆt perception and restraint regulation, signiˆcantly increases the willingness of new agricultural business entities to green production. e government should strengthen the perceptions of the economic and ecological beneˆt of new agricultural business entities to green production; change the incentive regulation and strengthen guidance regulation and restraint regulations; enhance the synergy between ecological beneˆt perception and guidance regulation; and enhance the synergy between ecological beneˆt perception and restraint regulation.

通过文献分析法和专家访谈法确定了15个影响生鲜电商行业发展的因素,运用ISM构建影响因素的多递阶结构图,进而分析各因素间的层级结构和影响生鲜电商发展的路径,然后运用MICMAC进一步分析15个影响因素的驱动力和依赖性.结果表明:商业模式、物流配送、品牌营销、产品质量是最表层影响因素,具有较强的依赖性,易受其它因素影响;消费体验和第三方监管是最深层的影响因素,对生鲜电商发展的驱动力比较大.该研究以整个生鲜电商行业发展影响因素为研究对象,研究结果具有一定的普遍性,可为生鲜电商企业面临发展问题时,提供新的解决思路.

限于大都市的资源与政策限制,为实现都市休闲农业主体规模经营意愿,寻求休闲农业主体如何在现有资源约束下适度扩大规模,有效促进都市休闲农业可持续发展,本文基于上海市87家休闲农业主体问卷数据,构建Logistic-ISM模型,以休闲农业主体农地规模意愿为测度目标,研究影响意愿的显著性因素及各因素间的逻辑层次关系.结果表明:适度扩大规模取决于3个层次因素的影响.1)深层根源因素中,受到政府建设用地支持的休闲农业主体扩大农地规模意愿更强烈.2)中层间接因素中,农业资源特色性、园区规划科学性、创新经营能力、经营产业结构对休闲农业主体扩大农地规模意愿具有显著的正向影响;而农业生产生态性强,则会减弱其扩大农地规模的意愿.3)表层直接因素中,文化功能型的休闲农业主体愿意扩大农地规模,而休闲功能型的经营主体倾向降低农地规模.为促进都市休闲农业适度规模经营,政府应引入国企发挥示范效应,盘活乡村存量的土地资源,释放资源价值.同时,休闲农业应为都市核心功能提供战略空间,充分考虑休闲农业主体异质性,深挖乡村文化底蕴,促进从承担农产品保障供应功能向承担多元复合功能转变,凸显农业农村的经济价值、生态价值、美学价值.

为了解2017年新颁布的《上海市食品安全条例》的企业认知状况与施行效果,运用文献研究、深度访谈、问卷调研的方法,分类别对上海市食品企业的新条例知晓情况、实施现状、实施难点进行调查和分析.研究发现,新条例颁布后,上海市食品企业在管理制度和管理内容方面均有一定提升.基于调研结果,从立法改进和监督措施两方面,为政府食品安全管理工作的优化提供相关建议.

通过研究中国出口日本金枪鱼的国际竞争力分析中国渔业企业如何在国际贸易中提升竞争实力.基于比较优势理论和竞争优势理论,利用FAO、日本财务省贸易统计数据库、日本贸易振兴机构、WTO等官方数据,计算了显示性比较优势指数、市场比较优势指数和显示性对称比较优势指数三个国际竞争力评价指标.研究发现,中国和日本在金枪鱼出口方面均不具备较强的国际竞争力,中国出口到日本的金枪鱼在日本市场上不具备市场比较优势,但2014年起逐步具有显示性比较优势和显示性对称比较优势.中国对日本金枪鱼出口竞争力的影响因素主要包括供应量、出口价格、关税和非关税贸易壁垒,建议从政府资金和政策扶持、产业组织化程度和企业技术水平三个层面采取相关措施以提升中国金枪鱼产业的出口竞争力.

本文探讨了本科院校人力资源管理课程教学中存在的问题,基于增强实践性教学的思路,针对性地提出了更新教学理念、优化教学内容、丰富教学形式、加强实践教学、重构教学组织等一系列具体改革措施,以提升学生的学习兴趣、增强学习效果,培养适合专业要求和企业需求的人力资源人才.

校园文创产品承载着高校的精神和历史,其创意性和实用性对于高校文化的传播以及口碑宣传不可估量.国内校园文创产品尚处于起步阶段,存在着设计缺乏创意、 营销方式不成熟、 不成体系等问题,发展前景广阔.文章将对校园文创产品的设计开发方案与营销策路进行探索研究,为丰富高校文创产品的发展提供一些新的想法和建议.

Based on the knowledge creation SECI model developed by Ikujiro Nonaka ,the characteristics of cognitive behav‐iors in four knowledge conversion modes and the core cognitive behavior in each knowledge conversion mode is refined through theoretical deduction ,and the individual knowledge creation model was also constructed .Research shows that ex‐perience ,metaphor ,logical thinking and re‐experience constitute the core cognitive behaviors of innovation process in knowledge work ,which leads to the conversion between tacit knowledge and explicit knowledge .This research pushes forward the understanding of the formation mechanism of innovations in knowledge work and lays a foundation for further analysis of the information technology's effects on innovations in knowledge work .

In the globalization, information and knowledge era, innovation has become not only an important part of the unstructured content of knowledge work, but also one of the key elements of the knowledge work productivity. In this article, we first compare and analyze the concept of creation and innovation, then give the definition of innovation activities in knowledge work. Rearranging the interrelated articles of creation and innovation process, combined with the classification of knowledge, we propose the model of the innovation process of knowledge work within the enterprise from the perspective of phases and knowledge transformation (IR SI SD Model). This model provides basis for effective allocation of information technology resources in different stages of innovation activities within knowledge work, promotes the structural transformation of the essence of individual and team innovation, and ultimately improves the efficiency of innovation in knowledge work.