Lipetsk State Pedagogical University

Cognitive Experience (CgX) describes a domain-adaptive cognitive design layer that evaluates and shapes experience beyond conventional interface concerns. It positions CgX as a working tool-layer document for diagnosing and designing the cognitive conditions of use across domains.

Problem and Objective. Russian universities currently face the challenge of ensuring high-quality training for a sufficient number of teachers of Russian as a foreign language and Russian culture who can participate in modernizing the preparatory education system for international students. Teachers’ knowledge of the culture of their students’ native countries, such as Equatorial Guinea or Cameroon, is often formulaic and superficial. The purpose of this study is to identify key cultural characteristics of Cameroon and Equatorial Guinea that are essential for Russian as a foreign language (RFL) teachers to understand and offer recommendations for successfully implementing an ethno-oriented approach when teaching students from these countries. Materials and Methods. The study was conducted using data collected from a survey of 12 students from Cameroon and Equatorial Guinea studying Russian. A systematic approach was used to analyze the survey data, including data processing methods (summarization, comparison, classification, and systematization), and a method for interpreting the research results based on cultural typologies proposed by G. Hofstede, F. Trompenaars, and C. Hampden-Turner, as well as E. Meyer, as well as general scientific methods of analysis and synthesis. KEYWORDS Research Results. This study identified key cultural characteristics of the Republics of Cameroon and Equatorial Guinea, knowledge of which could ensure the successful application of an ethno-oriented approach to teaching Russian to Equatoguineans. Their cultures share significant similarities with Russian culture. Like Russian culture, they occupy an intermediate position between individualism and collectivism, gravitate toward uncertainty avoidance, are characterized by high power distance, and are committed to both masculine and feminine values. The survey revealed that the speakers of these cultures tend to be particularistic and diffuse, value their origins and family ties, and are quite flexible in their perception of time limits. Analysis of the data obtained during the survey allowed us to offer practical recommendations both for working with these students and for the general training of Russian as a foreign language teachers for Equatorial Guinea and Cameroon. Conclusion. When training Russian as a foreign language teachers for Equatorial Guinea and Cameroon, it is essential to ensure a thorough understanding of cultural differences and an understanding of both the specific features of Russian culture and the key cultural characteristics of the African countries with which they will interact. This goal can be achieved by conducting surveys with both students and teachers and comparing their responses. Only if Russian as a foreign language teachers understand the cultural characteristics of African countries will it be possible to effectively utilize an ethno-oriented approach, teach effectively, and build trusting, partnership-based relationships with students.

The purpose of the study is to identify the directions of transforming the classic brand book in the context of the digitalization of the communication environment. The article identifies the key operational and functional limitations of a static brand book, which manifest in its reduced effectiveness within multichannel digital communication. The necessity of transforming the brand book into an interactive digital system that provides centralized management of brand identity is substantiated. The scientific novelty of the study lies in systematizing the structural and functional components of a digital brand book platform and determining their role in ensuring brand identity management within a digital communication environment. As a result of the study, it was established that the digital transformation of a brand book enhances its functional efficiency as a tool for ensuring identity integrity and cross-functional collaboration, while also serving as a prerequisite for boosting competitiveness in the digital economy.

Human-Native Design (HND) is a design framework for redesigning products, processes, and infrastructures around the full human cognitive cycle. It frames environment redesign as a way to reduce interpretation cost, handoff friction, and context loss rather than merely compensate for them.

The aim of the research is the philosophical-phenomenological explication and comprehension of the liturgical mode of religious life as a specific form of everyday religious experience. Drawing on the Orthodox tradition, the article clarifies the understanding of liturgy as a mode of religious life, reconstructs the temporal, spatial, bodily-affective, and communicative structures of liturgical experience, and analyzes the connection between the liturgical year, ascetic practices, and regular participation in worship with the formation of religious identity and the believers’ lifestyle. The scientific novelty of the work lies in interpreting the liturgy as a ritual of formative action that performs a transcendental function in structuring the believer’s everyday life and establishes the conditions of possibility for experiencing the sacred within mundane reality. As a result, it is shown that liturgical action integrates the individual and communal dimensions of religious life, rearranges the experience of time and space, and defines a specific way of life of faith, in which everyday reality is experienced as a potential space for encountering the sacred.