The article examines the theoretical and practical foundations for developing innovative mechanisms of public governance for the development of the social services system in Ukraine under the conditions of contemporary socio-economic transformations. The study substantiates the necessity of shifting from traditional administrative models to innovation-oriented public governance based on the integration of organizational, institutional, and digital instruments for implementing state social policy. An innovative mechanism of public governance for the development of the social services system is proposed, reflecting a logical sequence of designing, testing, evaluating, and institutionalizing managerial decisions aimed at improving the efficiency of the social sector. The role of digital transformation as one of the key directions for modernizing the social services system is substantiated. The development of state electronic social services is analyzed, and their significance for improving the accessibility of social support, optimizing administrative procedures, and strengthening the institutional capacity of public authorities is determined. The study demonstrates that the implementation of innovative public governance mechanisms creates the prerequisites for increasing the adaptability of the social services system to contemporary societal challenges, enhancing cross-sectoral cooperation, promoting the more effective use of digital technologies, and improving the quality of social service provision.
The article is devoted to the justification of theoretical principles of strategic management in the field of public administration and the determination of key aspects and approaches on this basis. It is argued that the public administration system is a complex of institutions, laws and processes that ensure the organization of society. It connects the administrative apparatus and citizens, directing socio-economic development and maintaining stability within the state. It is determined that the key issue is the effective integration of innovative and digital technologies into the public administration system, which would ensure transparency, fairness and compliance with social obligations. The authors analyzed the theoretical principles for defining the essence of the concept of "strategic management" ("strategic management"). It is emphasized that the successful implementation of strategic management in the public sphere requires a comprehensive approach. These steps form a single system where political will sets the vector, personnel training and culture change ensure implementation, and the legislative framework and transparent indicators guarantee the result and feedback. In the article, the authors notes that strategic management is the process of developing, adopting and implementing long-term decisions aimed at achieving the goals of an enterprise or city and strengthening its competitiveness. It is substantiated that the use of strategic management in public administration is a truly powerful tool for the effective development of the state and communities. It allows you to move from a simple response to current problems to proactive planning focused on a specific result. It is argued that the introduction of strategic methods in public administration is critically important for adapting to globalization challenges and crises. A comprehensive system of evaluating managers at the state, regional and local levels transforms management from reactive to purposeful and transparent.
The article is devoted to the study of theoretical foundations and the development of practical recommendations for implementing adaptive management in agri-food enterprises amidst the extreme destabilization of the modern world. The relevance of the topic stems from the global transition from a VUCA environment to a BANI state (Brittle, Anxious, Nonlinear, Incomprehensible), which renders traditional inertial management models ineffective. The authors emphasize that the agri-food sector is a fundamental link in Ukraine's economy, ensuring food security and foreign exchange earnings; however, its resilience today depends on the ability of business entities to flexibly restructure their strategies. The proposed approach is based on the formation of institutional foundations for a tripartite partnership within the "government-business-community" system. Within this model, the role of the government is transformed into the function of a creator of an "adaptive field" through regulatory and infrastructural support. Business acts as the driving force for innovation and resilience by implementing Agile approaches and diversifying production. The community is identified as the key link, providing social legitimacy, human capital, and social control, which are essential for longterm sustainability. Special attention is paid to the cluster model of interaction, which functions as a "living system" and enables a collective response mechanism to external challenges. It is proven that shared access to information and the integration of research and development (R&D) potential within the cluster reduce participants' anxiety and allow for the rapid implementation of adaptive technologies, such as precision farming. The central zone of actor interaction becomes a stabilization hub, where the financial agility of business and the social capital of the community consolidate to mitigate market incomprehensibility. The practical significance of the results lies in the development of specific measures for each participant of the triad: from the creation of regional coordination councils by the government to the implementation of corporate social responsibility strategies by businesses and the development of adaptive human capital by the community. The transition from rigid hierarchical systems to flexible partnership ecosystems is a key condition for the resilience of agri-food enterprises and the sustainable development of rural areas.
The article researches analytical approaches to diagnosing and forecasting the financial stability of small businesses in the context of digital shifts. It is argued that traditional methods of financial analysis need to be adapted to take into account the digitization of business processes, the transformation of income and expenditure structures, and the growing role of digital financial instruments. It summarizes classical and modern approaches to assessing the financial stability of small businesses and identifies their limitations in the digital economy. An integrated analytical approach is proposed that combines financial ratio analysis, risk-oriented tools, scenario forecasting, and digital indicators of business performance. An algorithm for integrating traditional analytics and digital solutions to improve the efficiency of small businesses is proposed, which will allowidentifying key areas of financial and digital risks, as well as predicting possible trajectories of small business development in conditions of economic and technological turbulence. The practical significance of the results obtained lies in the possibility of using the proposed analytical tools in the financial management system of small businesses to increase their adaptability, solvency, and longterm stability. It has been established that further development of analytical approaches to assessing the financial stability of small businesses should be based on the systematic integration of financial analysis and digital technologies, which corresponds to current trends in economic transformation and the need to ensure the sustainable development of the business sector. The results of the study can be used in the analytical and management activities of small businesses to increase their adaptability and financial stability in conditions of economic turbulence and digital transformation.
The article examines the features of business development management in the context of digital transformation and global challenges. It examines current trends in the digitalization of management processes, marketing, finance and management as key factors in ensuring the competitiveness and sustainability of enterprises. It analyzes the dynamics of the PFTS index, financial and economic indicators of the Chamber of Commerce and Industry of Ukraine, the structure of its income and the features of targeted financing. It evaluates the results of applying the index method "Business Barometer" as a tool for monitoring the state of the business environment and expectations of business entities.It is established that digital transformation contributes to increasing management efficiency, developing international trade, optimizing business processes and creating sustainable competitive advantages. At the same time, it identifies the main risks and limitations of digital development associated with the unevenness of the digital infrastructure, cybersecurity and regulatory barriers. The need to implement modern digital technologies, artificial intelligence tools, and Industry 4.0 principles to ensure sustainable business development in the face of growing uncertainty in the external environment is substantiated
It has been established that, under conditions of enterprise digital transformation, crisis instability, increasing risks in the shared value creation environment, and growing complexity of interaction among participants in innovative information technology projects, change management of the determinants of stakeholder relationships acquires system-forming significance. A theoretical and methodological vision of the mechanism for managing changes in the determinants of stakeholder relationships during the implementation of information technology projects for digital transformation has been developed as a complex integrated management system within which management actors exert purposeful influence on the conditions, factors, processes, behavioural models, and forms of interaction among stakeholders. It has been substantiated that the purpose of this mechanism is to transform stakeholder relationships from an unstable, fragmented, risk-saturated, or conflict-prone state into a state of coordinated, trust-based, digitally supported, and valueoriented interaction. The possibility of describing this mechanism in the form of a tuple has been substantiated; it encompasses a set of agents of stakeholder interaction, types of agents, objects of managerial influence, goals of change management, determinants of relationships, managerial and project actions, communicative actions, types of relationships, environments for digital transformation implementation, system states, strategies, constraints, social and ethical norms, methods for implementing managerial influence, and directions for the mechanism’s development. It has been proven that such a model provides a comprehensive representation not only of the composition of digital transformation participants, but also of the logic of their interaction, roles, interests, responsibilities, resources, risks, and forms of participation in shared value creation. It has been established that the key determinants of stakeholder relationships are strategic compatibility of interests, the level of mutual trust, transparency of information exchange, readiness for digital change, availability of digital competencies, distribution of risks and responsibilities, flexibility of organizational processes, ability to coordinate joint actions, value alignment among participants, cybersecurity resilience, motivation to participate in the project, capacity for learning and adaptation, and ability to co-create shared value. It has been substantiated that, under crisis conditions, these determinants are unstable and require continuous diagnosis, monitoring, and adjustment
The article is devoted to a comprehensive study of the theoretical and methodological foundations of managing the financial potential of an enterprise in an integration environment. The relevance of the topic is determined by the intensification of globalization processes, the growing role of international financial markets, and the need to ensure financial stability and competitiveness of enterprises under modern economic conditions. Within the framework of the study, the essence of the financial potential of an enterprise is revealed as an integrated economic category that combines financial resources, the possibilities of their formation, and efficient use. Scientific approaches to the interpretation of financial potential, including resource-based, functional, systemic, and strategic ones, are generalized, which made it possible to form a holistic understanding of its economic nature and role in enterprise development. Based on the analysis, the structure of the financial potential of an enterprise is determined, including own and borrowed resources, investment opportunities, financial reserves, and management mechanisms. The key factors of its formation are studied, among which internal (capital structure, management efficiency, profitability level) and external (state of financial markets, investment climate, integration processes) factors are distinguished. The interrelation between internal resources and external opportunities in the formation of the financial potential of an enterprise is substantiated. Existing methodological approaches to the assessment and management of the financial potential of an enterprise are evaluated, and their advantages and limitations under conditions of economic integration are identified. Directions for their improvement are proposed based on the combination of integrated assessment, strategic planning, risk management, digital technologies, and adaptive management. This makes it possible to increase the efficiency of financial resource utilization and ensure sustainable enterprise development. The practical significance of the obtained results lies in the possibility of their application by enterprises in forming an effective financial strategy and a system for managing financial potential in the context of integration development. The implementation of the proposed approaches will contribute to strengthening financial stability, increasing investment attractiveness, and enhancing the competitiveness of enterprises in the global economic environment.
The article substantiates a methodological approach to the integral assessment of an enterprise’s crisis resilience and its readiness to perceive and implement strategic change. The proposed approach is based on the construction of the Integrated Crisis Resilience Index (ICRI), which combines five groups of sub-indices: financial stability, operational performance, adaptability, development potential, and risk resistance. Each group is linked to a specific theoretical perspective on the nature of change (process-dynamic, adaptive-reactive, program-targeted, and evolutionaryontogenetic) as well as to the rationale for managing strategic transformations through functionalprocess, system-transformational, adaptive-instrumental, and human-centered approaches. A distinctive structural feature of the proposed approach is the introduction of a human-capital productivity sub-index that reflects the human-centered and leadership-related dimensions of managing crisis-driven transformations. The robustness of the methodological approach is supported by sensitivity analysis based on three alternative weighting scenarios and five aggregation techniques: additive aggregation, geometric aggregation, the weak-link method, TOPSIS, and entropy-based aggregation. External validation was performed using the modified Altman Z -score model, with a Spearman rank correlation coefficient of 0,974. The inflationary effect was additionally controlled through CPI deflation. The article proposes a phase decomposition of the Integrated Crisis Resilience Index, distinguishing pre-crisis, crisis, and post-adaptation phases. It also develops a typology of crisis trajectories, including resilient shock absorption, V-shaped recovery, recovery from a low base, prolonged deterioration, partial recovery, and mixed trajectory patterns. Empirical testing of the proposed approach was conducted using a sample of enterprises in the oil and gas sector for the period 2020–2025. The calculations confirmed the invariance of the ranking positions of leading and lagging enterprises under changes in weights and aggregation methods, with Spearman rank correlation coefficients ranging from 0,93 to 1,00. This confirms the reliability and analytical consistency of the proposed model.
Financial forecasting and risk assessment represent a complex multi-task challenge that requires effective processing of dynamic time-series data and high-dimensional feature spaces. Traditional models encounter methodological limitations when attempting to simultaneously capture temporal dependencies, global contexts, and intricate non-linear relationships, ultimately resulting in insufficient predictive accuracy. To address this issue, this study advocates for the implementation of the LTR-Net model – a deep learning architecture that integrates LSTM, Transformer, and ResNet mechanisms. The LTR-Net model ensures efficient processing of multidimensional features and dynamic fluctuations within financial datasets through the synergy of its temporal dependency modeling, global information capture, and deep feature extraction modules. Experimental results demonstrate that LTR-Net significantly outperforms existing mainstream solutions, including LSTM, GRU, Transformer, and DeepAR. Across datasets for financial distress prediction and stock market analysis, the model exhibited superior accuracy, stability, and robustness according to key metrics such as MSE, RMSE, MAE, and AUC. LTR-Net not only enhances the precision of financial forecasting but also reveals high generalization capabilities, making it an adaptive tool for data analysis and risk assessment in related domains
The article examines the features of human resource management strategy of innovatively oriented enterprises in the construction industry in the context of security challenges. A comprehensive analysis of the development trends of the construction industry of Ukraine was conducted based on statistical indicators of the number of business entities, the volume of commissioning of residential and non-residential buildings, capital investments, financial results of activity, profitability and personnel potential. The key factors influencing the performance of enterprises in the industry were identified and their economic and mathematical modeling was carried out using multifactor correlation and regression analysis. The impact of capital investments, the number of business entities, construction volumes and personnel turnover on the profitability of the construction industry's operational activities was substantiated. Forecast scenarios for the development of the industry were developed and expected changes in performance indicators were determined. The effectiveness of human resource management strategy of enterprises in the construction industry of the western region of Ukraine was assessed using a universal indicator - Harrington's desirability function. It was found that most of the studied enterprises are characterized by a satisfactory level of human resources management with a tendency to improve in the forecast period. The scientific novelty of the study lies in the combination of economic and mathematical modeling tools and Harrington's desirability function for assessing and forecasting the strategizing of human resources management of innovatively oriented enterprises in the construction industry in the conditions of security challenges. The practical significance of the results obtained lies in the possibility of using the proposed approach to form effective personnel strategies and increase the competitiveness of enterprises. Keywords: human resource management, strategizing, strategic management, innovation-oriented enterprises, construction industry, security challenges, human resource potential, Harrington's desirability function, economic and mathematical modeling, forecasting, profitability.
The growing instability of business conditions, combined with the increasing complexity of production and technological linkages, has created a need for enterprises to engage in integrative, cooperative interactions while undergoing corresponding cycles of organizational transformation. The purpose of this article is to develop the theoretical and methodological foundations and to formulate practical recommendations for shaping and developing the adaptive potential of participants in integrated production cooperation networks, taking into account the life cycle of cooperative interaction and the parameters of the related changes. The methodological basis of the study is the author’s concept of integration development, applied to the management of phases of organizational change. In integrated production cooperation networks, these changes are interpreted as a purposeful transformation of the components of integration development. The scale of transformation is differentiated into deterministic stages, involving changes in the potential of network participants, and bifurcation stages, involving simultaneous changes in participant composition, integration constraints, and control concepts. Adaptive potential is defined as an actor’s integrated ability to timely modify its resource-competence, technological, organizational, and institutional position without disrupting functional compatibility with other participants in the cooperation network and without violating the adopted control concepts. Five interrelated components of integration potential are identified: adaptive, competitive, integrative, innovative, and transformational. These components cover both the internal factors of a participant’s activity and its external position within the network. The methodological toolkit for change management is further developed by introducing a procedure for comparing the scale of organizational reconfiguration with each network participant's adaptive potential. The transfer of competencies and knowledge is presented as a mechanism for forming the collective adaptive capacity of a production cooperation network. This capacity is achieved through the combined effects of knowledge diffusion, learning, the formation of shared routines, technological alignment, and the accumulation of interaction experience. The proposed approach enables moving from a general assessment of the network’s readiness for change to a differentiated assessment of actors’ ability to support a new configuration of interaction.
The article examines the transformation of customs activities in the context of the digitalization of the economy and identifies the main trends in the development of the modern customs system. The rapid spread of digital technologies, the intensification of international trade and the integration of Ukraine into the world economic space necessitate the modernization of customs administration. Also, the digitalization of the customs sphere is one of the key areas for increasing the efficiency of public administration, simplifying the procedures of foreign economic activity and ensuring the proper level of economic security of the state. The features of the implementation of digital technologies in the activities of customs authorities are studied, in particular electronic declaration, automated customs control systems, electronic document management, risk management systems and modern information and analytical platforms. The use of digital tools contributes to increasing the transparency of customs procedures, reducing the time for clearance of goods and vehicles, reducing administrative costs and minimizing corruption risks. The digital transformation of customs activities ensures the prompt exchange of information between state bodies, entities of foreign economic activity and international partners. Along with the positive aspects of digitalization, problems that complicate the process of reforming the customs system are outlined. Among them, the insufficient level of technical support, the need to improve the regulatory framework, cybersecurity threats, and the need to increase the digital competencies of customs officials are highlighted. It is concluded that the further development of the digitalization of customs activities should be based on the comprehensive implementation of innovative technologies, improving public administration mechanisms, and strengthening international cooperation in the field of customs control. Effective digitalization of customs activities is an important factor in increasing the competitiveness of the state, strengthening economic security, and developing international economic cooperation
The modern development of the public administration system is characterized by the intensification of crisis phenomena, the transformation of social values, the digitalization of managerial processes, and the growing public demand for transparency, integrity, and efficiency in the activities of public authorities. Under such conditions, the problem of ethical dilemmas and value conflicts arising in the process of managerial decision-making becomes especially relevant, as these factors directly affect the level of public trust, the stability of state institutions, and the effectiveness of public administration. The article proves that ethical dilemmas in the field of public administration are complex in nature and are formed under the influence of political, social, legal, organizational, and moral-ethical factors. It is substantiated that modern ethical contradictions arise as a result of conflicts between public interests, political expediency, legal requirements, and the moral responsibility of public authorities. The main factors causing ethical and value conflicts in the public administration system are identified, including conflicts of interest, political influence, insufficient level of ethical culture, information risks, crisis processes, and imperfections in communication mechanisms. It is proven that these contradictions are systemic in nature and require a comprehensive approach to their prevention and resolution. Particular attention is paid to the impact of digitalization, crisis transformations, and martial law on the transformation of the moral and ethical foundations of public administration. It is established that modern digital technologies simultaneously expand opportunities for openness and transparency in the activities of public authorities while creating new ethical risks related to information security, manipulation of public opinion, and reduced personal responsibility for managerial decisions. It is emphasized that under wartime conditions, the role of moral responsibility, integrity, and professional ethics of public servants significantly increases. It is proved that important mechanisms for resolving ethical dilemmas and value conflicts include ethical leadership, the development of social and ethical competence, improvement of the regulatory and ethical framework, the use of mediation mechanisms, and the formation of public consensus. A comprehensive approach to preventing ethical contradictions in the public administration system is proposed, which involves a combination of regulatory, organizational, communicative, and educational instruments. The obtained results can be used in the practical activities of public authorities to improve the managerial decision-making system, increase the level of integrity, and strengthen public trust in state institutions.
Contemporary migration processes caused by military actions, demographic losses, and labour market transformations significantly affect the preservation of Ukraine’s intellectual potential and intensify regional disparities in its development. This study is devoted to substantiating a regionally oriented approach to migration policy formation based on the analysis of regional intellectual potential and the modelling of migration trajectories of highly qualified personnel. A regional Intellectual Potential Index is proposed, integrating indicators of educational attainment, concentration of scientific and educational infrastructure, employment in knowledge-intensive sectors, and demographic resilience of regions. The assessment revealed substantial differences among Ukrainian regions in terms of human capital preservation and migration outflows, confirming the need for a differentiated approach to the implementation of state migration policy. Particular attention is paid to the analysis of migration trajectories of highly skilled professionals. Using a Sankey flow diagram, the main directions of movement of researchers, IT specialists, physicians, engineers, academics, and managers are visualised, and their possible final states are identified. Four key migration trajectories are distinguished: rapid re-emigration, circular migration, prolonged emigration, and irreversible assimilation. The findings demonstrate that circular migration is the most effective pathway for preserving intellectual potential, as it enables the maintenance of professional, economic, and scientific ties between migrants and their country of origin. Based on the obtained results, a four-phase roadmap for implementing a circular model of intellectual potential preservation in Ukraine until 2030 is developed, encompassing the stages of stabilisation, circulation, activation, and consolidation. The proposed model is grounded in the principles of the circular economy and envisages the stimulation of re-emigration, the development of diaspora engagement, the support of transnational professional networks, and the strengthening of regional capacities for recovery. The implementation of the proposed measures will contribute to reducing human capital losses, enhancing regional competitiveness, and creating favourable conditions for the sustainable socio-economic development of Ukraine
The article studies customer orientation as the strategic philosophy of modern business, which is formed on the basis of consumer preferences. The emphasis is placed on rethinking traditional ideas about customer orientation taking into account the dynamic transformations of the consumer market. The study of the dynamics of consumer preferences for determination of their impact on the customer-orientation of business activities has been conducted. The need for the use of modelling methods has been proven, which allow enterprises to adapt to dynamic market conditions, form long-term loyalty and ensure competitive advantages in the global environment. Multifactor mathematical model of the dependence of financial results of enterprises on the customer satisfaction index, customer loyalty indicator and repeat purchase rate has been developed. Integration of the financial and customer metrics using the multifactor modelling method has been achieved. The resulting relationship between influencing factors allowed reflecting the quality of customer experience. The use of correlation, regression and comparative analyses allowed identifying patterns and formulating practical recommendations for enterprises with the strategic customer orientation. It is noted that satisfied customers return more often and spend more. That increases the stability of the income of a customer-oriented enterprise based on the established relationship between the customer satisfaction index and sales profitability. Reducing marketing costs and increasing the margin of a customer-oriented enterprise is established on the basis of the study of the customer loyalty indicator. It is noted that repeat purchases form the basis of long-term income based on the established relationship between the repeat purchase ratio and sales profitability
The article explores the theoretical and practical aspects of the formation of an enterprise's logistics strategy in an unstable market environment. It is determined that the current stage of economic development is characterized by a high level of competition, rapid changes in consumer demand, instability of international markets, disruption of supply chains and an increase in the impact of external risks on the activities of business entities. Under such conditions, an effective logistics strategy becomes an important element in ensuring the stability of the enterprise's functioning and maintaining its competitive positions. It is substantiated that the logistics strategy should be an integrated component of the overall system of strategic management of the enterprise and take into account the peculiarities of the internal and external environment. The work reveals the importance of logistics as a tool for optimizing material, information and financial flows, as well as increasing the efficiency of enterprise resource management. Particular attention is paid to the impact of digitalization on the development of logistics systems. The role of modern information technologies, process automation, electronic document management and analytical systems in increasing the efficiency of logistics management is determined. The importance of optimizing transport processes, inventory management and developing partnerships with suppliers in ensuring the continuity of the enterprise's functioning is considered. It is proved that flexibility, adaptability and the ability to quickly restructure logistics processes are important conditions for the effective operation of the enterprise in an unstable market environment. It is concluded that the formation of a modern logistics strategy is a necessary prerequisite for increasing the competitiveness of the enterprise, optimizing costs and ensuring its long-term development in conditions of economic instability.
The article examines the current state and development trends of Ukraine’s agri-food sphere under conditions of socio-economic transformations and wartime challenges. The purpose of the study is to assess the key indicators of crop and livestock production, analyse the production and consumption of major food products, identify the main challenges affecting the functioning of the agri-food sphere, and substantiate public administration mechanisms for its development. The research is based on statistical analysis, comparison, generalization, economic and mathematical modelling, and trend analysis. The findings indicate that during 2017–2021 there was an increase in meat and meat product consumption, as well as in the production of vegetables and melons. At the same time, downward trends were identified in the production and consumption of milk and dairy products, as well as in sugar consumption. The full-scale invasion by the Russian Federation in 2022 led to a significant decline in the production of most food products and a decrease in the ratio of per capita production to consumption. During 2023–2024, a partial recovery of certain indicators was observed; however, negative trends remain evident for several categories of food products. It was established that during 2014–2021 the agricultural sector demonstrated positive development dynamics, manifested in the expansion of cultivated areas under major export-oriented crops, increased crop yields, and growth in gross agricultural output. At the same time, military actions resulted in a reduction of cultivated areas, declining yields, and lower production volumes of certain agricultural products. Despite the partial recovery observed in 2023–2024, negative trends persist for a number of crops. The results of the trend analysis confirmed a long-term decline in the livestock population, creating additional risks to national food security. A comprehensive set of public administration mechanisms for the development of the agri-food sphere is proposed. These mechanisms include the implementation of digital technologies in crop and livestock production, support for innovation-driven development, improvement of investment provision, enhancement of food supply chains, and strengthening of the food security system. The study demonstrates that the implementation of the proposed measures will contribute to improving the efficiency of agricultural production, fostering the development of the food industry, strengthening food security, and ensuring the sustainable development of Ukraine’s agri-food sphere.
This study addresses the challenge of aligning corporate financial objectives with the Sustainable Development Goals(SDGs) within the context of Ukraine's economic reconstruction following Russian armed aggression. While integrating ESG principles is often perceived as an economic liability that increases costs and reduces financial efficiency, this research demonstrates that such integration can serve as a strategic asset for resilient growth. Using a multifaceted methodological approach involving analysis, synthesis, and comparative methods, the paper formulates a multi-dimensional system of environmental, economic, and social indicators. The findings indicate that the financial dimension acts as a unifying factor, allowing for the harmonization of traditional metrics, such as ROI and payback periods, with non-financial sustainability requirements. The proposed indicator framework provides a structured basis for informed investment and managerial decision-making, ensuring that the transition toward a green economy supports long-term profitability and socio-economic stability. Ultimately, the study concludes that a multi-aspect approach is essential for transforming sustainability imperatives into drivers of efficient, modern, and resilient enterprise operations.
The article examines the theoretical and methodological foundations and applied aspects of adaptive management of international companies in the context of the transformational period of the global economy. It is argued that the modern international business environment is characterised by a high level of turbulence caused by geo-economic shifts, digital transformation, growing geopolitical risks, disruption of global value chains and increased regulatory restrictions. The article compares the main features of traditional and adaptive models of management. It reveals the essence of adaptive management as a dynamic process of management decision-making aimed at increasing the stability, flexibility, and competitiveness of companies in a global context. The adaptive strategy of international companies is examined as a multidimensional framework that integrates five key components. It is proven that the synergy of the components of the adaptive strategy of international companies provides them with stability in an unstable environment through: internal dynamic management capabilities; a flexible structure capable of balancing current activities and innovations; digital technologies and digital maturity; multicultural competence.
The article examines the theoretical and methodological foundations of the formation and development of digital financial technologies in the context of the transformation of the global financial system. It is substantiated that the complexity and multidimensional nature of this phenomenon account for the absence of a universally accepted definition in contemporary academic discourse and necessitate a systemic approach to its interpretation. The study systematizes and analyzes the main approaches to defining the essence of digital financial technologies, including the technocratic, functional-service, ecosystem, disruptive-innovation, regulatory-legal, and sociocultural approaches. Based on a critical assessment of their advantages and limitations, the paper proposes an original integrative three-level model that synthesizes these approaches into a single coherent analytical framework and reflects the objective logic of the development of digital financial technologies–from their technological foundations and financial services to the transformation of business models, market interactions, regulatory environments, and societal impacts. It is demonstrated that the proposed model overcomes the fragmentation of existing theoretical perspectives and provides a methodological basis for comprehensive analysis and for substantiating the strategic feasibility of implementing digital financial technologies within national financial systems.
