This article analyses the fortnightly newspaper Aires Lloretencs (1933-1936) to examine how the local Catholic press shaped tourism in Lloret de Mar, integrating economic development, social transformation and the preservation of cultural and moral values. We applied a qualitative methodology based on the systematic content analysis of the 68 issues available in the town's archive, coding the information according to the topics of morality and social order, identity and tradition, and the model of tourism development. The results show that the newspaper promoted elitist "quality tourism", defended the local language and traditions, and exercised moral control over public behaviour, including conduct related to urban spaces and the beach. This study's main contribution lies in demonstrating that the Catholic press was not merely reactive, but rather that it formulated its own model, questioning the dichotomy between religious values and economic development. In this way, it anticipated contemporary debates on sustainability, cultural identity and responsible tourism management.
This article analyzes the offering and reception of Catalan-language cinema within the current digital environment in the era of audiovisual platforms and recommendation algorithms. Based on quantitative data on the availability of titles on platforms, the consumption of original Catalan versions (VOC) in cinemas, and the institutional recognition at festivals and awards, it presents an analysis of Catalan cinema as a form of cultural diversity, a tool of symbolic diplomacy, and a phenomenon of cultural and identity hybridization. The study determines that this cinema shows a tension between diversity and algorithmic hegemony, and highlights that contemporary Catalan films are both integrated and transformative within the broader context of contemporary Spanish cinema.
This article presents a teacher training program for AI literacy and its pedagogical integration in teaching-learning processes that combines AI competence, ethical principles, and experiential and participatory learning. The research was based on a qualitative approach and directed content analysis. Twenty-one teachers in higher education participated in a training program involving 20 synchronous hours of theoretical, practical and ethical foundation and 10 hours of autonomous work. The results point to high levels of confidence and predisposition at the end of training, an effective connection between theory and practice, and a definite ability of teachers to integrate AI critically and ethically in subjects. The binomial guided sessions and experiential autonomy favor the transition from a technocentric use of AI to an integration focused on the learning process. The study describes a replicable training proposal that can reduce the AI adoption gap in Catalan universities, as long as institutions provide continuous support and spaces for reflection and critical and collective experimentation.
Struggles over the control of truth are a structural axis of capitalist technocracies. Official discourse, public opinion, and private interests contend for hegemonic narrative authority in a symbolic war in which mass media act as instruments of cohesion and alienation. Within this framework, mainstream journalism not only replicates the Anglo-American model in all respects, but also legitimizes itself through the dogma of objectivity-thereby concealing the ideological dimension inherent in language and, by extension, in journalistic discourse. Drawing on journalistic-literary comparatism and hermeneutic philosophy, this conceptual study proposes poetic journalism as an alternative to dominant media narratives. This would be a hybrid genre that, in addition to challenging professional and academic orthodoxy, offers representations of truth that are more flexible, more open and fairer to human reality.
This article explores the importance of local communication in cultural and creative contexts of small cities, focusing on St. George's Cultural Quarter in Leicester (United Kingdom). Managing the cultural quarter's communication through brand identity has been crucial, including both tangible strategies such as new buildings and events, and intangible strategies to project the essence of the area. The identity of this area is intrinsically linked to Leicester, the city in which it is located. The main objective of this study is to analyse the evolution of communication from the opening years of this century to the present. We delve into the constant evolution of this local communication and point out problems linked to its management, resulting in an inconsistent and poorly defined brand image.
This article examines the discursive strategies with which official institutions of the State of Israel sought to legitimise their military actions on the platform X during three key moments of the Gaza conflict (2023-2024). The corpus consists of 68 institutional posts in English, analysed by following a qualitative approach informed by critical discourse analysis. The findings reveal a legitimising repertoire organised around four main strategies: authorisation, through references to international law or allied support; moral and emotional appeal, constructing a binary opposition between a victimised "we" and a threatening "they"; rationalisation, which justifies military actions through objectives such as national security or the neutralisation of Hamas; and delegitimation of the adversary, expressed through negative representations that dehumanise Hamas. These strategies combine differently depending on the episode examined, adapting to the communicative context and to the expressive affordances of the platform. The study concludes that Israel uses X as a tool of strategic digital diplomacy, disseminating a polarised and emotionally charged discourse that contributes to justifying its interventions and to managing global public opinion in a highly mediatised conflict.
This article presents research on the implementation of a digital and transmedia strategy in a new television talent show model within a context of extreme audience fragmentation. The talent show program Euf & ograve;ria of Televisi & oacute; de Catalunya (Corporaci & oacute; Catalana de Mitjans Audiovisuals-the Catalan Media Corporation, CCMA) and Veranda has become a phenomenon that has managed to transcend the limits of the television screen. This study analyzes the keys to the planning and execution of the program's transmedia strategy as a successful model for improvement of the capillarity of television products to other channels. Based on qualitative analysis and semi-structured interviews with the foremost professionals involved in the creation of Euf & ograve;ria, here we describe the program and its transmedia dimension. The results show how the deep commitment of the people in charge of this show to the transmedia exploitation of its content was key in the dissemination and promotion of the program and its participants, jury and presenters. Likewise, it is concluded that the success of the transmedia strategy was also largely due to the fact that Euf & ograve;ria worked well as television product.
Understanding how people obtain information is crucial for public communications to respond to crises and emergencies. We conducted a YouGov Spain survey (N = 1,006) on 12-13 May 2021 to analyse the information consumption habits of the Spanish population in crisis situations and to evaluate perceptions of crisis management by legacy media and public institutions. Our results point to the emerging role of social media (especially among younger citizens). Moreover, they reveal that more than two thirds of the respondents report encountering misinformation during a crisis (especially on Facebook), and they show that the detection of misinformation is influenced by age and size of municipality. Lastly, the results indicate that, despite public approval of institutional and media communications during crisis situations, there remains room for improvement.
This study explores the challenges and opportunities of the employment of people with autism spectrum disorder (ASD) in the communication and public relations (PR) sector. Specifically, its aim is to analyze whether some of the skills of people with ASD align closely with those required by the sector. Moreover, we seek to determine which actions should be taken by communication and PR companies to suitably integrate workers with ASD. A qualitative methodology divided into two phases is followed, including: (1) in-depth interviews with six professionals-three with ASD and three employers-and (2) content analysis of seven online testimonials from autistic people working in the communication and PR sector. Based on our results, we develop a SWOT matrix. The main weaknesses detected include differences in social and communication skills, rigidity, sensory overload and low flexibility. Threats derive from stigma, ignorance, discrimination and invisibility of the diagnosis. Numerous strengths are identified, such as creative thinking, attention to detail, honesty, perseverance and analytical capacity. Opportunities are linked to the benefits of diversity, artificial intelligence and a favorable legal context. It is concluded that people with ASD have valuable skills for the communication sector, provided they have adapted work environments.
Emerging technologies, such as generative artificial intelligence and NewSpace, present new communicative and ethical challenges in the field of communication. This study analyzes how public technological strategies are disseminated within these sectors, focusing on both citizen perception and the dynamics of the actors involved. Through a qualitative investigation based on interviews with ten professionals from the technological, institutional and communication areas, it is possible to pinpoint factors that condition the effectiveness of these strategies. The results highlight the importance of aligning messages with social values such as sustainability and transparency, as well as addressing distortions arising from biases and lack of shared narrative frameworks. Experts emphasize the need to establish coordinated guidelines and strategies in order to enable effective and ethical communication in a complex environment, remarking that public perception may be affected if the communication risks are not properly managed.
This paper studies the content structure and analyzes the cyberjournalistic on-page SEO criteria in publications developed through automated artificial intelligence (AI) in Catalan by Radiotelevisi & oacute;n Espa & ntilde;ola (RTVE) during the Catalan parliamentary elections of May 12th., 2024. Experiences with automated AI, predating the development of tools like ChatGPT, have a long history in journalism, featuring suitable characteristics for creating editorials that analyze data in areas such as politics. Regarding the production of this type of content in Catalan, there is a series of pioneering experiences with media outlets exploring content in this language. The results identify a common structure in the studied contents including internal multimedia elements and links to the RTVE website. Furthermore, the on-page SEO analysis distinguishes a good level of SEO for content, areas for improvement at the metadata level, and opportunities at the authority level.
Comic stories, a combination of text and image, arose closely linked to the printed press, especially in the United States, at the end of the 19th century. Over the course of the 20th century comic stories evolved, becoming independent and developing their own language and codes. Consequently, it seems obvious that there is a direct relationship between the appearance of graphic comics and the press. Indeed, it may be said that comics were born in and with the printed press. The relations between comics and journalism can be analyzed from several perspectives. One of the most interesting is to investigate which are the main comic book characters who have worked as journalists and in what way the practice of journalism is reflected in a popular genre such as comics. The fact is that it is not unusual to find comic book characters with a profession linked to journalism. At the end of this study, a summary table is included with the best-known cartoon journalists of the 20th century, with special reference to the women who have played this role.
User-generated content (UGC) deserves deeper exploration within academia to allow for a better understanding of the patterns of consumption, production, and dissemination of such material, particularly when it involves depictions of terrorist acts. While observing and categorizing this content is a routine practice for media outlets, it is essential to recognize that the individuals who have recorded the footage may have done so while in a state of shock. In high-stress situations, mobile phones often serve as tools to process unfolding events; however, the viralization of such imagery, especially when linked to identifiable creators, can result in avoidable consequences. Building on this premise, this study examines UGC published by two Spanish newspapers in the context of the terrorist attacks in Barcelona and Cambrils in August 2017. It evaluates whether established guidelines were adhered to and explores the implementation of self-care measures in the process.
Today, the importance of social media in sports marketing and communication is undeniable. Several studies investigate how sports organizations use social media to engage fans, manage brands, and cultivate relationships, primarily focusing on major professional clubs with robust marketing capabilities. However, amateur sports clubs run by volunteers often lack the means to effectively manage their digital communication. This study aims to develop an affordable system for non-professional sports clubs to monitor their social media communication. Objectives include selecting inexpensive key performance indicators, exporting them to Microsoft Power BI, designing a monitoring dashboard, and evaluating the system's effectiveness by applying it to a minority sport club. Thus, we collected and graphically represented posts published over a season on X, Instagram, Facebook, and the website of the rink hockey sports association Club Pat & iacute; Voltreg & agrave;. The resulting dashboard provides an overview of the club's metrics categorized by platforms, months, topics, subtopics, and competitions. Additionally, we compared its social media performance against that of its rivals in the Spanish major league. In conclusion, the research demonstrates that, despite limited resources and volunteer-run administration, amateur clubs can effectively enhance engagement and brand promotion through a cost-effective, user-friendly social media monitoring system.
Until 1988, no gay superheroes existed in mainstream comics. Today, Marvel and DC Comics feature an increasing number of LGBTIQA+ characters. However, this visibility raises questions about the quality of their representation: does it reflect the actual diversity of the LGBTIQA+ community or does it serve editorial strategies prioritizing homonormativity and commercial viability? This article examines three bibliographically reviewed case-studies-Northstar, Midnighter and Apollo, and Hulkling and Wiccan-applying Clark's minority representation model adapted to LGBTIQA+ contexts. It further proposes an analytical model with seven indicators designed to measure the double tension faced by gay superheroes: balancing inclusivity for new audiences while retaining traditional readerships. A perspective grounded in LGBT/queer media studies highlights the complexities of creating characters that challenge traditional narrative paradigms.
Today, social networks are part of many people's daily lives, using them as a form of contact or entertainment, or to search for information of all kinds, including about what they want to buy. The objective of this study is to determine the way in which advertising on social networks affects the purchasing behavior of the Catalan young- adult population and to discover the way in which these people perceive the advertising impacts, as well as the effects which these impacts exert on them. Quantitative methodologies of univariate and bivariate statistics have been used, based on the study of data from a survey of people between 18 and 40 years of age residing in Catalonia. It is concluded that the main sociodemographic factor that bears a significant relationship with purchasing decisions based on advertisements on the social networks is young people's employment situation, since employed users are the ones who show the greatest willingness to make purchases of this type. Other determining factors that promote purchases based on social-network advertising are prior knowledge of the product and the personalization of ads.
This study arose from the observation that the native digital press- that which has a web version alone- is catching up in terms of audience with the non-native digital newspapers- the traditional paper newspapers that have a parallel web version. This fact was highlighted by the daily El Espanol in March 2024 when it published data from Comscore indicating that this online newspaper is the medium with the most millions of unique visitors in Spain. The report also pointed out that the ten most read newspapers in Spain include 20 Minutos, El Confidencial and Huffpost, all of them native digital newspapers. In other words, new smaller newspaper companies with fewer economic and human resources are experiencing a higher growth in unique users than traditional newspapers. This may be explained in part by neurocommunicative factors. The main objective of this study is to analyze the production processes of the native and nonnative digital press in order to determine if there are similarities or differences that may be significant in any way when creating a final product that is more or less attractive to the audience and that explain in some way the fact that one type of newspaper is more accepted than the other. Both native and non-native journalistic companies were contacted arbitrarily to obtain the sample of participants. The media outlets that responded affirmatively were: eldiario.es, publico.es, elespanol.es, elindependiente.es, abc.es and cincodias.com. One of the most notable findings of this study is the fact that the native-media journalists' job involves fewer difficulties and is more fluid in all respects, including schedules, relationship with supervisors and control over the product itself, among others.
This article describes the process of designing and implementing a didactic model based on Scrum as an accelerator of educational innovation, applied through participatory action research. The objective is to develop a teaching methodology prototype that is valid for communication studies. To support this study, communication and educational innovation theories have been taken as references. The method involves an initial phase of implementation and testing carried out during four academic years (from 2017-18 to 2020-21). It comprised 233 students, 39 companies and institutions, and 3 teachers of two different subjects. The results of the evaluation support the suitability of this prototype as an educational innovation accelerator in communication disciplines, favoring students' active learning of significant aspects of communication management.
The Almassora femicide, which occurred on 19 March 2020, was the first of the media cases of gender violence during the lockdown and state of emergency caused by COVID-19. In this article, we take a critical feminist approach to study the images and linguistic tropes that the digital press published in Spain- in both the Catalan and Spanish languages- used to cover this news. We also focus on whether or not the media related it to the situation of home lockdown. We analyze the follow-up and the sections in which the case was presented, the information on the legal consequences of gender violence and the available help resources, the inclusion of data that allow the identification of the victims, the use of morbid details and euphemisms, and the creation of erroneous cause-effect relations. Consequently, we check whether in this specific case the recommendations on the treatment of gender violence in the media are fulfilled and whether the disseminated data reflect a sensitivity with respect to gender violence as a social problem.
This article presents a research on the current state of journalism codes of ethics in relation to their ontological foundation. The objective is to determine the prevailing ontological foundation underlying each code of ethics and its adjustment to current journalistic practice. The study was based on a textual analysis of a selection of codes of ethics and on the opinions of experts using a Delphi methodology. Also discussed are different ways of understanding the social communication process and the characteristics that allow the identification of the ontological frameworks of scientific realism or intersubjectivism. The results of this research show that current ethical codes tend to assume an ontological position derived from scientific realism, and this is approved and endorsed by expert opinions.
