The article examines current trends in the development of artificial intelligence technologies and analyzes their practical application in the marketing activities of organizations. The relevance of the study is driven by the rapid development of digital technologies, the projected growth of the global AI market in marketing to USD 107.5 billion by 2028, and the need to adapt marketing strategies to new business conditions in the era of the Fourth Industrial Revolution. The aim of the article is to explore the current directions of artificial intelligence development and to systematize approaches to its application in organizations’ marketing activities. In the course of the research, methods of analysis and synthesis were used to study the theoretical foundations of artificial intelligence and marketing activities, the method of systematization was applied to organize AI tools according to marketing functional areas, comparative analysis was employed to identify the advantages and challenges of implementing AI technologies, the tabular method was used to visually present the results, and the generalization method was used to formulate conclusions. The information base consists of scientific works published in leading professional journals and analytical reports from consulting firms. The key areas of AI technology development have been identified: machine learning, deep learning, natural language processing, computer vision, and generative artificial intelligence. The advantages of using intelligent systems in marketing have been characterized: increasing targeting efficiency by 30–50%, boosting conversion by 15–30%, reducing content creation time by 60–80%, and lowering customer acquisition costs by 20–40%. A systematization of the main artificial intelligence tools was carried out across six functional areas of marketing: consumer analysis, personalization, content marketing, advertising campaigns, customer service, analytics, and forecasting. The prospects for further development of AI technologies in the context of marketing digitalization are substantiated: deeper integration of various technologies, development of Edge AI and federated learning, improvement of generative models, implementation of explainable AI, and development of agent systems. The practical significance of the results lies in their potential use for forming strategies to implement artificial intelligence in the marketing activities of organizations across different economic sectors and scales.
The article examines the issues of developing social instruments for enterprise human resource management in a strategic context amid economic transformation, digitalization of management processes, and the increasing role of human capital as a key factor in ensuring the competitiveness and sustainable development of enterprises. The relevance of the study is due to the need to transition from fragmented use of social instruments in human resource management to their systematic integration into the corporate strategy of the enterprise, which allows improving the efficiency of managerial decisions and the organization’s adaptability to changes in the external environment. The aim of the article is to substantiate theoretical and methodological approaches to the formation and implementation of a strategy for developing social instruments for enterprise human resources management, as well as to design instruments for selecting the optimal strategy, considering the multi-criteria nature of socioeconomic processes in the field of human resources management. To achieve this aim, the article employs a system approach, methods of analysis and synthesis, generalization, economic-mathematical modeling, and expert evaluation techniques. The study concludes that the social instruments for human resources management should be viewed as a comprehensive strategic system encompassing motivational, socio-psychological, communicative, and organizational mechanisms that influence employees’ work behavior. It is substantiated that integrating the strategy for developing the social instruments of human resources management into the overall enterprise strategy promotes increased labor productivity, enhances employees’ innovative activity, improves the moral and psychological climate within the team, reduces staff turnover, and increases employee loyalty. A multi-criteria approach for selecting the optimal strategy for developing the social instruments of human resources management is proposed, combining quantitative performance indicators with qualitative expert evaluations, enabling consideration of both economic and socio-psychological aspects of human resources management. It is concluded that implementing adaptive strategies for developing the social instruments of human resources management is an important prerequisite for ensuring the long-term competitiveness of the enterprise under conditions of uncertainty. The practical significance of the obtained results lies in their potential application in the operations of enterprises across various sectors of the economy when developing human resources management strategies. The prospects for further research are related to the empirical testing of the proposed approaches and the development of digital instruments for supporting strategic human resource management.
The aim of the article is to examine the level of diversification of local budget revenues and to identify trends and characteristics of revenue formation across regions, as well as structural shifts during wartime. The article analyzes the structure of local budget revenues for the regions of Ukraine from 2018 to 2024. To assess the impact of the full-scale invasion on local budget revenue formation, the period was divided into two sub-periods: 2018–2021 and 2021–2024. The study included an analysis of changes in the shares of budget revenue items, as well as major tax and non-tax revenue sources. During the study period of 2018–2024, two critical events occurred – the COVID-19 pandemic and the full-scale invasion of the country, which necessitated changes in the interaction between state and local budgets and had a negative impact on overall business activity in the country. The structure of revenues was affected by changes in the procedure for calculating official transfers, which led to a redistribution of all shares. Tax revenues play a key role in ensuring local budgets’ own revenues (excluding official transfers). It has been shown that there is a general trend towards a decrease in the role of personal income tax and levies. Revenues from local government investment activities are practically nonexistent. Investments in local projects can promote a faster recovery of regional economies and the stabilization of local budget revenues during the post-war reconstruction period. To provide a general characterization of the structural changes in the sources of local budget revenues in the regions, the Herfindahl-Hirschman index was calculated for 16 revenue items of local budgets and 7 items of tax revenues. The analysis of index dynamics showed that, overall across regions, there is a trend towards increasing diversification, with the index in 2024 being reduced to 1.8 times the level of 2018. In the structure of tax revenues, there was a weak tendency towards concentration, which significantly intensified in 2022–2023, but subsequently returned to the pre-war level. It was concluded that to ensure a higher level of diversification and to stabilize local budget revenues, greater autonomy of local government authorities is necessary, enabling them to utilize available opportunities and local resources. Further research should identify the factors that determine the level of diversification, ensure revenue stability during crisis periods, and can be activated by local government authorities.
The article explores the role of integrating Ukrainian machine building enterprises into value chains (VCs) as a decisive factor in their modernization and enhancing global competitiveness. The authors outline the theoretical foundations of VCs functioning and identify their impact on technological development, innovation activities, and the transformation of enterprise production and management models. The study systematizes the key integration barriers, including technological and infrastructural backwardness, investment shortages, personnel imbalances, and limited compliance with international standards. The study also analyzes current scientific approaches to studying integration processes in global production networks and highlights underdeveloped areas, including the assessment of management transformations, institutional support, and the risks associated with technological dependence. Based on logical-theoretical, systemic, structural-functional, and comparative analysis, the mechanisms and conditions under which integration into GVCs can accelerate the modernization of Ukrainian machine building have been identified. The practical significance of the study lies in formulating recommendations to enhance enterprise participation in global production networks: developing cluster structures, digitalization, improving logistics infrastructure, expanding innovation cooperation, and shifting to strategic planning focused on high-tech segments with high added value. The proposed approaches can be applied in the government industrial development policies, corporate strategies, and industrial modernization programs. Furthermore, the article emphasizes that integration into GVCs not only provides economic benefits for machine building enterprises but also introduces new requirements for production organization, quality management, and building partnership relations. The article shows that participation in global networks promotes the acceleration of technological upgrading, the development of engineering competencies, the enhancement of standardization levels, and the transition to «smart production» models. Special attention is given to the development of domestic value chains as a foundation for increasing localization, resilience, and the capacity of enterprises to act as full-fledged participants in international production systems.
Complex socioeconomic systems, including the regions of a country, have their own development mechanisms, which are difficult to study with the tools currently available in economic science. The aim of this article is to analyze the issues of implementing a systemic approach to assessing socioeconomic and innovation development and to substantiate the methodological support for evaluating regional development. It has been defined that the main scientific methods for researching socioeconomic systems are the empirical-historical, theoretical-logical, and dialectical methods. Each of these methods is designed to achieve maximum effectiveness in socioeconomic research and largely complements the others. An algorithm for constructing an integrated indicator for assessing socioeconomic and innovative development has been proposed, which includes the following stages: formation of the initial set of indicators according to the research objectives; standardization of the initial indicators; calculation of the integrated indicator using the selected method; analysis and interpretation of the results. The experience of the EU countries and the USA in regional development has been generalized, and based on this, a system of partial indicators has been developed for calculating the integrated indicator of the region’s socioeconomic potential and the integrated indicator of the region’s innovation potential. Recommendations have been provided for the application of a matrix approach for analyzing and interpreting the results of integrated regional development assessment.
The article explores the issue of enhancing the efficiency of crisis management in hotel and restaurant enterprises through the implementation of a controlling system. It is demonstrated that, at the microeconomic level, a crisis represents a significant deterioration in an enterprise’s financial and economic condition, which, in turn, is reflected in substantial deviations of financial and economic performance indicators from the norm. It has been identified and substantiated that crisis phenomena within an enterprise manifest as a decline in the actual achievement of a triad of goals: economic potential, profitability, and solvency (liquidity) of the enterprise. It has been demonstrated that crisis management is not limited in time and is a continuous process involving both preventive and corrective measures of a strategic and operational nature to mitigate the negative impact of destabilizing factors from the external and internal environment on the triad of enterprise objectives: economic potential, profitability, and liquidity. It has been substantiated that controlling constitutes a system of information and analytical support for enterprise management. The role of operational and strategic controlling in the process of crisis management has been studied as a generator of relevant signaling information. For hospitality industry enterprises, the application of the gross profit margin indicator has been proposed to enable early detection of crisis phenomena. The appropriateness of distinguishing strategic and operational levels of crisis management within hospitality enterprises has been substantiated. The rationale and benefits of applying marginal analysis as a key controlling tool in supporting operational crisis management within an enterprise have been substantiated. It has been demonstrated that the issue of crisis management based on the controlling conception is particularly relevant for companies in the hospitality industry, as inherent characteristics of enterprises in this sector include a high share of fixed costs and seasonal fluctuations in activity levels.
The article is devoted to formulating the theoretical foundations and developing practical recommendations for the digital transformation of enterprise integrated communications, considering innovative approaches and technologies. The author examines the essence and main directions of the digital transformation of enterprise integrated communications in the context of the development of the information society and increased global competition. It is substantiated that integrated communications in the digital environment perform a strategic role in ensuring the coherence of information flows and enhancing the efficiency of interaction with clients, partners, and other stakeholders. It is proved that modern digital technologies, including artificial intelligence, big data analytics, cloud computing, blockchain, and automated management systems, create new opportunities for personalizing communications, optimizing business processes, and enhancing the flexibility of managerial decisions. The work systematizes the main stages of digital transformation of integrated communications, including assessing the digital maturity of an enterprise, selecting and integrating digital tools, their practical implementation, and subsequent performance monitoring. Attention is given to the technological evolution of communication processes, which ensures multichannel interaction, faster information processing, and strengthening the customer-oriented nature of the business. The importance of ensuring information security in the context of digital transformation is justified through the use of modern cybersecurity methods, multi-factor authentication, and intelligent threat analysis systems. Thus, the digital transformation of integrated communications is not regarded merely as a technological upgrade, but as a comprehensive strategic process that enhances the competitiveness of enterprises, ensures their adaptability, and fosters long-term advantages in a dynamic market environment.
This article focuses on substantiating and developing an organizational and economic mechanism for managing enterprise adaptation in the digital economy. The theoretical foundations for forming such a mechanism are clarified, considering it as an integrated system of organizational, economic, and information-digital components, whose interaction ensures coordinated managerial responses to dynamic changes in the external and internal environment. It is substantiated that the efficiency of this mechanism is determined not by individual tools but by the logic of their combination and their ability to ensure the continuity of adaptation processes. The structure and components of the organizational and economic mechanism for managing enterprise adaptation are described, enabling the systematization of its key elements and defining their functional role in the digital environment. The focus is on the role of the information and digital component as a foundation for enhancing the soundness of management decisions, implementing feedback, and promptly adjusting adaptive measures. The proposed set of tools for implementing the mechanism creates practical conditions for the adoption of adaptive solutions aimed at improving the flexibility, efficiency, and competitiveness of enterprises. It is found that the comprehensive application of management, economic, and digital tools not only reduces the negative impact of external changes but also develops the internal potential for proactive adaptation. Therefore, the research results confirm that the organizational and economic mechanism for managing enterprise adaptation is a crucial part of the modern management system in the context of the digital economy. Its implementation contributes to increasing enterprises’ adaptive capacity, aligning management decisions, and providing a foundation for their sustainable development.
The aim of this article is to examine the maturity level of business processes in a logistics company under digitalization and ecosystem interaction, as well as to identify ways to optimize them to increase competitiveness and integrate into the European logistics space. By analyzing, systematizing, and summarizing the research of both domestic and international scholars, the evolution of approaches to business process management, the impact of digital technologies on logistics systems, and the role of the ecosystem approach in shaping modern management models are discussed. Special attention is given to the application of innovative solutions such as Big Data, artificial intelligence, the Internet of Things, and blockchain, which ensure transparency, speed, and flexibility in logistic processes. The study systematized the classification of logistics companies’ business processes by functional purpose; the authors assessed their maturity using the PEMM model and evaluated digital readiness according to the «Digital Maturity Matrix». It was found that most Ukrainian logistics enterprises are at an initial or basic level of digital maturity, highlighting the need to implement comprehensive software solutions (ERP, TMS, WMS, CRM) and to develop employees’ digital competencies. The advisability of combining traditional business process optimization methods (Lean Six Sigma, Kaizen, Business Process Reengineering) with modern digital technologies to enhance efficiency, transparency, and integration into international logistics ecosystems has been substantiated. The prospects for further research in this area include the development of integrated models for assessing the digital maturity of business processes, considering industry specifics, refining the mechanisms for harmonizing the logistics systems of Ukrainian companies with European standards, and exploring the potential applications of the Digital Twin conception for modeling logistics processes in real time. The further development of digitalization and an ecosystem approach can facilitate the transition from traditional management models to complex integrated systems that establish a new logic of competitiveness in the global market.
The article examines the managerial and methodological aspects of forming and implementing an enterprise internal consulting system under conditions of increasing complexity of management processes, dynamism of the external environment, and rising uncertainty. The study substantiates viewing internal consulting not as a supplementary management function but as an integrated component of the enterprise management system, aimed at supporting managerial decision-making, facilitating organizational changes, and enhancing adaptability. The theoretical and methodological principles of forming an internal consulting system based on the combination of systemic, process, and institutional approaches are revealed. An interpretation of internal consulting as an open management system that ensures the coordination of managerial decisions at the strategic, tactical, and operational levels is proposed. The main elements of the management mechanism for forming an internal consulting system have been identified, including the institutionalization of consulting activities, organizational models for their implementation, and the processes of planning, coordination, and control of consulting operations. Special attention is paid to the process-algorithmic model for implementing internal consulting, which is presented as a process-algorithmic model encompassing initiation, diagnostics, development of managerial decisions, their implementation, and evaluation of effectiveness. The need for a comprehensive assessment of the internal consulting system’s performance has been substantiated, taking into account managerial, organizational, and economic outcomes, as well as use of feedback mechanisms to adjust consulting approaches. The results obtained provide a theoretical and methodological basis for further development of internal consulting as an institutionally significant element of the modern enterprise management system.
The article examines structural changes in the economies of the Prydniprovia regions (Dnipropetrovsk, Zaporizhzhia, Kirovohrad, Poltava, Cherkasy) during the wartime and identifies strategic directions for their post-war reconstruction. The relevance of the study is due to the limited research on the territorial specifics of structural processes within the regions of Ukraine, particularly the dynamics of their adaptation to wartime challenges and their recovery potential. The study is based on official statistical data from 2013–2023 and is carried out in two directions. The first direction involves evaluating each region’s contribution to the structure of the national economy based on indicators such as value added, the number of business entities, employment, and product sales volumes. The second direction analyzes the structure of the economies across four sectors (agriculture, industry, construction, and services) using value-added and employment indicators. The results for the first direction showed that during 2013–2021, the shares of the Prydniprovia regions in nationwide economic indicators did not change significantly. Noticeable shifts occurred after the start of the full-scale war – the Zaporizhzhia region suffered the greatest decline due to territorial losses. Other regions, thanks to agricultural specialization, the resilience of processing industries, and relatively safe locations, either did not significantly change or even increased their contribution to Ukraine’s economy. Analysis of the structures of the regional economies of the Prydniprovia showed that in 2022–2023, losses in the real sector were offset by growth in service sector activity, which proved more adaptable to wartime conditions. Such structural shifts helped mitigate the effects of the war-induced downturn, but do not provide a foundation for a qualitative restructuring of the macroregion’s economy. It is emphasized that economic reconstruction requires moving from compensatory mechanisms to structural reorganization based on a comprehensive approach, which entails new industrialization with advanced resource processing and innovation, development of knowledge-intensive services integrated into production chains, and activation of intersectoral and interregional cooperation to combine agricultural, industrial, and service potentials. Two strategic vectors of regional transformation are allocated as promising: the bioeconomy – based on the development of biotechnology and cross-sector interactions, and the digital – oriented towards implementing digital solutions in production systems and logistics. It is noted that the economic reconstruction of regions requires coordinating state policy across types and levels of governance, developing cluster and network cooperation formats, as well as establishing a stable institutional environment. New innovative and investment opportunities for the progressive transformation of the national economy are linked to joining the EU Green Deal.
The aim of the article is to substantiate and systematize the methodological aspects of transforming enterprise business processes based on franchising. It is substantiated that in conditions of increased competition, high variability of the external environment, and growing demands for management efficiency, franchising should be considered not only as a form of business expansion but also as a comprehensive mechanism for transforming the internal processes of an enterprise. It is proved that the specifics of franchising relationships necessitate a combination of standardization of business processes defined by the franchiser with their adaptation to the local operating conditions of the franchisee. The methodological aspects of transforming business processes based on franchising are substantiated as an integrated system of principles, methods, and tools for identifying, analyzing, reengineering, and evaluating process changes. A framework for structuring methodological approaches to managing business process transformation in franchise networks has been proposed, taking into account a multi-level management system and the need to ensure feedback among network participants. The instruments for evaluating the effectiveness of business process transformation have been presented, covering economic, process, and organizational-management aspects of enterprise operations and enabling the adjustment of methodological solutions dynamically. It has been determined that in conditions of heightened uncertainty, the adaptation of business process transformation gains particular importance, which entails flexible management decisions, consideration of transformation risks and behavioral factors, as well as the integration of digital management tools. It has been demonstrated that improving the methodological support for the transformation of business processes in enterprises based on franchising creates the prerequisites for enhancing the efficiency of franchise models, ensuring their sustainability, and establishing long-term competitive advantages.
The issue of classifying territories by types and grouping them according to characteristics remains a key consideration in the implementation of regional policy. The differences among Ukrainian regions have been shaped over a long period under the influence of objective factors, including: the uniqueness of natural conditions, geographical features, the consequences of historical events, traditions, culture, and so on, which further affect the level of development and the complexity of territorial economic sectors, the formation of logistical and infrastructural capacities, characteristics of demographic and social resources, and the potential for utilizing environmental advantages of the territories, among other aspects. At the same time, problems related to territorial imbalance, insufficient resource capacity, and external and internal influencing factors create conditions for the emergence of various types of challenges and threats to the vitality of regions and territories, as well as to the sustainability and resilience of their development. The state of prolonged war and its consequences have led to an expansion of regional problems, primarily contingent upon the security level necessary for the existence and functioning of regions. They have also broadened the spectrum of external and internal challenges and threats affecting the livelihoods of regions and territories and their socioeconomic development sectors. Therefore, these circumstances demand greater attention to spatial development management, including prevention and identifying solutions, establishing priority development directions, and selecting appropriate functional tools for implementation, among other measures. Particular attention should be paid to the issues of socioeconomic development under the influence of factors related to the geographical location of territories concerning the State border, particularly with russia and belarus, the proximity to active combat operations, the presence of potential dangers etc., which are defined by varying levels of problems, challenges, and threats for different types of Ukrainian territories. The article analyzes and synthesizes theoretical and practical approaches to the classification of types of regions and territories according to various criteria, evaluates the impact of external and internal threats caused by the ongoing war on the formation of territorial typology in Ukraine, and also substantiates the advisability of distinguishing different types of territories within a region according to the levels of security threats, taking into account the distance of territories from the border with russia (or belarus) or from the front line, where active combat operations are ongoing (or could potentially occur).
This article examines digital technologies as a key factor in forming a constructive business environment in large industrial enterprises. The relevance of the study is driven by increasing demands to improve management efficiency, adaptability, and resilience of industrial systems amidst digital economic transformation, global competition, and the need for rapid adaptation to technological changes. Special attention is given to analyzing how digitalization promotes the integration of managerial, informational, and innovation flows, creating an environment that supports prompt decision-making, transparency in business processes, and increased enterprise productivity. The aim of the study is to theoretically substantiate the role of digital technologies in building a constructive business environment and to identify ways for their effective integration into the strategic architecture of large industrial enterprises. To achieve this goal, systemic, process, and cognitive approaches were employed, providing a comprehensive analysis of digitalization as a socio-technical process and enabling the identification of key elements of managerial, informational, and innovative interactions, as well as potential risks and optimization opportunities. The study applied methods of content analysis, comparative analysis, structural-functional modeling, generalization, and synthesis of information from the practices of industrial enterprises. It was found that digital integration promotes increased productivity, improved quality of managerial decisions, resource optimization, and the development of new models of organizational interaction. The main areas of digital transformation in industrial enterprises were systematized, principles for creating a constructive digital environment were formulated, and its positive impact on the competitiveness and resilience of organizations in the long term was determined. The theoretical significance of the study lies in the development of the conception of a constructive business environment from the standpoint of digital management architecture, while the practical value is in the potential application of the obtained results for developing comprehensive strategies for the digital modernization of industrial enterprises. The scientific novelty of the work consists in allocating the structural components of a constructive business environment, describing the mechanisms of their interaction in the context of digitalization, and identifying the interconnections between managerial, informational, and innovation flows. Future research prospects include the creation of cognitive models for managing digital flows, evaluating the efficiency of implemented digital solutions, and developing methodologies for integrating the latest technologies into enterprises’ sustainable development strategies.
The article is dedicated to developing and substantiating a methodological approach for risk-oriented assessment of the investment attractiveness of industrial parks, based on identifying key risk groups, quantitatively assessing them, and integrating them into a comprehensive investment attractiveness index. Factors influencing the formation of the investment attractiveness of industrial parks are examined. The functions of investment attractiveness of industrial parks are analyzed. A structural-functional model for shaping the investment attractiveness of industrial parks within the context of regional industrial policy is proposed. The classification of risks related to the operation of industrial parks is systematized, and the impact of each risk group – institutional-regulatory, financial, infrastructural, market, operational-managerial, and security-logistical – is determined. A methodological approach for risk-oriented assessment of the investment attractiveness of industrial parks is proposed, combining a basic investment potential index with an overall operational risk indicator. The methodology relies on expert evaluation of the probability and impact of six identified risk groups, with the results subsequently formalized as partial and aggregate indicators. The proposed approach was approbated using project data from industrial parks, allowing for significant differentiation of objects by the level of risk-oriented investment attractiveness and identifying the main risk groups that limit the realization of the available investment potential. The results confirm that a high level of investment potential does not guarantee corresponding investment attractiveness without considering the overall risk.
The article examines the features of managing the resilience of retail enterprise supply chains through digitalization. The author substantiates the distinction between digital technologies and digital tools in managing supply chain resilience. A system of digital technologies for managing the resilience of retail enterprise supply chains is presented, based on digital monitoring of the efficiency of internal business processes (cloud computing, blockchain technologies, business analytics and planning software), taking into account reliable operation and the alignment of stakeholder interests. A model for digitalizing the management of supply chain resilience in trading enterprises has been developed, encompassing a system of interconnected elements: the aim (ensuring supply chain resilience through functional optimization of all links and business processes), objectives (qualitative and quantitative assessment of supply chain performance indicators; identification of bottlenecks and growth opportunities; modeling and forecasting development scenarios), functions (distribution, optimization, diagnostic, control), and directions for digitalizing supply chain resilience management (task setting, designing digital solutions, and implementing innovations; creating a unified digital infrastructure of integrated platforms for all supply chain links; managing supply chain resilience based on blockchain technologies, advancing the Internet of Things, and applying artificial intelligence in data processing; automation and optimization of supply chain business processes through the integration of software solutions; intelligent data processing and making strategic, well-balanced decisions).
The article is devoted to systematizing theoretical approaches to managing an enterprise’s informational and digital potential within the framework of digital coherence. The relevance of the study is driven by the deepening digital transformation of enterprises, the growing role of information in managerial decision-making processes, and the need to ensure alignment between digital initiatives, technologies, and strategic development goals. The article systematically analyzes approaches to defining the concepts of «management», «enterprise information potential», and «digital coherence», enabling the identification of their key substantive characteristics and interrelationships. It is substantiated that management in the context of digital transformation takes on an information-oriented nature and implies a purposeful influence of the management entity on complex socioeconomic systems through the use of digital tools. The informational potential of an enterprise is considered as a dynamic aggregate of information resources, organizational and technical capabilities, and the ability to work with information, which ensures the effectiveness of managerial decisions and the competitiveness of the enterprise. Special attention is given to digital coherence, defined as the characteristic of alignment and integration of digital technologies, initiatives, and managerial decisions within the enterprise. It has been demonstrated that digital coherence is a necessary condition for the efficient use of digital and informational potential. Based on the conducted theoretical synthesis, a generalized definition of enterprise digital potential management is proposed as a purposeful, information-based process of influencing the set of digital capabilities to ensure their coordinated functioning and the achievement of strategic development goals. The obtained results form a conceptual foundation for further applied and empirical research in the field of enterprise management in the context of digital transformation.
The article examines the cyber resilience of industrial enterprises as a strategic factor in the formation of competitive potential in conditions of market instability and digital transformation. It is substantiated that the rapid introduction of digital technologies – the industrial Internet of Things, smart production systems, artificial intelligence, blockchain and biometric authentication creates new opportunities for increasing the efficiency of business processes, but at the same time is accompanied by an increase in cyber risks that threaten the economic security of enterprises. It is determined that cyber resilience encompasses technical, organizational and behavioral components that, in interaction, ensure the ability of an enterprise to counteract cyber incidents, maintain business continuity and quickly restore critical functions. An organizational and economic mechanism for ensuring cyber resilience is proposed, which encompasses technical, managerial and behavioral tools. A model for the formation of cyber resilience of an enterprise has been developed and its relationship with competitive potential has been determined. It is proved that that cyber resilience is not only an element of digital security, but also a strategic resource that ensures adaptability, innovativeness and long-term competitive advantages of an enterprise in conditions of market turbulence. It has been shown that a high level of cyber resilience directly correlates with the growth of the competitive potential of an enterprise, in particular through increased operational stability, innovativeness, financial stability and reputational capital. The practical implementation of the proposed solutions can be carried out at different levels – from the implementation of comprehensive cyber protection systems within individual companies to the development of industry standards and the creation of joint monitoring and response centers for cyber incidents. This forms the basis for the long-term development of the industry and ensuring its competitiveness in the face of growing risks of the digital age.
The article conducts a comprehensive theoretical and methodological analysis and systematization of approaches to the essence of the concept of «critical infrastructure», considering international, spatial, and resilience dimensions. The relevance of the study is driven by the increasing military, technological, climatic, and cyber threats, as well as the challenges of Ukraine’s post-war recovery, which necessitate a reassessment of the role of critical infrastructure in ensuring territorial resilience, continuity of essential services, and the stable functioning of the national economy. The methodological foundation of the study consists of a bibliometric analysis of scientific publications indexed in the Scopus database, a comparative analysis of national and supranational approaches to defining critical infrastructure, as well as a synthesis of international regulatory documents and contemporary scientific conceptions in the fields of security, risk management, and resilience. The combination of bibliometric and qualitative analytical methods made it possible to trace the evolution of scientific approaches to the interpretation of critical infrastructure and identify key directions in the transformation of this concept under modern conditions. The study highlights and systematizes the dominant theoretical approaches to interpreting critical infrastructure, including the functional, consequence-oriented, system-network, spatial, risk-oriented, and resilience approaches. It has been substantiated that most existing definitions are fragmentary in nature and focus primarily on sectoral or functional aspects, without fully taking into account the territorial location of infrastructure facilities, intersectoral interdependencies, the network structure of infrastructure systems, and the potential for cascading effects in case of disruptions. It has been demonstrated that integrating spatial and resilience approaches allows for an expansion of the traditional understanding of critical infrastructure, interpreting it not as a static characteristic of individual facilities, but as a dynamic property of infrastructure systems, shaped by territorial conditions, the level of intersectoral interdependence, the range of threats, and the capacity for adaptation and recovery. On this basis, an integrated approach to identifying critical infrastructure has been substantiated, which combines spatial, resilience, and risk-oriented dimensions and creates the methodological prerequisites for a comprehensive assessment of the criticality level of infrastructure systems. The practical significance of the obtained results lies in their potential use for improving State policy in the field of critical infrastructure, developing spatial development and territorial security strategies, as well as implementing the Build Back Better principles in the post-war reconstruction of Ukraine’s economy, taking into account the objectives of increasing the resilience and adaptability of infrastructure systems.
The article examines the strategic foundations for the development of impact investing at the regional level as a tool for promoting sustainable socioeconomic development of territories. The relevance of this study is driven by the increasing need to attract investments aimed not only at generating financial profit but also at achieving measurable positive social and environmental outcomes in the regions. The article substantiates the conceptual and strategic directions for the formation and implementation of regional impact investing development policies, taking into account the specifics of the socioeconomic development of territories. It elucidates the essence of impact investing, defines its differences from traditional forms of investment and social entrepreneurship, and outlines the role of regional authorities, financial institutions, businesses, and the public sector in building the impact investing ecosystem. Particular attention is given to identifying key barriers to the development of impact investing in the regions, including institutional immaturity, limited access to financial resources, low awareness among potential investors, and the absence of unified approaches to assessing social impact. Strategic directions for the development of impact investing at the regional level are substantiated, including: creating a favorable regulatory and legal framework; developing infrastructure to support impact projects; encouraging partnerships between the government, businesses, and non-governmental organizations; and implementing mechanisms for monitoring and evaluating the social and environmental impact of investments. It has been demonstrated that integrating impact investing into regional development strategies will enhance the investment attractiveness of territories and contribute to achieving sustainable development goals. A key element in shaping a regional impact investing strategy is the creation of a favorable institutional environment that ensures the coordination of actions among government authorities, businesses, financial institutions, and civil society organizations. Efficient cooperation among these actors facilitates the mobilization of financial resources, reduces investment risks, and increases investor confidence in impact projects. Regional governing bodies play a particularly important role in this process, as they should initiate the development of programs supporting impact investing and integrate them into regional development strategies. Equally important is the implementation of mechanisms for evaluating and monitoring the social and environmental impact of investments. The use of standardized performance indicators ensures transparency in impact investing, enhances its efficiency, and supports the soundness of managerial decisions. This, in turn, promotes the establishment of long-term investment relationships and the scaling of successful projects within the region.
