This study investigates how professional knowledge, operational management skills, strategic insight, relationship-building competence, and practical experience influence the competitive strength of beauty salons. Competitiveness was evaluated based on customer perceptions. A quantitative methodology was adopted, using questionnaires to collect data from 110 beauty salon owners or managers in the Jakarta region. The collected data were then analyzed through Structural Equation Modeling, employing the Partial Least Squares method (SmartPLS 4). The findings indicate that professional knowledge has a significant positive impact on competitiveness compared to other businesses, and its influence is crucial for shaping customer perspectives. However, operational management competencies did not demonstrate a substantial impact on enhancing the company's competitiveness. Conversely, relationship skills competencies and practical experience significantly and positively influence competitiveness, with practical experience emerging as the strongest factor. Further studies are suggested to reconsider the use of operational management competencies as a variable or replace them with more relevant factors that directly shape customer perceptions and enhance efficiency to build a strong salon competitiveness. Furthermore, an emphasis on strategies focused on differentiation and agility of service providers in salons is crucial in responding to competition in the market share of beauty service providers, especially salons.
The rapid growth of Indonesia’s coffee industry in major urban areas has shifted coffee consumption from a purely functional activity toward an experiential practice shaped by brand identity and social media communication. This study aims to elucidate the psychological mechanisms linking social media marketing (SMM) and brand image (BI) to purchasing decisions (PD) for Kopi Kenangan on Instagram by positioning emotional attachment (EA) as a mediating variable. Employing a quantitative approach, data were collected through an online survey of Kopi Kenangan consumers who actively use Instagram and have been exposed to the brand’s digital content. The data were measured using a Likert scale and analyzed using SEM-PLS to examine the structural relationships among the constructs. The findings reveal that SMM → EA is not significant, SMM → PD is not significant, BI → EA is significant, EA → PD is significant, and BI → EA → PD is significant. Conceptually, the findings highlight that digital marketing exposure does not automatically translate into purchasing behavior without the support of a strong brand image and meaningful emotional attachment. Managerial implications emphasize the importance of maintaining product quality consistency, managing digital reputation, and developing storytelling and experience-based content to strengthen emotional bonding. The study is limited by its focus on a single brand and platform, as well as the use of cross-sectional survey data. Future research is encouraged to extend the analysis to multiple platforms, incorporate additional psychological constructs, and adopt longitudinal or mixed-method approaches to better capture emotional dynamics and the impact of viral campaigns. This study contributes to consumer behavior literature by clarifying conditions under which engagement remains at the awareness level and offering practical insights into converting digital interaction into loyalty and repeat purchasing behavior.
This study examines the possibility of financial hardship for Indonesian real estate and property firms due to the sector's poor performance, which is seen in its falling GDP contribution, inconsistent gains in the Residential Property Price Index with sales, and falling profits. The many widely used financial distress prediction models provide different results and varying levels of accuracy, making it unclear which model best fits the sector between 2021 and 2024. This study seeks to determine the best model among Altman, Grover, Zmijewski, and Springate for forecasting financial hardship. On the IDX, 92 listed businesses in the real estate and property sector were included in a sample of 69 firms using a quantitative-descriptive method with deliberate sampling. The information was analyzed using SPSS 27 and the Kruskal-Wallis one-way ANOVA. The accuracy of the models varied greatly; Springate's was 46.38%, Zmijewski's was 75.36%, Altman's was 76.81%, and Grover's was 82.61%. The Grover model is the most accurate and precise model that should be used as an early warning system to aid in making decisions that will help avert financial challenges.
This study examines the factors influencing saving decisions among Generation Z in Jakarta, with a focus on the effects of financial literacy, materialism, as well as financial attitudes and behaviors. The study is motivated by the relatively low saving culture among urban youth despite increasing access to financial technology. Using a quantitative approach, data were collected through questionnaires administered to Generation Z respondents in Jakarta and analyzed using multiple linear regression methods.The results indicate that financial literacy, attitudes, and financial behavior significantly influence saving behavior. In contrast, materialistic orientation does not have a significant effect on the saving behavior of Generation Z. It is recommended to strengthen financial education to promote better financial management practices and to help control unplanned expenditures among Generation Z.
Pada tahap awal penggunaan metode pembayaran digital, banyak aplikasi yang menawarkan diskon atau cashback dalam rangka meningkatkan adopsi teknologi tersebut. Namun, setelah masyarakat mengadopsi teknologi tersebut, nilai diskon atau cashback yang ditawarkan mengalami penurunan, sehingga promosi tersebut menjadi tidak menarik dan dapat menghambat intensi masyarakat untuk menggunakan aplikasi tersebut secara berkelanjutan. Oleh sebab itu, penelitian ini bertujuan untuk mempelajari faktor-faktor yang dapat memengaruhi intensi masyarakat untuk menggunakan aplikasi pembayaran digital secara berkelanjutan di Indonesia. Penelitian ini memilih sampel secara non-probabilitas dengan teknik convenience sampling. Selanjutnya, penelitian ini mengumpulkan data melalui kuesioner dari 181 responden. Data tersebut dianalisis dengan metode Partial Least Square – Structural Equation Modelling (PLS-SEM). Penelitian ini menunjukkan bahwa kegunaan yang dirasakan dan kepercayaan dapat mempengaruhi kepuasan pelanggan dan intensi untuk terus menggunakan aplikasi pembayaran digital secara positif dan signifikan. Konfirmasi tidak memengaruhi intensi tersebut secara signifikan, tetapi memengaruhi kepuasan pelanggan secara positif dan signifikan. Kepuasan pelanggan memengaruhi intensi tersebut secara positif dan signifikan, serta dapat memediasi pengaruh konfirmasi, kegunaan yang dipersepsikan, dan kepercayaan terhadap intensi tersebut.
Eco-friendly products are a sustainable future solution. With the concept of green repurchase intention, consumers are involved in efforts to achieve SDG's. Green repurchase intention is part of the concept of sustainable consumption that is in line with the pillars of the Universal Apostolic Preferences (UAP). The big challenge is the awareness of environmentally friendly products which is minimal in number. Generation Z is believed to have the ability to support sustainable social movements because they tend to care more about sustainability and environmental issues. Generation Z is the right object because it has great potential to become agents of change individually and collectively in creating a better world. The purpose of the study was to analyze the influence of green perceived value and green WOM on green repurchase intention with green trust as a mediator. Furthermore, researchers also looked at differences in gender perspectives. The research method used instrument testing through validity and reliability tests, Measurement Models (Outer Models), Structural Models (Inner Models), and hypothesis testing. In the second stage, a difference test was carried out for gender perspectives using the independent t-test analysis technique. The results are expected to contribute to science related to the triggers of the process that lead to the intention to repurchase environmentally friendly products so that the future of the earth and its environment can be well maintained. The study obtained results on factors that influence green repurchase intention among Generation Z. Through a gender perspective difference test, the study also provides a contribution to the marketing field on green repurchase intention, especially related to consumption patterns and prioritized values.
This study aims to address a research gap by comprehensively analyzing the interactions and contributions of performance expectancy, self-efficacy, and customer satisfaction to Generation Z’s behavioral intention to adopt FinTech-based digital payments. Data were collected through a questionnaire distributed to 198 respondents in Batam City from September to December 2024. The study employs the Unified Theory of Acceptance and Use of Technology (UTAUT) framework, incorporating customer satisfaction as a mediating variable. The primary variables analyzed include performance expectancy, self-efficacy, customer satisfaction, and behavioral intention. Partial Least Squares Structural Equation Modeling (PLS-SEM), supported by SmartPLS software, was used for data analysis. The results indicate that performance expectancy significantly affects both customer satisfaction and behavioral intention, while self-efficacy significantly affects only customer satisfaction. Furthermore, customer satisfaction is shown to mediate the relationship between both performance expectancy and self-efficacy with behavioral intention.
Penelitian ini bertujuan untuk menganalisis hubungan antara work-life balance, transformational leadership, dan organizational justice terhadap organizational citizenship behavior (OCB) pada karyawan di sektor Event Organizer. Fokus utama studi ini adalah mengidentifikasi elemen-elemen kunci yang mempengaruhi OCB, serta memberikan rekomendasi bagi tim manajemen untuk menciptakan lingkungan kerja yang adil, seimbang, dan mendukung perilaku positif dalam organisasi yang dinamis dan penuh tekanan. Pendekatan kuantitatif digunakan dengan menyebarkan kuesioner melalui Google Forms kepada 150 responden yang dipilih secara acak sederhana. Analisis data dilakukan menggunakan regresi linier berganda melalui SPSS 30.0. Hasil menunjukkan bahwa work-life balance berpengaruh positif namun tidak signifikan terhadap OCB. Sebaliknya, transformational leadership menunjukkan pengaruh negatif yang juga tidak signifikan. Sementara itu, organizational justice memberikan dampak negatif yang signifikan terhadap OCB. Temuan ini mengindikasikan bahwa perilaku OCB dalam sektor Event Organizer lebih dipengaruhi oleh karakteristik individu dan dinamika tempat kerja dibandingkan dengan aturan formal atau gaya kepemimpinan. Oleh karena itu, manajemen disarankan untuk meningkatkan fleksibilitas kerja, memperkuat komunikasi dua arah, dan membangun sistem keadilan yang transparan untuk mendorong loyalitas dan perilaku sukarela karyawan.
The aim of this research is to explore the role of Analytical Hierarchy Process method in prioritizing three alternative tourism development areas, namely Likupang, Morotai Island, and Tanjung Kelayang. These three alternatives were selected from 10 Priority Tourism Destinations established by the Indonesia Ministry of Tourism. There are three criteria used as considerations in prioritizing the three alternative tourism areas, they are: Economic Benefits, Availability of Infrastructure, Tourist Destination Attractions, Social and Environmental Issues. These criteria were selected based on various previous research results. Meanwhile, the information regarding each criteria was obtained from the Ministry of Tourism. Furthermore, to increase objectivity, relative weights among criteria is obtained through questionnaire to eight respondents whose background are practitioner and academician. All information was processed into the Original Matrix and Adjusted Matrix with relative assessment weights based on the questionnaire results. After that, the Consistency Ratio was calculated, which result is less than 0,1. The calculation results indicate that Likupang become the first priority as a location for tourism area development. However, this research recommend that other locations should be developed as well but with a lower priority, considering that the economic benefits of tourism for Likupang are still less than that of the other two alternative areas.
SME's Performance merupakan indikator utama untuk mengukur keberhasilan dan kinerja merupakan hal yang sangat penting dalam suatu instansi perusahaan yang mengidentifikasi dan mengevaluasi kesesuaian hasil kegiatan usaha dengan rencana yang telah ditetapkan sebelumnya. Penelitian ini bertujuan untuk mengetahui pengaruh Entrepreneurial Orientation, Total Quality Management secara langsung maupun yang dimediasi oleh Open Innovation yang sebagai variabel mediasi terhadap SME's Performance pada UMKM Pangkas Rambut di Jakarta Barat. Dalam penelitian ini menggunakan populasi UMKM tukang cukur di Jakarta Barat, yang berfokus pada kriteria usaha kecil saja yang berlokasi di Jakarta Barat. dengan jumlah sampel sebanyak 85 responden Metode yang digunakan adalah metode probability sampling, yang diolah dengan menggunakan aplikasi Smart-PLS Versi 4. Dalam pengolahan data, peneliti menggunakan 2 metode uji yang digunakan seperti, Uji Model Pengukuran atau Outer Model Analysis dan Uji Model Struktural atau Inner Model Analysis. Berdasarkan hasil penelitian yang diperoleh bahwa Entreprenerial Orientation, memiliki pengaruh signifikan terhadap SME’s Performance, sedangkan Total Quality Management tidak memiliki pengaruh yang signifikan terhadap SME’s Performance. serta peran Open Innovation memediasi secara signifikan Entreprenerial Orientation terhadap SME’s Performance dan Total Quality Management terhadap SME’s Performance.
The digital transformation has significantly shifted consumer behavior, with electronic word of mouth (eWOM), particularly in the form of short videos (vWOM), becoming a primary source of information influencing new product adoption decisions. This study aims to examine the influence of eWOM on the intention to adopt new products, with customer innovativeness as a mediating variable, in the context of the adventure tourism destination Cakadiditrip in Ambon City. Using a quantitative approach and Structural Equation Modeling (SmartPLS 4.0), the study involved 97 respondents who had been exposed to Cakadiditrip’s video content on social media. The results show that eWOM significantly influences both the intention to adopt new products and customer innovativeness, and that customer innovativeness mediates the relationship between eWOM and adoption intention. These findings highlight the strategic importance of digital content marketing that aligns with the innovative traits of target audiences. Practical implications suggest that businesses, especially in emerging tourism sectors, should optimize vWOM as a persuasive communication tool to accelerate market innovation adoption.
Firm value, often proxied by Price-to-Book Value (PBV), reflects market confidence in future performance. In Indonesia’s non-cyclical sector—covering consumer staples, healthcare, and utilities—PBV has experienced volatility between 2020–2024, despite the sector’s traditionally stable nature. This study investigates whether financial indicators such as Return on Assets (ROA), Debt-to-Equity Ratio (DER), and firm size have a stronger impact on PBV than non-financial factors like Environmental, Social, and Governance (ESG) performance. Using purposive sampling, 14 listed firms (70 firm-year observations) were analyzed through panel regression with the Fixed Effect Model (FEM), selected via the Hausman test. The findings indicate that DER has a significant positive effect on PBV, underscoring the importance of capital structure in driving firm valuation. Conversely, ESG score, ROA, and firm size show no significant influence, suggesting that investors in non-cyclical industries continue to prioritize leverage over sustainability or profitability indicators. The study recommends that firms strengthen capital structure management and improve disclosure quality to ensure sustainability efforts are more effectively integrated into valuation. Limitations include a small sample, reliance on secondary ESG data, and a short observation period, suggesting future studies should expand both scope and variables.
This study aims to evaluate the influence of financial literacy and social media usage on students' investment decisions in the DKI Jakarta area. In today's digital era, students, as part of the younger generation, have broad access to financial information and investment platforms. However, they often face challenges in making sound investment decisions. This research adopts a quantitative approach, collecting data through questionnaires/distributed to 283 active student investors. Data analysis was conducted using the/Partial Least Squares-Structural Equation Modeling (PLS-SEM) method. The findings reveal that financial literacy has a significantly positive impact on investment decision-making. A solid understanding of basic financial concepts, risk management, and portfolio diversification helps students make more targeted investment decisions. Furthermore, social media also plays a significant role by providing real-time information and shaping students' perceptions of investment opportunities. This encourages them to invest more intelligently and responsibly. This study is expected to contribute to educational institutions in designing more effective financial education programs while also serving as a guide for financial industry players to leverage social media wisely in supporting financial literacy and inclusion. Thus, the findings of this research can serve as a reference for developing strategies that better support students' investment decision-making and foster an inclusive and sustainable investment ecosystem.
Consumption of plastic-based products always has its own dynamics as it faces issue regarding its impact to environment, thereby companies are adapting by offering eco-friendly plastic-based products as an attempt to retain customers. Therefore, this study aims to examine the impact of price perception, product quality, and social influence on customer satisfaction and loyalty toward plastic-based products in Jakarta. Additionally, this study investigates the mediating role of customer satisfaction in the relationships between product quality, price perception, social influence, and customer loyalty. The sample of this study is 180 users of a plastic-based product brand in Jakarta. Data were collected by using convenience sampling through Google Forms. The data were analyzed by using SEM-PLS method through SmartPLS 4 software. This study revealed that product quality, price perception, and social influence significantly affect customer satisfaction. Moreover, product quality and social influence directly affect customer loyalty. However, price perception doesn’t directly influence customer loyalty but does so indirectly through customer satisfaction. This study also highlights the crucial role of customer satisfaction in mediating the influence of product quality and social influence toward loyalty. These findings provide strategic insights for companies aiming to enhance customer loyalty by focusing on product quality, social influences, and optimizing customer satisfaction.
SMEs play a crucial role in Indonesia's economy, particularly in the rapidly growing F&B sector. This study analyzes the impact of Entrepreneurial Orientation and Organizational Learning Capability on Organizational Performance, with Service Innovation as a mediating variable. Data from 69 respondents were analyzed using Partial Least Square (PLS) with SmartPLS version 4.1.0.8. The results indicate that Service Innovation and Organizational Learning Capability do not mediate the relationship between Entrepreneurial Orientation and Organizational Performance. However, Organizational Learning Capability fully mediates the relationship between Entrepreneurial Orientation and Service Innovation. These findings highlight the critical role of organizational learning in driving service innovation to enhance the competitiveness of F&B SMEs. The novelty of this study lies in its simultaneous analysis of the role of organizational learning capability and service innovation within the SME ecosystem, providing valuable insights for business owners in designing innovation-based performance improvement strategies.
The saving behavior of Generation Z in Indonesia remains low due to their deep familiarity with technology and social media, which significantly influences their financial habits. Another factor affecting their saving behavior is financial literacy, which remains relatively low in Indonesia. This study explores whether financial literacy significantly influences the saving behavior of Generation Z in Indonesia and whether social influence acts as a moderating variable. This research employs a quantitative approach, with data collection and analysis conducted using SmartPLS 4.0.9.9 software. The testing methods include validity testing, reliability testing, coefficient of determination analysis, and significance testing.The findings indicate that financial literacy has a significant impact on saving behavior. Social influence also significantly affects saving behavior by providing information on saving strategies and techniques relevant to Generation Z. However, social influence does not moderate the relationship between financial literacy and saving behavior, as its effect is limited. This study serves as a valuable reference for policymakers to assess financial literacy and enhance saving behavior in society. One limitation of this research is the small number of respondents, which may affect the strength of the relationships between variables. Future research is recommended to increase the sample size and explore additional variables that may influence saving behavior.
The rapid growth of MSMEs, particularly in Indonesia's laundry sector, presents challenges for business owners to improve performance amidst intense competition. This quantitative research involved 83 respondents, consisting of laundry business owners or managers in Jakarta, selected through purposive sampling. Data measurement was conducted using a 5-point Likert scale, and data processing employed the Partial Least Square-Structural Equation Modeling (PLS-SEM) method via SmartPLS version 4.1.0 software. This study aims to analyze the influence of Entrepreneurial Orientation, Growth Orientation, and Market Orientation on Business Performance, with Brand Orientation as a mediating variable. The results indicate that Market Orientation significantly affects Business Performance, while Entrepreneurial Orientation and Growth Orientation do not. Additionally, Brand Orientation does not mediate the relationships between the variables significantly. These findings highlight the critical role of market orientation and operational efficiency in improving MSME performance in the laundry sector. Thus, prioritizing customer needs and market-based strategies becomes essential to maintain competitiveness in the industry.
The development of financial performance analysis, sustainable finance, and risk management in Indonesia has put pressure on companies to improve their social responsibility. This study aims to look at the correlation between CSR (Corporate Social Responsibility), with financial performance, and risk as a mediator in companies in the IDX energy sector whose business activities are closely related to the environment. This research is descriptive quantitative with the help of SMART-PLS 4.0.9.9 as a statistical tool to process panel data from 27 samples of companies in the IDX energy sector during 2021-2023 with a total of 81 observations. KLD (Kinder, Lydenberg, and Domini's) Measurement is used as a proxy for CSR. Meanwhile, financial performance is measured by 2 approaches, namely accounting based measures and market based measures. The risk variable is measured based on the standard deviation of the daily stock return. This study found that CSR has a significant relationship with the company's financial performance. However, there is no significant relationship between CSR and risk, risk and financial performance, and risk as a mediating variable, in companies in the energy sector on the IDX 2021-2023. The results of this study indicate that CSR can contribute to improving the company's financial performance, so stakeholders can pay attention to this aspect. The limited research time covering 3 years of observation will limit data coverage and not reflect long-term trends. In addition, the proxies used have limitations in interpreting the results as a whole. Future research is expected to develop this study in reviewing the influence of both the energy sector and other sectors.
Green products are an important solution in reducing waste and sustaining the environment. In this context, green marketing has appeared as one of the marketing strategies that provide a positive response for various industries in an effort to achieve sustainability. Avoskin, as one of the brands in the beauty industry, has committed to implementing the concept of green beauty by offering environmentally friendly products and building communities that care about the environment. This study obtained data collected from 260 respondents across Indonesia, using a Likert scale and analyzed with SmartPLS3 software. This research is a quantitative study that found that although environmental knowledge does not directly affect purchase intention, environmental attitudes act as a mediator that can strengthen the influence of environmental knowledge on purchase intention. In addition, the results also show that word of mouth communication and green marketing strategies have a significant positive impact on consumer purchase intention. These findings emphasize the importance of building awareness and positive attitudes towards the environment as a key strategy in influencing consumer buying interest in environmentally friendly products. Therefore, companies and green marketing practitioners are advised to prioritize increasing environmental awareness through campaigns that highlight environmental issues, as well as effective communication strategies and WOM to expand their market.
The purpose of this research is to assess the impact of location, product quality, and price perception on purchasing decisions with brand image as a mediating variable at Tom Sushi. The population that the focus of this study is the visitors Tom Sushi selected as a source of relevant data. The study took a total sample of 260 individuals, using an accidental sampling approach as a selection methodology. Analytical approach utilizing PLS-SEM through SmartPLS 3.0 program. The findings show that location positively influences purchasing decisions and brand image. In addition, product quality also has a positive impact on purchasing decisions and brand image. On the other hand, price perception also has a positive influence on purchasing decisions and brand image. Although brand image does not have a positive and significant impact on purchasing decisions, it is recommended that brand image be used as a variable antecedent to purchasing decisions in subsequent studies.
