Gender issues in politics are always associated with the unequal participation and representation of women in political activities. Political parties become a forum for women to show their potential based on their capacity and capability to become political resources to build and increase political support for themselves and their parties. Women's capacity and capability can be seen from their ability to build relationships through their communication styles and actions. This research aims to describe gender issues, preferences, styles and political communication actions of PKS and PPP politicians in an effort to gain political support from the public. This research uses a descriptive method that describes actual events or events comprehensively and systematically the communication styles and actions of PKS and PPP politicians. Data collection techniques were carried out through in-depth interviews with PKS and PPP politicians. The sampling technique was carried out purposively on 3 politicians. The results showed that PKS and PPP support gender equality, both in political participation and women's representation in parliament. Women's political preferences are based on the space given by the party to be involved in politics, in order for them to feel secure enough to advocate for women’s rights. Women's communication style is two-way, intimate open, and collaborative. The communication action is direct, both personal and group. The media used by mass media and social media are limited. The audience is community-based. Evaluation of her political communication actions is more for personal interests, seeing her caution, positive self-image, and the way she interacts socially.
This study examines how productive-age audiences in Indonesia perceive Fintech Lending advertisements, with a focus on gender portrayal and consumption behavior. Advertisements have the power to either challenge or reinforce societal gender stereotypes. Employing Stuart Hall's reception analysis theory, which includes encoding and decoding stages, this qualitative research engaged eight informants chosen through purposive sampling. Data were analyzed using reception analysis and validated through source triangulation. The results indicate that advertisements often depict women as consumers in domestic roles and as motivators for men to take online loans. The decoding process reveals a split between dominant and oppositional readings, shaped by the informants' diverse experiences.
This study validated the Strategic Digital Marketing Index (IEMD) applied to 132 Colombian companies. Based on its results, a new instrument was developed: the Composite Digital Performance Index (ICDD). This new index specifically measures business digital performance through variables such as web traffic, conversion rate, and engagement. The ICDD demonstrated high internal consistency (α = 0.813), a unidimensional structure (73.57% of explained variance), and excellent fit in the confirmatory factor analysis (CFI, TLI, NFI = 1.000). These findings support its validity as a reliable tool for assessing organizational digital performance.
We often think that Artificial Intelligence (AI) and, in general, Information and Communication Technologies (ICT) reinforce the social trend towards dehumanization and disenchantment caused by the capitalist system in the 21st century. However, a survey by the Centro de Investigaciones Sociológicas (CIS) provides quantitative information related to this trend, linked to the perception of risks that the population associates with the development of Science and Technology, AI, digitalization, and ICT in general. In this article, we analyze this survey with the aim of understanding whether the fear that ICT-AI generates in certain sectors of society, especially experts, scientists, and managers, corresponds with the social perception of science and technology. To do this, we first conduct a descriptive approach. Correlational analysis has been used to establish a synthesis of the different categories. In a third phase, the correlational position of the dependent variables is determined. The CIS survey allows for a deeper understanding of the association of different explanatory variables of the reactions and perceptions caused by ICT: the level of education, social class, and religiosity. Four levels of discussion are proposed: interest in science and technology, actions related to science and technology, the utility of science, and the dangers and risks to society.
There is still an unresolved debate about the relationship between technology and inequality. This article addresses digital inequality as a political problem rather than a technical one. Aiming to understand digital inequalities in the territories of La Araucanía, Chile, it was considered pertinent to contribute theoretical value from the perspective of sociotechnical controversies and the Social Construction of Technology. A theoretical model comprising four axes is proposed: technological infrastructure, connectivity policies and regulations, territorial approach and geographic digital divide, and the subjective experience of people on the network. The methodology used was controversy mapping based on the definition of two case studies. The main results highlight that the proposed model allowed “opening the black box” of digital inequality, establishing the different positions of the actors, associations, and disputes. They allow observing its main facets and deepening a societal problem, referring to the market model that governs connectivity in Chile.
