مطالعات مدیریت و توسعه پایدار

The purpose of this research is to prioritize effective factors in electronic customer relationship management at Golestan Gas Company. In terms of method, this research is in the field of applied research, which is descriptive survey research. For data analysis, the opinions of organizational and experimental experts in the field of marketing management have been used. The data collection tool is a researcher-made questionnaire. The questionnaire has been distributed to the statistical population of employees, experts, and deputies of Golestan Gas Company. Data analysis has been done by experts using Interpretive Structural Modeling (ISM) and Delphi method using questionnaire tools. Also, the constituent elements of the electronic customer relationship management model have been determined from theoretical literature. The output of this step was to identify 50 components in the form of six main dimensions. The findings showed that the six main dimensions of electronic customer relationship management include communication, electronic, technological, managerial, informational, and driving factors.

پژوهش حاضر با هدف ارزیابی تأثیر عوامل سازمانی و نقش آن بر کیفیت سازمان آتش‌نشانی شهرداری تهران انجام شده است. این تحقیق از نظر هدف کاربردی و از لحاظ روش از نوع توصیفی- همبستگی است. جامعه آماری این پژوهش را کارکنان سازمان آتش‌نشانی شهر تهران در سال 1401 تشکیل می‌دهند که تعداد آنها 5257 نفر است و در 145 ایستگاه آتش‌نشانی مشغول به فعالیت هستند. با توجه به حجم جامعه مورد نظر، برای تعیین حجم نمونه از فرمول کوکران استفاده شد و بر اساس نمونه‌گیری تصادفی ساده تعداد 358 نفر آتش‌نشان به عنوان نمونه انتخاب گردید. برای جمع آوری داده‌ها، پرسشنامه محقق ساخته عملکرد و عوامل اثرگذار سازمانی روی آزمودنی‌ها اجرا شد. پایایی پرسشنامه‌ها به ترتیب 741/0 و 863/0 و روایی آنها نیز توسط کارشناسان به اثبات رسیده است. برای تجزیه و تحلیل داده‌ها از نرم‌افزارهای آماری SPSS و Smart PLS استفاده شده است. یافته های پژوهش نشان داد که متغیرهای سازگاری، رهبری و رسالت سازمان بر عملکرد کارکنان تأثیر مثبت دارد؛ اما عامل ارتباط با ذی نفعان بر عملکرد کارکنان تأثیری ندارد. بیشترین عامل مؤثر در پیاده‌سازی کیفیت سازمانی، عامل کارکنان می‌باشد.

پژوهش حاضر با هدف بررسی تأثیر نزدیک‌بینی مدیریتی بر مدیریت ذره‌بینی با نقش میانجی تورش‌های رفتاری انجام پذیرفته است. این پژوهش براساس هدف کاربردی و به لحاظ روش، توصیفی - پیمایشی است. جامعه آماری پژوهش، سازمان‌های دولتی استان لرستان است. باتوجه به اینکه حجم جامعه آماری محدود و مشخص می‌باشد، از فرمول نمونه‌گیری کوکران، برای تعیین حجم نمونه استفاده شد و در سطح اطمینان 95% حجم نمونه 384 نفر تعیین و به روش نمونه‌گیری در دسترس انتخاب شدند. در پژوهش حاضر برای جمع‌آوری داده‌‌ها از پرسشنامه‌های استاندارد استفاده گردیده است که روایی و پایایی آن‌ها با روش اعتبار محتوا و آلفای کرونباخ تأیید شد. برای آزمون فرضیات و تحلیل داده‌ها، از روش مدلسازی معالات ساختاری و نرم‌افزار PLS استفاده شد. یافته‌های پژوهش نشان می‌دهد که نزدیک‌بینی مدیریتی تأثیر مثبت و معناداری بر مدیریت ذره‌بینی سازمان‌های دولتی دارد. همچنین، یافته‌ها نشان می‌دهد که نزدیک‌بینی مدیریتی تأثیر مثبت و معناداری بر تورش‌های رفتاری سازمان‌های دولتی دارد.

هدف اصـلی ایـن پژوهش ارائه مدل ارتباطات یکپارچه بازاریابی اجتماعی سازمان امور مالیاتی کشور می‌باشد. پژوهش حاضر از نظر هدف، کاربردی و از نظر ماهیت و روش از نوع تحقیقات کیفی با استفاده از استراتژی تحلیل محتوا بوده که به دنیال کشف و شناسایی متغیرها، روابط آن‌ها و کیفیت مسائل ارتباطات یکپارچه بازاریابی اجتماعی در سازمان مالیاتی کشور می‌باشد. جامعه آماری پژوهش، خبرگان مالیاتی و اصناف و کار و امور اجتماعی بوده که به روش نمونه‌گیری غیراحتمالی و از نوع گلوله‌ برفی در مجموع 12 نفر تا رسیدن به کفایت نظری داده‌ها انتخاب شده‌اند. داده‌ها به روش مصاحبه نیمه‌ساختاریافته گردآوری شد. برای بررسی اعتبار و روایی داده‌ها از روش بازبینی و بررسی نظر مشارکت‌کنندگان استفاده شد. جهت تجزیه و تحلیل داده ها نیز از تحلیل مصاحبه‌ها و کدگذاری استفاده شد. نتایج نشان داد که معیارهای ارتباطات یکپارچه بازاریابی اجتماعی در سازمان امور مالیاتی کشور شامل سرمایه‌ اجتماعی (کاهش فرار مالیاتی، اعتماد اجتماعی، کاهش نرخ بیکاری)، مسئولیت اجتماعی (نیازهای اقتصادی، رعایت قوانین، اخلاق کسب و کار، مسئولیت‌های بشردوستانه)، ارزش کارکردی (کیفیت خدمات، نحوه خدمت‌رسانی، استانداردها، نظم در خدمت)، آمیخته بازاریابی ترفیع (روابط عمومی، بازاریابی مستقیم، فروش شخصی، تبلیغات غیرشفاهی)، منابع افراد (همکاری، انگیزش، تحمل) و منابع سازمان (کیفیت اجرا، کیفیت فنی، کیفیت ارتباطی) می‌باشد.

استفاده از ساختار سازمانی صحیح، منجر به بهبود اساسی در عملکرد سازمان می‌شود. امروزه رقابت جهانی سازمان‌ها را به سمت باریک و ساده شدن سوق داده و بسیاری از سازمان‌ها به سمت مهندسی مجدد فرایندها به عنوان ابزاری برای تغییرات ریشه‌ای در نحوه اجرای فرایندهایشان روی آورده‌اند. با توجه به حجم بالای تجارت و سرعت فزاینده معامله‌های تجاری، ضرورت دارد گمرک نیز متحول شود. پژوهش حاضر با هدف بررسی تأثیر مهندسی مجدد ساختار سازمانی بر بهره وری گمرکات کشور انجام شده است که از نظر هدف در حیطه پژوهش‌های کاربردی و بر اساس ماهیت و روش گردآوری داده‌ها، یک پژوهش توصیفی-پیمایشی است. به منظور جمع آوری داده‌ها از پرسشنامه و برای آزمون مدل مفهومی پژوهش از PLS که یک فن مدل‌سازی معادلات ساختاری واریانس محور است و امکان بررسی نظریه و سنجه‌ها را به طور همزمان فراهم می‌سازد، استفاده شد. در نهایت، ۱۵ فرضیه مورد بررسی قرار گرفت که نشان از تأثیر مهندسی مجدد ساختار سازمانی بر بهره وری گمرکات کشور دارد.

Sustainable marketing is one of the marketing innovations that flourished at the same time as environmental protection movements. The present study was conducted with the aim of investigating the effect of the consumer's perceived value of sustainable marketing characteristics (relative advantage, compatibility, complexity, testability) on the willingness to participate in the recycling of packaging containers. This research is based on practical purpose and in terms of data collection method, it is descriptive and survey of correlation type. The statistical population includes the customers of a number of fast-food restaurants in Isfahan, and using Cochran's formula, the sample size was estimated to be 384 people. In this research, an available sampling method was used to collect data from a researcher-made questionnaire, whose validity was confirmed by calculating convergent and divergent validity and its reliability through Cronbach's alpha index. In statistical analysis, a structural equation modeling approach and Smart-PLS software have been used. The results showed that relative advantage, complexity, and testability have a significant effect on the perceived value of the consumer, but compatibility does not have a significant effect on the perceived value of the consumer. Also, the perceived value of the consumer has a significant effect on the willingness to participate in the recycling of packaging containers. Relative advantage, complexity, and testability have a significant effect on the willingness to participate in packaging container recycling through the mediating role of consumer perceived value, but compatibility does not have a significant effect on the willingness to participate in packaging container recycling through the mediating role of consumer perceived value.

This research has been done with the aim of providing an effective model for evaluating the health policies of the administrative system according to the upstream documents in the Ministry of Economic Affairs and Finance. This research is a combination of qualitative and quantitative methods, so that at first, by conducting library studies, 108 policy titles were counted as primary codes (parts of speech), which were divided into 23 basic themes (components) and then into 6 organizing themes (dimension) included administrative, social, economic, political, judicial, and financial dimensions. The initial model was verified by experts. The statistical population of this research includes 4062 employees of the headquarters and provincial general offices of the Ministry of Economic Affairs and Finance, and according to Cohen's sampling method, 205 samples were selected using the stratified sampling method. The initial model was tested in this sample. The validity of the questionnaire was calculated as (86.1 percent), the internal reliability of the questionnaire was also calculated using Cronbach's alpha, and considering that the values of Cronbach's alpha were higher than (0.7), the internal reliability of all dimensions was confirmed. Data analysis was done using SPSS and Smart-PLS software. Statistical methods of confirmatory factor analysis, structural equations and single-sample t-test have been used to investigate the research questions. As a result, according to Cronbach's alpha indices score and composite reliability higher than 0.6, factor loading higher than 0.5 of the questions, root-mean-square index score of the standardized residual equal to 0.039, the validity of the model was confirmed.

هدف این تحقیق بررسی تأثیر ارتباطات یکپارچه بازاریابی بر عملکرد مالی و عملکرد بازار از طریق نقش میانجی عملکرد مشتری بوده ‌است. این پژوهش از حیث هدف، کاربردی و از حیث روش، پیمایشی است. جامعه آماری تحقیق، مدیران شرکت‌های صنایع غذایی واقع در شهرک‌های صنعتی مشهد می‌باشد که تعداد آن‌ها 340 نفرمدیر فعال بوده است. بر اساس جدول مورگان 181 نمونه به روش نمونه‌گیری در دسترس در نظر گرفته شده‌ است. ابزار جمع‌آوری داده‌ها، پرسشنامه‌ باتوکایا، لیونچ و آرسلون (2021) بوده ‌است. جهت سنجش روایی صوری از نظر خبرگان و روایی همگرا و واگرا و تحلیل عاملی استفاده شده ‌است. جهت سنجش پایایی، از آلفای کرونباخ و پایایی مرکب استفاده شد. مقدار آلفای کرونباخ کل 931/0 برآورد گردید که در محدوده قابل پذیرش قرار دارد. تحلیل داده‌ها با روش مدل‌یابی معادلات ساختاری و با نرم‌افزار اسمارت پی‌ال‌اس 3 انجام شده‌ است. نتایج نشان داد ارتباطات یکپارچه بازاریابی بر عملکرد بازار، عملکرد مشتری و عملکرد مالی شرکت تأثیر مثبت و معناداری دارد. به علاوه، تأثیر ارتباطات یکپارچه بازاریابی از طریق نقش میانجی عملکرد مشتری بر عملکرد مالی و عملکرد بازار نیز مثبت و معنادار گزارش شده است. همچنین، عملکرد مشتری بر عملکرد بازار و عملکرد مالی تأثیر مثبت و معنادار بوده است.

The present study analyzed the circular role of service revival in the influence of ethical marketing on customers' attitudinal loyalty. The results have been obtained by examining the opinions of customers of LC Man clothing stores in Tehran. The research method is descriptive, which was implemented by the survey method. The sample size of the research was 384 people, which was obtained based on Cochran's formula based on an unknown statistical population. Non-probability sampling method was available. Data collection was done based on ethical marketing questionnaires by Safari et al. (2016), service revival by Sengupta et al. (2014), and attitudinal loyalty by Ivanchitzky et al. (2006). The validity of the questionnaires was examined and confirmed based on content validity using the opinions of experts, face validity based on the views of a number of statistical societies, and construct validity using the factor analysis method. Attitudinal loyalty was estimated at 0.84 and service recovery at 0.77. Data analysis was done at two levels, descriptive statistics and inferential statistics, including structural equation modeling by Smart-PLS statistical software. The results showed that ethical marketing and service revival has an effect on attitudinal loyalty with effect coefficients of 0.336 and 0.355, respectively, and ethical marketing has an effect on service restoration with an effective coefficient of 0.413. Finally, it can be said that ethical marketing has, directly and indirectly, affected the attitudinal loyalty of customers; In other words, service revival has played a mediating role in influencing ethical marketing on customers' attitudinal loyalty.

پژوهش حاضر با هدف شناسایی رفتار خرید تکانشی به‌عنوان یک ناهنجاری رفتار خرید و رابطه آن با ویژگی‌های شخصیتی مصرف‌کننده انجام شده است. روش پژوهش آمیخته و به لحاظ هدف کاربردی است. جهت بررسی فرضیه‌های مدل از مصاحبه عمیق با یک نمونه هدفمند ۲۳ نفری از زنان کشورهای حاشیه خلیج فارس (ایران، عمان، کویت، امارات) درگیر با ناهنجاری خرید تکانشی طبق نمرات آر.اف.ام و مقیاس بارات۱۱ استفاده شده است. با استفاده از نرم‌افزار Nvivo10 مؤلفه‌ها و روابط مدل به روش تحلیل مضمون استخراج شد. سپس، سنجش مدل به روش مدل‌سازی ساختاری تفسیری در بین نمونه 13 نفری از خبرگان بازاریابی و رفتار مصرف‌کننده انجام شد. یافته‌ها پس از تجزیه و تحلیل داده‌ها منجر به اکتشاف مؤلفه رودربایستی، خودشگفت‌زدگی، پیام کلایتون و ظرفیت خرید بعنوان مضامین جدید شده است. متغیرهای حظّ از خرید، عواطف، سودمندی توسط مطالعات گذشته تأیید شد. آمیخته بازاریابی و بازارگردی در افزایش احتمال قرارگیری پدیده در معرض محرک‌ها مAثر است. فقدان خودکنترلی و عوامل موقعیتی نیز به‌عنوان متغیر مؤثر بین قصد و رفتار بروز می‌کند. پیامد رفتاری شامل دو بخش واکنش‌های عملی و عواقب احساسی نیز توسعه یافت. مدل‌سازی ساختاری تفسیری به زعم خبرگان تأثیر متغیرهای محرک‌های بیرونی، آمیخته بازاریابی و عوامل موقعیتی را بیشتر از سایر متغیرها اثبات نموده است.

Effective supply chain management has become an approach to ensure competitive advantage and improve organizational performance; Because there is no more competition between organizations, but competition between their supply chains. In the current research, the resilient management of the supply chain and its effect on the sustainable performance of the supply chain have been investigated. In terms of the purpose, the current research is one of the applied studies that was conducted with a qualitative method and with an exploratory purpose, and finally, the results were obtained using the Grounded Theory Approach. In this research, a systematic literature review method was used to identify resilient supply chain measures and sustainable performance criteria based on the subject literature were extracted. Also, a model that shows the relationships of resilient supply chain management and how it affects sustainable performance is presented. The results indicate that sensitivity to the market and its changes leads to moving towards resilience to deal with vulnerability. Of course, factors such as process control, quality improvement, as well as the existence of a suitable purchasing and procurement system, management of relationships with suppliers, the existence of a suitable transportation system and the existence of technology and information technology are considered to be other effective factors that human resources measure in the implementation of these Factors play an important role. By achieving resilience through these measures, social, environmental and economic sustainability is achieved, which leads to a competitive advantage.

In general, conceptual models are used to express and depict the concept of sustainability, and in recent years, various models have been presented by researchers and analysts in this field to express and show the concept of sustainable development. In this research, which is a type of review and library research, an attempt has been made to examine and analyze the evolutionary process of sustainable development models and the contents expressed around sustainable development models. For this purpose, a number of more than 50 articles in the theoretical field of sustainable development and its models were examined and explored, among which 39 best articles based on content and content were used as sources and references. By expressing the evolution of sustainable development models over time, this research has presented a single collection in the form of a review article with a critical approach including capabilities, capacities, strengths and weaknesses of sustainable development models that have been proposed at the global level. The results of this research show that the lack of independence of the three dimensions, ignoring the time dimension, and paying less attention to the environmental dimension are among the main problems of the existing models.

در دنیای امروز که با تغییرات سریع تکنولوژی و رقابتی همراه است، شرکت‌های صنعتی نیازمند توسعه محصولات جدیدی هستند. در این راستا، هدف این پژوهش ارائه الگوی توسعه محصول جدید متناسب با شرایط شرکت‌های پالایش گاز است. این پژوهش از رویکرد نظریه داده بنیاد استفاده کرده است. جامعه آماری این پژوهش شامل مدیران، روسای ادارات، کارشناسان شرکت‌های پالایشی مورد مطالعه می‌باشد. این پژوهش پس از انجام 20 مصاحبه نیمه‌ ساختار یافته با خبرگان، الگوی فرایند توسعه محصول را براساس راهبرد پژوهش کیفی و با استفاده از نرم‌افزار MAXQDA مدل‌سازی کرده است. یافته‌ها نشان داد شرایط علی توسعه محصول، شامل فشارهای ناشی از سیاست‌های نظام، نگرش مشتری‌مداری و عوامل درون سازمانی موجب حرکت به سمت مدیریت توسعه محصول و شرایط زمینه‌ای، شامل ملاحظات مالی- اقتصادی، سیاسی، قانونی، فنی- تکنولوژیکی، حاکمیتی و سرمایه‌گذاری می‌شود. همچنین، شرایط مداخله‌گر شامل زیر ساخت‌ها، ویژگی‌های مدیریتی، ویژگی‌های کارمندان و ساختار سازمانی می‌شود. پدیده اصلی نیز توسعه محصول است. همچنین، راهبردها شامل تشکیل تیم توسعه محصول، غربال ایده‌ها، تحقیقات بازاریابی، بازارسنجی، تسریع فرایند ایده تا عمل، امکان‌سنجی مقدمات تولید، فراهم‌سازی مقدمات تولید، ایده‌پردازی دقیق و انطباق استراتژی به صورت افقی و عمودی می‌شود. در نهایت، پیامدهای مورد انتظار مدیریت توسعه محصول شامل حضور به موقع محصول در بازار و افزایش فروش و صادرات است.

In this study, a comprehensive model has been adopted to investigate how innovation capabilities affect organizational performance and how the mediating effect of intellectual capital has also been considered. Thus, the aim of this research is to investigate the effect of production, process and administrative innovation capabilities on organizational performance, considering the mediating role of intellectual capital of Payame Noor University, Shiraz center, which is using Structural Equation Modeling (SEM) based on Partial Least Squares (PLS) Was performed. The elements of innovation capabilities analysis include production capabilities, process capabilities, and administrative capabilities. The results showed that production capabilities, process capabilities, and administrative capabilities have positive effects on intellectual capital in Payame Noor University, Shiraz Center. The impact of intellectual capital on organizational performance has been significant. In sum, intellectual capital has a mediating effect on the relationship between innovation capabilities (production, process and administrative) and organizational performance in Payame Noor University, Shiraz Center. Intellectual capital is a mediating effect between innovation capabilities and organizational performance that aim to increase organizational performance.

In the context of cultural diversity, the most comprehensive approach to exposure and confrontation is through the utilization of cultural synergy. The cultural synergy approach to managing the impact of cultural diversity involves managers relying on the cultural patterns of the organization in the strategies, procedures, structures, and actions. The objective of the present investigation was to investigate and categorize the variables and constituents of the impact of institutionalization of organizational culture on synergy in the tourism portfolio of the Parsian Hotel Group by employing the AHP methodology. In this study, the research approach was used with time priority and more weight of data and qualitative method than quantitative data. Thus, qualitative methods were first used to identify the dimensions and factors that contribute to creating a synergy-based organizational institutionalization model. Then quantitative methods were used to discover the cause and disabled relationships. The results of weight gain to synergy indicate that the identified indicators are compatible. Also, the findings of weight gain to the variable of cultural institutionalization show that the lower inconsistency rates than the 2.5 which is the criterion of adaptation of the indicators indicate that the identified indicators are compatible.

The purpose of this article is to identify the inhibiting factors in the implementation of green supply chain management in the construction industry. This research is practical from the point of view of the goal and qualitative from the point of view of the type of data and analysis method. The socio-statistics of the research were all domestic and foreign scientific sources and databases that were investigated in the research. The search period for research sources is between 1392 and 1402 for domestic research and 2013 to 2023 for foreign research. The meta composition approach and interpretive paradigm were used to identify the components, and the Kappa coefficient was used to verify the reliability of the extracted data. In this regard, based on the keywords of the research, 749 relevant internal and external sources were evaluated and screened, and finally, based on the entry and exit criteria, 31 sources were left in the research basket for review, which was done using the content analysis method in the coding process. Again, 42 primary codes were extracted, which were categorized in the form of 7 concepts and 2 categories and presented as a conceptual model. Based on the findings of the research, the concepts: cultural and social, government and regulatory institutions, market, networking and participation were identified in the category of external barriers and concepts: financial, interorganizational and technological in the category of internal barriers to the implementation of green supply chain management in the country's construction industry.

Megaproject is a term used to distinguish strategic projects from normal projects. The super project requires the allocation of many resources and has transformative consequences. Much research has been done to identify the success and failure factors of megaprojects. This research aims to analyze the knowledge structure of the success and failure factors of megaprojects. Research is practical in terms of purpose. The statistical population of the indexed content research related to the success and failure factors of megaprojects in science websites, the judgmental sampling method, and the sample size are 3728. The method of research data analysis includes the analysis of the structure of the context and the analysis of the content structure. Contextual structure analysis includes the steps of cataloging, sorting, illustrating, and contextual data analysis, and content structure analysis includes two steps of data extraction and coding. The analysis of the texture structure confirms the upward trend of indexing, the dominant flow of introducing a country as a megaproject platform, and the greater contribution of indexing to the field of project management. Analysis of the content structure has identified 277 codes, 177 concepts, 101 subcategories, 69 categories, and 9 dimensions. These dimensions include the success and failure of megaprojects, context, domain, super project teams, super project life cycle, investment, environment, involved parties, and social factors. The theoretical dispersion in the selection of vocabulary indicates the need for convergence in the selection of vocabulary and the necessity of identifying theoretical frameworks from the indexed content related to the success and failure of megaprojects.

The present study was conducted with the aim of investigating the strategies and consequences of acquiring sports seats in international forums. The method of the current research has an exploratory-fundamental nature and a qualitative approach with a data base strategy has been used. The tool used was a semi-structured interview that used the opinions of 10 specialists and experts of the country. Purposeful sampling method was used for sampling. The statistical research method for data analysis is the method of coding with the help of frequency analysis, and to perform the mentioned analyzes with the help of MAXQDA 2020 software, which is special for coding in qualitative method, the codes were categorized and a conceptual model was also presented. The results showed that the strategic conditions are equal to 6 components (allocation of budget and foreign currency credits, appointment of competent managers, continuation and maintenance of seat holders with federations of other countries, role of the media, acquisition of international seats and increasing the development of interaction and communication with international sports organizations ) and the consequent conditions are equal to 6 components (development of political diplomacy with other countries, retention of seat holders, development of cultural relations, creation of memorandum and exchange, provision of presence of women to obtain seat and participation and membership in international forums). Iran's sports has not been without its share of international seats and holding the most important ones, but recklessness, selfish and selfish actions and even strange mistakes have caused their gradual loss.

This research has been done to identify and rank factors affecting the growth and development of the market share of Refah Kargaran Bank. The current research is a mixed type of research in terms of its applied-developmental goal and terms of its implementation. The statistical population in the qualitative part of this research includes 50 managers of Refah Kargaran Bank branches in Fars and Bushehr provinces. A statistical sample consisting of 25 branch managers was selected using the snowball method. The statistical population in the quantitative section includes 600 middle-level employees and managers of Fars and Bushehr Refah Kargaran Bank, among whom 234 people were selected as a sample by simple random method. To analyze quantitative data in this research, descriptive and inferential statistics have been used. The findings of the theme analysis using the TOPSIS model showed that the use of customer relationship management policies (needs assessment, responsiveness, satisfaction, and loyalty) with a coefficient of 0.842 had the greatest impact on increasing the market share of Refah Bank, and the support and facilitation services of Refah Bank. Workers with a proximity coefficient of 0.444 are in the last place. The path analysis findings showed that the variables of attracting customers with a rate of 0.504 and electronic banking with a rate of 0.449 had the greatest impact on the development of the market share of Refah Kargaran Bank. According to the investigations carried out about the planning process to increase the productivity of the Refah Kargaran Bank in a competitive environment, weaknesses and threats have the highest coefficients of 9.41 and 8.36, and strengths and opportunities have the lowest coefficients of 7.13 and 6.54. Strategies have been presented in this regard.

The purpose of this research is to analyze the discourse of Iran's government management in the field of tourism development. The scope of this research was all the texts expressed by government managers in the tourism sector in three historical periods of governance in the Islamic Republic of Iran, including the reform discourse, the justice-oriented discourse, and the moderation discourse in 8-year periods. The scope of this research included a collection of texts that were published in newspapers, magazines, and the website of the presidency, etc. The statistical sample in this research was a total of 83 texts that were interpreted and analyzed. Library method was used to collect data in this research. The current research method was discourse analysis. The findings showed that the managers of two periods have thought about achieving good governance indicators and have stated in many texts that it is necessary to move in that direction. But in both eras, contrary to what has been said, the reality is something else, and the current situation is far from the promised situation, which is good governance. Using the method of discourse analysis and examining linguistic rules, it is possible to find out in the discourse coordinates of government administrators that speaking beautifully in the eyes of the public can make weak performance appear strong by deceiving public opinion.