Framing theory explains how media shape public perceptions by selecting and interpreting social events. This study examines how the adoption of the euro was framed in Croatian online media during both the pre-adoption (December 2022) and the transition periods (January 2023). A total of 236 articles from leading online news portals and specialised business media were analysed. Findings indicate the dominance of a technological and administrative frame and statistically significant differences in frame distribution across the two periods. Sentiment is mostly neutral, with positive sentiment slightly more common in the economic frame and negative sentiment in the social and political frames. These two frames show an interconnected dynamic, as narratives about public dissatisfaction extend into political blame attribution. Informative headlines prevail, although sensationalist elements are sometimes used to dramatize technical content. Lexical patterns form thematic clusters that function as linguistic markers of specific frames.
Our research indicates a clear need to attract the attention of society to the role a family plays in it. Systematisation of the special literature and approaches for solving the problem connected with the family indicates that it commonly has such roles as emotional and financial support, socialisation, education, caregiving, identity formation, social cohesion, reproduction, and continuity. Investigation of these roles in the study is carried out in the following logical sequence: using semantic and textual analysis we considered Slovak media output on the topic “family” and its keywords in 2020 and then compared it to the same period in 2024. It gave us the opportunity to confirm which of these roles are more frequently discussed in Slovak media and to prepare a questionnaire to be offered to young Slovaks. The questionnaire included items typical of any family: caregiving, financial support, family values, relations within a family and others. The main purpose of the research is to compare young Slovaks’ expectations about their future family with official statistical data concerning important items which influence family reproduction and continuity, namely birthrate, ability to pay mortgage, and emotional and financial support, amongst others. Finally, the research empirically confirms and statistically proves that there still exist some problems concerning families, and we hope that they will be successfully addressed by the Slovak authorities in the nearest future, making young people’s dreams come true.
The integration of the Internet and social media into daily life has profoundly transformed not only access to information but also individual perceptions and behaviours. This pervasive digital presence, particularly amongst younger generations, has been associated with a decline in social and communication skills, as well as a noticeable reduction in attention spans. While the Internet and social media facilitate rapid task-switching, they have concurrently diminished the ability to sustain prolonged focus on a single task. Historically, sustained attention was measured in minutes; however, this duration has now been reduced to mere seconds, presenting significant challenges for the future. These shifts necessitate a re-evaluation of educational strategies, particularly regarding how educators communicate with and engage students. Adapting to these changes will be critical in addressing the cognitive and social implications of an increasingly digital world. The primary objective of this study is to establish a theoretical foundation for future research on the reviewed issue. For this purpose, this study used various existing surveys, datasets, studies, and literature evaluating the internet and social media and their impact on individuals’ perceptions.
Visual brand communication faces the challenge of effectively capturing viewers’ attention in a crowded media environment. This study investigates the impact of a logo’s position and movement in an advertising video on its visibility and attention distribution. In a laboratory eye-tracking experiment (N = 24), two conditions were compared: a static logo fixed in the corner and a moving logo displayed dynamically throughout the commercial. The results showed that moving logos achieve significantly higher visibility (p < .001) and maintain visual attention for longer periods. At the same time, attention in fixed spots remains more central (with a higher centre-grid share), which does not imply higher visibility of the corner logo. The time to first fixation did not differ significantly between conditions, suggesting that the advantage of movement lies primarily in retention, rather than in the speed of capture. The findings provide recommendations for advertising creation, including the use of short micro-animations, contrasting backgrounds, and trajectories that affect the central zone, which can significantly increase the visual accessibility of the logo.
Wine consumption amongst younger generations is shifting towards occasion-based and selective patterns, positioning labels as critical communicative interfaces where quality, meaning, and trust are negotiated. This study examines how Generation Y and Z consumers interpret wine label attributes and how these perceptions define distinct consumer segments, specifically focusing on digital communication preferences and information trust. Data from an online survey of 364 young Slovak wine consumers were analysed using factor analysis and K-means clustering. The findings identify three approaches to wine label evaluation: information-oriented, narrative-oriented, and visually oriented. These interpretations are manifested in three distinct segments: narrative-driven traditionalists, quality-conscious wine seekers, and visually-oriented occasion drinkers. Each segment exhibits unique consumption habits, engagement levels with social media formats, and varying trust in information sources. The study contributes to communication research by conceptualising wine labels as meaning-making interfaces and shows how label designs and communication tactics might better reach younger wine consumers.
