This article systematically reviews the role and challenges of independent directors in curbing overinvestment in enterprises. Based on the agency theory framework, this article analyzes the theoretical path for independent directors to improve investment efficiency through supervision, consultation, and signal transmission mechanisms. Research has found that although independent directors theoretically have governance effectiveness, their actual effectiveness is significantly constrained by practical difficulties such as lack of independence, information barriers, and insufficient incentives. This article further reveals the situational dependence of independent director effectiveness and points out that its effectiveness is deeply influenced by institutional environment and equity structure. Finally, The research findings of this paper show that this article proposes policy recommendations for shifting from formal compliance to substantive effectiveness, including optimizing the selection mechanism and improving the incentive compatibility system. This study provides important insights into the effectiveness of corporate governance mechanisms and has reference value for governance practices in emerging markets.
This paper aims to address the research gap on evaluating the National Housing Accord’s effects post-implementation. It applies ARIMAX time series forecasting to the Monthly Building Approvals from the Australian Bureau of Statistics prior to the commencement of the National Housing Accord. The forecasted values are then compared to the actual values to assess the short-term impacts of the Accord to date. It was found that the actual values had an increasing trend that deviated from the flat forecasted trend, indicating a positive effect of the National Housing Accord on building approvals. However, it remained within the 80% confidence interval of the forecasting model, not allowing a definite conclusion to be drawn. The main limitations of the paper discussed included the short time frame and the selection of exogenous variables for the model. It suggested that future research should carry out a similar methodology, but at a later stage of the Accord and after revisiting the selection of exogenous variables. Overall, this paper represents an initial step toward quantitatively evaluating the effects of the NHA on housing supply.
Driven by technologies such as 5G networks and social media, new media has established a “many-to-many” interactive communication landscape, becoming a vital medium for brand dissemination. However, most timehonored brand narratives remain confined to the singular theme of “centuries-old heritage,” struggling to resonate emotionally with contemporary consumers and thus facing brand obsolescence. This study explores strategies for reimagining and preserving brand narratives of timehonored brands in the new media landscape. Employing literature review methods, it synthesizes theories on new media, brand storytelling, and heritage brands. Through case analysis of the Quanjude heritage brand, it examines how short-video storytelling, IP-based cartoon expressions, and multi-to-multi communication strategies effectively convey brand history and values. Based on this, three core strategies are distilled: content reimagining, narrative mode reimagining, and medium reimagining. This study fills a gap in the intersection of new media and brand storytelling, offering fresh strategies and perspectives for communicating the narratives of time-honored brands.
Driven by the “dual-carbon strategy” and healthy consumption trends, green labels and health claims have become common on product packages. However, existing researches focus only on the effects of individual labels, with limited exploration of their combined impact. Based on signaling theory, this study treats green labels as high-cost, observable signals and health claims as low-cost signals. It argues that green labels can provide credibility for health claims, thereby enhancing brand trust and increasing consumer purchase intention. A questionnaire survey was conducted using Telunsu dairy products, a premium brand under the Inner Mongolia Yili Group, as a case study. We received 153 valid answers. Results show that green labels directly enhance brand trust and indirectly promote purchase intention by making the health claim more believable. Brand trust significantly mediates the relationship between green labels and purchase intention. This study not only extends the application of signaling theory to green and health marketing but also provides practical guidance for businesses in label design and communication.
The rise of artificial intelligence (AI) technology is the core driving force leading a new round of industrial transformation, and the deep application in the field of financial accounting is gradually reshaping the traditional application mode. Traditional accounting relies on manual processing, which is inefficient and error-prone, and makes it difficult to meet the needs of big data and real-time decision-making. The development and introduction of AI improves efficiency and accuracy, but at the same time, it also brings problems such as data security and compliance. This study mainly discusses the application through accounting automation, intelligent analysis, and proactive risk management, the impact, and the future development trend of artificial intelligence technology in the field of financial accounting. It provides a systematic framework for the transformative impact of financial accounting and promotes the deep integration of AI and corporate financial accounting.
