This study examines the use of speech acts in pragmatics, with a primary focus on the illocutionary speech acts of the Musleem.id Instagram account. The purpose of this study is to identify the types of illocutionary speech acts contained in the posts of the Musleem.id Instagram account and describe its functions based on the context of the speech. This study uses two approaches, namely methodological and theoretical. The methodological approach used is descriptive qualitative. The theoretical approach uses pragmatic analysis. The data source of this study is the posts of the Musleem.id Instagram account containing illocutionary speech acts. In this study, Searle's theory is used, which divides illocutionary speech acts into five types, namely representative, directive, expressive, commissive, and declarative, with the existence of evidence from the posts. The results of the study analyzing illocutionary speech acts in Muslim uploads.id Instagram account found 21 data, consisting of 4 representative speech act data (the functions found were indicating and stating), 8 directive speech act data (the functions found were inviting and suggesting), 6 expressive speech act data (the functions found were criticizing and stating), 2 commissive speech act data (the functions found were promising and being able), and 1 declarative speech act data (the functions found were prohibiting). The benefits of this research can theoretically contribute to linguistic studies, particularly in pragmatics, especially in illocutionary acts. In practical terms, this research can help readers better understand illocutionary speech acts.
Social media has evolved into a digital public space where people can express opinions, criticism, and dissatisfaction about various political issues. One widely used form of expression is sarcasm, namely the use of sharp, demeaning language to criticize individuals and institutions. This study aims to describe the forms of sarcasm and reveal the representation of public distrust of political institutions in netizen comments on the Patinews Facebook account. The study used a qualitative approach, employing digital discourse analysis and Norman Fairclough's Critical Discourse Analysis framework. The research data consisted of netizen comments on the Patinews post entitled "The DPRD, Kemanakah Disaat Rakyat Membutuhanmu?" published on August 12, 2025. Of the 1,607 available comments, 16 that contained elements of sarcasm were selected using purposive sampling. The results showed that sarcasm was represented in four main forms: negative labeling, distrust, calls for rejection, and comparative satire. The most dominant form is negative labeling, characterized by expressions such as "dagelan," "mafia," "small change," and "party officials" used to describe political institutions. Research findings indicate that sarcasm not only functions as a linguistic strategy to convey criticism, but also represents disappointment, a legitimacy crisis, and declining public trust in political institutions. Furthermore, sarcasm has evolved into a form of symbolic resistance used by society to oppose political practices deemed unfavorable to the people. This research contributes to the study of digital linguistics and discourse by demonstrating that sarcasm is a discursive practice closely related to power relations and democratic dynamics in the digital public sphere.
This study aims to analyze the transformation of cultural meaning in the translation of Lontar Yusuf into Indonesian to understand the changes in meaning that occur in the process of translating traditional texts rich in cultural and religious values. The research data were sourced from Lontar Yusuf Banyuwangi: Pegon Text–Transliteration–Translation and analyzed using an interpretive qualitative approach with a bounded-corpus design. The data were purposively selected based on indications of cultural significance transformations in the source and target texts. Data analysis is carried out through thematic analysis, which includes coding, category grouping, and theme interpretation, and is supported by comparing meaning components to identify the forms of meaning change that occur. The results of the study show that there are four forms of cultural meaning transformation, namely narrowing meaning, expanding meaning, generalization, and shifting spiritual meaning. The findings also show that translation strategies oriented towards the target culture are more prevalent than strategies that preserve elements of the source culture, resulting in a simplification of the representation of cultural and spiritual meaning in the translated text. This research contributes to the study of traditional text translation by deepening understanding of the transformation of cultural meaning in translation and its implications for the preservation of cultural and religious values in target texts.
The live commerce phenomenon on the TikTok platform is experiencing rapid growth, especially ahead of Eid al-Fitr, a period marked by increased promotional activity and public consumption. This study aims to describe the form of directive speech and promotional language strategies used in TikTok live broadcasts. The research uses a pragmatic approach with a qualitative descriptive method. The research data consisted of 33 speeches obtained from five live commerce sessions on the TikTok @elzattahijab account. The account was chosen purposively because it actively uses live commerce features to promote Muslim fashion products and demonstrates intensive interaction between hosts and audiences ahead of Eid al-Fitr. Data is collected through record, listen, and record techniques, then analyzed based on the context of its use. The results of the study show that directive speech is the dominant form of speech used in live commerce activities. Speech is realized in the forms of the imperative, interrogative, and declarative, which convey the intention of directing the audience to certain actions. In addition, various promotional language strategies were found to accompany directive speech actions, including urgency, social closeness, seasonal (Eid al-Fitr), and profit-based strategies. These findings show that directive speech actions and promotional language strategies support each other in building persuasive communication during live broadcasts. Thus, the use of language in live commerce not only serves to convey product information, but also serves as a means to build audience engagement and direct their actions in the context of digital promotion.
The development of digital technology has encouraged the use of audiovisual learning media in literary learning in higher education. However, conventional methods still dominate literary learning, so more innovative and interesting media for students are needed. This study aims to analyze the feasibility of audio-visual-based digital storytelling on the "Dongeng Kita" YouTube channel as a literary learning medium for students of the Elementary School Teacher Education Study Program (PGSD). The research uses a qualitative, descriptive approach. Data were obtained through listening, recording, and documentation techniques for five video stories, selected purposively from a total of 723 videos on the "Dongeng Kita" channel. Data analysis was conducted using a pragmatic and pedagogical content analysis, focusing on content, presentation, language, and technical aspects. The study found that digital storytelling on the "Dongeng Kita" channel received an average score of 4.54, placing it in a very decent category. The content aspect obtained a score of 4.6, presentation 4.5, language 4.6, and technical 4.6. Digital storytelling is believed to increase students' understanding, motivation, and involvement in literary learning. This research contributes an audio-visual-based digital storytelling evaluation model that can serve as a reference for the development of technology-based literary learning media in universities.
