Generation Z,as a key demographic of current and future urban tourism,exhibits travel characteristics distinct from other age groups,placing a strong emphasis on personalized and customized travel experiences. They seek to explore and deeply engage with local cultures and lifestyles. At present,urban roaming-style travel reflects the way in which young people adapt to a fast-paced soci-ety while pursuing greater autonomy in their travels. Through the IPA Kano model analysis,this paper explored the perceived preferences of Generation Z travelers for urban roaming paths from the perspective of Generation Z. Taking Yantai Mountain,Shangxiahang,and San-fang Qixiang in the urban area of Fuzhou as case studies,the specific needs of Generation Z youth in urban roaming paths and the fac-tors that needed to be optimized are studied through questionnaire survey statistical analysis and bivariate analysis. The results showed that:① The main proportion of path facilities as basic elements was the foundation for building a safe,comfortable,and tourist friendly tourism environment,and was a key and priority link to ensure and enhance the satisfaction of young travelers with their destination trav-el. ② The importance and charm factors were mainly based on perceptual experience factors. In the strategy of optimizing roaming paths,it was necessary to focus on the continuity of roaming paths,the creation of thematic cultural atmosphere,the digital display of spatial information,and the refined design of visual guidance.
In the era of digital economy,it is unclear whether the atmosphere of virtual brand communities has a positive impact on consumer participation in knowledge co creation. Based on social interdependence theory and innovation network theory,this paper used structural equation modeling (SEM)and fuzzy set qualitative comparative analysis(fsQCA)to explore the impact of virtual brand com-munity climate on extroverted knowledge co-creation,and the mediating role of communitas experience and the moderating role of in-teractive capacity of the community network. The results showed that:All five dimensions of virtual brand community climate had a sig-nificant positive effect on extroverted knowledge co-creation;communitas experience played a mediating role in this process;and inter-active capacity of the community network played a positive moderating role between communitas experience and extroverted knowledge co-creation. The results of configuration analysis showed that there were seven antecedent configurations promoting extroverted knowl-edge co-creation.
互联网通过增强文化需求和旅游供给之间的互动,推动文旅融合发展并促进文旅融合的溢出和扩散.运用耦合协调度模型测算文旅融合程度,运用空间杜宾面板模型分析需求侧和供给侧互联网水平对文旅融合发展的影响及空间溢出效应.结果发现:文旅融合具有显著的空间相关性;需求侧互联网发展水平促进了文旅融合并有正向的空间溢出,其作用比供给侧互联网发展水平更显著;供给侧的互联网发展水平由于竞争的互斥性、空间扩张的高成本和区域间互联网布局的问题,抑制了邻近地区文旅融合;在互联网的交互影响下,传统的资本、劳动和资源禀赋的作用被削弱.
体育产业与旅游产业融合对粤港澳大湾区城市群构筑宜居宜业宜游的优质生活圈和建设国际一流湾区具有重要意义.基于体育产业与旅游产业融合机理,构建体育产业与旅游产业融合发展评价指标体系,运用熵值赋值法与耦合协调度模型,对粤港澳大湾区11个城市2011-2020年体育旅游产业融合发展水平进行测度评价.结果表明:粤港澳大湾区城市群体育产业和旅游产业综合发展水平稳步上升,区域发展差异显著,呈现出大湾区东岸＞大湾区北岸＞大湾区西岸的空间分异特征;产业耦合协调发展类型2011-2015年以体育产业滞后为主,2016-2020年以旅游产业滞后为主;体育旅游产业耦合协调度增长趋势明显,但总体耦合协调度等级不高,基本上处于中轻度失调阶段和过渡阶段;城市群内部体育旅游产业融合发展不均衡,呈现出以香港、广州、深圳、澳门为核心,由内到外圈层逐渐递减的时空演化特征.基于上述研究,从区域政策协同、空间布局协同、产业分工协同、交流平台协同等方面提出系列建议,以推进粤港澳大湾区城市群体育旅游产业的高度融合和协同发展.
坚持"以保护为中心,以发展为手段"的原则,实施农业文化遗产动态保护.以云南红河哈尼梯田研学游客为研究对象,基于场域理论,构建农业文化遗产研学游客行为仿真模型,实证研究研学旅游对农业文化遗产游客保护行为影响作用,探索农业文化遗产研学游客保护行为的影响因素.结论显示:①研学游客保护行为由周边环境与农业文化遗产知识、地方依恋、信息干预、自我概念共同作用;②从研学游客保护行为影响因素来看,农业文化遗产知识对游客保护行为具有正向的引导作用,尤其对于游客劝导型保护行为的影响最为显著;解说活动对于农业文化遗产地研学游客保护行为的实施有重要作用;研学强度、环境质量对衍生型研学游客和研学游客保护行为的影响不同;③对衍生型研学游客来说,环境质量感知对文化遵守型保护行为更为明显.对研学游客来说,环境质量感知对劝导型、消费传播型保护行为更加明显.
