针对ERP沙盘模拟中学生易错和易违规之处,以提升教学质量和实训效果为切人点,从指导教师角度剖析沙盘模拟教学过程并确定实训前、实训中和实训后的教学质量关键点,进而提出教师应采取"由账到实"再"由实到账"的教学策略,同时引领学生把控模拟企业先生存再发展、企业动态博弈决策以及竞合作用等管理理论和思想的模拟应用.结果表明,这些举措能切实解决学生财务知识缺乏问题,使其深刻理解和践行管理的艺术在于驾驭信息等管理本质问题,实现虚拟仿真实验教学的虚与实以及趣味性与严肃性相结合.

利用互联网将车辆与客户需求进行高效连接,网约车方便乘客的同时实现了车辆资源充分利用,但其运营中也凸显出乘车安全、 行业管控和消费者权益保障等问题,政府与企业间信息沟通不畅使问题愈发严重.对政府内部信息进行整合,形成数据集中管理中心,基于数据中心建立政府信息与企业信息协同机制,利用大数据技术对集成信息进行整合分析和应用,实现网约车运营实时可管、 可控,保证行业运营依法、 依规和安全.

The establishment of city ecological environment comprehensive evaluation index system com-posed of subsystems of social and economic development,using triangle fuzzy analytic hierarchy process (TFAHP),harmony degree equation(HDE)and interval mathematical theory to build city ecological envi-ronment harmonious degree comprehensive evaluation model,and comprehensive evaluation was carried out about harmonious ecological environment harmonious degree by using the data of four Cities in Bohai Chemical circle in 2014 in order to verify the validity of the evaluation model.The evaluation results show that the method can effectively evaluate the urban ecological environment,and it has important guiding sig-nificance for the double goals of urban development and environmental protection.

为了更好地服务客户,区域内一些异质性业务小企业结成了合作联盟.要想保证联盟体持续、健康发展,需要在客户资源共享和业务融合集成创新的驱动下,实现对客户资源和市场需求的深度挖掘,建立入盟标准、坚持以客户为中心、推进业务持续创新和处理好联盟内的利益分配.

将全排列多边形图示指标法引入低碳经济发展评价中,从经济、产业、科技、社会、环境五个方面出发,了解“十二五”期间山东省低碳经济发展情况,对山东省低碳经济发展做出综合评价.结果表明,山东省低碳经济处于越来越好的发展态势,但是总体上仍处于一般发展水平,产业优化转型慢、技术创新能力低、生态环境得不到有效保护等问题尤为严重.因此,山东省应抓住机遇加大科技投入,加快传统产业转型,保护生态环境,促进低碳经济的发展.

为避免高校慕课学习流于形式,本文提出慕课应实施以物质激励、工作/学习激励和精神激励相结合的多元化激励,从而营造浓厚的学习氛围,以期能够吸引教师与学生主动参与到知识的探索中,推进慕课向研究、探讨式学习转变.

由于自身资质信誉较差、市场利率高、资本市场准入门槛高等原因,小微企业面临融资难的困境.融合了第三方支付、数据信息处理优势、高效资源配置等技术的互联网金融,能够在一定程度上缓解融资中的信息不对称程度,降低交易成本.基于小微企业融资现状,本文提出应收账款融资、订单贷款、库存融资、联合贷款、POS机等多种高效的融资解决方案;提高小微企业的信用水平、完善互联网金融监管机制以及构建征信体系,可有效防范融资过程中的各项风险.

延展保证近几年在国内获得了快速发展,其服务范围不断扩大,保证政策也日趋灵活.在快速发展的同时,也暴露出了合同不规范、服务质量不稳定等问题,阻碍了行业的健康发展.明确延展保证的法律责任,规范服务合同,创新服务模式并推进维修行业独立发展可有效发挥延展保证的作用,促进延展保证服务行业的可持续性发展.

Oil and gas resource-based cities were an important part of China’ s resource-dependent cities, for playing an important role in building a moderately prosperous society with high-speed and stable development in our country. It could provide theoretical guidance for the practice of economic development of oil and gas resource-based cities through the study on “resource curse” effect. With the relationship between the dependence of resource-based industry and the economic growth as the breakthrough point, the paper redefined the“resource curse” hypothesis. Based on the review of related literature and the statistical observation of historical data, the paper put forward two hypotheses of“resource curse" effect in these cities. Then economic growth regression model was built according to the panel data of 10 typical oil and gas resource-based cities during 1997-2012. A variety of econometric analysis and test method were used to study the nonlinear relationship and the mechanism of the formation between the resources industry dependence and the economic growth. The result indicated as follows. Firstly, in the overall estimation, the parameter of the resource-industry dependence was negative after positive. That suggested“resource curse” effect in China’ s oil and gas resource-based cities was bound to exist. The function that the dependence of resource-based industry acted on economic growth was inhibition after promotion, which was an inverted U curve. Secondly, in the distributed estimation, the investment of material capital influenced the parameter of the dependence of resource-based industry, while the dependent inhibition of resource-based industry was weaken by the development of individual and private economy and the openness of oil and gas resource-based cities. It showed the inhibitory effect of the dependence of resource-based industry to economic growth was indirect and could be impaired. The inhibition was induced by the material capital investment, while the development of individual and private economy and the openness of oil and gas resource-based cities were the key factors to avoid it. According to the research, it could be found out the effective way to crack the“resource curse” effect through optimizing the allocation of material capital, improving the structure of Composite-Ownership and setting the openness of these cities reasonably.

天然气作为一种清洁能源在我国得到大力推广与应用,在推动需求不断增加的同时,对外进口依存度不断加大,但现行的定价机制严重制约了我国天然气行业的正常发展.建立我国天然气期货市场,理顺国内天然气价格,促进政府行为和市场监管制度规范,将竞争引入天然气市场,从整体上完善天然气市场体系,从而促进我国天然气产业的健康发展.

In this paper, in view of the environmental issues of the non-core enterprises on supply chains and through experiment design and using the variance analysis process, we studied the public perception of the environmental responsibility of the core enterprises on the supply chains, and then based on the relevant findings, proposed some effective measures to improve the efficiency of the environmental governance efforts of the supply chains.

创新型人才是社会与经济可持续发展的强大智力和动力来源，进行教育创新推动创新型人才培养是建设创新型国家对整个教育系统提出的历史性任务。立足于大学教育的实践，遵循知识形成的规律，在道德的约束下，充分发挥教育与学习的自由是培养创新型人才的关键。

The development of deep-sea oil equipment industry can promote the progress ability of deep-sea oil and gas resources,which will help us ease the rising external dependence about crude oil. The deep-sea oil equipment industry chain is broad and high technical content,so its development needs various work together by across the industry. However,the loose,monopoly,low level repeated industrial ecological environment seriously hindered the technology of the deep-sea oil equipment and quality promotion. The powerful measures to promote the development of deep-sea oil equipment industry chain can be concluding in strengthen the policy support to its industry development,cultivate market environment for the development,promote the cultivation of professional talent development and the depth of scientific research to strengthen cooperation,as well as build the information sharing platform.

The paper presents an overview of the research on repair-replace strategies under product warranty at home and abroad,and introduces the basic theories and concepts of product warranty and warranty policy.The research of repair-replace strategy is classified under the index of maintenance category and deployment time and the purpose of optimization of repair-replace strategy is illustrated.Based on the above analysis,it summarizes and comments on the main contents and methods of repair-replace strategy under one-dimensional and two-dimensional product warranty.Some research findings are compared and analyzed further.Finally,it presents the exploratory outlook of further research on repair-replace strategy.

The paper discusses the causes of consumer information disclosure by private express enterprises and proposes the corresponding measures for its prevention from the aspects of improving the legal and regulatory systems,constructing the internal and external management systems and innovating the operational mode,etc.

Product warranties have become an integral part of many manufacturers' and retailer's marketing strategies. Some organizations promote extended warranties since they have high profit margins. This paper deals with the relationship and difference between basic product warranties and extended warranties, and analyzes the operation model of extended warranties. On the basis of identification and classification the risks in operation of extended warranties, the paper offers some suggestions to management of extended warranties from the angle of manufacturers.

Auto manufacturers provide customers with a basic two-dimensional warranty that quantifies vehicle lifetime with two metrics: time and mileage.Under such a warranty policy,it is very important to control the spare part inventory.With sales prediction as its starting point,the number of automobiles under guarantee in some period is determined according to two-dimensional warranty policies.It is known that the failure rate of some non-repairable items is determined by age or usage.Based on this property,a model is proposed to forecast the demands of spare parts.Then,with the demands obtained,a multi-stage(Q,r) dynamic inventory control policy is presented.Case studies are given to show the effectiveness for inventory cost reduction by using the proposed method.

色彩是营销中给消费者带来感官刺激的最直接因素,产品营销中合理运用色彩组合可引发消费者的注意,促使顾客产生购买动机。快速消费品的色彩营销可应用于产品设计、包装设计、广告设计、促销环境设计、渠道管理等环节。企业应针对营销需求,不断进行色彩营销的创新,以最小的投入获得最大的营销效果。

保证链是为履行保证服务,由各参与者组成的网络结构。保证链物流运作流程与效率影响保证服务的响应速度和质量。基于保证链网络结构探讨保证物流的特征与内容体系,对促进保证物流的发展及科学管理有着重要的理论与实践价值。

我国对产品保证的研究刚刚起步,对保证政策制定、执行等细节缺乏统筹规划与管理。基于产品保证服务链,从理念转变、组织机构建设、信息系统重组、服务管理和相互合作等方面入手进行改进和提升,有助于推动制造商产品保证的顺利开展。