新自由主义是指20世纪30年代凯恩斯革命以来出现的一股企图复兴传统自由主义的经济思潮.本文通过对新自由主义的产生、基本观点及其对当代的影响,阐述了新自由主义对当代经济发展的启示.

Consumer and manufacturer are both market subjects,influencing market order together.The manufacturer's behavior that breaks the market order is subjected to the dual regulation of moral and legal system,but the consumer's behavior which breaks market order lacks a valid regulation mechanism.In order to improve the market order(?)we should cultivate the consumption morals and establish a reasonable legal regulation mechanism.

市场学是一门经济学科,而市场营销学则是一门管理学科,但是目前市场营销学常被误认为是市场学,这种混淆既不利于它们的共同发展,也不利于它们对市场经济发展不同作用的发挥。