目的 加强药品经营质量信用评价指标体系建设,为政府推进相关监管政策提供参考.方法 采用问卷调查法,对浙江省11个地市的药品经营企业进行调研,收集药品经营质量信用评价指标体系的相关数据,建立结构方程模型进行验证性因子分析.结果 共回收有效问卷520份.5个一级指标包括企业内部因素、社会环境因素、政府监管策略、政府监管程度和差异化管理,它们的路径系数均＞0.6,其中差异化管理和政府监管程度对药品经营质量信用评价的影响非常大,必须考虑.在28个二级指标中,药品经营企业的经营品种风险程度、与政府监管部门配合支持程度、药品经营企业的经营规模、对药品经营企业的差别化监管、政府相关制度的健全程度、企业对缺陷项目整改情况、监管人员综合素质和执法意识这7个指标对药品经营质量信用评价的影响非常大,必须考虑.结论 通过提升监管能力,创新监管方式;积极探索联合监管和"精准监管",加强宣传与社会监督;加强信用等级应用,规范信用信息采集与处理;落实企业主体责任,强化企业对药品质量的重视等途径,可促进药品经营质量信用评价指标体系的应用,提高政府的监管效率.

目的 为特殊疾病药品(简称特药)药房在《零售药店经营特殊疾病药品服务规范》(简称《规范》)达标前提下的推广与发展提出建议.方法 采用层次分析法,对参与《规范》达标评价的20家特药药房负责人进行访谈,梳理特药药房在经营中遇到的问题,并提出改进建议.结果 我国的特药药房尚处于起步阶段,《规范》达标评价在特药药房对人的配备要求、信息系统配置要求和评比中达标线等方面仍存在一些问题.结论 相关部门对《规范》本身应提出分阶段的建设和改进计划,使其符合医药零售行业的实际发展情况.建议特药药房与医院合作,以提升药学人员专业服务水平,增强患者对药房的认可度,整合资源,创新患者服务系统,从而阶段性地推进和共同引领医药零售行业的全面发展.

目的 为优化我国医疗保障体系发展路径提供参考.方法 查阅有关商业医疗保险与社会医疗保险融合的相关文献,并综合分析现阶段我国医疗保障体系存在的问题,为新形势下我国医疗保障体系的进一步完善提出切实可行的建议.结果与结论 我国医疗保障体系在医保基金收支、医保报销水平、医保基金监管等方面存在一定问题,建议通过改革医保支付方式、推动商业保险发展、加强医保监管体系建设等路径来完善我国医疗保障体系的建设.

目的 为医疗器械购销员的职业发展提出建议.方法 分析国内外医疗器械市场发展现状和我国医疗器械购销员市场需求现状,以及购销员职业技能要求.结果 我国医疗器械购销员岗位缺口大、流动性强、专业化水平低;各级岗位职业界限模糊,职业证书不受重视,尚待拟订初级、中级、高级医疗器械购销员及技师、高级技师5个等级国家职业标准.结论 为规范我国医疗器械市场,需加强购销员相关专业培养,制订相关职业标准.

OBJECTIVE:To provide reference for improving classification management and specifying standards of retail phar-macies in China. METHODS:The implementation status and standards of retail pharmacies'classification management in China were analyzed by using the method of comparative analysis. In view of the effects of classification management on retail pharmacy and its implementation difficulties,corresponding improvement measures were put forward. RESULTS & CONCLUSIONS:There are difference in the implementation status and standards of retail pharmacies'classification management in the national provinces and cities. Since the implementation of pilot in 2007,the main effects include retail pharmacies facing the survival of the fittest whipsaws pattern,the remote township small retail pharmacies facing a transition;the main implementation difficulties include gov-ernment failing to give a full propoganda the classification management of retail pharmacies,the construction of licensed pharma-cist team to be strengthened. It is suggested to include the ability of pharmaceutical care and credit level into the standard,imple-ment dynamic management,and complement classification management of retail pharmacies with the construction of licensed phar-macist team.

目的：探索信息技术在课程教学中的应用。方法以药品陈列项目为例，根据目前的教学现状，对其进行信息化教学设计，并付诸于教学改革实践。结果与结论开发了诸多高价值的信息化教学资源，取得了较高的教学改革成效，实现了资源价值的最大化。

With the diversification of teaching methods,training method is developed.This article taking pharmacy operation and management course in Zhejiang Pharmaceutical College as example,analyzes the work conditions of post training method.According to the design concept of the post training method,do the overall design and unit design on pharmacy operation and management course.

随着医药行业竞争日趋激烈,品类管理的概念应运而生成为企业竞争法宝。本文通过对我国药店品类管理的现状及存在的问题分析,并针对存在的问题探究药店品类管理的改进策略,以达到实现药店品类管理的有效实施。

我国连锁药店开展多元化经营已经十多年,多元化经营已成趋势,但是连锁药店依然在探索中前进。本文在研究我国连锁药店多元化经营状况及存在问题的基础上,提出相应的对策和建议,以达到促进我国连锁药店多元化经营正确发展的最终目的。

OBJECTIVE: To provide reference for the development of drug retail trading. METHODS: The distribution of retail drugstores and the causes of irrational distribution were summarized and analyzed with comparison method. The experiences of Europe and America about distribution management of retail drugstores were interpreted, and some suggestions were put forward for reasonable distribution of retail drugstores in China. RESULTS CONCLUSIONS: The number of retail drugstores has increased by 20 000 per year in China during 2006-2009, while increased by 2 001 during Jan.-Jun. 2012. The distribution of retail drugstores are quite uneven. The irrational reasons of retail drugstores in China are the poor actual effect and the lack of legitimacy of the distance adjustment method, the poor operability and flexibility of the population density adjustment method, and the market regulation method’s uncontrollability and lagging. The systems to set up drugstores are different among member states of Europe; in some countries, geography and population distribution are regarded as the standard; in other countries, the establishment of drugstores is adjusted according to license system. Retail drugstores are supervised and managed by state board of directors in America. The retail drugstores’ distribution should abide by market regulation first and government intervention second in our country. It also should improve the supervision and management of drug retail market.

OBJECTIVE:To promote the positive development of online drugstores in China.METHODS:The system theory was adopted to analyze the status quo and management of online drugstores in China,and the reasons for the slow development of online drugstores were analyzed to put forward countermeasures.RESULTS CONCLUSIONS:By Oct.2012,116 online drugstores have acquired Qualification Certificate for Online Drug Trading Service in China;only 67 online drugstores provide drugs for individual consumers,and they have not been evenly distributed and developed slowly.In view of approval process time,the number of approval is increasing,from 5 enterprises before 2007 to 18 enterprises in 2011.Main reasons for the slow development are high threshold of administrative approval and hysteretic management system;consumers worrying about the qualifications of online drugstores and drug quality;difference in age and demands of consumers,and inconvenient drug purchase;the operation cost of online drugstores,and logistics and distribution not matching with the development of online drugstore.The administration department should improve the standard trade rules and regulations of online drugstore and strengthen supervision;online drugstores should ally with each other and improve service quality;the industry association should strengthen the standardized administration of self-discipline and credit,so as to promote the development of online drugstores.

OBJECTIVE:To provide references for the implementation of the membership marketing in Chinese drugstores.METHODS: Advantages and disadvantages of the implementation of the membership marketing in drugstores were analyzed;three thoughts before the implementation and five strategies after the implementation were put forward.RESULTS&CONCLUSION: Remember to look before you leap the implementation of the membership marketing in drugstores.

Objective:To provide the thought for survival and development of small and medium-sized pharmaceutical commercial enterprises.Methods:To put forward its development countermeasures by introducing the background and present status of new pharmaceutical distribution organizations-community medical service union and studying its competitive advantage and existing defect.Results & Conclusion:The community medical service union would have an important place in the future pharmaceutical distribution field by creating such a new model.So small and medium-sized pharmaceutical commercial enterprises should join together to follow the centralized path as soon as possible.

OBJECTIVE:To provide reference for quality risk management in the implementation of GSP of drug trading enterprises.METHODS:According to the step and methods of risk assessment and risk control as well as risk review,the tools of risk ranking and filtering were used to study quality risk management by the example of the implementation of GSP in drug purchase links.RESULTS & CONCLUSIONS:The drug trading enterprises should have the right consciousness of quality risk management and use the reasonable tools of quality risk management to manage the quality risk during the implementation of GSP efficiently by building the system of quality risk management.

Taking Zhejiang Pharmaceutical College and Siming pharmacy to build a " Built-in community"-style training base as an example,the paper introduces the school-enterprise cooperation background,methods,content and mechanisms,on the basis of summing up the effectiveness of school-enterprise cooperation,further development of school-enterprise cooperation is envisaged.

《药店经营与管理》是药品经营与管理专业的核心课程,为药店相关工作和岗位提供系统全面的知识指导和技能培训,为学生走向就业奠定坚实的基础.在校企合作的大好背景下,课程负责人和课程组成员对课程进行了开发和创新,包括教学目标、教学内容、考核模式、教学方法、教学场所、教材.总结课程特色和创新点,可概括为“知识技能素质并重、岗位工作取舍内容、自我管理工学一体,过程考核综合评价”.

《药事法规》是医药教育的必修课程。本文结合高职教育的特点,在对知识管理进行基本认识的基础上,探讨知识管理在高职《药事法规》教学中的应用,包括职业知识能力分析、课程教学内容分解、教学方法和手段的丰富以及知识管理的保障条件。