Quantity analyses of cigarettes consumption data and factors affecting the demand of cigarettes in Zhangzhou were carried out by Partial Least-Squares(PLS) regression.According to the analysis,the type cigarettes of first and second are the growth pole of cigarettes consumption in Zhangzhou,the third and fourth are becoming the capital cigarette consumption type and the fifth is exiting the market progressively.The cumulative fraction of the sum of squares(SS) of all the Y and Z variables explained by all extracted components were 99.2% and 99.6% while the cumulative overall cross-validated R2Z for the component was 0.99.All the points consisted of the observed and predicted values fell close to the 45 degree line of regression plot and the regression coefficient was 0.9966.So,the forecast pattern was a good model.Consumer fixed-base price index is the most influence factor of cigarettes consumption.As increasing of GDP,rapid growing of every industry and improving of people′s livelihood,the demand of cigarettes will increase.Raise cigarettes retail price properly could reduce cigarettes consumption.