We describe our ongoing program of research related to the assessment of contextualized personality, focusing on social roles and cultural cues as contextual factors. First, we present our research employing the traditional assessment approach, wherein participants are asked to rate explicitly their personality across several different roles. We argue that this hypothetical approach is potentially susceptible to the influence of stereotypes, social desirability, and demand characteristics. We therefore describe the development of three novel and subtle assessment procedures that are based on obtaining online self-representations that are activated while occupying a specific context. Finally, the strengths and limitations of all four approaches, as well as directions for future research in the study of contextualized personality, are discussed.

The authors examine the within-individual dynamics of Big-5 personality states over time in people's daily lives. They focus on the magnitude of this within-individual variability, and the associations between personality states, short-term goals, and subjective well-being states. A total of 101 undergraduate students participated in a 10-day interval-contingent diary study. The authors' findings, based on multilevel procedures, establish a considerable amount of within-individual variability that is both (a) equal or larger than that observed between individuals and (b) larger or similar to other constructs assessed with a state approach (e.g., self-esteem and mood). In addition, both neuroticism and extraversion states are systematically related to the short-term pursuit of approach-avoidance goals. Finally, support was obtained for the mediating role of both neuroticism and extraversion states of the association between goals and subjective well-being. In sum, the authors' findings testify to the importance and utility of studying within-individual variability in personality states over time.

(2006). Relations of social anxiety variables to drinking motives, drinking quantity and frequency, and alcohol-related problems in undergraduates. Journal of Mental Health: Vol. 15, No. 6, pp. 671-682.