Pembangunan desa merupakan agenda prioritas nasional sebagaimana diamanatkan dalam Undang-Undang Nomor 6 Tahun 2014 tentang Desa yang menekankan kemandirian ekonomi, pemberdayaan masyarakat, serta penguatan kapasitas lokal. Desa Tanjung Pasir memiliki potensi sumber daya alam dan manusia yang dapat dikembangkan, namun masih menghadapi permasalahan berupa rendahnya inovasi produk lokal, keterbatasan pemanfaatan teknologi, serta perlunya peningkatan partisipasi dan kesadaran hukum masyarakat. Oleh karena itu, kegiatan Kuliah Kerja Nyata (PKM) dilaksanakan sebagai bentuk Pengabdian kepada Masyarakat untuk mendukung pembangunan desa melalui pendekatan ekonomi kreatif, teknologi, dan kebersamaan sosial. Realisasi kegiatan PKM dilaksanakan pada 31 Juli hingga 31 Agustus 2025 melalui berbagai program, antara lain pembuatan photo booth peringatan Hari Ulang Tahun Republik Indonesia, pemasangan label produk UP2K PKK, budidaya tanaman hias dengan teknik kokedama dan akuaponik, pendampingan kegiatan UP2K dan HUT RI, sosialisasi teknologi dan hukum kepada siswa SMP Satu Atap, serta pelaksanaan kegiatan sosial dan keagamaan bersama masyarakat desa. Hasil kegiatan menunjukkan meningkatnya partisipasi masyarakat, penguatan identitas dan branding produk UMKM desa, bertambahnya pengetahuan masyarakat mengenai inovasi ekonomi kreatif berbasis lingkungan, serta meningkatnya literasi hukum dan teknologi generasi muda. Secara keseluruhan, kegiatan PKM ini berkontribusi positif dalam mendorong pembangunan Desa Tanjung Pasir yang partisipatif, inklusif, dan berkelanjutan melalui sinergi antara mahasiswa, masyarakat, dan pemerintah desa.

The purpose of this research is to determine the influence of the recruitment and selection process on employee performance at PT. Bank Perkreditan Rakyat Duta Paramarta Medan. The population in this research is all employees of PT. Bank Perkreditan Rakyat Duta Paramarta Medan, totaling 33 people with saturated sampling. This type of research is quantitative. Quantitative research is research that aims to determine the degree of relationship and pattern or form of influence between two or more variables. Through this research, a theory will be built those functions to explain, predict, and control a phenomenon. Data collection techniques in this research were observation, interviews, questionnaires, and documentation. Meanwhile, the data analysis method is quantitative and multiple linear regression with hypothesis testing using t test analysis, the F test, and the coefficient of determination (R2). The results of the multiple regression analysis are Y = 3.696 + 0.393X1+0.465X2, which shows an increase in the recruitment process on employee performance by 0.393 units and selection by 0.465 units. Meanwhile, the results of the partial test (t test) show that there is a positive and significant influence of the recruitment process on employee performance with t-count = 3.672 > t-table 1.697 at α = 0.01 and the selection variable has a positive and significant effect of selection on employee performance where it can be seen that the t-count value =3.69 2> t-table = 1.697 at α = 0.01. The coefficient of determination (R2) with adjusted R2 is 0.709, meaning that the recruitment and selection variables can explain the employee performance variable by 70.9%, while the remaining 29.1% is explained by other variables outside the model. So, it can be concluded that there is a positive and significant influence of the recruitment and selection process on employee performance at PT. Bank Perkreditan Rakyat Duta Paramarta Medan.

DPL (Dosen Pembimbing Lapangan) bersama mahasiswa KM 5 melakukan observasi di SMP Bhalind dan SMP Brigjend Katamso untuk menjelaskan program kampus mengajar 5 dan mekanisme penugasan mahasiswa selama 4 bulan dengan program yang akan dijalankan. Pihak Sekolah secara umum menerima dengan baik segala hal perihal kampus mengajar dan bersedia untuk menyediakan guru pamong dalam membantu mahasiswa KM 5 untuk mendukung progam literasi dan numerasi, aktifitas kegiatan penguatan minat dan bakat serta kegiatan lain yang mendukung peningkatan kualitas pendidikan dan pengajaran berbasis digital. DPL selalu berkordinasi dengan guru pamong untuk menilai dari keaktifan mahasiswa KM 5 dan menanyakan perihal keterlaksanaan program kerja yang telah disepakati bersama. Mahasiswa KM 5 secara umum sangat baik dalam penilaian guru pamong dan secara umum untuk penilaian dapat dinilai dari sekolah dan meminta DPL untuk melakukan upload nilai dengan melampirkan surat kuasa. Pada saat pelepasan dari pihak sekolah, guru pamong serta siswa mengucapkan apresiasi dari pelaksanaan program KM 5 karena telah memberikan dampak terbaik bagi sekolah.

The purpose of this study was to analyze the effect of product quality, price and word of mouth on consumer buying interest in drinking beverage products. The sample of this research is consumers who buy Beverage products as many as 96 samples. The data used is primary one. The statistical method used is multiple linear regression analysis with a quantitative approach using the classical assumption test first. The results of this study indicate that partially the variable Product Quality (X1) has a positive and significant effect on Purchase Intention (Y), indicated by a t-count of 2.041 > t-table of 1.98609 with a significance of 0.008 <0.05. Partially Price (X2) has a positive and significant effect on Purchase Intention (Y), indicated by a t-count of 3.009 > t-table of 1.98609 with a significance of 0.006 <0.05. Partially Word of Mouth (WOM (X3) has a positive and significant effect on Purchase Intention (Y), indicated by a t-count of 2.696 > t-table of 1.98609 with a significance of 0.008 <0.05. While simultaneously both Product Quality (X1), Price (X2) and Word of Mouth (X3) have a positive and significant effect on Purchase Intention with a F-count of 9.739 > F-table of 2.70 with a significance of 0.002 <0.05. The Recommendation for the Owner has to improve the quality of the product itself by promoting in the social media frequently

Small and medium enterprises (SMEs) is one of the supporting economic growths of a region. Small and medium size business can be developed by increasing the buying interest of the people around. Buying interest is the desire that arises from consumers to a product as a result of the consumer's observation of a product. This research is quantitative research with a sample of 109 respondents. This study focuses on the effect of product quality, price, and word of mouth on interest buying : a case of Bubur Tretes Binjai. This research was conducted in Binjai . The population of this study is the customer of Bubur Tretes that is located in Binjai. The researcher concluded that taking a sample of 109 respondents. Primary data were gathered by using questionnaires. The data were analyzed by using structural equation modeling-partial least squares (SEM-PLS) with SmartPLS software. The result of this study indicated that the variable product quality (X1) partially had a significant effect on buying interest, the price variable (X2) partially had not significant effect on buying interest, and word of mouth variable (X3) partially had a significant effect on buying interest. Simultaneously, product quality, price , and word of mouth influence buying interest on the traditional product of Bubur Tretes in Binjai. From the results of data processing, it was found that the coefficient of determination was 69.2% which indicates that X1, X2, and X3 together were able to influence Y by 69.2% with a moderate category, the remaining 30.8% was influenced by other factors.

Tujuan penelitian ini untuk mengetahui pengaruh Disiplin Kerja dan Loyalitas Kerja serta Kompetensi Kerja terhadap Kinerja Aparatur Sipil Negara pada Badan Pengelola Pajak Dan Distribusi Daerah Kota Medan. Jumlah sampel pada penelitian ini sebanyak 75 responden ASN pada Badan Pengelola Pajak Dan Distribusi Daerah Kota Medan. Jenis data yang digunakan adalah data primer melalui penyebaran kuesioner. Metode data menggunakan regresi linier berganda dengan pendekatan kuantitaif. Hasil penelitian ini menunjukkan bahwa secara parsial variabel disiplin kerja, loyalitas kerja dan kompetensi berpengaruh positif dan signifikan terhadap kinerja Aparatur Sipil Negara. Secara simultan disiplin kerja (X1) dan loyalitas kerja (X2) serta kompetensi (X3) berpengaruh positif dan signifikan terhadap kinerja Aparatur Sipil Negara pada Badan Pengelola Pajak Dan Distribusi Daerah Kota Medan, dengan nilai F hitung sebesar 71,486 dan nilai taraf signifikansi sebesar 0,000.

This study aims to determine and analyze the effect of location, price and service quality on consumer purchasing decisions for medical devices at PT. Alexa Medika. The research method used is a qualitative method with a quantitative approach. The study population comes from consumers who have purchased medical devices at PT Alexa Medika. The sample used in this study amounted to 86 people, obtained using a saturated sampling method. Data collection was carried out by distributing questionnaires. The data analysis technique used multiple linear regression analysis with the help of SPSS software. The results showed that location and price partially influenced purchasing decisions and service quality did not partially influence purchasing decisions. Meanwhile, location, price and service quality simultaneously influence purchasing decisions. Furthermore, the result of Adjusted R Square is 31.6%. This shows that the ability of location, price and service quality in explaining purchasing decisions is only 36.1% while 68.4% is explained by other things that are not examined.

We are delighted to introduce the Virtual Conference on Social Science In Law, Political Issue And Economic Development 2020 with theme “Realizing Society 5.0 for a Better Life”. The technical program has brought researchers and practitioners around the world to a good forum for discussing, leveraging and developing all scientific and technological aspects that are relevant to economic business, education and humanities. Moreover, it is a great pleasure to have the keynote and invited speakers of VCOSPILED 2020, Prof. Dr. Pujiono, Assoc. Prof. Ilham Sentosa, Ph.D and Dr. Siska Diana Sari, S.H., M.H who will share their knowledge and best innovative research findings in economic business, education and humanities. This conference is held by Kresna Acitya Media Nusantara in collaboration with Universitas Muhamadiyah Sidoarjo and Relawan Jurnal Indonesia. Kresna Acitya Media Nusantara is a company that is dedicated to maximize the impact of scientific publication, and Relawan Jurnal Indonesia, is a non-profit organization in the field of scientific publication. The conference will be held virtually using Zoom webinar on October 15, 2020. This conference has successfully acquired 180 participants and 55 presenters from 4 countries, Indonesia, Malaysia, Taiwan and Uzbekistan. Thus, all selected papers will be

We are delighted to introduce the Virtual Conference on Social Science In Law, Political Issue And Economic Development 2020 with theme “Realizing Society 5.0 for a Better Life”. The technical program has brought researchers and practitioners around the world to a good forum for discussing, leveraging and developing all scientific and technological aspects that are relevant to economic business, education and humanities. Moreover, it is a great pleasure to have the keynote and invited speakers of VCOSPILED 2020, Prof. Dr. Pujiono, Assoc. Prof. Ilham Sentosa, Ph.D and Dr. Siska Diana Sari, S.H., M.H who will share their knowledge and best innovative research findings in economic business, education and humanities. This conference is held by Kresna Acitya Media Nusantara in collaboration with Universitas Muhamadiyah Sidoarjo and Relawan Jurnal Indonesia. Kresna Acitya Media Nusantara is a company that is dedicated to maximize the impact of scientific publication, and Relawan Jurnal Indonesia, is a non-profit organization in the field of scientific publication. The conference will be held virtually using Zoom webinar on October 15, 2020. This conference has successfully acquired 180 participants and 55 presenters from 4 countries, Indonesia, Malaysia, Taiwan and Uzbekistan. Thus, all selected papers will be

The purpose of this study was to determine the effect of the Current Ratio (CR), Debt to Equity Ratio (DER) and Total Assert Turn Over (TATO) on profitability Managerial in Return on Assert (ROA) for the period 2008-2017. The sample of financial statements that were studied for 10 years at PT. Ira Widya Utama as one of the biggest company In Medan. The data used is secondary data. This study analyzes the relationship among them. The statistical method used is multiple linear regression using the classic assumption test first. It indicates that partially the CR has a negative significant effect, DER has a positive and insignificant effect, TATO has a positive and significant effect on ROA. simultaneously, CR, DER and TATO have a positive and significant on ROA.

This study aims to analyze the Program of Institutional Entrepreneur Community Tangan Di Atas (TDA) Against Increased Revenue Local Economy in Medan. The problem in this research is to see the extent to which the opportunities of independent variables such as entrepreneurship education, capital, selling price, the amount of labor, marketing through the exhibition of entrepreneurship of the dependent variable is the income of Small Enterprises assisted Institutional Tangan Di Atas (TDA) of Medan. The data used is primary data with the primary form of questionnaires to the small enterprises patronage of TDA Medan with observation period in 2013 s.d. 2015. While the methods of analysis used for primary data is Probit with analysis software program E Views 6 and secondary data obtained on a general overview of the small enterprises patronage of TDA Medan and the results of the study of literature (Library Research) to support his theories relevant to the research. From the results of this study indicate that there is a positive correlation and significant between entrepreneurship education, capital, selling price, the amount of labor and marketing aspects through the exhibition of entrepreneurship opportunity of increased revenue Small Enterprises Patronage TDA Medan otherwise there is a positive relationship and not significant among the workforce to an increased chance the small enterprises patronage of TDA revenue Medan. TDA Medan can be able to focus in increasing entrepreneurship education, marketing aspects through the exhibition of entrepreneurship, product selling prices, capital and to concentrate in the amount of labor professionally to get the result maximally to an increased chance the small enterprises patronage of TDA revenue Medan.

Pengabdian Kemitraan Masyarakat ini merupakan konsep aplikasi kuliah kewirausahaan dalam Program Studi Manajemen kewirausahaan di Fakultas Ekonomi Universitas Al Azhar berdasarkan Program Pemberdayaan Masyarakat, diharapkan para petani mengetahui pentingnya kewirausahaan dalam meningkatkan bisnis dan dilanjutkan . Metode yang akan digunakan adalah metode pembelajaran eksperimental dan konsep studi kepustakaan tentang kewirausahaan. Penyampaian berupa ceramah, diskusi kelompok sehingga orang dapat berpartisipasi aktif dalam kegiatan ini. Dalam pelatihan disajikan materi: Konsep berwirausaha. Setelah kegiatan dilakukan, ditemukan bahwa peserta cukup responsif dan antusias dalam mengikuti materi pelatihan, sebagaimana dibuktikan oleh banyaknya pertanyaan yang diajukan oleh para peserta dan ada rencana bisnis yang dibuat untuk membuatnya setelah mendapatkan pelatihan melalui di Universitas Al Azhar.

This research is a technical study of the existence of Kuala Namu Airport in Deli Serdang Regency which is surrounded by Micro, Small and Medium Enterprises (MSMEs). MSMEs need to understand socio-economic mapping as a driving force for the development of Deli Serdang Regency and can play an important role in the existence of Kuala Namu Airport. This concept can be used as an indicator to provide useful solutions in increasing outputs and outcomes. The method used is a qualitative method which is transferred into a quantitative method to map the general potential of them around Kuala Namu Airport as many as 34 MSMEs. From the research results, the main problems of marketing in the Covid 19 pandemic era need to be resolved comprehensively and need assistance from the Government to conduct entrepreneurship training and business promotion based on go international

The purpose of this research to describe the socio economic mapping for the community around Bukit Batrem District in Dumai Regency. The problem was the analysis of the community needs and potential resources. The data used is primary data that have been obtained to do data entry based on the guida

This research begins with the development of MSMEs (Micro, Small and Medium Enterprises) which is an illustration of strengthening regional potential. Developing MSMEs can improve services to consumers in order to create buying interest. The benchmarks that are assessed through the level of confidence in a product directly aim to analyze customer interest. In this study, it is explained that customer interest is product quality, service quality, price, and cost which are closely related to meeting the service needs of the Tebing Tinggi Business Clinic (KLIBI) assisted them. The method used is the canonical analysis method which is a multivariate model that studies the relationship between the dependent variable set varied from the independent variable set. The data characteristics for canonical correlation are metric data, namely interval or ratio data. The research result gained that responsiveness and concern give the significant effect on the cost so that customers want to buy continuously. For the recommendation, The Government needs to improve the quality of product endorsement among Tebing Tinggi and Indonesian consumers by making the program business promotion and international exhibitions through KLIBI.

This study aims to analyze the effect of product quality, service quality and store atmosphere on customer satisfaction on Geprek Champion Chicken in Makmur Medan Branch. The sample used in this study were 96 respondents who were consumers of the Geprek Champion Chicken Restaurant in Medan, using the sampling technique, namely icidental sampling using the lemeshow formula. The data collection technique uses a questionnaire that has been tested for its validity and reliability. The results of research partially t test results indicate that product quality, service quality and store atmosphere have a significant effect on customer satisfaction. Simultaneously, the variable product quality, service quality and store atmosphere have an effect on customer satisfaction.

Tulisan ini menjelaskan konsep pengembangan karir dan kewirausahaan di Universitas Al Azhar yang dilakukan oleh unit pelayanan teknis (UPT) Layanan Karir dan Kewirausahaan. Peran yang diharapkan kepada mahasiswa yang aktif dan alumni akan memberikan alternatif terbaik ketika memasuki dunia kerja. Jenis penelitian ini adalah deskriptif dengan menggunakan pendekatan kualitatif. Hal yang dianalisis melalui dua tahap yaitu implementasi tracer study dan konsep kewirausahaan. Peneliti dapat menyimpulkan bahwa dua tahap analisis ini dapat berperan untuk mengubah proses pembelajaran dan memberi alternatif perjalanan karir mahasiswa.

This paper starts from the concept of Tebing Tinggi Clinic which seeks to develop the marketing concept by strengthening the technology base. This paper tells the training model to MSMEs to know the importance of the role of marketing in improving business development. The method to be used is experimental learning from experience and the concept of literature study on marketing management science. Submission in the form of lectures, focus group discussions that they can actively participate in this activity. In this training material was presented: marketing management program. After the activity was carried out, it was found that MSMEs were very enthusiastic in following it, evidently that MSMEs actively asked and tried to develop business with technology marketing in undergoing MEA. This is an ongoing agenda to prepare MSMEs for more competitiveness in Tebing Tinggi City.

This study aims to analyze the effect of buying interest on Traveloka online in Mikroskil Economic Students as the population. This type of research is descriptively quantitative. The sampling technique uses a purposive sampling method with a total sample of 43 respondents. Data collection technique

This paper is aimed to analyze the social economic mapping with a case study: brick home industry community in the district of Kisaran Barat. The problem in this research is to analyze the needs and potential contained therein. The data used is primary data that have been obtained to do data entry b