《开讲啦》是中国首档青年电视公开课节目,开播十年,不仅为青年带来新知,也在引导和传播正确的价值观方面取得突出的成效,为主流媒体如何开展价值观传播提供了一个成功范例.文章基于传播学视角,侧重从信源、信宿、讯息三大传播要素分析《开讲啦》价值观传播策略.信源方面,主持人自身应符合节目定位,是价值观传播的主导因素.嘉宾是节目灵魂所在,是价值观传播的核心要素.信宿方面,节目要根据受众的特征,围绕他们关心的现实问题,以他们乐于接受的方式进行沟通,这是价值观有效传播的关键要素.讯息方面,要从说什么和怎么说两个维度进行策划,既有能满足受众心理需求的内容,又有能驱动节目发展的清晰的叙事架构,这是价值观传播的基础要素.

重大突发公共卫生事件期间,"信息疫情"已成为导致社会不稳定的重要因素.作为公众获取信息的主要途径,社交媒体的普遍使用使"信息疫情"的形势比以往更为严峻."信息疫情"本质上是谣言传播,降低信息不对称性、减少事件的模糊性是破解"信息疫情"的关键.加强对社交媒体的管理是防范"信息疫情"的重要举措,可从理念、监管、技术、平台四个层面入手综合治理.

《攀讲》是全国第一档福州话方言杂志类电视栏目,凭借精准传播成为当地电视栏目的收视明星.《攀讲》贴近本地需求、聚焦特色,通过明确的节目定位、独特的内容、亲民的主持风格、有效的互动活动以及多元的传播渠道等手段,让节目实现了精准传播.融媒体时代给地方广电节目的精准传播提供了更多的提升空间.面对跨屏传播的挑战,电视依然有其优势.通过推行移动优先战略、运用人工智能技术、发挥口碑传播作用、推动深度传播、结合大众传播等有助于进一步提升精准传播的效果.

新媒体的冲击、观众的分流给省级地面频道带来极大考验,传统的经营模式已不能适应市场要求.在广告投放趋向精准,广告主回归区域市场的趋势下,地面频道的本地化价值依然显著,融媒体为地面频道的经营改革提供了新途径.地面频道应基于自身资源和比较优势,以用户为核心,以服务为根本,建立适应媒介新生态的用户服务产业链经营新模式.可从定位、内容、渠道、服务、体制机制等方面谋求地面频道的转型发展.

研判一座城市文化产业未来的发展走向,需要立足该市既有的历史文化资源,理性分析其优势、劣势、威胁和机会,结合国家和所属省市对文化产业发展的基本政策和指导意见,确定该市在国家和该省中的战略位置,在此基础上提炼出未来可行的发展思路.文章分为三部分,以福州市为例,在对该市文化资源进行 SWOT分析的基础上,对福州市未来文化产业发展方向提出建设性意见,并提出具体切入点供政府有关部门参考.

了解广告创意性质、价值和目的,有助于理解广告创意的内涵,也有助于评判广告创意的优劣.讨论广告创意优秀与否的首要前提是看能否被消费者有效地接受.从接受美学的角度看,要使广告创意能被消费者更好地接受,就需要站在消费者的立场,努力让作品能够吸引消费者的关注,激发其想象的空间,提供体验和参与感,在消费者期待视域内促进理解,并能带给消费者更多的启发.

2017年闽江学院广告学专业迈上新台阶,跻身全国广告学专业排名10强.面对新一轮的建设周期,为得到更好的发展,专业课程建设是关键.应在认真总结经验,盘点专业建设现状的基础上,查找问题和不足,明确专业发展目标和任务,从专业课程体系构建、专业主干课程建设、教学大纲修订、加强实践教学、网络课程建设、特色课程建设、课程评估、教学团队建设等多方面入手,制定合理的专业课程建设规划.

中华文化自成体系,博大精深,具有独特的价值观念和思维方式.强化文化的主体意识,复兴中华文化具有重要的现实意义.思维方式是文化的内核.作为"中华第一图"的太极图,是中华文化的图腾,其中蕴含了许多中华文化独特的思维方式,可统称为太极思维,体现了中华文化的智慧.了解太极图的思维方式,有助于更好地认识和弘扬中华文化.直觉思维、整体思维、辩证思维、动态思维、圆通思维是太极图几种主要的思维方式.

In the background of “Internet +”, the traditional advertising companies are faced with diversified strangles and challenges. The upgrading and transition of the companies requires that the companies grasp the development tendency of the field and the dialectical relationship between the variable ( factors) and the constant ( factors) so as to keep on the constant and to cater to the chan-ges. The constant factors include the transmission nature and the marketing function of the advertising companies, the value of creation, and the insight into human nature and the effectiveness of classical theories, whereas the changing tendency covers thinking in the internet, transformation in the advertising field lattice and business scope, capital operation and the learning and application of new technology and new means.

Using Li_2CO_3,SiO_2,and K_2CO_3 as the starting materials,potassium-doped lithium silicate absorbents were prepared by high-temperature solid-state reaction.The influence of doping potassium on the crystal structure of the prepared absorbents was studied by comparison of their XRD patterns.The microscopic morphologies of absorbents with different K_2CO_3 content were viewed by sanning electron microscopy.Their CO_2-absorption abilities were measured with a thermogravimetric analyzer.The experimental results showed that doping of potassium could improve appreciably the CO_2-absorption ability of lithium silicate.It was found that lithium silicate absorbed as much as about 48%(weight ratio) of CO_2 under CO_2 atmosphere at 700?℃ within 15?min.

Culture and creativity is the essence of the cultural and creative industry. The development of cultural and creative industry helps to enhance the soft power in Fujian province. The Fujian culture and creative industry has been into the fast lane,also exposed some problems. From a strategic point of review,the development of cultural and creative industry of fujian province should be based on urban planning as a whole layout,highlight the cultural personality and difference and promoting industry clustering,to strengthen exchanges and cooperation between Fujian and Taiwan province,intensify policy support and creative talent team construction.

广告教育必须遵循教育教学和学科发展规律，以学生的创新创业教育为核心，适应全媒体时代发展的趋势，不断创新人才培养模式，从课程体系、师资队伍、创新创业实践、教学质量监控等方面加强建设。要促进广告业健康、可持续发展，加强培养广告人才的重中之重就是创新创业教育，对此，广告教育工作者任重而道远。

In the all-media era,new requirements have been put forward to advertising professionals in the advertising industry while there are many insufficiencies in the education of advertising professional talents;therefore,an effective personnel training mode should be set up in order to meet the needs of the advertising industry.Introduction of practical projects and strengthening communication and cooperation within the industry is helpful to cultivate innovative applied advertising talents.Applied advertising talents cultivation model which is based on project-driven innovation can be summed up as"a common thread,one core,a security,two big systems."

Along with green house effect increasingly and seriously,the research and development of CO2 solid absorbents at high temperature are concerned.Using Li2CO3,SiO2 as the starting materials and potassium carbonate as a doped,potassium-doped lithium silicate absorbents were prepared by high-temperature solid-state reaction.The crystal structure of Lithium Silicate was analyzed using an X-ray powder diffractometer(XRD),the surface morphologies of all the samples were observed by using scanning electron microscopy(SEM) and the CO2-absorption ability of Lithium Silicate was studied using a thermogravimetric(TG) analyzer.The experimental results show that :the first,doping of potassium could improve appreciably the CO2-absorption ability of Lithium silicate;the second,maintain the K doping amount for a certain value,there is a great difference between the CO2-absorption abilities of lithium silicate that prepared under different sintering temperature;the third,when the sintering temperature is 850℃,it was found that lithium silicate absorbed as much as about 49%(weight ratio) of CO2.It shows a good absorption performance.

Using Li2CO3,SiO2,and K2CO3 as the starting materials,the lithium silicate with different amounts of K that can absorbent CO2 at high temperature were prepared.Study on the influence of K elements on the structure and properties of lithium silicate ceramic materials,and explores the different amounts of K-doped lithium silicate ceramic materials for high temperature CO2 absorption properties.The crystal structure of lithium silicate was analyzed using an X-ray powder diffractometer(XRD),the surface morphologies of all the samples were observed by using scanning electron microscopy(SEM) and the CO2-absorption ability of lithium silicate was studied using a thermograviemetric(TG) analyzer.The experimental results show that: the rate of undoped lithium silicate for high temperature CO2 absorption is very small,and the doping of potassium could improve appreciably the CO2-absorption ability of lithium silicate.When the content of K is 0.01mol,the K-doped lithium silicate shows a good absorption performance,and it was found that lithium silicate absorbed as much as about 49.077wt% of CO2 under CO2 atmosphere at 700℃ within 20 min.

Relevance is the important premise and foundation of advertisement creativity manifestation. It reflects the rationality of advertisement creativity, and it is of general significance in guiding advertisement creativity as the key principle. The main ways of establishing relevance in the advertisement creativity are the followings, namely, to associate with the products or brands, the consumers, the competitors, the theme of advertisement and the media of manifestation.

As the soul of the advertising industry,advertising creation belong to the applied creativity.It has an importmant meaning for us to define the position of the advertising industry and strengthen its competitiveness if only that we could grasp the connoatation of the advertising creation accurately.But now most understanding about the adverting creatiow are almost based on personal experience,and lack of theoretical and systematic features.If we want to have a profound comprehension of the advertising creation,we shall be based on the development point,combined with the practice of advertising creation,and analyse from six aspects.That means we should analyze the problem from advertising creative present form,advertising creative essence,advertising creative principle,advertising creative performance and advertising creative pathway to get the connotation of the advertising creative.And we also define the connotation of advertising creation in a narrow sense and in a broad sense.

Originality is the core competitiveness of the advertising industry of which the essence is the innovation,that is,the creation of the new value for clients.The headstream of the creation is in the creation department.The creation is not only the most active factor in the advertising industry but the soil on which the industry grows.Without creation,the advertising industry will be nothing.

This paper expounds the necessity and importance for sealing large-scale hull infiltrated cuttings from the points of economy,fighting environment,task and army's morale,putting forward a set of flow for sealing such cuttings.Considering the limited space in warship,joggled material can be used instead of steel-sheet in large area.Some special materials for packing are suggested including joggled steel-sheet and quick-drying cement for cutting and welding equipments on water or under water,with the characters of small volume,light mass and powerful function.

The paper takes a leading medicine brand, Pien Tze Huang, so as to discuss the successful experience of brand construction in the view of communication and marketing. And the paper aims to do some help for other China Time-honored Brand.