This study examines the effect of Accounting Information Systems (AIS) on the financial performance of manufacturing companies in Indonesia, with information quality serving as a mediating variable and human resource (HR) competence as a moderating variable. The increasing digital transformation in financial management highlights the need to evaluate the effectiveness of AIS in improving organizational performance. This research adopts a quantitative approach using descriptive and verificative methods. Primary data were collected through questionnaires distributed to finance managers, heads of accounting departments, and senior accounting staff of manufacturing companies listed on the Indonesia Stock Exchange. The data were analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS) with SmartPLS software. The results indicate that AIS implementation, information quality, HR competence, and financial performance are at a good level. Hypothesis testing reveals that AIS has a positive and significant effect on both information quality and financial performance, either directly or indirectly. Information quality partially mediates the relationship between AIS and financial performance, while HR competence strengthens the positive impact of AIS on financial performance. These findings demonstrate that the effectiveness of AIS depends not only on the system itself but also on the quality of information produced and the competence of HR managing it. Therefore, organizations should integrate technological investment with continuous HR development to achieve sustainable and optimal financial performance.
This study examines the effects of Social Media Marketing and Service Quality on Customer Satisfaction at Karya Juragan Medali in Tasikmalaya. A quantitative descriptive-verificative approach was employed involving 91 respondents selected through purposive sampling from a population of 1,710 customers. Data were collected using a five-point Likert-scale questionnaire and analyzed with multiple linear regression using IBM SPSS Version 27. The results show that Social Media Marketing has a positive and significant effect on Customer Satisfaction, with a coefficient of 0.263, t-value of 3.458, and significance of 0.001. Service Quality also has a positive and significant effect, with a coefficient of 0.379, t-value of 5.251, and p-value below 0.001, indicating a stronger relative contribution. Simultaneously, both variables significantly affect Customer Satisfaction, as indicated by an F-value of 30.292 and p-value below 0.001. The model explains 40.8% of the variation in Customer Satisfaction, while 59.2% is explained by other factors. These findings emphasize the importance of integrating consistent social media marketing with responsive, reliable, and customer-oriented service to improve customer satisfaction, especially for customized product businesses operating across digital and offline channels.
This study explores the current trends in modern marketing strategies, focusing on personalization, authenticity, and transparency, to address consumer needs in the digital era. The background of this research stems from the growing influence of Artificial Intelligence (AI), Social Media, and User-Generated Conten (UGC) in reshaping marketing tactics. The objective is to identify how these strategies, particularly through AI integration, are transforming consumer engagement and satisfaction. The research methodology employed systematic secondary data collection and meta-analysis, analyzing trends and case studies related to AI, chatbots, social commerce, and UGC. The results indicate that AI's role in personalizing consumer experiences, chatbots enhancing customer interaction, and the increasing reliance on social media and content marketing significantly impact marketing efficiency and effectiveness. Furthermore, transparency and authenticity are key to fostering trust and loyalty among consumers, with brands increasingly focusing on clear, honest communication. The conclusion emphasizes the need for businesses to adapt these modern strategies to stay competitive in the rapidly evolving marketing landscape. This research contributes to the understanding of how digital transformation and advanced technologies can meet the personalized needs of consumers, thereby offering actionable insights for marketers seeking to enhance their strategies.
The rapid development of e-commerce and social commerce has encouraged Micro, Small, and Medium Enterprises (MSMEs) to improve service quality and manage customer reviews as part of strategies for enhancing customer satisfaction. This study aims to analyze the effect of service quality and customer reviews on customer satisfaction at OctopusShop MSME on TikTok Shop. The study employed a quantitative approach using descriptive and verification methods. Data were collected through a Likert-scale questionnaire administered to 100 respondents and analyzed using multiple linear regression with the assistance of SPSS version 16. The results indicate that service quality and customer reviews have positive and significant effects on customer satisfaction, with significance values of 0.012 and 0.001, respectively. The simultaneous test produced a significance value of less than 0.001, indicating that both variables jointly have a significant effect on customer satisfaction. The R Square value of 0.279 indicates that service quality and customer reviews explain 27.9% of the variation in customer satisfaction, while the remaining 72.1% is attributable to other factors outside the research model. These findings emphasize the importance of improving service quality and effectively managing customer reviews to strengthen customer satisfaction among MSMEs operating in the social commerce environment.
The internationalization of Indonesian has gained strategic momentum since its recognition as one of UNESCO General Conference’s official languages in 2023, offering international legitimacy and visibility that can serve as an instrument of Indonesia’s diplomacy. This study analyzes the internationalization of Indonesian as a public diplomacy strategy and examines its potential to strengthen Indonesia’s soft power following UNESCO recognition. It employs a qualitative, descriptive-analytical approach, drawing on Joseph S. Nye’s concept of soft power and public diplomacy perspectives as analytical frameworks. Data were collected through literature review of official documents, government policies, academic publications, and sources on Indonesian language internationalization and the Indonesian Language for Foreign Speakers (BIPA) program. This study argues UNESCO recognition does not automatically transform Indonesian into a source of soft power, but provides international legitimacy and visibility convertible through strategic internationalization and public diplomacy. BIPA plays a strategic role as an instrument of people-to-people diplomacy, since language learning can facilitate cultural interaction, enhance cross-cultural understanding, and foster long-term relationships with foreign publics. This study proposes a conceptual Recognition-to-Soft Power Conversion model, outlining seven stages through which recognition can be transformed into soft power: recognition, legitimacy, internationalization, public diplomacy, public engagement, cross-cultural understanding, and attraction. The study concludes that strengthening Indonesia’s soft power through language depends on the country’s ability to convert legitimacy into genuine attraction, through an integrated, participatory, relationship-oriented public diplomacy strategy aimed at global publics.
