Product recalls threaten customer trust, satisfaction, loyalty, and brand equity, creating a need to understand how firms can recover relationships after product failures. This study aims to map the literature on product recall and customer relationship recovery, identify research gaps, and develop an integrative conceptual framework. Drawing on crisis management, service recovery, justice, trust repair, organizational capability, and digital communication perspectives, the study conducts a systematic literature review of 40 Scopus-indexed Q1–Q2 articles published between 2016 and 2026. Article selection follows PRISMA 2020, while synthesis applies the theory–context–characteristics–methodology framework. The findings show that crisis management, remedy selection, consumer relational responses, and quantitative archival methods dominate research. In contrast, integrative frameworks, operational capabilities, competitor responses, digital analytics, and mixed methods remain limited. The study proposes a sequential framework linking risk detection, recall decisions, communication, remedies, consumer participation, and relationship recovery, thereby extending theoretical integration and managerial guidance for post-recall recovery.
Background: The Indonesian perfume industry is experiencing a massive transformation, shifting from digital market dominance characterized by e-commerce algorithms to intense physical competition. This transition is highly evident in national-scale events such as Scent of Indonesia (SOI), where brands are forced to translate digital hype into tangible offline competitive maneuvers.Purpose: This study aims to analyze the strategic positioning, signaling mechanisms, and competitive dynamics of local perfume brands at SOI Vol. 5.Design/methodology/approach: A qualitative comparative case study was employed, utilizing theoretical sampling to select four strategically distinct brands representing maximum variation and polar types: J, S, BD, and K. It integrates Porter’s Strategic Positioning, Kirmani and Rao’s Signaling Theory, and Chen’s Competitive Dynamics frameworks to evaluate how brands navigate crowded physical markets. Data were collected through participatory observation and in-depth interviews, followed by Deductive Thematic Analysis using NVivo 12 Plus.Findings/Results: First, brands evade the "stuck-in-the-middle" trap via extreme strategic discipline: cost leadership (J), premium differentiation (S), niche specialist (BD), and broad differentiation (K). Second, they deploy costly signals (bonding costs, scarcity, and reputation leveraging) to mitigate information asymmetry. Third, incumbents deploy asymmetric non-price defenses (product education, experience technology) instead of destructive price wars against low-cost disruptors.Conclusion: Strategic coherence drives competitive advantages. Managerially, practitioners must design uncompromised, brand-specific strategies, whether executing pure cost leadership (like J), premium isolation (S), artificial scarcity (BD), or reputation-leveraging (K). Brands must abandon strategic ambiguity and prioritize structural defense over reactive price retaliation.Originality/value (State of the art): This study offers a novel integrated model of competitive advantage tailored for real-time physical market arenas, challenging the prevailing argument that business model flexibility is universally beneficial for SMEs. Keywords: competitive dynamics, local perfume industry, positioning strategy, scent of Indonesia, signaling theory
Penelitian ini bertujuan untuk mengetahui kondisi gender diveristy, menganalisis pola keterlibatan perempuan, mengidentifikasi faktor penghambat, serta menyusun rekomendasi strategis penerapan gender diversity dalam operasional logistik ekspor-impor di PT Dirgantara Indonesia (Persero). Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus tunggal. Data dikumpulkan melalui wawancara mendalam terhadap enam informan yang dipilih secara purposif, mencakup staff operasional, supervisor, dan akademisi, serta didukung observasi partisipatif dan telaah dokumen. Hasil penelitian menunjukkan bahwa pembagian tugas antara karyawan laki-laki dan perempuan pada dasarnya berorientasi pada kompetensi dan kebutuhan operasional, namun dalam praktiknya masih dipengaruhi asumsi kapastias fisik, sehingga perempuan lebih banyak ditempatkan pada pekerjaan administratif. Meski demikian, perusahaan memiliki kekuatan berupa gaya kepemimpinan yang adaptif dan budaya tim kerja yang kolaboratif. Penelitian ini menyimpulkan bahwa gender diversity di divisi logistik ekspor-impor di PT Dirgantara Indonesia telah berjalan secara fungsional, tetapi belum sepenuhnya inklusif secara struktural, terutama pada jalur karier vertikal. Rekomendasi strategis yang dihasilkan meliputi transparasi sistem promosi, pelatihan kepemimpinan inklusif, dan mekanisme pelaporan keluhan yang responsif.
TikTok's For You Page (FYP) is often described as if it directly determines what users prefer. This study instead examines preference formation as a recursive communication process between users and algorithmic curation. Using virtual ethnography, the study involved 20 women TikTok users in Bandung and combined online interviews, participatory platform observation, digital fieldnotes, and analysis of recurring content and interaction practices. The findings show that participants understood the FYP through practical folk theories: they expected likes, saves, shares, watch choices, and rapid skipping to teach the system what to display. These actions did not merely express pre-existing preferences; they also reorganized subsequent exposure and made some interests more salient. Four patterns were identified. First, participants experienced the FYP as a feedback loop rather than a one-way recommendation channel. Second, likes, saves, shares, and skipping were treated as stronger preference signals than following or commenting. Third, recommended content supported identity expression through fashion, beauty, everyday-life, educational, health, culinary, tourism, and entertainment content, with local relevance shaping interpretation. Fourth, longer use increased the perceived fit of recommendations but could also narrow variety, encouraging users to ignore or actively recalibrate unwanted content. The study contributes a communication-centered account of negotiated algorithmic curation: preference emerges through repeated exchanges among platform signals, user interpretations, identity work, and resistance.
This study examines the effect of Accounting Information Systems (AIS) on the financial performance of manufacturing companies in Indonesia, with information quality serving as a mediating variable and human resource (HR) competence as a moderating variable. The increasing digital transformation in financial management highlights the need to evaluate the effectiveness of AIS in improving organizational performance. This research adopts a quantitative approach using descriptive and verificative methods. Primary data were collected through questionnaires distributed to finance managers, heads of accounting departments, and senior accounting staff of manufacturing companies listed on the Indonesia Stock Exchange. The data were analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS) with SmartPLS software. The results indicate that AIS implementation, information quality, HR competence, and financial performance are at a good level. Hypothesis testing reveals that AIS has a positive and significant effect on both information quality and financial performance, either directly or indirectly. Information quality partially mediates the relationship between AIS and financial performance, while HR competence strengthens the positive impact of AIS on financial performance. These findings demonstrate that the effectiveness of AIS depends not only on the system itself but also on the quality of information produced and the competence of HR managing it. Therefore, organizations should integrate technological investment with continuous HR development to achieve sustainable and optimal financial performance.
