Aim . The work aimed to analyze the issues of using marketing communications on the Internet to promote the organization’s products at the present stage. Objectives . The work seeks to systematize ideas about the essence of Internet communications; to clarify the concept of Internet communications; to characterize the features and advantages of using marketing Internet communications, as well as to identify related problems that arise at the present stage. Methods . The study theoretical and methodological basis represented the works of Russian and international scientists on the problems of Internet communications and their use to promote the organization’s products. The article authors used the methods of description, comparison in determining the features and advantages of Internet communications, as well as the method of critical analysis in identifying the emerging problems. Results . The essence of Internet communication is defined as an exchange of information mediated by technical means, as an interaction between people in a digital environment, characterized by the psychological and linguistic traits of the participants. The article revealed distinctive features of Internet communications, including remoteness and mediation, hypertextuality, multimedia, dichotomy, as well as features of forms of linguistic interaction on the Internet. The work also presents the statistics on the amount of Internet trade and digital advertising, the number of authors in social media, and the use of neural networks to solve marketing problems. It is stated that the advantages of Internet marketing communications are high audience outreach and interactivity of communication, the use of network effects, various digital tools, and social proof to achieve marketing goals. Associated problems include high competition, cyber threats, banner blindness, etc. Conclusions . In connection with the further development of Internet trade, the shift of marketing communications to the Internet space, it becomes possible to use the advantages of Internet communications and modern digital tools to promote the organization’s products and services. Moreover, high competition on the Internet requires companies to make great efforts to select marketing strategies and tools, and create unique and high-quality content for consumers.
Aim. The work aimed to determine the way the economic and organizational foundations for managing the digital healthcare circuit contribute to the creation of “responsible” technologies. Objectives . The work analyzes the regulatory and methodological foundations governing the processes of creating digital healthcare technologies; conducts an exploratory analysis of data on public procurement of digital healthcare technologies for the period of implementation of the federal project Creating a Single Digital Circuit in Healthcare Based on the Uniform State Health Information System (USHIS) (2019–2024); and presents the factors influencing the processes of implementing digital healthcare projects, based on the value system of responsible healthcare innovations. Methods . The work identifies factors influencing the implementation of regional digital healthcare projects using the policy frameworks, namely Responsible Innovation in Health (RIH), Health Technology Assessment (HTA), and Minimum Viable Product (MVP). The factors are presented in terms of such values of the responsible approach as public health, healthcare system, economy, organization, and environment. Based on the data of public procurement of digital health technologies for 2019–2024, selected by relevant codes of types of expenses, while the results are supplemented by testing hypotheses about the impact of financing processes on project implementation. Results . The digital health management system is focused on the development of a regional standard scenario, which restricts regional authorities in conducting a full-fledged economic assessment of purchased digital solutions, which involves comparing several promising options. Public procurement serves as a mechanism for delivering funds to the contractor rather than as a tool for facilitating high-quality project implementation, which is expressed in periods of active procurement and disproportionate deadlines and contract prices. Conclusions . The grounds for development in digital health contribute to the expansion of innovation in the regions. However, administrative processes influencing their generation have an impeding effect on activities of responsible innovation development. Concluding contracts with a predominance of the electronic auction (76.6% of cases) becomes unreasonable in relation to digital solutions that are being constantly used. Subsidiary dependence of regions can elucidate the shortest terms of contract execution (during the federal project implementation, the average declared term of execution of a contract concluded on behalf of regional, federal authorities and budgetary institutions is 7.5, 9 and 9.4 months, respectively. The possible consequences of such conditions include a high burden on contract executors and an increased probability of delays in their execution. The process of implementing digital healthcare projects can be complicated by the incomparability of contract prices, indicating their scale, and execution terms.
The article deals with the causes of Job Hopping.Generations differ from each other in their worldview, because people are influenced by everything that surrounds them, for example, the events of that time. Differences between generations are due to such reasons as the economic situation of the country, the development of science, technology and ways of transmitting information. Social and cultural factors have a great influence too. The world is changing rapidly, and this is for the better. And at the same time, there are problems associated precisely with large differences in views on everything that happens among people belonging to different generations.Nowadays, remote and hybrid work, the spread of digital jobs, access to the global employer market, and company failure or downsizing have led to frequent job changes for today's young people. They do not have the intention to work all their lives in one job and link their careers with it.
Aim. The work is aimed to develop a human resource management model to ensure corporate sustainability and improve the efficiency of companies under green economy. Objectives . The work seeks to study existing approaches and promising fields of green human resource management; to analyze key processes and develop a model of green human resource management; to reveal the advantages of green management and the main related problems in personnel management; to analyze the companies implementing green approaches to human resource management in order to reveal the effect of the activities implemented; to develop recommendations for improving corporate sustainability and the efficiency of green human resource management. Methods . The authors applied methods of logical analysis and data interpretation. The research algorithm included such stages as analysis of publications within the subject of interest, presented in international and Russian databases, study of key processes of green personnel management; analysis of the advantages, main problems, and models of green management in personnel management; analysis of corporate reporting of companies for 2019–2023 in order to identify the best practices of human resource management in the context of green economy. Recommendations for improving corporate sustainability and the effectiveness of green human resource management have also been developed. Results . The study established that modern companies actively use green human resource management. Companies solve social and economic problems of personnel management and thereby ensure corporate sustainability and increase operational efficiency in the context of green economy. A model of green human resource management has been developed, that enables to achieve various levels of personnel involvement in the environmental agenda using a number of tools. The key processes of the companies’ activities were analyzed, and the results were used to reveal advantages of green management and related problems in personnel management. The limiting factors included employee resistance to changes, financial constraints and lack of experience in human resource management under green economy. A range of new issues was proposed in order to continue the study in the future. Conclusions . The results obtained contribute to the theoretical development of personnel management issues and future research in the context of the subject under consideration, as well as the practical use of the best practices of green human resource management in modern companies.
The article highlights current issues in modern Russian society related to forensic characteristics of road traffic crimes involving car-sharing vehicles. The authors emphasize the importance of resolving these alerting issues. The article reviews the driver actions and their assessments in certain cases. It also provides the statistics involving these vehicles, and offers recommendations for improving the investigation process
