在县级融媒体中心建设纳入国家战略的宏观背景下,本文以海宁市传媒中心为典型个案,通过深度访谈和参与式观察的方法深度考察了县级融媒体中心编辑部的融合转型实践,致力于从编辑部融合转型这一微观层面入手,探究县级融媒体中心的全新融合路径.以关系理论为视角,本研究发现:为适应当前推进媒体深度融合的要求,县级融媒体中心编辑部在角色定位上宜转型为联通内外的关系枢纽;在功能上应成为集复合编辑、平台运营、经营策划与执行为一体的多功能部门;在实现路径上则应以平台需求为核心重新调整人才架构,以效率为核心引入技术平台优化生产流程,以增强融媒体时代媒体人才的职业认同感为核心进行制度创新,进而实现以编辑部为核心带动县级融媒体完成系统性的深度融合.
从跨文化传播到转文化传播,文化在传播过程中顺势而为,蜕变呈现出相互交织的态势.本文从理论、实践探索、案例分析三个层面,基于"洋葱模型"理论,对转文化传播视角下的非虚构内容作品进行观察与分析,面对全新的传播挑战提出可供参考的解决策略:内容创新、叙事策略改变、激活潜在受众群体等.《文化相对论》作为2022年最新推出的跨文化交流节目,从节目形式、内容设置以及传播路径上都进行了"转文化"实践,提供了塑造相融相通性文化价值观的研究样本.
随着ChatGPT成为社会热议话题,生成式AI对新闻传播业的影响也开始浮出水面.本文从媒介社会学视角审视这一现象,认为依据这种社会新型操作系统,新闻传播业将会发生再格式化.生成式AI是多样化人类交往形式的一种,是对人类交往实践形式的一次提升,其内在机理是人类交往实践中人-机器心智互构的主体间性形成过程,通过不断的人机交互实践,生成机器的心智.而其结果将导致新闻生产中文牍主义的终结并催生"后新闻"生产.
The digital age has brought about a spatial turn in museum communication. With the increasing presence of social media in museum spaces through mobile phones and computers,new channels and discourses for museum communication have emerged,influencing public cognition,value identification,and emotional experiences of museum spaces. The digital code system has integrated with modern cultural landscapes represented by museums,promoting new cultural psychology,public participation,and social reform. This paper aims to explore the mediality of museum space,examining how museum spaces realize the social production of virtual and real space,reorganize relations,and promote the flow of public attention. Through an analysis of the current context,this paper demonstrates how the mediality of museum space is reflected and how different museum spaces realize the reorganization of relations.
仅以中译文为基础研究马克思主义新闻观经典论著,不能完全还原经典作家的理论和新闻实践语境.恩格斯强调翻译论著忠于原文,防止倒译错误,准确表达内容.以原著文本研读马克思主义新闻观论著,为准确还原事实或观点提供了双重保险,有助于发掘以往中文译者没有觉察和展现的经典作家的新闻传播观念.本文在研读和核查马克思和恩格斯著作的德文和英文原文的基础上,发现现有中译文在还原文化语境、考证西方新闻史以及解释新闻传播观念方面仍有进步空间.笔者认为,通过原著文本研读马克思主义新闻观论著,可以发现偏误,这是手段,但目的在于提供一种学习和研究的方式.在这一过程中可以加深理解,挖掘新材料,形成新的研究角度.
The author analyzes research papers on the Marxist view of journalism published between 1998 and 2022 and retrieved from the CSSCI dataset using CiteSpace. By examining the literature,researchers,institutions,and keywords through knowledge maps,the study shows that the main knowledge groups include the sinicization,guidance,and education of the Marxist view of journalism,journalism thoughts of important figures,and research on the Chinese journalism system. Sinicization of the Marxist view of journalism is the basis of this field and will remain the focus in the future,while research on the education and guidance for the practice of the Marxist view of journalism will increase. The basic system of research on the Marxist view of journalism has been established,but the core author group and cooperation between researchers are weak. Additionally,the research paradigm and methods need to be enriched.
2012年末至2022年末的10年,是我国法治建设取得巨大成就、数字技术迅猛发展的10年.社会进步带来私权利意识的觉醒,技术扩张带来伦理问题的扩散,媒介法规与伦理研究也揭开了新的篇章.这10年中,《民法典》颁布,《著作权法》修订,隐私权、著作权成为私权利探讨中的重要议题,算法技术的伦理问题频现,算法推荐、算法权力、人工智能成为热点话题,与媒介技术有关的伦理规范探讨也逐渐转向立法规范探讨.总体上看,媒介法规研究与媒介伦理研究呈现出逐渐交叉的态势,呈现出具体研究内容不断细化与研究外延不断扩展的特点.
The concept of "Heavenly Father and Earth Mother" is a fundamental metaphor that addresses the relationship between humans and nature based on "interality." Humans correspond to heaven and earth and have an interconnected relationship with vegetation. The relationship between humans and vegetation serves as an epitome of the relationship between humans and nature,which has evolved through stages of awe and dependence,conquest and control,and harmony and development. These stages are interdependent and antagonistic,and inter-subjectivity,as a mechanism for equal dialogue and coexistence between subjects,has guided humans to establish a "symbiotic association" relationship with vegetation media and nature. This relationship is based on metaphors such as empathy,identity,and politics,which coincides with the ecological wisdom of Chinese sages. In the current situation when the relationship between humans and nature is at risk,looking into the future from the perspective of Interactive Communication has significant practical implications for individual self-improvement,social ecological sustainability,and effective dissemination of international policies.
In the digital era,innovation in news forms has become a critical topic. This paper proposes that the nature of stories and the art of storytelling can inspire the innovation of news forms.However,journalistic actors must also clarify the boundaries between journalism and storytelling and be cautious of the potential negative effects of excessive "storytelling" in journalism. Using the perspective of form theory,this paper presents four propositions that illustrate the relationship between news and stories. It also explores the possibilities of limited innovation in journalism by examining five storytelling elements of "structure," "interpretation," "immersion," "emotion," and "art and creativity."
ChatGPT signifies the early beginning of the second phase of intelligent communication.The first phase,represented by TikTok’s data-driven and algorithmic content distribution revolution,quickly advanced towards Artificial Intelligence Generated Content（AIGC）and demonstrated the disruptive potential of intelligent communication on social and online communication. This paper provides a communication studies perspective on the 30-year commercialization of the Internet,examines the complete evolution of digital technology in human information dissemination mechanisms,analyzes the dissemination mechanism and transformation logic of ChatGPT,and explores the technological evolution direction and transformation path of intelligent communication. Social communication has achieved a paradigm shift towards mass communication,making it a special case. Intelligent communication is another paradigm shift in human communication,representing a new reconstruction of productivity tools and communication infrastructure,which will make both mass communication and social communication special cases.Since intelligent communication greatly eliminates human factors and has strong technological penetration and scalability in various products and services,it will have a disruptive impact on human survival and social operation. The communication academia must embrace and face this historic and significant issue directly.
数字化生存时代,信息极大丰富,为用户提供了前所未有的自主权和选择权.如何对黑云压阵般的海量信息进行筛选和甄别,成为"幸福的烦恼".如今,数字媒介颠覆了传统的媒介生态系统,重塑了人们的生活方式和价值观,为我们的生活提供极大便利的同时,也隐蔽地控制着人们的选择权,要想逃离谈何容易.恰如电影《海上钢琴师》主人公1900的苦恼一般:"阻止我脚步的,并不是我所看见的东西,而是我无法看见的那些东西.在那个无限蔓延的城市里,什么东西都有,可惟独没有尽头.我看不见的是这一切的尽头,世界的尽头."电影的隐喻同样在考问现实:互联网世界可谓应有尽有,可就是看不到尽头.媒介技术无孔不入地渗透,我们只能"束手就擒"吗?放弃、逃离和被遗忘是否也是一种正当权力?我们还能对那些远离智能技术的"少数人"不闻不问甚至嗤之以鼻吗?或许,能否善待这部分群体将决定媒介文明的高度.如此,数字鸿沟的衡量标准应从媒介使用的"量"向"质"的维度转变,媒介的滥用乃至成瘾将会造成"反向数字鸿沟",引发新的社会问题.
华夏传播理论不仅具有中国文化的特色,而且也具有国际文化的品性.或者说,它既有其特殊的民族性、差异性和辨识性,能够彰显自身存在的客观性和合理性,也有同国外传播理论之间的共同性、互系性和通约性,从而也拥有同世界传播学术话语体系进行沟通交流、平等对话的能力.
当前,乡村短视频成为网络流量"担当".本文认为,其视觉语法正在生成关于乡村景观的雅、俗、朴的三类剧本.因为短视频的可见性,"媒介化乡村"成为治愈都市病、解构现代性、追寻文化乡愁的数字场域.在媒介和社会心态的互动作用下,乡村短视频成为人们消费和想象乡村的技术座架,生成了一种独特的"乡村UP主文化".这种文化的内部竞合形成一种媒介生态关系,而其外部与城市文化形成了"文化生态位"上的竞争性关系.在后农业社会背景下,三重乡村的媒介实践如何激活社会主义新农村的文化政治,使"三农"在城乡共同体中得到更深层的社会关怀、更好地发挥根脉作用,还要对"数智乡村"的建设进行信息价值观引导.
In the academic context of China,the definition of the main concept of journalism, "news," has remained unchanged for over half a century. Limiting its generic concept to "report" reflects a lack of theoretical grounding and contextual understanding,resulting in generalization and operationalization. This paper argues that the generic concepts of news can be defined as information production,episteme,and landscape representation,viewed from the perspectives of news subject,audience perception,and media representation. These definitions connect to Marxism political economy,sociology of knowledge,phenomenology,and other theories,supporting journalism’s evolution from a normative discipline to an exploratory science. Redefining the generic concepts of news comprehensively examines the ontology and epistemology of journalism,inspiring imagination and combating "the poverty of journalism" caused by the generalization of the knowledge system.
Sogdiana is a region located in Uzbekistan and Tajikistan,which are significant countries along the "Belt and Road". It served as a crucial connecting point for trade between the East and the West on the Silk Road,facilitating the cultural exchange between Greece,Rome,Iran,India,and China. Through transmission archaeology,the Sogdians played a crucial role as mediators in this exchange. Hellenistic culture was introduced into Sogdiana via the Greek-Macedonians’ eastward expedition and was characterized by its integration with the local culture. The tombs,gold and silver vessels,coins,and texts discovered in China reveal the fusion and transmission of Eastern and Western cultures facilitated by the Sogdians.
粉丝社群是现代偶像产业的重要组成部分,但现有研究对粉丝社群内部的群体分化及作用关注有限.粉丝数量与口碑是网文IP获得改编的重要支撑数据,因而负责作者粉丝社群运行的核心粉丝的作用凸显.核心粉丝担负作者粉丝社群成员的吸纳、日常的互动、控评与打投的动员、作品的宣传与推广等工作,这些职能强化了粉丝社群的认同感,维护和树立了作者的形象,也助力作者作品出圈.
新闻传播领域是社会舆论的集聚地和发散地,社会舆论中不可避免地潜藏着各种意识形态传播的风险.新媒体时代,随着互联网技术在新闻传播领域的运用与推广,意识形态领域的斗争呈现出更加复杂的局面和态势,我国新闻舆论中的意识形态安全工作面临着一系列新的矛盾和问题亟待破解.我们既要正视新闻舆论中意识形态风险挑战的现实存在,又要把意识形态安全建设摆到重要位置,让新闻舆论工作与意识形态安全建设相互促进、相得益彰.
党的十八大以来,中国的新闻传播史研究成绩显著,呈现出夯基、开拓、创新等鲜明特点.新时代10年里,新闻传播史研究受到国家社科基金的高度重视;相关史料收集整理工作扎实推进,学术成果质量不断提升;学界自觉反思,探索了诸多新范式、新方法;新闻传播史研究队伍趋向年轻化,学术共同体建设卓有成效,国际影响力逐渐攀升.新时代10年,新闻传播史研究的视野与范围实现了宽广覆盖.从历时性维度看,从古代到当代,新闻传播史均有涉猎,且有所创新突破;从空间维度看,从中国到外国乃至世界新闻传播史皆有考量,特别是外国新闻传播史研究取得突破性进展;从研究议题维度看,新闻传播史研究的内容在多元广博中凸显"中国特色".
The Metaverse represents the future development of the internet and algorithms are the foundational logic in its architecture. In the Metaverse,algorithms have an increasingly subjective role,transforming the interactions between humans and algorithmic technology. Traditionally,human interaction with the world has been limited by binary opposition,but this no longer applies to the current man-machine relationship. To better understand this new era of technology,it is important to break down dualistic opposition,reflect on its instrumentality,and explore the evolving subject types and relationships between humans and algorithms from a philosophical perspective. Additionally,contemplating the future trend of a harmonious relationship between humans and machines,without sacrificing diversity,is an important issue to address in our approach to technology.
Tongzhengsi and Dibao were the predominant forms of communication during the Ming Dynasty,establishing the traditional communication structure and fulfilling the communication obligations mandated by the government for an extended period of time. However,by the end of the Ming Dynasty,this traditional structure was unable to function effectively due to three factors:institutional decline caused by negative activities of the emperor,the government’s restrictive policy towards Dibao content,and poor public opinion within the government. To circumvent these restrictions,prominent writers organized literary associations and published anthologies,establishing a new social communication structure that was able to transmit information from the government,military situations,palace secrets,and other Dibao content to the general public. The emergence of this new communication structure fostered a dispersal mode of communication that was distinct from the original mode,bringing grassroots individuals into the social communication network and achieving a wider range of communication and better communication effects. This new communicative structure served as a positive social complement to the original structure,ensuring the smooth communication of various types of information at the end of the Ming Dynasty.
