In the contemporary television industry, fiction series must compete in a saturated market with attractive and innovative proposals. The Marvel universe series Agatha All Along (Disney+, 2025) is a prime example of this scenario due to its metatelevision component. The aim of this study is to determine the intertextual references of this fiction from a feminist and queer perspective. Using a qualitative methodology, a textual analysis of the series is applied to identify and classify these elements. The results show numerous references to the audiovisual medium, with allusions to films and series in the fantasy and horror genres, as well as to the Marvel universe itself, but especially to other elements of popular culture and witches. The series demonstrates a motivation to move away from superheroes and includes diverse women and queer characters who, through popular culture, offers a feminist vision of the figure of the witch.
This study aims to analyze how the "Barbenheimer" phenomenon has innovated traditional advertising strategies in the contemporary film industry. This phenomenon arose from the convergence of the releases of Barbie and Oppenheimer, which gained relevance by combining two seemingly opposite films. Its phenomenological design focuses on capturing the essence of how participants experience a specific phenomenon. Twenty semi-structured interviews were conducted with professionals in the fields of advertising and film. As a result, this study demonstrates how the "Barbenheimer" phenomenon has influenced traditional promotional strategies by attracting diverse audiences and highlighting the importance of creativity and innovation in unconventional advertising campaigns. Active audience participation, facilitated by social media, has been key to the success of these strategies, underscoring the need to include audience interaction in contemporary film advertising.
Cinematic representations of Voodoo and other Afro-descendant syncretisms have historically operated as a device of alterity, constructing a distorted colonial imaginary removed from its anthropological reality. This research examines the evolution of such stereotypes through a mixed-sequential methodological design, integrating a systematic mapping of 294 feature films with an in-depth qualitative analysis of 20 strategic works. The results evidence an overwhelming US hegemony that standardizes its representation linked to horror, yet reveal a growing tension between commercial trivialization and certain narratives of cultural reappropriation. A structural shift is identified wherein Voodoo transitions from exotic context to narrative motor, geographically shifting toward Hoodoo as an ambivalent vector of historical memory. It is concluded that, despite the emergence of resistance discourses, cinema primarily instrumentalizes Afro-descendant spirituality to channel racial anxieties, transforming the ritual into a monstrous spectacle that reaffirms, by contrast, Western cultural supremacy.
This research examines the photocolumn as a vanguardist opinion journalism genre characterized by its inherent hybridity between image and text. The study focuses on the specific case of the "La Imagen" section in the supplement El Pais Semanal, authored by Juan Jos & eacute; Mill & aacute;s, a renowned writer and journalist known for creating the articuento (a hybrid of a literary short story and a journalistic article). The methodology employed is a quantitative and qualitative content analysis, utilizing an originally designed analytical matrix to investigate the selection and treatment of the images. The findings demonstrate Mill & aacute;s' strong commitment to the human element, consistently prioritizing people over locations and inanimate objects. Analysis of the photographic shots highlights a clear interest in visualizing the informative "who", their action, and immediate context. Finally, the study confirms the crucial role of textual anchoring: the accompanying text does not merely complement the image but actively interprets it, imbuing it with new meaning. This discursive mechanism solidifies the photocolumn as an essential tool for providing the reader with other eyes to see reality.
Este estudio tiene como objetivo analizar cómo el fenómeno “Barbenheimer” ha innovado las estrategias tradicionales de publicidad en la industria del cine contemporáneo. Este fenómeno surge a partir de la confluencia de los estrenos de “Barbie” y “Oppenheimer” que cobró relevancia al combinar dos películas aparentemente opuestas. Su diseño es fenomenológico centrado en capturar la esencia de cómo los participantes experimentan un fenómeno específico. Se llevaron a cabo 20 entrevistas semiestructuradas a profesionales del ámbito de la publicidad y cine. Como resultado, el fenómeno “Barbenheimer” ha influenciado las estrategias tradicionales de promoción al atraer audiencias diversas y evidenciar la importancia de la creatividad y la innovación en las campañas publicitarias no convencionales. La participación activa del público, facilitada por las redes sociales, ha sido clave para el éxito de estas estrategias, subrayando la necesidad de incluir la interacción del público en la publicidad cinematográfica contemporánea.
