The deep integration of intangible cultural heritage and tourism is important for the systematic protection of intangible cultural heritage and the promotion of high-quality tourism development.Based on the symbol theory,this paper studies the construction of Xiang Kun tourism symbols from three aspects:potential exploration,field reconstruction and industry driving.The potential exploration can be divided into three steps:feature extraction,image symbiosis and going to the foreground.The field reconstruction should be strengthened in three aspects:habitual sedimentation,capital catalysis and spatial practice.In terms of industry driving,it is necessary to identify the realistic predicament of Xiang Kun cultural tourism,form a tourism symbol cultural industry chain with innovative products,strengthen symbol advocacy,and shape Xiang Kun cultural tourism brand to promote Xiang Kun culture,and tourism to support each other and develop in synergy.
To effectively link the achievements in poverty alleviation and rural revitalization,villages across the country must take their own advantages and disadvantages in to consideration and seize external opportunities to actively respond to challenges and choose the right development path according to local conditions.Taking Dongyuan Village,Yizhang County,Chenzhou,Hunan Province as an example,this paper uses SWOT analysis to comprehensively analyze its internal and external factors,and finds that the village has internal advantages such as rich forestry resources,distinctive planting and breeding industries,available cultural tourism resources,relatively complete public service facilities,and innovative governance systems.However,there are internal disadvantages such as backward traffic,insufficient publicity and uneven development benefits;at the same time,the village has external opportunities such as government policy and funding support,tourism project implementation,internet connection with agriculture and commerce,and the transfer of industries in the Pearl River Delta.However,it faces challenges such as external funding interruption,external market uncertainty and so on.Therefore,this paper proposes the corresponding linkage development strategies to provide theoretical reference for consolidating and expanding the effective linkage of poverty alleviation and rural revitalization in the village.
Mirror Hunan is the result of shaping and spreading the image of Hunan through the symbol system by the government,the media and the public.In order to construct a discourse system with Chinese characteristics and Hunan characteristics,the government and the media,as the main body of communication,form an"official-civil"intertextual relationship between subject and object in the process of encoding and decoding.The layout and coordination of the media have initially formed a new pattern of integrated media matrix integration and dissemination with Golden Eagle Broadcasting System as the main body.The mainstream media and self-media have set the agenda and mobilized the image of Huxiang to construct a multi-faceted mirror Huxiang.The integrated communication practice of Hunan regional image under the background of convergence media gives the reference for spreading the broad and vivid regional image.
With the rapid development of the platform economy,platform-based enterprises have become the key targets of subsidies by the Chinese government.Government subsidies for platform-based enterprises are not only conducive to the endogenous function of subsidies,but also helpful for the modern governance of platform-based enterprises.However,from the perspective of fair competition,there are still issues with government subsidies for platform-based enterprises in China,such as the unfair competitiveness in subsidy basis,subsidy audience,subsidy situation,and subsidy effectiveness.Based on this,it is necessary to optimize the government subsidy system of China's platform-based enterprises from both macro and micro dimensions.On the macro level,the construction of government subsidies for platform-based enterprises should be coordinated with the concept of fair competition;on the micro level,specific optimization paths can be provided from the aspects of strengthening standardized management,enhancing the inclusiveness of subsidies,establishing a regular adjustment mechanism,and strengthening the pre-evaluation and post-supervision mechanism.
In the 1990s,rural women became the focus of TV drama creators.Taking the"Flying Sky Award"-winning rural themed TV dramas as examples,exploring the common psychological journey of the female protagonists,this paper finds that new rural women in this era have gone through the difficult transformation from carrying"tradition"to resisting"objectification"to finally growing into independent women.
