Data is one of the critical factors for enterprises to grasp business opportunities and promote the development of Evergreen.In order to better depict user portraits and carry out personalized marketing,enterprises always strive to obtain user data.In business practice,companies have two classical strategies for acquiring user data.One is to let users perceive that their private information is valuable and then exchange privacy authorization in the form of compensation in a reciprocal way,which is called the"benefit exchange"strategy.The other is to let individuals perceive that they have control over privacy,which is called the"privacy control"strategy.Previous studies have broadly confirmed the positive role of the above strategies in promoting privacy disclosure.However,subsequent studies found that these two strategies may also generate different outcomes.For example,consumers will be less willing to disclose their private information after paying.Alternatively,the privacy disclosure rate will be reduced after users are provided with control.These results contradict previous studies. The current study proposes the double-edged sword effect of psychological ownership on privacy disclosure based on the theoretical perspective of both psychological ownership and social cognition theory.The current study indicates that the psychological ownership of privacy has different effects on privacy disclosure across different contexts.Specifically,in the context of"benefit exchange",increasing psychological ownership over personal data reduces privacy disclosure behavior.This effect can be explained by privacy calculation.In the"benefit exchange"situation,increasing psychological ownership over personal data increases the perception of privacy value,leading participants to perceive a higher feeling of loss when they share their information.Therefore,participants decreased the likelihood of privacy disclosure.While in the context of"privacy control,"increasing psychological ownership over personal data promotes privacy disclosure behavior.This effect arises from the following psychological response:psychological ownership increases the feeling of control over personal data,which satisfies individual control needs and increases privacy disclosure.Four hypotheses are developed as follows.H1 In the context of benefit exchange,increasing psychological ownership of privacy(vs.neutral condition)reduces privacy disclosure.H2 Perception of the value of privacy mediates the negative effect of psychological ownership of privacy on privacy disclosure in the context of benefit exchange.H3 In the context of privacy control,increasing psychological ownership of privacy(vs.neutral condition)promotes privacy disclosure.H4 Perception of the control of privacy mediates the positive effect of psychological ownership of privacy on privacy disclosure in the context of privacy control.Results of four lab studies support all of the four hypotheses.proposals. This study contributes several aspects as follows.First,to the best of our knowledge,the current study is one of the first to build a link between psychological ownership and privacy disclosure.Psychological ownership and privacy disclosure are two important research fields,respectively.In real life,users'natural cognition of psychological ownership of privacy and their behavior towards privacy disclosure initially reflect the relationship between the two fields.However,there is no clear link between these two fields.This study constructs the relationship between psychological ownership and privacy disclosure in order to provide insights on the conflict findings of the impact of both the benefit exchange strategy and privacy control strategy on privacy disclosure by previous studies. Second,this study demonstrates a double-edged sword effect of psychological ownership on privacy disclosure.That is,under different privacy disclosure contexts(benefit exchange vs.privacy control),psychological ownership has different effects on privacy disclosure.Specifically,in the benefit exchange context,increasing psychological ownership of privacy reduces privacy disclosure behavior,while in the privacy control context,increasing psychological ownership of privacy promotes privacy disclosure behavior. Third,this study reveals the parallel underlying mechanisms of psychological ownership on privacy disclosure.Specifically,in the benefit exchange context,users are primed to perceive that"privacy disclosure is about benefit exchange"and paid more attention to the value of privacy.At this time,increasing psychological ownership of privacy(vs.neutral condition)enhances individuals'perception of the value of privacy,thus reducing privacy disclosure.In the privacy control context,users are primed to perceive that"privacy disclosure is about privacy control"and users paid more attention to privacy control.At this time,increasing psychological ownership of privacy(vs.neutral condition)satisfies individuals'perception of privacy control,thus promoting privacy disclosure. This study also provides several management implications.First,this study answered the question of why users would adopt different privacy disclosure behaviors when facing different privacy policies,which provides guidance for companies to obtain user privacy authorization more effectively.Since the law doesn't point out the ownership of personal information,this study crosses over the private ownership in the real world and turns to explore the psychological ownership of privacy and reveals its double-edged sword effect on privacy disclosure,which provides new insights for companies to obtain user privacy authorization under the current law framework.
基于多项式Logit(multinomial logit,MNL)选择模型,本文研究风险规避型全渠道零售商多周期产品组合与库存联合优化问题,建立了具有服务水平约束的多周期随机优化模型并提出相应的求解方法,通过数值算例验证了所构建模型和求解方法的有效性.研究结果表明,基于均值-CVaR的随机优化模型,能够使全渠道零售商更好地权衡利润与风险,并且使利润表现出更好的鲁棒性,进而满足零售商的风险规避需求.针对全渠道零售商实体店容量约束以及履单中心容量约束,零售商的相关决策会随着约束的改变而变化.两种渠道的存在在保证产品多样性方面具有一定优势.通过探究消费者的选择行为发现,当消费者群的考虑集完全不重叠时产品被选率是最高的.采用混合订单履行策略优于单一履行策略,且有助于实现产品的多样化,保证产品组合决策的稳定性与灵活性.
本文针对具有竞争关系的两新能源汽车制造商在动力电池供应方面是否合作的情形,探究新能源汽车制造商竞争与竞合策略的选择问题.考虑新能源汽车制造商的三种策略:竞争策略、批发竞合策略以及专利许可竞合策略,本文运用非合作博弈理论对三种策略分别构建博弈模型,比较三种策略下的均衡结果,发现:(1)处于上游的新能源汽车制造商的谈判能力较低或谈判能力较强且替代程度较高时,批发竞合策略下动力电池的批发价格与替代程度呈正相关性;否则呈负相关性;(2)专利许可竞合策略下动力电池技术专利的入门费与替代程度呈负相关性,而提成费与替代程度则呈正相关性;(3)新能源汽车制造商的最优策略选择取决于新能源汽车制造商的谈判能力、动力电池的成本差异以及新能源汽车的替代程度;(4)当竞合策略为最优策略时,新能源汽车制造商在一定条件下能够实现利润的帕累托改进,同时降低新能源汽车的整车价格.
"顾客沉默"导致的服务失败频繁发生,现有研究缺乏对预防性服务补救适用条件的界定及其潜在机制的深入研究.本研究基于服务补救理论和心理契约提出 3 个研究假设,构建了预防性服务补救对消费者宽恕的研究框架,通过实地实验和行为实验等三个实验,利用发货延迟、商品与图片展示不符等真实消费情境,通过方差分析和Bootstrapping分析进行实证分析.研究结果表明:网购情境下预防性服务补救对消费者宽恕和消费者满意具有积极影响,且预防性有形补救比心理补救更能激发消费者的宽恕意愿;心理契约和消费者移情在预防性服务补救和消费者宽恕之间发挥连续中介作用;品牌故事在预防性服务补救和消费者宽恕的影响中起调节作用.本研究结果丰富了预防性服务补救与消费者宽恕的理论研究,同时对企业制定合理的预防性服务补救策略提供了指导性的实践建议.
消费者的习惯消费行为导致消费者产生厌腻感,从而造成其体验与消费者过程的享乐程度降低.因此,如何避免消费者在接受重复消费刺激时导致的厌腻感是商家亟待解决的问题.以往关于解决消费者厌腻感的主要措施在于提供多样化的产品选择,然而这就要求商家花费时间与成本提供额外的产品类型供消费者选择.本研究旨在探究是否可以通过简单的改变产品环境线索有效干扰消费者厌腻感的形成.有鉴于此,本研究以选择集产品的不同排列方式为研究对象,重点探讨其对消费者厌腻感的影响作用及其内在机制.本研究通过五个实验,探究产品排列方式如何影响消费者产品浏览过程中的厌腻感形成.实验 1 通过线上问卷形式初步验证了产品非系统排列相比产品系统排列方式会降低消费者厌腻感的形成速度;实验 2 采用实验室实验且进一步更改实验所用刺激物重复了实验 1 的研究结论,进一步验证了主效应的稳健性;实验 3 通过实验室实验验证了感知流畅性与多样性感知在产品排列方式对于厌腻感影响关系中起序列中介作用,即产品非系统排列会导致消费者对于选项集选项信息加工有更低的流畅性,从而导致其多样性感知增加,进一步降低了消费者厌腻感;而实验室实验4 与实验5 分别证明了选择集大小的调节作用以及搜索类型的边界条件.本研究拓展了产品排列方式与消费者厌腻感的相关理论,也为商家合理运用产品环境线索降低消费者厌腻感提供了实践指导.
