Non-binary or "gender-neutral" language is one of the demands of the LGBTQIAPN+ community for new gender markers in language, in addition to feminine and masculine, aiming at inclusion, respect, and representation. In recent years, bills seeking to ban it in schools and public documents have multiplied in Brazilian legislative houses. These proposals link the prohibition of non-binary language to the protection of language and students, in a moralistic discourse that ignores the dynamic nature of language and society. In the justifications, the word "ideology" produces a homogeneous effect of "indoctrination", which motivates our investigation. Based on Materialist Discourse Analysis and on the use of the signifier "ideology" in two bills - Federal Bill No. 5,198/2020 and Municipal Bill No. 40/2021, which resulted in Ordinary Law No. 7,942/2021 in Crici & uacute;ma/SC -, we seek to discuss what kind of legislation this is that calls a language policy into question..
This article analyzes the film It Follows through three perspectives on sexuality: tradition, repression, and subversion. The research investigates how the feature film dialogues with the history of horror cinema, especially in the treatment of sex as a threatening and morally condemned element. Using a historical-analytical approach, the study confronts classic theories of the genre, such as Barbara Creed and Carol J. Clover, with more recent contributions, such as those of Casey Ryan Kelly and Steve Jones. Based on queer theory, a subversive reading of the film is proposed, in which sexuality, instead of representing danger, emerges as a path to salvation, suggesting a critical update of horror conventions.
This paper investigates how art directors utilize aesthetic concepts and Gestalt principles in the creation of advertising campaigns, focusing on winning pieces in the Out-of-Home category at the 2024 Cannes Lions Festival. It starts from the premise that, in a context of fragmented attention, visual impact becomes essential to connect brands and audiences. The research articulates foundations of the philosophy of art-especially the works of Plato (2000) and Aristotle (2009)-with Gestalt perceptual principles such as proximity, similarity, continuity, figure-ground (pregnanz), and closure, applied to visual communication. The methodology includes bibliographic research and analysis of awarded campaigns such as "Find Your Summer" by Magnum, "Adoptable" by Pedigree, and "Recycle Me" by Coca-Cola. The study observes that art directors intentionally apply visual resources to guide perception, evoke emotions, and reinforce core messages. The campaigns reveal how strategic art direction, grounded in both technical and philosophical knowledge, enhances advertising effectiveness. It concludes that understanding and applying concepts from aesthetics and Gestalt is not merely a creative advantage but a requirement for campaigns that seek cultural relevance, sensory impact, and authentic connections with audiences in the contemporary landscape of visual advertising communication.
This work analyzes the relationship between women and nature in the work of Ellen Lima Wassu. It proceeds from the principle that Indigenous literature offers a critical lens for understanding conceptions of nature in these cultures and their challenge to anthropocentrism. The aim is to investigate the relationship between what Wassu terms the earth-body and the human body, moving beyond the nature-culture dichotomy. This investigation is grounded on the work of Indigenous thinkers and artists who articulate alternative forms of relationality between the human and the more-than-human world, as well as on decolonial and anthropological studies. We propose to think about how Native literature can contribute to overcoming the environmental crises in which we are immersed.
The article presented below takes as its starting point the question of how photographs can be read through the combination of technical concepts of photographic production and theoretical frameworks. This analysis makes it possible to better understand how the teacher/photographer relationship is essential for development and contributes to shaping the photographer's gaze in the production of images. Theoretical support was drawn from authors such as Sontag, Barthes, Benjamin, Fontcuberta, andArlindo Machado, as well as authors who address the technical aspects of photography. The importance of understanding the techniques and the language ofphotography was used in the readings and, together with the theorists, this allowed for a deeper exploration of the subject, enabling the reading of an image beyond the borders that appear to delimit it.
