乡村振兴,人才是关键.韩国新村运动和日本造村运动是乡村振兴的成功案例,其人才队伍建设经验对我国具有重要的启示作用.我国乡村振兴人才队伍建设面临整体人力资源开发的力度不够、组织体制不完善、政策体系不配套等问题,借鉴韩国围绕"勤劳、自助和合作"理念展开的新村运动、人才组织和培养活动,以及日本发挥政府在带头人和接班人培育中的主导作用、依靠农协在组织农民中的优势力量推动造村运动的成功经验,我国应从人才组织和培育激励等方面,创新乡村振兴人才队伍建设体制机制.

portuguesEste artigo combina fatores que influenciam a participacao dos agricultores no Projeto de Renovacao do Ambiente Rural (RLERP) e conceitua um modelo que descreve as relacoes entre as caracteristicas demograficas dos agricultores e suas percepcoes e resposta comportamental ao RLERP. Usando uma pesquisa por questionario para coletar dados empiricos, encontramos: (1) um total de 92% dos agricultores perceberam plenamente a importância do ambiente de vida rural, mas a maioria das pessoas adotou uma atitude de esperar para ver e uma falta de motivacao para participar; (2) um total de 65% dos agricultores participam da coleta e classificacao do lixo domestico, 22% dos agricultores participam do comportamento pecuario em cativeiro e 19% dos agricultores participam do comportamento de resposta ao tratamento de esgoto domestico; (3) uma correlacao positiva significativa ocorre entre o nivel de renda, a cognicao e a resposta comportamental dos agricultores; (4) os padroes de educacao do publico nao estao correlacionados com a cognicao dos agricultores, mas estao significativamente correlacionados com a resposta comportamental dos agricultores; (5) a resposta cognitiva e comportamental das mulheres ao RLERP e significativamente maior do que a dos homens; (6) no processo de cognicao para resposta de acao, a cognicao dos agricultores esta positivamente correlacionada com a resposta de acao. Com base nisso, sao apresentadas algumas medidas e sugestoes para melhorar a resposta dos agricultores a renovacao do ambiente rural EnglishThis article combines influencing factors of farmers’ participation in the Rural Living Environment Renovation Project (RLERP) and conceptualizes a model that depicts the relationships between the demographic characteristics of farmers and their perceptions and behavioral response to RLERP. Using a questionnaire survey to collect empirical data, we found (1) A total of 92% of farmers have fully realized the importance of rural living environment, but most people have adopted a wait-and-see attitude and a lack of motivation to participate. (2) A total of 65% of farmers participate in the collection and classification of domestic waste, 22% of the farmers participate in captivity livestock behavior, and 19% of farmers participate in the response behavior of domestic sewage treatment. (3) A significant positive correlation occurs between income level and farmers’ cognition and behavior response. (4) The education standards of the public are not correlated with the farmers’ cognition but is significantly correlated with farmers’ behavioral response. (5) The cognitive and behavioral response of females to RLERP is significantly higher than that of men. 6) In the process from cognition to the action response, farmers’ cognition is positively correlated with action response. On this basis, some measures and suggestions to improve the response of farmers to rural living environment renovation are put forward

根据2009—2018年湖南省粮油作物生产经营监测信息网上直报系统的监测数据,建立SFA-Malmquist生产率指数模型,估算洞庭湖水稻种植业家庭农场全要素生产率变化指数的时序增长、空间分布及其成因.结果表明:2009—2018年洞庭湖水稻种植业家庭农场平均全要素生产率增长率为5.3％,呈现"平缓—快速增长—下降—快速增长—下降"的阶段性波动特征;空间上南洞庭湖区偏高,而东西洞庭湖区较低;水稻种植业家庭农场全程机械化和规模经营是导致两阶段全要素生产率快速上涨的主要因素;提高家庭农场要素配置效率将是未来洞庭湖区水稻种植业家庭农场全要素生产率增长动力.为此,建议内外联动,建立洞庭湖区粮食生产的适度规模经营及其配套制度.

基于产业技术选择指数的面板数据模型,对2009-2015年湖南省各地级市的资源禀赋和产业技术选择进行实证研究,结果发现:①湖南省各地级市的产业发展战略呈现出湘西北、湘东发展失衡,而湘东北、湘南发展基本协调的“十字型”空间特征.②张家界、怀化和常德等湘西北地区和株洲、益阳两个湘中东地区都严重偏离资源禀赋结构的比较优势.③岳阳、湘潭、娄底、永州等城市的产业发展政策对资源禀赋结构的比较优势偏离不大,并且大部分地区的偏离幅度随时间的演变得到持续改进.建议湖南产业发展战略应该遵循产业动态发展规律,充分考虑地区间资源禀赋结构的差异;通过相对降低湘西和湘东地区产业的资本劳动比重以及提高湘中东地区产业的资本劳动比重来优化湖南省各地级市的产业发展战略.

The construction of Dongting Lake Ecological Economic Zone involves 33 governments at all levels and the local authority of Dongting Lake. Since there are complex relationships and different interest demands between these governments, only by establishing good coordination mechanism can we achieve the goal of building ecological economic zone. It is found that the diversified government targets, divided government management system and independent economic interests are the main obstacles to establish local government cooperation mechanism. To solve these problems, governments at all levels should regulate eco-management responsibilities and behavior, consolidate the organization structure, and improve the operational mechanism from the information communication, subjects of negotiation, ecological compensation, etc.

为了解城区消费者对转基因大豆油的购买意愿与影响因素，对湖南省岳阳市520名消费者就转基因大豆油购买意愿与影响因素进行了问卷调查。研究结果表明：消费者对转基因大豆油的认知水平较高，但购买意愿较低，对转基因大豆油的购买持有谨慎的态度。影响消费者购买意愿的主要因素是消费者对转基因大豆油信息的缺失、无法区分转基因大豆油与非转基因大豆油的差别和转基因大豆油的安全性，最后从政府监管和市场开发的角度提出了促进转基因大豆油市场健康发展的对策与建议。

近年来,我国高校开办的新闻传播专业越来越多,而在新闻专业教学过程中普遍存在重理论、轻实践的问题,各高校实践教学模式与内容设置也相差悬殊,实践教学执行过程更有较大的随意性,本文以湖南理工学院新闻传播专业为例,详细地探讨了新闻传播专业的实践教学体系与环节,并提出了加强实践教学执行环节的途径与方法。

The brand authentication involves the government, the manufacturerand the consumer , and these three ,which not only have the resistance also have the cooperation, are the unification of opposite relations, They are carrying on a series of gambling, the economic subject chooses own after the opposite chooses strategy to make the most superior decision.

媒介融资制度是指在一定经济体制下如何筹集资金并有效使用资金的一系列制度安排,包括融资主体和融资模式.媒介融资制度变迁同时也包括融资主体角色的不断转换和融资模式的不断变化.媒介融资制度发展与变迁的实质是政府的主体地位与角色不断转换的过程.

<正>媒介融资制度是指在一定经济体制下如何筹集并有效使用资金的一系列制度安排,涉及融资主体和融资模式。媒介融资制度变迁同时也包括融资主体角色的不断转换和融资模式的不断变化。媒介融资制度发展与变迁的实质是政府的主体地位与角色不断转换的过程。媒介融资制度的核心是如何有效聚集并分配资本,解决媒介发展中的资本形成问题。

我国中小企业的品牌建设现状很不理想,企业品牌的影响力和忠诚度都很低,而品牌对企业经营的成功有着十分重要的意义。整合营销传播有利于品牌形象塑造,提高品牌忠诚度,夯实品牌基石为中小企业品牌建设运用整合营销传播提供可能和保障。通过企业内部整合,建立CIS系统,选择合适的整合传播方式提升整个服务流程等方法,能为中小企业创造一个鲜明统一的、最适合本企业的品牌形象。

<正>传媒人力资源管理研究正逐步成为当前传媒经济研究的热点之一,传媒职业经理人作为传媒人力资源管理的一个重要方面,理论界对传媒职业经理人的研究主要沿着两条线索展开:一是借助西方新制度经济学的理论研究成果,结合我国传媒企业改革的进程,围绕西方人力资源管理理论在我国传媒行业的应用为研究中心;

公司治理结构是现代企业制度改革的关键,由于传媒行业的特殊性,传媒企业改革进程面临多重压力与挑战,本文在分析传媒行业上市公司治理结构与公司经营业绩相关关系的基础上,将公司绩效分解为净资产收益率代表的公司价值和托宾Q值代表的公司价值成长能力两个指标,从实证角度分别分析传媒公司价值与公司治理结构各种影响因素,文章最后还为完善传媒上市公司治理结构,对当今传媒企业改革提出了若干建议。

企业文化是企业的灵魂,是企业的竞争优势之源.优秀的企业文化教育具有整合作用;优秀的企业文化具有很好的导向作用;优秀的企业文化能够增强企业的凝聚力.