以武夷山枫坡村拔烛桥活动为例,对村落民俗体育文化的特征、功能与当代价值进行研究,探讨村落民俗体育在当代的创新性发展和创造性转化问题,助力乡村振兴.研究认为:村落民俗体育文化具有集体性、仪式性、传承性、变异性、地方性等特征;健身娱乐、道德教化、文化认同、文化传承等是其主要文化功能,乡村振兴进程中村落民俗体育具有促进村落社区治理、传承村落传统文化、丰富村民文化生活、留住乡愁、助力乡村产业发展等价值.

By using the methods of literature, questionnaire, mathematical statistics and expert interviews, this paper investigates the present situation of physical exercise of young people in post-university period. The results show that most of the post-college students neglect physical exercises and forget the sports knowledge they have learned. With rusty related skills, most people exercise for ineffective ways, while most of them have a positive attitude to life-long physical exercises and a potential willingness to learn sports. Therefore, in order to adapt to the “Life-long Learning System for All”, this paper puts forward some countermeasures for college physical education.

采用文献资料、田野调查等研究方法,对樟湖镇民俗体育游蛇灯活动的现代传承进行研究.结果表明:游蛇灯活动现代传承的主要载体是元宵节,图腾崇拜与宗教信仰是其活态传承的内在精神动力;以社区组织为主体的治理模式推动游蛇灯按照文化传承者的生活需要进行传承发展;适度的开发利用使得游蛇灯文化更具时代价值.

运用实地调研、专家访谈等方法,对福建省冰雪产业发展路径进行研究.结果 表明,冰雪运动场地不足、冰雪主体产业发展缓慢、冰雪用品制造业初步形成竞争力是福建省冰雪体育产业发展主要现状.拥有较为完备的冰雪发展政策和雄厚的经济实力是福建省冰雪产业发展主要优势.优化路径在于:坚持政府在冰雪产业发展过程中宏观调控作用,发挥市场在冰雪产业资源配置中的主导作用,增加冰雪场馆供给和加大冰雪产业主体核心产品开发力度等.通过对福建省冰雪产业发展优化路径研究,对探讨当下全国冰雪产业大发展的这一历史契机,具有一定的实践与探索价值.

采用文献资料、田野调查等研究方法,对闽北樟湖镇"游蛇灯"习俗的文化特征与独特价值进行考察.结果表明:闽北樟湖镇"游蛇灯"具有图腾崇拜与人神崇拜相结合、宗教信仰仪式与元宵节庆相结合、宗族性与集体性相结合、娱神与娱人相结合的文化特征.定期上演的"游蛇灯"习俗,具有强化村落集体记忆和巩固社区认同意识的独特价值.

采用文献资料、田野调查等研究方法,对武夷山市五夫镇民俗体育项目舞龙鱼灯习俗的源起、变迁历程和现代传承进行了研究.结果表明:五夫舞龙鱼灯习俗的历史沿革可分为莲鱼戏、龙鱼戏、龙鱼舞3个发展阶段.其中,莲鱼戏是五夫先民田园闲适生活中的民间艺术;龙鱼戏则是科举制度下的产物;而龙鱼舞是现代社会价值重构下龙鱼戏活动的异化.随着社会转型过程加剧,五夫舞龙鱼灯面临着诸多发展困境.开发为文化旅游产品、进校园等是其可持续发展的主要策略.

This article analyzes the current situation,problems,basic idea and reform conception of the athletics course setup for local university in the transformation and development.The result shows thatbasic concept of the athletics course setup for local universityshould put healthin the first places,attention to students'subject position, arousing students'sports interest and attention to students'ability training.Health first,hierarchical,more flexible and transformation with the characteristics of professional development under the background of local undergraduate colleges and universities sports curriculum path selection.

采用文献资料、田野调查和深度访谈等研究方法,对武夷山市枫坡村奶娘庙祭祀仪式中的“拔烛桥”活动的起源、发展现状、文化功能和传承载体进行分析.结果表明:民俗体育是福建村庙祭祀的重要内容,是维系、强化和巩固福建村庙信仰的重要手段;福建村庙祭祀仪式中的民俗体育在现代社会的复兴,主要是其所承载的文化功能能够满足村民的文化需求,以及福建发达的村庙文化为其传承提供了载体.

This paper discusses relationship between rural temple sacrifice and folk sports in Fujian and Taiwan area,then analyzes the realistic function that rural temple sacrifice acts on folk sports in Fujian by using literature date and field investigation and so on.The result shows that rural temple sacrifice is one of the major sources and a carrier of folk sports in Fujian and Taiwan area.The folk sports are important content of rural temple sacrifice in Fujian and Taiwan area.It is an important means to maintain,strengthen and consolidate belief of rural temple.At the same time temple sacrifice provides organizational guarantee,activity place,funds and human resources to the development of folk sports in Fujian and Taiwan area.The paper puts forward that we should achieve sustainable de-velopment of folk sports of rural temple sacrificial in Fujian and Taiwan area by strategies such as the innovation of folk sports project and inheritance model.

This article analyzes the contemporary remains, cultural characteristics, cultural changes and modern inheritance of bench dragon dance in sacrificial ceremony of rural temple in Northern Fujian by using field investigation, literature date and so on. The result shows that the rural temple culture could provide an important carrier for bench dragon in Northern Fujian. Bench dragon dance in sacrifi-cial ceremony of rural temple in Northern Fujian has five characteristics:religiousness, amalgamation, regionality, entertainment and group character. The basic sustainable development strategy of bench dragon dance in sacrificial ceremony of rural temple in Northern Fujian in-cludes:cling to the parent folk activities, building of cultural-ecological villages, government support and so on.

为了探索新兴体育项目教材化在普通高校体育教学中的路径及实施效果,以脚斗士项目为案例,采用实验法对武夷学院60名男生进行教学对比实验.结果显示:14周的脚斗士教材化改造教学,有效提高大学生学习脚斗士兴趣；显著增进大学生体质健康水平,特别是能有效地提高其下肢力量、有氧耐力和肺活量；明显提高脚斗士教学比赛的对抗性、观赏性、娱乐性.

以建瓯挑幡为调查个案,运用文献资料、田野调查和深度访谈等研究方法,分析由传统村落到现代城镇进程中传统体育的变迁规律及存在的问题.结果表明:城镇化进程中传统体育在空间范围、功能和传承方式等方面产生变迁,给传统体育非物质文化遗产发展带来困境.针对这些困境,提出城镇化进程中传统体育非物质文化遗产保护的社会建构路径:回归原真,实施整体性保护;嵌入民间信仰仪式等.

运用文献资料、田野调查等方法对舞幡活动的起源、流变历程和在当代的遗存进行梳理、归纳与分析。舞幡活动与汉代盛行的爬杆活动有历史渊源,经过时代的变迁,舞幡在现代社会仍有一定的遗存:具有代表性的传统民俗节日中的舞幡有京西古幡会、建瓯挑幡、正定高照;民间表演艺术中的舞幡有天桥中幡、安头击中幡;以外还有杂技竞技中的舞幡。建议从提高文化自觉、加速传统体育文化变迁、提高国家层面关注、发挥民间组织作用等方面推动舞幡活动的发展。

采用深度访谈、文献分析等研究方法,对脚斗士运动历史演进、现代化的路径选择进行客观分析.研究认为:脚斗士运动现代化源于其项目特质迎合了现代竞技体育的要求,面向学校的推广、普及形成了广泛的参与人群,竞技化使脚斗士运动向组织化、规范化发展,国际化使脚斗士运动走向世界体育文化舞台等.脚斗士现代化发展策略对我国民族传统体育的发展有较强的启示.

Using documentary method and field survey method,the author analyzes and explains the shape,performing system,event characteristics and social cultural value of Jian'ou Tiaofan of Folk Sports starting with history.The results indicate that Jian'ou Tiaofan has six characteristics of the historicity:historic,inheritance,regional,non-governmental nature,dependence and collective.Then,it regarded six typical social culture values as fitness value,entertainment value,ornamental value,economic value,enlightenment function and identity function that the project possesses.

The developing opportunity should be caught up at the first year when the ＂national fitness program（2011-2015） was brought into force to rethink the guide role of the program to school physical education development, and to make careful location and assess the expansion of school physical education. The situation should be understood, and changes should be made to the new thought raised by the program when a further reform of school sports is carried out, thus the reform could serve the national fitness well.

采用文献研究、调查研究等方法对脚斗士赛事的发展现状、商业运作模式和存在的问题进行调查与分析.脚斗士赛事是我国民间体育赛事市场化运作的一个成功案例,但仍存在着一定的问题:竞赛产品质量不高,对观众吸引力不强；赛事主题分散,不能形成赛事品牌效应；市场整体规模不足,供给主体融资渠道单一；受到以西方价值观念为主导的体育全球化的挤压；政府重视不够等.建议打造顶级赛事、提高赛事质量等.

The documentary method and the logical analysis have been made to discuss the bilateral market's pricing strategy.This paper theoretically and empirically analyzes the pricing strategy of sports games based on the bilateral market theory,to that a new perspective is provided for the pricing strategy of sports games.

Literature material, mathematical statistic and comparative analysis methods were used to comb the balance-competition concept, the influencing factors, the controlled experiences and the calculating methods. A comparative analysis was made on the balanced competition of league game CBA and NBA in the recent ten seasons. The result indicated: the CBA and NBA in the recent ten seasons are in a higher competitive imbalanced state, and the difference of CBA and the NBA league's competitive balance is not remarkable; The competitive imbalance of CBA and NBA tendency is not improved with the increasing level of rofessionalism. Finally, the suggestions of improving competitive balance in CBA league were proposed.