The popularity of traditional culture and social change has led to cultural products moving from niche to popular categories in the Chinese tourism market. In this context, understanding the social factors becomes crucial. This study aims to explore the effects of fan groups and family cultural capital on perceived congruity and their subsequent impacts on the purchase intentions of cultural products. Using the grounded theory approach, this study developed the dimensions of fan group involvement, family cultural capital, and perceived congruity. Structural Equation Modeling (SEM) was adopted to test the research model. The results illustrated that most of relationships among group involvements/family cultural capital, perceived congruity, and purchase intention were significant. The influences of interactivity in fan groups and family capital materiality on perceived congruity were greater than those of the other antecedents. Fan groups and families did not follow the same path in influencing behavioral intentions. It was found that group belonging and family cultural activity did not directly affect the purchase intention. Meanwhile, group belonging and family cultural resonance's effects on perceived symbolic congruity were insignificant. Similarly, family cultural activity had no significant impact on perceived self-image congruity. The results of bootstrap revealed that the most mediating effects in the model were significant. This study provides new insights to construct an innovative framework. It has developed dimensions of traditional consumer socialization agents in the field of consumer behavior, typically applied as observable variables in education studies. The findings highlight the importance of several social and psychological factors to enhance tourists' purchase intentions for cultural products. The conclusions offer practical recommendations for brands that attempt to incorporate traditional elements into their products and marketing strategies.

Purpose Esthetic trend changes with the development of society and cultural differences. A minimizer bra designed to make breasts appear smaller is now popular with large-breasted women in China. To conform to the requirements of modern aesthetics in China, this paper aims to investigate vital features of breast appearance that influence people’s subjective evaluation of breast size and analyze how bra design parameters affect breast shape and make breasts appear smaller. Design/methodology/approach This study used 3D scanning technology and reverse engineering software to obtain objective breast measurements in detail. A subjective evaluation experiment was conducted to evaluate the overall performance of seven minimizer bras compared to a basic comparison bra. Around 20 design parameters of 8 sample bras were identified to make a further study about the correlation between bra design features and breast shaping effect. To gain a deeper understanding of how bras interact with breast tissue, this study presented heat maps of the breast surface to visualize the deformation of breast shape. Findings Nine breasts' characteristics, such as the distance between bust points, breast depth, outer breast curvature and slope, etc. have been determined to be highly correlated with the visual reduction effect of breasts. In addition, for the bras in this experiment, the high-performance bra for women with large breasts tends to have a wider side panel, a wider under band, higher gore and a stronger transverse rigidity of the bra cup. According to the observation of heat maps of the breast surface, soft full-figure bras provide a wider range of compression to the breasts and effectively flatten the breasts. Originality/value This paper first aimed at the need to shape the ideal breast appearance for large-breasted women and make a further study of several hot-selling minimizer bras in China. The suggestions given in this paper help lingerie manufacturers better understand how design features of bras can affect their shaping effect and improve the wearing effect of minimizer bras for large-breasted women.

Due to environmental concerns, an increasing number of Chinese consumers have begun to resist fast fashion, promoting cheap and lower quality materials with a short lifetime. A shift from a linear economic model to a circular fashion has become an urgent issue for the industry. To examine how brand stereotype affects consumers’ purchasing intention toward upcycled fabric clothing, this study adopted a grounded theory approach to develop the dimensions of brand stereotypes, including product, manufacturing process, service, and communication. Furthermore, a theoretical model was constructed incorporating brand stereotypes, brand green trust, fashion consciousness, and green consciousness. Results from structural equation model analysis indicated that (1) each dimension of brand stereotypes had a significantly positive impact on behavior intention, and especially product and service image have the most influence; (2) brand green trust mediated the relationship between brand stereotypes and buying intention, and (3) green consciousness positively moderated the relationship between brand stereotype and trust, whereas brand warmth in communication and trust was moderated negatively by fashion consciousness. The findings offer implications for the implementation of the green branding strategy, brand positioning, and cultivating consumers’ green awareness to improve market acceptance of upcycled fabric clothing.

With the continuous development of the e-commerce market, online dividends are now decreasing, and offline physical retail is also facing a tough challenge of satisfying the increasingly diversified needs of consumers. New retail models and new retail scenarios have emerged as the market required. The article summarized the concept, characteristics and necessity of new retail, and combined with the development status of fashion select shop in China, taking LABELHOOD (A fashion select shop called Leihu LABELHOOD) as an example to explore the development model and transformation strategies of the select shop in the new retail format. With the upgrading consumption and the implementation of big data technologies, the emergence of new retail formats has broken the boundary between the traditional physical retail select shop and traditional buyer e-commerce platforms. The select shops use digital technology to drive marketing and combine online and offline models which are customer oriented. It has become an inevitable trend to focus on customers' immersive experience to promote transaction completion.

为了分析国外社交媒体营销研究的现状与热点趋势,采用文献计量方法,利用VOSviewer软件,从年度发文量、作者与期刊分布、引用情况及关键词等角度对Web of Science数据库的相关文献进行量化性统计描述与关系网络分析.结果表明:当前,社交媒体营销领域正处于研究巩固阶段,但尚未出现核心作者群体;相关文献来源期刊集中于商业管理领域,但同时呈现出一定的多学科交叉研究趋势;在商业模式持续创新的背景下,社交媒体营销内涵的完善与营销模式的拓展、作用机理与效用分析以及对消费行为与心理的影响成为当前的研究热点.结合当前国外社交媒体营销领域的研究现状与热点,进一步展望了未来研究方向.

The tremendous popularity of social media has broadened a new marketing method, social media marketing, research of which is now being conducted across multiple disciplines. In this paper, 477 articles were analyzed using a bibliometric approach by VOSviewer Software. Authors first traced back the development of social media marketing from 2009 to the first half of 2020. Having an overview of articles related to the area, this paper then revealed the most influential authors, journals and articles, and highlights how more extended studies were required beyond business and marketing categories, as the unearthed gap indicating current research is unbalanced in its focus. In particular, it was found that most research was developed from the perspective of consumer-brand relationship. Grounded in three key questions, this study finally gave a comprehensive analysis and critical profiling and called for distinct directions for future studies in the field of social media marketing research.

为了提升网络社区用户创新的质量和效率,文章从用户参与创新的潜力和意愿出发,通过文献调研和专家访谈,挖掘并检验国内运动鞋用户在领先需求、穿搭体验、专业水平和社区参与等方面所体现的创新价值,构建了包含4个一级指标和15个二级指标的运动鞋用户创新价值评价体系.运用层次分析法计算各指标的权重,一级指标的权重从高到低排序为穿搭体验、领先需求、专业水平、社区参与.最后,以虎扑运动鞋网络社区为例,利用爬虫软件抓取用户参与社区互动讨论的数据,计算用户创新价值得分,并对用户创新价值的指标特征进行了分析.

以“长三角”地区为例,通过实证分析,证实了创意人才在中心城市集聚的特征及其空间偏好与城市发展中精神、生态层面建设的互动关系.由此提出建议:人才政策与城市功能优化整合、制造业转型升级相结合,进一步促进劳动力要素流动的配套转型.

为提升服装电子商务网站评论系统的效率,采用情境实验研究法,以评论效价和评论内容属性为自变量,服装在线销售模式为调节变量,从评论搜寻者视角探讨影响服装在线评论有用性及购买意愿的关键因素.结果表明:评论效价对感知有用性、购买意愿产生显著影响,评论内容属性对购买意愿产生显著影响;在预售模式下,消费者对评论有用性的感知更易受负面评论的影响;在正常销售模式下,消费者对评论有用性的感知更易受产品评论的影响;针对预售款服装,当消费者在阅读涉及产品属性的评论时,负面倾向的评论比正面倾向的评论对购买决策的影响更显著.

To explore spatial agglomeration characteristics of clothing enterprises more concretely,this paper adopts exploratory spatial data analysis to research the spatial agglomeration characteristics of Chinese clothing enterprises,and the spatial duality and correlation of different divisions in vertical labor division system.Global spatial analysis of 584 clothing manufacturing enterprises and subsidiaries shows Chinese clothing enterprises have high spatial agglomeration level.Two provinces and one city in Yangtze River Delta,Fuj ian and Shandong provinces as well as surrounding area are the main agglomeration places. In addition,local spatial autocorrelation analysis and multivariate spatial correlation analysis of 283 enterprises in Yangtze River Delta show that spatial duality of “production dispersing and R&D concentrating”appears in different labor division links.Meanwhile,production and R&D links have significant spatial correlation. Thus, hierarchical spatial distribution pattern of clothing industry in Yangtze River Delta has been depicted to offer reference for making differential regional industrial policies.

纺织服装业作为我国的传统产业,虽然一些有实力的企业客观上已具备了“走出去”、加快推进品牌国际化战略的条件,但是仍普遍面临着国外市场信息匮乏、品牌战略定位模糊且片面、品牌延伸过快、品牌文化单薄、国外消费者认知不足等问题,加之全球范围内市场融合、国外品牌大量涌人,凸显出企业在制定品牌国际化战略方面的迫切性.

本文基于以往对网上消费行为的研究,结合网上购物的本质和消费行为的特点,将多维度的品牌体验引入到理论模型中,探索了消费者的品牌体验对网上购买意向的影响。通过实证分析,运用结构方程模型方法对研究模型进行了评估与修正,最后得出的研究结论,对企业开展网络营销活动有一定的指导意义。

Since the explosion and popularity of Internet, virtual brand community has been serving as a new and important brand experience centre for consumers to acquire necessary brand and product knowledge. Based on the empirical literature and the nature of online shopping, this study proposed a series of research hypotheses and a theoretical model. Internet shoppers’ brand experience (sensory, affective, behavioral and intellectual factors), perceived risk (financial and product performance risk) and their relationship to purchase intention were introduced. The research was conducted by members of a brand virtual community through questionnaire toward non-standardized commodity. And research model was evaluated with structural equation modeling. Results of this empirical study indicated that sensory, affective and intellectual factors significantly influence perceived risk online. However, behavioral –oriented experience has no significant effect. Finally, conclusion and implications of these findings were also discussed.

Supply chain risk distribution models based on cooperative games are built firstly. Furthermore the type of risk into in increasing risk of cooperative and decreasing risk of cooperative divide are divided into two types: decreasing risk in cooperation and increasing risk in cooperation. It is shown that the Shapley value of risk distribution under different conditions have different scopes of application. Finally, two methods are put forward to distribute decreasing risk of cooperative.

This study focused on the effect of consumers' apparel knowledge on online purchase intention. Based on the empirical literature, an extended model was established by using product knowledge as the outside factor of Technology Acceptance Model (TAM) and consumers' perception, and buying intention were considered as the basic study variable. Through empirical research, the validity of extended model has been demonstrated under the online apparel shopping environment in China, and marketing recommendation was provided.

随着创意产业和网上购物的迅速发展,对于电子商务从业者来说,理解和预测哪些消费者通过这种新的购物渠道来购买创意产品(例如,时装)显得尤为重要。文章基于技术接受模型,引入消费者的创新性(互联网创新性和产品创新性)作为自变量,构建新的模型,并进行实证研究。研究表明,互联网创新性比产品创新性更能影响网上购买创意产品的态度和行为意向,消费者的产品创新性对消费者感知网上购买创意产品有用没有显著影响。

As both creative industries and online purchasing grow in importance, understanding which consumers use this new distribution channel to buy creative product (e.g. clothing) is an important question for e-commerce managers and consumer theorists. Based on the empirical literature, a new model was established by using consumer innovativeness (Internet innovativeness and fashion innovativeness) as the outside factor of Technology Acceptance Model (TAM). We focused on the validity of model and interrelations and influences between the variables. Conclusion and implications were discussed.

Since the explosion and popularity of learning virtual communities, Internet has increased as a new and important channel for undergraduate students to acquire necessary knowledge and efficient learning methods. Based on the empirical literature and the nature of virtual community, this study proposed a series of research hypotheses and a theoretical model. Studentspsila self-efficacy (computer self-efficacy and Internet self-efficacy), outcome expectations (personal outcome expectation and community-related outcome expectation) and their relationship to knowledge sharing were introduced. The research was conducted with undergraduate students through questionnaire and analysis methods to test all the proposed research hypotheses. And research model was evaluated with structural equation modeling. Results of this empirical study indicated that computer self-efficacy, Internet self-efficacy and personal outcome expectation positively affect undergraduate studentspsila knowledge sharing in learning virtual communities. However, community-related outcome expectation has no significant effect on knowledge sharing. Finally, conclusion and implications of these findings were also discussed.