The rapid growth of e-commerce is offset by persistently high e-cart abandonment rates, resulting in substantial revenue losses for e-retailers. AI-generated e-cart retargeting (ECR) advertisements offer a solution, but choosing the right message content and timing remains a challenge. This study aims to explore the differential effect of ECR strategies on customers' multifaceted behavioral responses, grounded in Nudge Theory. Analyzing data from 1074 customers using a mixed-methods approach, we applied PLS-SEM to examine the impact of ECR message content and timing on click-through, website revisit, and purchase intention, and the moderating effects of gender and age. fsQCA is applied to identify configurational effects of ECR messages and timing on customers' multifaceted behavioral responses. Findings indicate promotional and scarcity-oriented messages drive multiple responses, while personalised and social-influence messages have specific effects. Early retargeting messages boost engagement, while late messages negatively affect purchase intention. Age and gender partially moderate these relationships. Early promotional retargeting messages emerge as a top strategy. This study is a pioneer analysis of ECR message and timing effects on customers' multifaceted behavioral responses, offering insights for e-retailers to design effective campaigns leveraging customer demographics.

Purpose This study aims to propose a meta-analytical framework using the underpinnings of cognitive-affective-conative framework to synthesize the online shopping cart abandonment (OSCA) literature. Further, this study identifies consistent relationships between OSCA and its antecedents from global perspective.Design/methodology/approach This study synthesized the findings of 72 studies by performing a meta-analysis using bivariate analysis and meta-analysis structural equation modeling. Additionally, heterogeneity tests and moderation analysis were conducted to examine the reasons for inconsistent findings.Findings The results indicate that while cognitive factors, i.e. attitude towards website-related factors (perceived informational and visual effectiveness) mitigate customer hesitation leading to OSCA, personal factors (perceived risk, perceived cost and perceived transaction inconvenience) trigger it. Moderation analysis shows that these effects vary in the OSCA literature depending on differences in methodological (gender dominance, country of the study and sample characteristics) and contextual (buying process stage, product categories and time period) factors across studies in the OSCA literature.Research limitations/implications This study synthesized the most popularly studied factors in OSCA domain. Future empirical studies can focus on understudied factors that have been suggested in future research directions.Practical implications This study suggests pragmatic strategies, such as incorporating augmented reality, corporate digital responsibility and targeted deals to mitigate OSCA and address customer hesitation.Originality/value This study, being a pioneer meta-analysis in OSCA domain, offers novel insights into the OSCA literature. This study proposes a model using the cognitive-affective-conative framework to consolidate the relationships between the antecedents in the OSCA domain and also demonstrates potential causes of contradictory results reported in this domain. Thus, this meta-analysis is a silver line in the OSCA domain.

This study aims to synthesize fragmented literature on women’s e-entrepreneurship and categorize the major factors affecting women’s e-entrepreneurial intention into two broader typologies, i.e., drivers and challenges. Furthermore, this study proposes an integrated conceptual framework based on popularly studied antecedents and challenges of women’s e-entrepreneurship and novel future research directions. This study adopted typology-based review to synthesize 64 relevant papers on women e-entrepreneurship published during the past 25 years. This synthesis reveals that there are four major types of drivers facilitating women e-entrepreneurship, i.e., need-based drivers, psychographic drivers, environmental/facilitating drivers, and socio-demographic drivers. However, there are four major challenges inhibiting women e-entrepreneurship, i.e., social barriers, resource inaccessibility barriers, technological barriers, and business environment barriers. Furthermore, the findings indicate that there is less research on this domain in developed countries as majority of the existing research is based in emerging nations and is quantitative in nature. Theoretically, this paper enriches the women e-entrepreneurship literature by providing a synthesis of extant literature and insightful future research directions. Practically, the findings provide insightful guidelines for various stakeholders to support and promote women e-entrepreneurship. This study is the first attempt to categorize the widely fragmented antecedents in the women e-entrepreneurship literature using typology-based structure and propose an integrated conceptual framework based on widely studied drivers and challenges of women e-entrepreneurship.

Digitalisation has raised the interest of a number of people in online shopping. The humongous growth of online shoppers has enhanced the challenges for e-retailers to understand the dynamic online shoppers' behaviour Therefore, the present study aims to understand the priority assigned to various factors that affect online shopping behaviour. Data was collected from 641 Indian online shoppers through a well-structured questionnaire using the snowball sampling technique. The result of fuzzy-AHP method indicate that habit (H) is the most important factor determining online shopping behaviour whereas social influence (SI) and hedonic motive (HM) are the least influential ones. Moreover, the most influential sub-criterion is the filter option of shopping websites that eases customers to access what they want. The present study offer practical implications to help e-retailers for developing effective strategies to overcome the challenges of attracting and satisfying online customers.

The present study synthesized the extant literature on electronic shopping cart abandonment (ESCA) for the last 22 years (2000–2022) using the PRISMA approach. This is one of the first studies that comprehensively synthesized the widely applied theories in the ESCA literature and the reasons for ESCA during the various stages of online shopping process (search stage, consideration stage, evaluation stage, and purchase stage). The findings suggest that Stimulus Organism Response theory, Cognitive Dissonance theory, and the Theory of Reasoned Action are the most prominent theories used in the ESCA literature. Further, customers abandon the electronic shopping cart due to several personal factors (e.g., trust, experience), website features (e.g., perceived behavioral tracking), and product attributes (e.g., perceived service quality). This study gives a snapshot of knowledge gaps in the ESCA domain and suggests future research directions from multifarious perspectives i.e., theoretical underpinnings, contexts, and customer characteristics. For marketers, it provides insights on factors affecting ESCA at each stage of the online shopping process to develop stage wise pragmatic strategies like gamification on shopping websites, improving navigational aspects on websites, removing threats to customer privacy, and creating greater transparency to increase customer trust.

This paper aims to systematically review the literature on electronic shopping cart abandonment (ESCA). It analyzes the development of ESCA literature in terms of publication trends, publication outlets, number of citations, methodologies, and theoretical underpinnings. Furthermore, based on the literature synthesis, this review proposes a conceptual framework integrating the widely used antecedents, mediators, and moderators that influence ESCA. The antecedents include customer attributes and website-related factors while research and comparison mediate the relationship between these antecedents and ESCA. Using lexicometric analysis, this SLR identified key themes studied in ESCA literature over time, including customer decision-making criteria, motives and characteristics, online shopping environment, and website attributes. Further, this SLR suggests future research directions to advance ESCA literature from theoretical, contextual, and methodological perspectives. This SLR also suggests strategies for e-retailers and marketers to overcome ESCA. Overall, this review is a silver line in ESCA literature.

This study aims to determine the factors that influence electronic shopping cart abandonment using the underpinnings of social cognitive theory (SCT). Data were collected from 641 young online shoppers in the National Capital Region of India using the snowball-sampling technique. Partial least squares structural equation modelling (PLS-SEM) was used to test the conceptual relationships and partial least square multi-group analysis (PLS-MGA) technique was used to examine the moderating effect of demographic variables on electronic shopping cart abandonment. The findings reveal that navigational design, e-service quality, utilitarian motive, and price value negatively impact electronic shopping cart abandonment. Further, demographic factors significantly moderate few relationships associated with electronic shopping cart abandonment (ESCA). Academically, this study is the pioneer study that uses the underpinnings of social cognitive theory to examine the impact of personal, social, and environmental factors on ESCA. Practically, insights from the findings of our study can help e-retailers to improve their strategies related to personal, social, and environmental factors to enhance customer experience and curb ESCA.

The rise of social media in the digital era has revolutionized the travel and tourism industry. Some people post their feedback about the places they visit on the Internet, while others seek such information on the internet. This has heightened the interest in and value of electronic word of mouth (eWOM) manyfold. This research seeks to examine the factors that may influence travel-related eWOM behavior through social networking sites (SNSs). Partial least squares structural equation modeling (PLS-SEM) was applied on data collected from 416 travelers who are users of SNSs. The results indicate that information quality and quantity are the two most significant factors that influence travel-related eWOM behavior. Additionally, the intention to use SNSs when making travel-related decisions in the future is the most prominent factor among all. The paper concludes with pragmatic suggestions for travel and tourism businesses to optimally utilize travel-related eWOM for improving their business and earning a competitive edge.

This study aims to synthesize the extant network marketing research and propose directions to advance this research domain. The key findings show that social cognitive theory and graph theory are the prominently used theories with the majority of research in this domain being conducted in the US. A qualitative method or a conceptual approach has been used mainly for network marketing research. The frequently reported antecedents, mediators, and consequences of network marketing include country-level, organizational, and individual attributes. Lexicometric analysis shows that the key themes of network marketing research are formats of network marketing and their characteristics, membership norms, and outcomes of network marketing. Theoretically, this systematic literature review (SLR) synthesizes the network marketing literature from multifarious perspectives and proposes a conceptual framework. Further, it contributes to advancing the network marketing domain by proposing future research directions in terms of theoretical underpinnings, characteristics, contexts, and methods. Our SLR also suggests pragmatic strategies to achieve effective outcomes for network marketing business.

An assessment of the determinants of corporate social performance (CSP) in emerging economies is still too fractured. This article contributes to general management literature by developing an empirical model based on the existing theoretical models rooted in neo‐institutional theory (legitimacy approach), stakeholders management theory, agency theory, the resource‐based view of the firm, slack resources argument, and managerial control theory. A robust, multidimensional, unweighted disclosure index was used to measure CSP. This article provides a methodologically and empirically more rigorous assessment of determinants of CSP compared to previous studies by performing panel data regression analysis on 307 firms for 10 years. The results reveal that the presence of a legal framework, board attributes (board size, board diversity, board interlocking), women on board, ownership pattern, financial performance, firm attributes (size, age, leverage), and industry characteristics affect CSP significantly. These findings provide very important clues to design pragmatic strategies to improve CSP.

Technological developments have a major impact on user behavior. The rapidly evolving communication system and technology have provided numerous choices for people. The ever-shifting changes in the generation of communication networks have posed challenges for mobile network service providers to attract and retain customers. This study aims to prioritize the determinants of the adoption of mobile network service providers using the unified theory of acceptance and use of technology (UTAUT-2). In this study, data were collected from 660 mobile phone users in Haryana, India. A fuzzy analytical hierarchy process (F-AHP) was applied to arrange the priority or rank the factors based on the significance of the factors in explaining the adoption of mobile network service providers. Results of the study reveal that efforts expectancy is the highest-ranked and prioritized factor for the adoption of mobile network service providers followed by performance expectancy and facilitating conditions. However, social influence emerged as the least important factor. The present study provides theoretical implications for future researchers by synthesizing and prioritizing the important factors affecting technology acceptance. The practical implications offer a clearer insight to marketers for developing focused pragmatic strategies to retain customer loyalty. The study has considered only UTAUT-2 model constructs and used the F-AHP technique. Other factors may be considered in future studies. Other priority analysis techniques can also be used such as ISM and MICMAC analysis for further study. The research has been conducted in Haryana, India, and therefore, it needs to be tested in other areas/countries for generalizability. JEL Classification: O1, O2, O4

Increasing environmental concern has led to global pressure on companies to produce environment friendly products. There is a corresponding need to improve environment friendly purchase behaviour. This paper provides a precise profile of environment friendly customers of electronic products by performing logistic regression analysis. Data was collected from 589 Indian customers who had purchased electronic products during the six months before participating in the survey. The results reveal that people with high environmental concern, having good knowledge about environmental problems and their solutions through environment friendly buying behaviour will buy environment friendly electronic products if they have trust in product attributes and believe that their actions contribute towards environmental sustainability. These findings provide very important clues to design pragmatic strategies to improve environment friendly purchase behaviour.

Corporate Social Responsibility refers to the voluntary activities undertaken by an organization to operate in an economic, social and environmentally sustainable way. The paper's purpose is to Measure and compare the Corporate Social Performance over the three years and to identify the best and worst bank performers on the basis of reporting practices and their expenditure. For the present study the data from the secondary sources is collected using a structured Corporate Social index developed on the basis of review. The qualitative and quantitative data available on the website of the concerned bank and Prowess (CMIE database) for the time period (2014–2016) has been collected for achieving the objectives of the present study. The data will be analyzed, interpreted and evaluated with the help of Content Analysis, Descriptive statistics and ANOVA. It has been found that the banks are directly engaged in CSR activities mostly in the area of Rural Development, Education, Community Welfare, Women and Child development, public health projects etc. In 2013, it has been made mandatory for companies to spend 2% of profits on CSR according to Companies Act, 2013. The analysis shows that, banks are making efforts for the implementation of CSR, but are not spending their 2% share of profits on CSR. CSR can bring many rewards for the banking sector as CSR improves the performance of banks in terms of goodwill, social image and expanding business, this may be a fruitful example for other industries as well. The Paper Evaluates the performance of public and private sector banks on the basis of CSR Reporting Disclosures both qualitatively as well as quantitative.

India is the second fastest growing economy of the world. The rapid growth and development in industry, trade and services owes its success to the technological adoption and advancements. But this is drastically affecting the environment and in turn the quality of life. India has been ranked 155 out of 178 countries on the 2014 Environmental Performance Index (EPI). The gigantic business houses which are earning and prospering due to gaining huge business from society have an ethical and moral responsibility to take care of society in return. Since, pollution is a drastically growing crisis; it needs to be handled urgently. The government has been laying down rules and regulations from time to time but there have been some flaws in adoption and reporting of the green practices of the companies since long. Keeping in view the above problems, this paper evaluates the developments in the adoption of green marketing concept and reporting practices among top five electronic companies in India and a few other popular Indian electronic companies. For the purpose, six major areas of operations namely, environmental policy, manufacturing process, green house gas emissions and carbon foot printing, energy efficacy initiatives and e-waste management have been investigated. On the basis of content analysis and comparative study of the efforts, the results have been discussed and some pragmatic suggestions have been made towards the end of the paper so that the efforts by the companies become more robust and effective.