Employee commitment is essential for successful corporate globalization because it promotes adaptability, collaboration, and consistent performance across diverse international markets. Without strong employee commitment, organizations may face high turnover, poor cross-cultural coordination, and failure in executing global strategies effectively. Therefore, to address the issue of employee commitment, the study aimed to test the role of internal communication, English language proficiency, information quality, and information usefulness in improving employee commitment towards corporate globalization through job satisfaction. The study also tested the moderating role of human resource practices. Quantitative cross-sectional data were collected from 310 employees of information technology and software services companies using a convenient sampling technique. The partial Least Square (PLS)-Structural Equation Modeling (SEM) results show that internal communication, English language proficiency, information quality, and information usefulness are significant predictors of increasing the employees' job satisfaction. Further, human resource practices also significantly moderate among internal communication, English language proficiency, information quality, information usefulness, and job satisfaction. Job satisfaction also significantly mediated among all exogenous and endogenous variables. These findings highlighted the critical role of internal communication, language proficiency, information usefulness, and information quality in enhancing job satisfaction along with HR practices strengthening these effects. Additionally, job satisfaction acts as a key mediator which is reinforcing its importance in driving employee commitment within globalized organizations.
The utilization of open data presents significant opportunities for transformative analysis in the health sector, particularly in understanding consumer habits and their impact on health. This study offers a pioneering and comprehensive cohort analysis of the long-term effects of smoking within Spain's healthcare system, projecting trends through 2030. Despite a nationwide decline in smoking rates, critical challenges persist, among notably the aging “baby-boomer” generation, who are experiencing sharp increases in disease prevalence and related healthcare costs. This analysis highlights the substantial economic burdens, including direct healthcare expenses and broader impacts such as productivity losses and diminished quality of life. It demonstrates the power of open data in facilitating these insights. By leveraging openly accessible health data, this paper highlights the potential for in-depth analysis supporting informed public health policy decision-making. The findings emphasize the crucial role of open data in crafting effective health interventions and policies aimed at mitigating the ongoing impact of smoking, thereby contributing to a more sustainable and health-conscious society.
The study focused on the impact of the language of advertisement, communication styles, information seeking behavior, and information source credibility on customer intention of international product. The mediating role of brand trust was also tested. For this purpose, quantitative cross-sectional data were collected from 290 urban areas consumers of international products using a convenient sampling technique. SPSS regression results show that language of advertisement, communication style, information seeking behavior, and Information source credibility are positively and significantly affect the customers’ intentions towards international products. Furthermore, brand trust also significantly mediated among all exogenous and endogenous variables. The study with the specific findings highlighted that companies should focus on effective advertising language, communication styles, and better information systems to increase customer intentions towards international products. Furthermore, brand trust also acts as a key mediator which is reinforcing its importance in shaping the consumer’s intentions towards international products. On the other hand, the study with the findings also offers empirical insights into how marketing communication strategies shape consumer behavior internationally. These findings guide marketers and policymakers to build brand trust and use persuasive communication to enhance customer engagement and global market success.
The present research investigates information needs assessment, perceived information accessibility, information overload, and electronic information literacy as antecedents to web search self-efficacy of organizational employees. It seeks to present a detailed picture of the psychological and informational factors that affect employees' self-assurance in web searching digital information environments. A quantitative method was employed, utilising data from 244 workers across various organisations. Highly reliable measurement scales from prior literature were used in measuring five primary constructs. Structural Equation Modelling (SEM) was executed with the help of STATA to test the measurement and structural models, measure relationships, and verify the significance of every hypothesised path. The results indicate that both information needs assessment and perceived information accessibility significantly influence web search self-efficacy. Further, information overload was found to be a partial mediator of the relationship between perceived information accessibility and web search self-efficacy. In contrast, electronic information literacy enhanced the relationship between information needs assessment and self-efficacy significantly. All the hypotheses put forward were statistically confirmed, emphasising the intricate but interrelated routes via which digital competence and information quality influence individual web-based information task confidence. This study enriches theoretical models of digital behaviour by incorporating cognitive overload and literacy mechanisms, and provides practical implications for designing interventions to develop employees' digital search competence.
La Princesa Leonor ha suscitado un gran interés mediático desde su nacimiento. Su popularidad se ha visto potenciada tanto por los medios tradicionales como por los digitales especialmente al alcanzar su mayoría de edad, que coincide, además, con el inicio de su formación militar. Las noticias sobre la princesa son numerosas y variadas, abarcando prácticamente la totalidad de sus actos oficiales y no oficiales. En concreto, su formación militar actual resulta especialmente atractiva desde el punto de vista mediático, tanto por su trascendencia institucional como futura reina de España y mando supremo de las Fuerzas Armadas, como por la novedosa imagen de una princesa militar. Este estudio analiza si la relevancia mediática de la incorporación de la Princesa Leonor al ejército influye en la visibilidad de una institución tan tradicional como las Fuerzas Armadas españolas. La metodología utilizada se basa en el análisis de datos mediante la herramienta Google Trends en un periodo comprendido entre enero de 2023 y julio de 2024. Los resultados muestran una correlación positiva entre las series de búsqueda del término ‘princesa leonor’ y aquellas relacionadas con las Fuerzas Armadas. Es decir, cuando aumenta el interés por la princesa, también se incrementan las consultas sobre términos militares. Esta correlación es especialmente significativa durante su periodo de formación castrense. De este modo, se confirma la existencia del denominado ‘Efecto Princesa’, que definimos como la visibilidad adquirida por las Fuerzas Armadas a consecuencia del impacto mediático generado por la formación militar de la Princesa Leonor en su camino hacia el cargo de capitana general de los ejércitos.
Este trabajo resalta la necesidad urgente de abordar las brechas éticas en el Sur Global, intensificadas por los distintos desafíos laborales, económicos, políticos y sociales de la región. En respuesta, abogamos por el uso de inteligencia artificial y herramientas colaborativas para fortalecer la educación ética, especialmente en la formación universitaria profesional. En el centro de nuestra propuesta está Alpha*, una plataforma de aprendizaje colaborativo enriquecida con un sistema de análisis de contenido automatizado. Este sistema, optimizado para la selección en tiempo real de las respuestas relevantes de los estudiantes en actividades de aprendizaje basadas en casos, puede integrar modelos de lenguaje preentrenados como el Universal Sentence Encoder (USE) y Bidirectional Encoder Representations from Transformers for Spanish (BETO), así como procedimientos de minería de texto como Term Frequency - Inverse Document Frequency (TF-IDF). Evaluaciones realizadas por expertos demostraron un mejor desempeño de BETO a costa de requerir aceleración por GPU, mientras que USE demostró eficiencia en CPUs estándar, superando el método de referencia basado en TF-IDF. Un hallazgo notable se refiere a la tendencia de los métodos, especialmente BETO, a seleccionar respuestas más extensas de los estudiantes, aunque esto se interpreta positivamente dado que suelen ser más profundas. En términos de diferencias semánticas, no se encontró una divergencia significativa respecto a la distribución general de respuestas, asegurando que los educadores reciban una muestra representativa de las opiniones éticas de los estudiantes sin sesgos no deseados. Nuestra estrategia reduce la carga de trabajo de los educadores, enfatizando la retroalimentación dirigida y fomentando el discernimiento ético. Este trabajo enfatiza la importancia de una educación ética sensible al contexto en el Sur Global, destacando el potencial de la IA para adaptar la pedagogía a contextos en español. *El nombre de la plataforma ha sido ocultado para asegurar el anonimato de los presentes autores.
The objective of this study was to determine the factors for the rise of right-wing populist parties in Europe and their influence on European Union policy. For this reason, the impact of information exchange channels, digital media influence and targeted communications strategies on public sentiments towards policies was evaluated. Furthermore, the study investigated the impact of public sentiments towards policies on perceived influence on policy. The mediating role of public sentiments towards policies was also investigated. The study used a sample of 333 members of Eurobarometer and statistical analysis was analyzed using JASP 0.19.0. The study found that the impact of information exchange channels, digital media influence and targeted communications strategies on public sentiments towards policies is significant. Furthermore, the impact of public sentiments towards policies on the perceived influence on policy was also found significant. The study also concluded that public sentiments towards policies significantly mediate the impact of information exchange channels, digital media influence and targeted communications strategies on public sentiments towards policies. The findings of this study have novel contribution to literature and policymakers.
En los últimos años la oferta cultural en entornos locales ha crecido exponencialmente, con instituciones, asociaciones y gestores culturales dotados de presupuestos y programaciones interesantes. Sin embargo, esa amplia oferta no se ha visto correspondida en la misma medida con el interés y la participación del público más joven, la llamada generación Z, cuya atención parece mediatizada por la propuesta vehiculada a través de las redes. El legítimo interés de los gestores por atraer al público más joven e incorporarle a las dinámicas culturales pasa por conocer el papel que juegan redes e influencers en la configuración de sus intereses. Y por saber si la aproximación a través de estas formas de ocio y creación de comunidad más deseadas por los jóvenes puede ser una vía para reducir la brecha entre oferta y demanda en este campo. Para analizar este objetivo hemos escogido como marco de referencia dos ciudades del Camino de Santiago, ubicadas cada una a un lado de la raia, o frontera portuguesa: Pontevedra y Braga. La primera ha emergido en los últimos años como ciudad sostenible, enfocada en mejorar la calidad de vida de sus habitantes y referente cultural. Así lo demuestra su elección como sede de los Premios Feroz en sus próximas dos ediciones, o la celebración de importantes eventos deportivos internacionales. La segunda es una ciudad universitaria con una prestigiosa universidad donde la comunicación en sus múltiples formas –audiovisual, digital, on y offline, y a través de las redes sociales–juega un papel crucial a la hora de emplearla en esta investigación. El presente estudio muestra la opinión de jóvenes y gestores culturales locales sobre estas cuestiones y aborda posibles propuestas de mejora.
This study seeks to answer the question, "How has digitisation affected HRM communication strategies, practices, and outcomes?" by examining these factors. Its stated goal is to investigate the ways in which digital technologies have altered HRM procedures, and to catalogue the advantages and disadvantages of these shifts. Twenty human resources experts from different sectors participated in the qualitative interview-based study. We used thematic analysis to find commonalities and trends in topics including data privacy and security, technology adoption, employee engagement, information accessibility, and the efficacy of our communications. According to the research, digital tools greatly improve the effectiveness of communication, make information more accessible, and boost employee engagement through the ability to have more personalised interactions. On the other hand, obstacles such a lack of consensus on how to use technology, widely differing degrees of technical competence, and worries about personal information security and privacy were also noted. These considerations highlight the importance of all-encompassing plans to handle the challenges of HRM's digital integration. This report highlights the pros and cons of digital technologies to help HRM grasp digital change. It helps organisations optimise HRM practices through technology implementation and risk mitigation. Theories are strengthened and more research is suggested by the study.
This study investigates the evolving role of public libraries in adult lifelong learning, examining the transformation from traditional information provision to skill development facilitation through empirical analysis of district-level public libraries in Ningbo. Using panel data from eight district libraries (2019-2023), we employ a mixed-methods approach combining quantitative analysis of service records (n=2,450) with qualitative insights from staff interviews (n=48). The study utilizes threshold regression, mediation analysis, and difference-in-differences methodology to examine transformation effects. Results reveal significant positive effects of service transformation on learning outcomes (β = 0.435, p < 0.01), with learning engagement mediating 42.3% of this relationship. Two critical transformation thresholds were identified (0.42 and 0.76, F = 28.45 and 23.82 respectively, p < 0.01), indicating distinct implementation stages. Digital capacity significantly moderates transformation effectiveness (interaction β = 0.156, p < 0.01), with effects peaking two quarters post-implementation (β = 0.324, p < 0.01). This research provides novel empirical evidence for the effectiveness of library service transformation, identifying specific thresholds and temporal patterns in implementation effects. The findings contribute to both theoretical understanding of library evolution and practical guidance for service innovation.
This study investigates the state of the art of the Spanish research on the public communication of science, with the aim of identifying the current research groups in this field and characterise them. To do this, a twofold methodology was implemented: a content analysis of the information contained in the websites of the 91 universities in Spain, and 21 semi-structured interviews with science communication researchers. The results show that the public communication of science is a developing field of research in Spain. At least 47 groups study this issue, either as its only research focus (n=7) or together with other fields (n=40). These groups are distributed across 15 from the 17 Spanish regions (also called “autonomous communities”). They belong to a variety of university departments and disciplines: Communication/Journalism (50.0%), Philosophy (15.9%), Medicine and life sciences (9.1%), Humanities and social sciences (6.8%), Education (4.5%), History of science (4.5%), Sociology (4.5%) and Philology (2.3%). The research groups depend mostly on national grants for funding. They also report unevenly distributed collaboration networks. The main research lines and shortcomings in this sector are also identified.
This study provides an empirical analysis of the influence of experience marketing in the sixth industry on participants' memorability and their positive behavioural intentions. It further explores the moderating role of comments and reviews, as part of information management, in the communication and evaluation processes within the digital age, on the relationship between experience marketing and memorability. Using SPSS version 28 to analyse a sample of 451 respondents, the findings indicate that sensory, emotional, and relational experiences within experiential marketing in the sixth industry positively affect memorability. Additionally, memorability has been found to positively influence behavioural intentions. Lastly, as the impact of comments and reviews increases, the sensory, emotional, and relational aspects of experiential marketing have a more pronounced effect on memorability
Metaverse information system with the use of technology has transformed the learning environments of educational institutions; though putting up a challenge to the users’ intentions to engage with metaverse systems. This research aimed to understand user intentions to utilize metaverse information systems in music education. Using a self administered survey questionnaire, data was collected from 350 music education students, choosing a purposive sampling technique, and employing a deductive quantitative approach and cross-sectional research design. The Partial Least Square (PLS)-Structural Equation Modeling (SEM) technique results show that musical ability self, ideal musical self, and adaptive musical self positively significantly impact the metaverse information system of Chinese universities music education students. In the same vein, information quality also has a positive and significant impact on metaverse information systems. Further results show that student attitude is partially mediated among information quality, future learning intention, technology optimization, adaptive musical self, musical ability self, ideal musical self, and metaverse information systems of Chinese music education students. The study with these findings extends the understanding of metaverse information systems with the mediating effect of students’ attitude in Chinese university music education students. The study would practically help educators and system designers to focus on enhancing both musical and information quality aspects to optimize metaverse platforms for better engagement and outcomes.
This study examines the impact of teamwork on brand happiness in the context of local and international brands. It further investigates the mediating role of marketing in media and the moderating effect of integrated marketing communication (IMC) to understand how these factors shape consumer perception across different brand types. The study employed Partial Least Squares Structural Equation Modeling (PLS-SEM) using Smart-PLS 4, with Multi-Group Analysis (MGA) to compare relationships across local and international brands. Data were collected from 133 respondents for local brands and 110 for international brands, using validated scales from past research. The measurement model was assessed for reliability and validity, while the structural model was tested through bootstrapping and multi-group comparisons. The findings indicate that teamwork significantly enhances brand happiness, with a stronger impact observed in international brands compared to local brands. Marketing in media partially mediates this relationship, reinforcing the role of media presence in shaping brand happiness. Integrated marketing communication (IMC) moderates the influence of marketing in media on brand happiness, further strengthening this effect. Multi-Group Analysis (MGA) results reveal significant differences between local and international brands, confirming that the impact of teamwork, marketing in media, and IMC varies across brand types. This study provides new insights into the differential impact of teamwork on brand happiness, highlighting the role of marketing in media and IMC. The findings offer practical implications for brand managers to refine marketing strategies and enhance consumer-brand relationships.
La presente investigación ofrece un análisis cuantitativo de la producción LGTBIQ+ en las plataformas de streaming que operan en España, con un enfoque centrado en las producciones nacionales. A partir de una muestra de 1490 obras de ficción (largometraje, cortometraje, serie, serie documental, documental, animación) distribuidas en diez servicios de Video On Demand (Apple TV+, Disney+, Filmin, FlixOlé, Max, Movistar Plus+, Netflix, Prime Video, Rakuten y SkyShowtime) se analizan los modelos de producción, los agentes implicados, los géneros ficcionales, la tipología de formatos y la clasificación LGTBIQ+ en los catálogos ofertados. El objetivo principal es trazar un mapa detallado de las producciones y tendencias de la industria. Este estudio revela que la mayoría de las producciones nacionales se caracterizan por la asociación entre varias productoras, consolidándolas como el agente más destacado, junto al predominio del largometraje y el drama. Dentro de la representación LGTBIQ+, las historias centradas en la homosexualidad masculina reciben un mayor respaldo, complementadas por representaciones secundarias, en respuesta a las diferentes estrategias de normalización de la diversidad en las plataformas. Cabe señalar que, debido a la naturaleza de sus catálogos, operadores españoles como Filmin y FlixOlé tienden a albergar un volumen superior de producciones nacionales, en contraste con otras, donde prevalece la oferta internacional. Estos resultados subrayan la importancia del streaming como espacio de difusión de producciones audiovisuales con contenido LGTBIQ+, consolidando su rol en la promoción de narrativas inclusivas. Esta investigación contribuye al entendimiento de las dinámicas industriales y creativas en la producción de ficción LGTBIQ+ en el contexto español.
This research aimed to investigate the manner in which small and medium-sized enterprises (SMEs) operating within Thailand's health and beauty industry access and utilise digital information, with particular emphasis on the role of social media applications in fostering sustainable growth within the framework of the digital economy. By integrating perspectives from digital communication and information behaviour, the researchers developed and empirically validated a Structural Equation Model (SEM) to identify the key factors influencing the adoption and widespread use of social media among SMEs. A mixed-methods approach was employed. The qualitative phase utilised the Rough Set e-Delphi technique, wherein insights from 20 experts in digital business and information science were gathered to refine and reinforce the theoretical constructs under examination. The quantitative phase comprised a structured survey administered to 699 SME entrepreneurs, serving as empirical support for the proposed model. The findings revealed that SME engagement with digital information, particularly through social media platforms, is shaped predominantly by three perceptual dimensions: ease of use, perceived usefulness, and behavioural intention to adopt specific digital tools. These factors significantly contribute to the digital sustainability of SMEs by encouraging the integration of social media into their business practices. Beyond the implications for the targeted sector, the study offers valuable insights into the broader context of digital research. The conclusions drawn are applicable not only to the health and beauty domain but also to the wider discourse on digital transformation. Ultimately, the study underscores the essential role of social media in shaping information behaviour and in creating a dynamic and sustainable digital environment that supports the advancement of emerging market economies.
Esta investigación muestra la evolución de la escucha a través del análisis de las innovaciones paradigmáticas de los dispositivos reproductores de sonido. El primer objetivo es mostrar las nuevas posibilidades en la acción de la escucha que cada nueva tecnología ha ido incorporando. Por lo tanto, se analizan las variaciones significativas en los modos o posibilidades de escucha. El segundo objetivo es agrupar los cambios producidos en la escucha para indicar diferentes tendencias y etapas históricas. Finalmente, se establece un marco analítico de la escucha actual en base a su transformación diacrónica desde hace siglo y medio. Mediante bibliografía especializada, se determina como conclusión que las principales posibilidades de la relación dispositivo-oyente –movilidad, individualización y multimedia– se establecen ya en los primeros cincuenta años, desde la aparición del fonógrafo hasta la implantación del cine sonoro. Se observa un incremento diacrónico de las tres posibilidades, con las correspondientes etapas históricas, y un período final centrado casi exclusivamente en la facilidad de acceso y uso. La movilidad se extiende principalmente desde la década de los años setenta del siglo XX con la culminación en el Walkman e impone individualización y escucha íntima mediante la obligatoriedad de uso de los auriculares. Al mismo tiempo, se precisa que las etapas establecidas respecto la movilidad, la individualización y la escucha multimedia son siempre permeables y con coexistencia de diferentes posibilidades complementarias. Y, finalmente, se constata que la escucha actual se sitúa en una tendencia progresiva de individualización y potenciación de la escucha íntima, con el tímpano como barrera, unidad y límite de modalidad.
In this research, the breakdown of communication in organizational contexts is examined, with attention to the structural, interpersonal, and contextual determinants of such failures. The work is intended to characterize the nature of two major communication challenges, determine their causes and effects, and generate implications for enhancing communication practice. This study employed a qualitative, multiple-case study design and investigated two actual communication issues: (1) project delay due to inter-team miscommunication, and (2) external conflict arising from unclear role expectations in client interactions. Data were gathered via 14 semi-structured interviews and documents (e.g., emails, meeting minutes), and analyzed through Braun and Clarke's thematic analysis framework. The findings identify communication breakdowns to be rooted in ambiguous role ownership, absence of formal communication guidelines, and excessive use of informal or asynchronous means. Emotional effects involved frustration, blame shifting, and broken trust, both intra- and extra-organization. Cross-case themes emphasized the systemic character of communications issues due to organizational culture and structure. This research makes an original contribution by combining Role Theory and Sensemaking Theory to describe how structural ambiguity and interpretive gaps create genuine communication breakdowns. The results provide practical implications for communication policy, leadership development, and system design in complex organizational settings.
This study evaluates the completeness and representativeness of the SABI database, a widely used commercial source for firm-level data in Spain and Portugal, by comparing it to BORME, the official Spanish business register. Using web scraping techniques, we collected and processed approximately 100,000 BORME publications in PDF format, covering the period from 2010 to 2023. These were transformed into a structured dataset comprising over 1.2 million companies, which we then matched against SABI records from the same period. Our analysis reveals that SABI covers only 38.3% of newly established companies, with significant underrepresentation of younger firms, small enterprises, specific sectors, and certain regions. Furthermore, we find clear evidence of survivorship bias: the longer a company has been dissolved, the less likely it is to appear in SABI. Sectoral and geographic disparities are also substantial, and the coverage is skewed toward firms with higher initial capital and specific legal forms. These findings suggest that SABI represents a non-random subset of the Spanish business population, and caution should be exercised when using it for empirical research. Adjustments for sample bias are recommended to improve the reliability of analyses based on this database.
The current study investigates the effect of knowledge-sharing intention on communicative ethical leadership, taking into account the mediating effect of inspirational communication and information quality. The study also explores the moderating effect of top management support in enhancing these relationships. With the increasing significance of ethical leadership and knowledge sharing in organizational performance, this research helps to explain the mechanisms by which these factors interact. A quantitative research methodology was used, which gathered data from 266 employees who were employed in the administrative and management departments of ten organizations. Key constructs were measured using a structured questionnaire and data analysis using STATA-SEM. Confirmatory factor analysis (CFA) and structural equation modeling (SEM) were also used to determine reliability, validity, and hypothesized relationships. Findings verify that knowledge-sharing intention has a strong impact on communicative ethical leadership, whereas information quality and inspirational communication serve as mediating factors. Additionally, top management support moderates these relationships, enhancing their impact. The model exhibits high predictive power, and the study shows the critical contribution of knowledge-sharing and ethical communication to leadership effectiveness. This research contributes to leadership and knowledge-sharing research by incorporating information quality and inspirational communication as mediators and top management support as a key moderator, providing both managerial and theoretical contributions.
