Introduction/Objective: climate change represents one of the most pressing contemporary environmental challenges, particularly within educational settings where fostering sustainability-oriented behaviors has become a priority. The objective of this study was to examine the influence of climate change knowledge, climate change awareness, and climate risk perception on pro-environmental behaviors among Mexican university students using a structural equation modeling (SEM) approach. Methodology: this study employed an explanatory, non-experimental research design. Data were collected at a single point in time from a sample of 356 Mexican university students. A structured questionnaire was administered to measure climate change knowledge, climate change awareness, climate risk perception, and pro-environmental behaviors. The data were analyzed using structural equation modeling (SEM), including the assessment of both the measurement model and the structural model. Results: the findings showed that climate change knowledge and climate change awareness had positive and statistically significant effects on pro-environmental behaviors, confirming their importance in explaining pro-environmental behavior among university students. In addition, climate change knowledge exerted a positive and statistically significant effect on climate risk perception. However, climate risk perception did not have a significant direct effect on pro-environmental behaviors, suggesting that its influence may depend on indirect mechanisms or other psychological and contextual factors. Conclusions: the findings highlight the importance of strengthening both climate change knowledge and climate change awareness within sustainability-oriented higher education programs. The results support the value of integrative approaches for understanding pro-environmental behavior and provide evidence that can guide higher education institutions in designing strategies to promote and strengthen sustainable practices.
Introduction/objective: the COVID-19 pandemic reshaped food consumption patterns worldwide. This study examines the attitudinal and behavioral changes reported by consumers in Ecuador’s two main cities (Quito and Guayaquil) toward food delivery apps (FDA) across three periods—pre-pandemic (2019), pandemic (2020-2021) and post-pandemic (2022-2025)—using retrospective questions. Methodology: a cross-sectional study with a retrospective approach and non-experimental design. A questionnaire grounded in the extended UTAUT2 model with perceived trust and perceived COVID-19 risk was applied to a convenience sample of 468 consumers (n = 250 Quito; n = 218 Guayaquil). Data were analyzed using PLS-SEM and multi-group analysis (MGA). Results: the model explains 67.3 % of the variance in continuance intention (R² = 0.673). The strongest significant predictors were habit (β = 0.52), performance expectancy (β = 0.41) and perceived trust (β = 0.29). City-level differences emerged: habit weighed more in Quito (β = 0.58 vs. 0.47) and social influence in Guayaquil (β = 0.46 vs. 0.31). Conclusions: participants reported usage that remains above pre-pandemic levels. The study provides the first systematic empirical evidence on the determinants of FDA continuance intention in the two cities that concentrate this market in Ecuador, documenting intra-country differences with implications for differentiated marketing strategies.
Introductión/aim: Considering the increasing use of digital surveys and the risks associated with information quality, it is important to understand how completion time affects data quality. This research aims to analyze the parabolic relationship between completion time and response quality in digital questionnaires. Methodology: This research employs a quantitative methodology with a non-experimental and cross-sectional design. A 32-item questionnaire based on the MLQ was utilized. The survey was administered to 224 participants in Ecuador and Peru, selected through non-probability sampling. Response quality was evaluated using criteria such as standard deviation, incomplete surveys, straightlining, and inconsistencies, while completion time was recorded automatically. Results: The regression confirms the existence of an inverse parabolic behavior of response quality as a function of completion time, implying the existence of an optimal range for quality. Perceived burden, female gender, and age showed positive coefficients on response quality. Conclusions: The findings confirm a parabolic relationship between survey completion time and response quality, identifying an optimal duration that maximizes data reliability.
Objective: to present and initially assess a formative composite index that describes integrated governance and execution capacity in four Colombian public health entities using 2025 Institutional Environment and Performance Survey (EDI) microdata. Methodology: component selection followed a deductive content-validity strategy based on conceptual review, alignment with the EDI thematic structure, organisational relevance, comparability across entities, non-redundancy, and exclusion of variables that operate as outcomes or individual attributes. Valid ordinal responses were transformed to a 0-100 scale; non-substantive codes were treated as missing. Equal weights were used as the main specification. The analysis examined data availability, correlations, VIF, sensitivity to calculation rules, entity-stratified bootstrap intervals, Kruskal-Wallis tests, WLS models with HC3 errors, and internal association with perceived performance. Results: the sample included 679 records, and the Integrated Governance and Execution Composite Index–Health (ICIGE-S) was computable for 582. The weighted mean was 71.17 (95% bootstrap CI: 70.06-72.27). Entity comparisons are reported as descriptive and exploratory because the available file lacks complete survey-design identifiers and sample sizes are unequal. The PCA-weighted specification was almost identical to the main index (Spearman rho = 0.999). Conclusion: the ICIGE-S is an initial, transparent, and replicable proposal for profiling perceived capacities in the entities studied. It is not yet a consolidated tool for general use without independent external criteria.
Introduction/Objectives: e-commerce is no longer just a sales channel. Nowadays new technologies have opened the door for e-commerce platforms such as Social Marketing (SM) or Happiness Management (HM), to engage with broader societal concerns, especially within their organisations. After a literature review where the three concepts are studied separately, a critical question yet remains underexplored: do these domains merely coexist, or can they reinforce one another in meaningful ways? And if so, what role does e-commerce play in that process? This study addresses precisely that question. Methodology: a bibliometric review of the literature on SM and HM was implemented using the Web of Science and Scopus databases, applying the PRISMA methodology and Bibliometrix and VOSviewer tools. This combination enabled the development of co-occurrence and co-authorship maps, providing the research with greater analytical excellence. Results: after filtering and analysing 65 articles, we discovered that e-commerce appears as a structural axis linking HM and SM, acting as a visibility channel for actions related to employee happiness. The analyses show that HM is still in a developmental phase, while SM demonstrates a more consolidated trajectory. However, both fields lack sufficiently robust collaborative authorship communities, unravelling the need to strengthen collaborative research synergies. Conclusions: this study consolidates e-commerce as a connecting element between organisational happiness management and social marketing strategies, shaping an emerging field of research. It also shows that organisations wishing to gain a long-term competitive advantage should use digital platforms to promote social responsibility and employee well-being.
