This article analyses the fortnightly newspaper Aires Lloretencs (1933-1936) to examine how the local Catholic press shaped tourism in Lloret de Mar, integrating economic development, social transformation and the preservation of cultural and moral values. We applied a qualitative methodology based on the systematic content analysis of the 68 issues available in the town's archive, coding the information according to the topics of morality and social order, identity and tradition, and the model of tourism development. The results show that the newspaper promoted elitist "quality tourism", defended the local language and traditions, and exercised moral control over public behaviour, including conduct related to urban spaces and the beach. This study's main contribution lies in demonstrating that the Catholic press was not merely reactive, but rather that it formulated its own model, questioning the dichotomy between religious values and economic development. In this way, it anticipated contemporary debates on sustainability, cultural identity and responsible tourism management.
This article analyzes the offering and reception of Catalan-language cinema within the current digital environment in the era of audiovisual platforms and recommendation algorithms. Based on quantitative data on the availability of titles on platforms, the consumption of original Catalan versions (VOC) in cinemas, and the institutional recognition at festivals and awards, it presents an analysis of Catalan cinema as a form of cultural diversity, a tool of symbolic diplomacy, and a phenomenon of cultural and identity hybridization. The study determines that this cinema shows a tension between diversity and algorithmic hegemony, and highlights that contemporary Catalan films are both integrated and transformative within the broader context of contemporary Spanish cinema.
This article presents a teacher training program for AI literacy and its pedagogical integration in teaching-learning processes that combines AI competence, ethical principles, and experiential and participatory learning. The research was based on a qualitative approach and directed content analysis. Twenty-one teachers in higher education participated in a training program involving 20 synchronous hours of theoretical, practical and ethical foundation and 10 hours of autonomous work. The results point to high levels of confidence and predisposition at the end of training, an effective connection between theory and practice, and a definite ability of teachers to integrate AI critically and ethically in subjects. The binomial guided sessions and experiential autonomy favor the transition from a technocentric use of AI to an integration focused on the learning process. The study describes a replicable training proposal that can reduce the AI adoption gap in Catalan universities, as long as institutions provide continuous support and spaces for reflection and critical and collective experimentation.
Struggles over the control of truth are a structural axis of capitalist technocracies. Official discourse, public opinion, and private interests contend for hegemonic narrative authority in a symbolic war in which mass media act as instruments of cohesion and alienation. Within this framework, mainstream journalism not only replicates the Anglo-American model in all respects, but also legitimizes itself through the dogma of objectivity-thereby concealing the ideological dimension inherent in language and, by extension, in journalistic discourse. Drawing on journalistic-literary comparatism and hermeneutic philosophy, this conceptual study proposes poetic journalism as an alternative to dominant media narratives. This would be a hybrid genre that, in addition to challenging professional and academic orthodoxy, offers representations of truth that are more flexible, more open and fairer to human reality.
This article explores the importance of local communication in cultural and creative contexts of small cities, focusing on St. George's Cultural Quarter in Leicester (United Kingdom). Managing the cultural quarter's communication through brand identity has been crucial, including both tangible strategies such as new buildings and events, and intangible strategies to project the essence of the area. The identity of this area is intrinsically linked to Leicester, the city in which it is located. The main objective of this study is to analyse the evolution of communication from the opening years of this century to the present. We delve into the constant evolution of this local communication and point out problems linked to its management, resulting in an inconsistent and poorly defined brand image.
