This study examines the entrepreneurial and managerial spirit in Vietnam through three fundamental philosophical dimensions: ontology, epistemology, and axiology. Drawing on a synthesis, analysis, and interpretation of contemporary scholarship alongside Vietnam's socioeconomic context, the article explains how enterprises and entrepreneurial actors are understood not merely as economic entities, but as social actors embedded in institutions, communities, and Vietnam's distinctive cultural value system. From an epistemological perspective, the study shows that knowledge of entrepreneurship and management in Vietnam is contextual and hybrid, shaped by the interaction between modern management models, practical experience, and indigenous knowledge within a transitional economy. From an axiological standpoint, the article analyzes the coexistence of growth-and efficiency-oriented values with emerging values related to social responsibility, business ethics, and sustainable development, particularly through ESG (Environmental, Social, and Governance) frameworks and the Sustainable Development Goals (SDGs). The findings affirm that approaching entrepreneurship and management from an integrated philosophical foundation clarifies underlying theoretical assumptions and broadens the field beyond a predominantly economic focus toward a wider socio-philosophical perspective. The study also offers academic implications for policymaking in education and governance aimed at advancing the SDGs in Vietnam.
The research problem is related to urgent tasks of forming an integral worldview of students and developing their social responsibility on the basis of traditional values under the conditions of the contemporary digital media environment. Recent scholarly literature shows increased attention to the values of student youth and to the influence of the media on their worldview, yet there is still a lack of effective tools for diagnosing these processes, which necessitates improving social and educational work at universities. The aim of this study is to develop a conceptual approach that would make it possible to apply a combined methodology for diagnosing and shaping the value orientations of student youth, based on the concept of the "cultural hero" and contemporary trends in social and educational work. The proposed "Hero of Time" methodology combines a questionnaire survey and an experiment: students create a "hero avatar" by carrying out content analysis of media images that are significant for them from their own media biography. This approach makes it possible to identify key traditional values and media images that influence the worldview of students, as well as to record value conflicts. In particular, a conflict between material and spiritual values was revealed in most respondents, which must be taken into account when planning educational work. The results of the study confirm that value oriented social and educational work that takes into account relevant media images ensures the effective formation of an integral worldview of students and of their social responsibility.
Purpose of this study was to examine contribution of volunteer movements to the development of civil society and influence the evolution of public policy in the Republic of Tatarstan. Special attention is given to the growing institutionalization of volunteerism as a form of civic engagement and its capacity to shape social values, community infrastructure, state responses. The research employs a qualitative methodology based on ten expert interviews with leaders of volunteer organizations, coordinators, and public officials directly involved in the region's volunteer landscape. The results indicate that volunteer movements in Tatarstan have become a significant social force that promotes youth involvement, strengthens community solidarity, and facilitates local problem-solving. Experts emphasized that although state support through legislation, funding, and recognition has contributed to the expansion of volunteer activity, the initiative and energy generated by grassroots organizations remain the primary drivers of the sector. The study also identifies the dual motivations of volunteers, who balance altruistic intentions with the pursuit of social capital and career pathways. Challenges noted by experts include the predominance of event-based volunteering, gaps in regional coordination, and disparities in organizational capacity. The study concludes that volunteer movements function not only as recipients of state policy but also as active contributors to its formation, advancing civic values, promoting inclusivity, and creating platforms for cooperation between citizens and public institutions. The longterm sustainability and social impact of volunteering in Tatarstan depend on reinforcing these dynamics through continuous dialogue, institutional support, and deeper integration of volunteer organizations into civil society structures.
The study aims to propose the use of silver bloggers as a media strategy for reducing social isolation among older people. To attain this end, a comparative analysis of experiences in Russia, China, and Kazakhstan was conducted using expert survey (n=15), focus groups (12 groups of 8-10 participants each), and a questionnaire survey (N=287) incorporating the UCLA Loneliness Scale, the Digital Literacy Scale, and author-designed instruments. Non-parametric statistical methods along with thematic analysis of qualitative data were applied. A significant negative correlation was found between the frequency of digital content creation and the level of loneliness (rho=-0.64, p<0.001), varying across countries: Russia (rho=-0.58), China (rho=-0.71), and Kazakhstan (rho=-0.43). Three distinct models of digital inclusion were identified: Russia-institutionally managed model focused on self-realization through state programs; China-market-oriented model characterized by natural competition among granfluencers; Kazakhstan-basic functional model emphasizing digital competence for accessing public services. Active content creators showed low levels of loneliness in 64.4% of cases, compared with 20.5% among infrequent creators. Intergenerational interaction was positively correlated with the quality of blogging (rho=0.69, p<0.001), most prominently in the Chinese model (61% of cases involving co-creation of content). The transition from passive consumption to active content creation is an important factor in reducing social isolation and enhancing social satisfaction among older people. The effectiveness of media strategies depends on their alignment with the stage of digital inclusion and the cultural-institutional context, which should be considered when designing social programs for working with senior adults.
This study examines rhetorical and communicative strategies employed by civil protection specialists during emergency situations, focusing on the role of digital platforms and artificial intelligence in shaping public trust, behavioral responses, and information resilience. The research is based on a comparative analysis of official statistical indicators and institutional reports from Ukraine, Poland, and Lithuania for the period 2021-2024. Quantitative indicators of crisis communication effectiveness, including response time, use of digital channels, clarification rates, and disinformation incidents, were combined with qualitative content analysis of international policy documents and academic literature on crisis rhetoric, digital communication, and AI-assisted information management. The findings show that higher levels of digital integration correlate with faster response times and lower rates of clarification requests and disinformation. Nevertheless, communication effectiveness is determined primarily by message clarity, standardization, and rhetorical structure rather than by message volume. Digital platforms and artificial intelligence enhance crisis communication only when integrated with coherent rhetorical strategies and ethical governance principles, emphasizing the need for unified communicative guidelines and targeted professional training.
