产品是市场营销的对象,消费者需求是市场营销的方向.具体到民族文化产品市场营销而言,民族文化产品蕴含着深厚的民族文化内涵,同时也延伸和保留了民族审美意识;消费者既关心民族文化产品的文化内涵,也注重产品的审美.从这个意义上说,民族文化产品的市场营销价值主要体现在产品开发,消费引领和营销方向引导上.基于以上理解,避开产品营销研究的策略性套路,从引领消费视角对民族文化产品的市场营销价值进行了探讨.

农产品营销本土化虽然可以避免标准化对市场的不适应性,但宏观、微观环境风险和营销全程风险仍然难以回避.要实现风险识别并规避之,需要认清农产品的特性及其营销本土化过程中环境变化与影响分析.在此基础上,跨国企业应在营销全程风险管控观念指导下,通过事前风险预测,事中风险辨别、评估与管控,事后管理模式适应性调整等对营销本土化风险进行管理与控制.

"农超对接"模式自2009年开展试点以来,已经走出了一条农产品流通的新路."农超对接"较好地解决了农产品营销问题,但在超市工业品下乡方面则作用甚微.为了更好地发挥该模式城乡产品流通通道的作用,促进工业品向农村市场有效流动,本文将对"农超对接"模式反向营销问题开展研究.

The development of the Three Gorges Reservoir Area decides not only the Comprehensive benefits of play of the Three Gorges Project,but also the relationship between long-term stability and public support of millions of immigrants of the Three Gorges Reservoir Area.The rapid development of the follow-up socio-economic problems of the Three Gorges Reservoir Area,along with the investment peak of the past,has once again become the focus of attention.And the employment of the Three Gorges Reservoir Area is facing a high-level personnel hollowing.The paper from the status of the employment of high-level personnel of the Three Gorges Reservoir Area,analyzes the causes of resulting in the Three Gorges Reservoir Area suffered from the double loss of high-level personnel,and proposes the effective countermeasures according to the overall employment environment,personnel training mode,concept of occupation and vocational orientation and other specific factors.

This paper has constructed the index system of service quality evaluation of rural credit cooperatives,and using Kano model to design questionnaire and research,classified with different service quality elements affecting customer satisfaction,and then using AHP method studied the degree of influence on customers by different quality elements,dimensions,and indexes,to provide decision support to improve service quality of rural credit cooperatives.

The development of low-carbon economy is a major strategic initiative to ease the pressure on resources,protect ecological environment,develop clean resources and promote sustainable development in the global economy. Based on current academic research on the status of low-carbon economy,this article analyzes the origin,development and research of the main contents of low carbon economy,generalizes and summarizes its typical practice and promoting strategies,the basic trends,the constraint factors and the institutional environment and so on,and briefly reviews the main research direction and the theory and practice which need to be further strengthened in the future.

为探讨成本信息不完全共享下同质技术创新扩散的均衡问题,以2家同质技术创新扩散企业为研究对象,利用修改后的Lotka-Volterra模型建立了扩散模型和利润模型,计算出技术扩散的稳定态。通过分析纳什均衡与贝叶斯均衡,计算了成本信息不完全共享下的产量,并结合示例进行了验证。结果表明:无论成本信息是否共享,技术扩散影响系数大的企业将形成市场占有优势;当双方的扩散影响系数较小且相当时,将形成技术扩散共存状态,此时,成本信息劣势方的产量将位于该方依据观测到的对手低成本和高成本而预计的最优产量之间,无法达到最优竞争均衡。

营销本土化虽然规避了标准化的陷阱,但营销本土化依然存在宏观环境风险、微观环境风险和营销活动过程风险。识别并规避风险,需要围绕营销本土化活动过程并结合环境分析来认识潜在的致险因子并整体把握风险产生机理。在准确认识风险基础上,跨国企业应在营销本土化全程风险管控观念和意识指导下,通过事前风险预测与适应性考虑,事中风险辨识、估计与评价,风险管理与控制,事后企业管理模式调适等步骤对营销本土化风险进行管理与控制。

In the reverse supply chain, there are profit and probability differences between the core and other ordinary enterprises implementing the reverse logistics. Based on the above observation, this paper puts forward the game theory model for implementing reverse supply chain and makes an analysis of Nash equilibrium on pure strategies and on mixed strategies separately.

3G技术的应用为我国移动商务的发展带来许多契机。本文对移动商务的现状进行了概述,指出其发展中面临的问题。并结合3G技术的优势,对移动商务的发展策略进行了初步探讨。

近年来重庆市农民消费水平提升较快,但还存在消费水平总体偏低、消费结构不合理等问题,其根本原因在于基础设施与管理水平落后、农村市场体制建设滞后;农民收入增长缓慢、收入不稳定及企业产品不符合农民需要;消费观念落后、消费欲望受消费环境制约等。为应对这些不利因素,重庆可以通过转变政府职能、提高农民收入水平、企业让渡价值、改变消费观念等措施促进重庆新农村市场的发展。

The application and popularization of 3G technology provide the powerful technology support to the development of mobile e-commerce.Based on literature review,this paper analyzes the optimization for the developmental environment of mobile e-commerce,probes into the way to the develop mobile e-commerce,and analyzes the key problems and,then proposes some feasible development strategies to resolve the problems in the development of regional mobile e-commerce.

本文在分析我国农村市场体系发育状况的基础上,指出了我国农村市场体系建设中存在的问题,并给出了相应完善措施。

The management of the flow of marketing and the integration and coordination of marketing strategy are important issues in the supply chain system.This paper makes a systmatic study on the flow of marketing and its system,the integration of marketing strategies in supply chain,the management and coordination of marketing flow and economic benefit,and thus attempts to develop the management of marketing both in theory and practice and provides an effective supplement to supply chain theory.

<正>一、旅游景区景点在营销中存在的问题(一)旅游景区景点的开发层次不高旅游活动是一种休闲娱乐活动,它是人们生活水平达到一定高度的产物,是一种高层次文化消费。世界旅游组织的《世界旅游

<正>随着市场经济的快速发展,厂商和经销商越来越注重对自己产品的宣传,众多的媒体服务使得他们难以准确选择并控制好成本。大众传媒在新形势下也存在十分迫切的营销问题,传媒影响力深远,便于整合各方面营

目前,我国大部分行业正面临微利背景下的转型市场,市场变化较大、竞争残酷,生产企业、供应商、代理商和经销商等独立渠道成员经常围绕自身利益发生冲突.

本文在分析微利时代渠道特征与环境变化的基础上,对渠道创新进行了系统的、针对性的研究。

本研究采用全面调查与抽样调查相结合的方式,并借助座谈交流,基本摸清了重庆市商贸流通领域企事业单位的人才队伍现状.调查显示,与"九五"期间相比,重庆市商贸领域企事业单位在人才观念、人才吸引、人才管理使用、人才保障、人才环境等方面,已经有了较大的发展和改善,同时也分析了存在的主要问题及其制约因素,最后提出了加强全市商贸流通人才队伍的建议和对策.

文章通过对国内汽车制造企业的调查,分析了第三方物流对汽车制造所起到的促进作用,并归纳了国内企业第三方物流应用的几种模式,同时还对企业应用第三方物流存在的一些障碍进行了分析,并提出了一些建议和策略.