Short-form video applications (SFV apps) provide an ideal channel for promoting rural tourism. Based on the elaboration likelihood model, this study integrated guanxi, telepresence, destination image, and tourism fatigue to investigate the factors affecting user intentions to travel to rural tourism destinations in the context of SFV apps. Through the use of structural equation modeling (SEM) and fuzzy-set qualitative comparative analysis (fsQCA), the theoretical framework was examined using data collected from 445 SFV app users. The SEM findings revealed that guanxi could directly affect argument quality and source credibility, which further strengthened destination image and telepresence; the travel intention could be affected by destination image and telepresence without guanxi. Also, tourism fatigue played three roles in the formation of travel intention. Additionally, the results of fsQCA illustrated three configurations leading to high and low intention to visit rural tourism destinations.

数字媒体时代,父辈通过微信向子辈转发网络信息是一种常见现象,但作为数字原住民的子辈通常以信息回避行为加以回应.文章基于压力源-应变-结果模型,探索父辈转发网络信息的消极特征对子辈信息回避行为的影响,并对亲子关系在其中所发挥的作用进行研究.结构方程模型分析显示:低可信度信源和低相关性内容均会触发子辈的信息倦怠,进而促使子辈产生信息回避行为;亲子关系则会正向调节信息倦怠与信息回避行为之间的关系.模糊集定性比较分析显示,分别有4个前因变量构型会触发高/低强度的信息回避行为.探索子辈对父辈转发网络信息回避行为的影响机制,可为优化线上的代际信息传播方式提供借鉴.

后脱贫攻坚时代,少数民族村落的中老年健康信息贫乏已经成为亟待解决的社会问题之一.而作为数字原住民的子辈具有较高的媒介素养,子辈为父辈搜寻线上健康信息的行为逐渐常规化.为厘清少数民族村落青年线上健康信息主动替代搜寻意向的形成机制,笔者对西南民族村落大学生进行调研、分析.研究发现:少数民族村落青年的父辈健康状况忧虑会影响感知健康信息需求,直接经验则会影响线上健康信息效用,感知健康信息需求和线上健康信息效用均会正向触发主动替代搜寻意向;父辈信任仅能调节直接经验与线上健康信息效用之间的关系.因此,做好民族村落大学生的媒介素养培育工作,触发其主动为父辈搜寻线上健康信息的意向,是解决少数民族村落地区中老年健康信息贫困的重要路径之一.

唯有融入互联网,农村中老年人才能共享互联网红利.研究发现:农村中老年人新媒介素养整体水平较低,对新媒介处于"基础使用"状态,与"熟练使用"尚有差距.囿于农村教育机会和硬件条件的缺位,部分农村中老年人掌握的新媒介使用技能并非通过"老年大学"等正规的教育方式获得,"关系"成为他们提升新媒介素养的关键路径."关系"发挥作用的机制因情景而有所改变,形成了独特的差序格局,且"内圈人"和"外圈人"会随时转换.

从社会认知理论和保护动机理论出发,通过问卷调查法对中老年群体媒介使用中的隐私保护意愿形成机制展开探讨发现,进入信息化时代,中老年人处理媒介使用中的隐私问题会经历威胁评估、应对评估和保护行为三个阶段,同伴影响和代际影响是触发中老年人隐私威胁评估和隐私顾虑的关键要素.隐私顾虑无法对隐私保护意愿产生直接作用,需通过沟通效能、应对效能、隐私信息寻求意愿等中介变量产生影响.因此,开展中老年群体在线隐私知识和技能教育是切实帮助其融入智媒环境的有效途径.

探索农村大学生为具有数字移民属性的父母搜寻线上健康信息的形成机制,为农村地区健康信息传播发展开辟新路径.基于压力源-应变-结果模型,构建农村大学生线上健康信息替代搜寻意向形成机制模型,从父母健康风险压力和自身知识不足压力的角度探讨健康信息替代搜寻意向的形成机制.利用网络问卷收集数据,并通过结构方程模型验证研究假设.研究发现:父母健康风险压力和自身知识不足压力会促使农村大学生的焦虑情绪的产生,进而形成线上健康信息替代搜寻意向;农村大学生的自我效能感和线上信息可靠性亦会直接影响他们线上健康信息替代搜寻意向;此外,父母信任会正向调节自身知识不足压力与焦虑之间的关系.研究结论可为政府部门和网络平台制定服务中老年人策略提供依据.

[目的/意义]个人在社交媒体时代正沦为"裸露的人",探索隐私顾虑与隐私倦怠的影响因素、驱动后果及二者的互动机制,对个体的隐私保护具有积极意义.[方法/过程]研究基于社会认知理论和"认知—态度—行为"模型,整合个人和环境要素,使用结构方程模型(SEM)和模糊集定性比较分析(fsQCA)方法,探讨数字原住民的隐私保护意向形成机制.[结果/结论]SEM结果显示,在线隐私素养和信息敏感度会作用于数字原住民的隐私态度,同伴影响仅能正向驱动隐私顾虑,父母影响无法对隐私态度产生作用,隐私倦怠对引发隐私保护行为路径中扮演了三种角色.fsQCA的结果显示,分别有4种和3种构型会触发数字原住民的高/低隐私保护意向.[局限]研究仅用定量的方法证实了变量之间的关系,未来还需引进定性的方法探索变量之间的联系的深层意义.

[目的/意义]基于小共同体本位特征,探讨新生代农民工的社交媒体隐私保护意向形成机制,有助于平台为他们提供优质服务的同时,保障其互联网隐私权益.[方法/过程]以调节定向理论为基础,紧扣新生代农民工的小共同体本位特征,突出他们的娱乐诉求,构建社交媒体用户隐私保护意向的影响因素模型.通过便利性抽样策略和纸质问卷采集数据,并使用分析软件对研究假设进行验证.[结果/结论]研究结果证实,新生代农民工对于小共同体内部的隐私环境感知能够直接正向影响感知风险,亦会通过信息敏感度和隐私保护自我效能间接引发感知风险,从而产生隐私顾虑,最终激发其隐私保护意向.感知愉悦性在该路径中具有三重缓冲作用,既会降低新生代农民工的感知风险和隐私顾虑,也会负向调节感知风险对于隐私顾虑的影响强度.

移动互联网技术为短视频平台发展提供了沃土.调查发现,青年群体对短视频平台具有较高的用户黏度,甚至呈现出"成瘾"现象.研究从使用与满足理论和依附理论出发,对青年群体短视频成瘾现象进行分析,发现短视频平台的内容能够满足大学生群体的娱乐、信息和社交需求,也是造成其成瘾的关键因子.同时,在研究结果的基础之上,文章结合青年群体的特点,就如何助力青年群体戒除短视频之瘾,提出了平衡短视频与现实世界关系、重塑对短视频的认知和构建个体替代行为等三个应对之策.

[目的]探究线上知识付费产品特征、用户需求和继续付费意向之间的影响关系,为行业发展提供理论依据和意见参考.[方法]基于精细加工可能性模型和使用与满足理论,本研究构建了用户继续付费意向影响因素模型.运用结构方程模型和模糊集定性比较分析对所收集的样本进行分析.[结果]根据结构方程模型,产品内容质量对付费用户需求的满足具有显著的正向影响;付费用户的社交性需求显著地正向影响其继续付费意向.模糊集定性比较分析则发现了三种能够触发继续付费意向的前因构型.[局限]研究样本类型有限,主要为音频型知识内容用户,且未纳入使用场景等因素的调节作用.[结论]当前的线上知识付费产品并未完全契合知识付费用户的需求,对知识内容的把控和用户社交性需求的重视,是提升其继续付费意向的关键所在.

[Purpose/significance] In the context of public health emergency, it is significant to explore the underlying mechanism of middle-aged and elderly people seek information from their children, which can build new path for the risk information communication in rural area, which also offers new insight of rural governance to the government.[Method/process] Based on the theory of motivated information management, it conducted the research model containing uncertainty discrepancy, anxiety, outcome assessments, efficacy, information seeking, information forwarding and information adoption. During the COVID-19 outbreak, the data was collected through the use of online survey and analysed by the statistical software.[Result/conclusion] The results reveal that uncertainty discrepancy can affect anxiety, and further negatively influence outcome assessments and efficacy. The information seeking behavior could be affected by efficacy. Additionally, they tend to adopt and forward the obtained information to prevent themselves together.

Social media have experienced a decline in their number of users. Understanding the antecedents of users' discontinuance intention can help social media platforms in mitigating them. It is necessary to enrich the theoretical account of social media discontinuance intention from the aspect of negative information-related incidents. With this realization, underpinned by stimulus-organism-response (SOR) framework, the current study examined the interrelationships of negative information-related incidents, social media fatigue, perceived information overload, and social media discontinuance intention. The proposed hypotheses were verified by analyzing the responses of 328 Weibo users through structural equation modeling (SEM) and fuzzy-set qualitative comparative analysis (fsQCA). According to the SEM results, all negative-related information incidents can explain perceived information overload and social media fatigue, which in turn lead to discontinuance intention. The fsQCA findings also confirmed the significance of discontinuance intention determinants and provided the configurations that enhanced discontinuance intention. These findings can assist social media managers in developing unique strategies to address the specific needs of social media users.

This study examined the antecedents of travel intentions in the context of Chinese short-video platforms. Based on a review of the literature on travel intentions, we proposed an integrated model containing determinants of social capital and an elaboration likelihood model. In total, the data from 496 valid questionnaires were analyzed through structural equation modeling (SEM) and fuzzy-set qualitative comparative analysis (fsQCA). The SEM findings revealed that the determinants of social capital influenced the characteristics of tourist-generated content (TGC), which in turn affected users' travel intentions. Homophily and interpersonal influence were direct antecedents of travel intentions, whereas tie strength non-significantly affected travel intentions. The fsQCA results revealed four configurations of the determinants of social capital and TGC characteristics required to achieve a high level of travel intention. Source credibility was discovered to be a necessary but not sufficient condition for travel intention. These findings offer insights for both academics and tourism marketers.

科学的评价体系有助于激励教材编写和创新机制发挥最大的效用.没有科学评价体系,就没有合理选用,应该有一个汇集管理部门、专家、一线教师、学生和出版社广泛共识的质量判断标准,这亦是建立新闻学教材科学评价体系必要性之所在.本文依据已有的国内外教材评价相关文献,通过文献分析教材评价的评价目的、评价主客体、评价方法等相关教育学理论,并参考己有教材评价指标体系的维度设计与标准选择,初步挖掘和构建了新闻学专业理论型课程教材评价指标体系.在该评价指标体系中,一级指标是意识形态评价(马克思主义新闻观在教材中的体现)、主体评价(专家学者、一线教师、学生、出版社编辑)和客观数据.在主体评价的四个层面,均包含了内容选取、内容组织、编校质量、配套资源及适切程度等五个指标.

The short-video platform industry is a relatively new global industry with a considerable number of users attracted by electronic word-of-mouth (eWOM). User-generated content, which is a form of customer co-creation value (CCCV), is considered as the essence of short-video platforms. This study investigated the effects of CCCV on psychological ownership, customer-based brand equity, and eWOM in relation to short-video platforms. Examination of 337 users on Chinese short-video platforms revealed the underlying mechanism of the shift from CCCV to eWOM in the short-video platform industry by identifying the direct, indirect, and total effects of four research constructs. This study demonstrated that a well-designed co-creation value strategy is a potent reflection of a platform's customers that enhances CCCV for short-video platforms and transforms customers into intangible assets for eWOM. (C) 2018 Western Social Science Association. Published by Elsevier Inc. All rights reserved.

知识型“懒人包”已经成为读者们迅速掌握知识的重要渠道之一.为分析知识型“懒人包”接受度的影响因素,以技术接受模型为基础,构建了知识型“懒人包”接受度影响因素的研究模型,通过调查问卷的形式收集了福州和台北366份在校大学生样本,结果发现:感知易用性和感知有用性能够影响用户的态度以及用户对知识型“懒人包”的使用意向;态度是用户知识型“懒人包”使用意向的驱动因素;感知易用性会受到感知愉悦性和自我效能感的影响;感知愉悦性和自我效能感不能促进用户的感知有用性;性别和地区均能调节知识型“懒人包”使用意向与影响因素之间的关系.因此,知识型“懒人包”提供平台可以通过增强产品属性、重视平台建设和实施精准营销以提升用户的使用意向.

Based on the review of the theories on online knowledge sharing behavior, homophily, trust, as well as interpersonal relationship, this project has conducted the research model on the impacting factors for digital natives' knowledge sharing behavior. In this research, it delivered the questionnaire among the universities in Fuzhou University District. As the research findings indicated, the frequency of digital natives' knowledge sharing behavior is high; also, there is no diversity existed among the various digital native groups; in addition, a total of four key factors (attitude homophily, trust, perceived online attachment motivation, and perceived online relationship commitment) without background homophily have been proved as the significant factors of influencing knowledge sharing behavior. Finally, this project provided the approaches of boosting the knowledge sharing behavior on the basis of research results.

With the rapid development of social media, the influence of electronic word-of-mouth (eWOM) is increasing.Analysis of the sampling among 295 university students verified the effects of eWOM on their purchase intentions and found the mediating role of customer experience in the rela-tionship between eWOM and purchase intentions among university students. Especially, the mediating role customer experience played within the relationship between opinion seeking and pur-chase intentions is the strongest. Accordingly,suggestions were offered from such aspects as cultiva-ting opinion leaders,shaping communication atmosphere,managing social platforms,as well as opti-mizing social platforms.

新时代如何充分发挥中国特色社会主义高等教育的科研育人优势,需要科学的动力机制作为支撑.通过优化科研环节程序、完善科研评价标准和建立学术诚信体系等建构符合高校师生现实需要和科研诉求的动力机制,具有重要的理论和现实意义.该机制应该是以坚定思想引导为育人出发点,引领价值取向为育人落脚点,树立学术导向为育人共鸣点来建构完整的逻辑体系.