该文运用问卷调查法、数理统计法等研究方法,基于学生满意度调查,对深圳大学休闲体育专业建设现状进行了系统分析.研究结果表明,目前深圳大学休闲体育专业人才培养目标清晰,但存在课程总学分少、课程比例设置不合理、术科过少且内容陈旧,教学设施、场地、师资欠缺等问题.在此基础上,从突出专业特色、课程体系设置和师资队伍建设等方面提出合理建议.

跨学科融合教学能使学生更加全面地了解事物,而研学旅行作为一种新型综合育人途径已被纳入中小学义务教育课程,将二者有机结合能使研学旅行保持“研”与“行”的平衡,发挥其实践性的优势.本研究以福建省为例,基于跨学科融合视角,展开因地制宜的课程设计探索,进行研学旅行的设计研究,以期为研学旅行产品开发提供新的思路.

2020年是广东深圳市对口广西百色市扶贫五年规划的收官之年,旅游攻坚脱贫已经到了"最后一公里"的关键阶段.目前百色市旅游扶贫协作链上仍存在扶贫对象参与度低,政策配合度不够,市场营销脱节等阻碍扶贫成效的问题,根源在于扶贫过程中忽视痛点,扶智滞后,细节疏忽.从政府、市场、对口帮扶等角度提出解决措施,旨在为本地区及条件相似的资源地进行旅游扶贫开发提供参考价值.

以深圳市六所小学为例,采用访谈法对深圳市研学旅行的发展现状进行调查;通过问卷调查法,分析深圳市小学研学旅行的需求特征,针对性地从政府、学校、家长及研学旅行机构角度提出深圳市学校研学旅行深度发展的对策建议.

以珠三角地区为例,构建文化产业与旅游业融合发展评价指标体系,运用熵值权重法和融合度分析模型对珠三角地区9个城市2008-2015年文化产业与旅游业融合发展水平进行测度.结果表明:珠三角地区文化产业与旅游业融合发展水平稳步上升,但区域内部融合发展差异性大,呈现出由广州、深圳核心区向外围城市迅速递减的空间格局.总体来看,珠三角地区两类产业融合发展等级不高,文化产业普遍滞后于旅游业发展,绝大多数地区处于初级融合发展水平以下.未来有效结合消费动态和产业转型需要,加强文化产业与旅游业的互动整合,是提升珠三角地区两类产业融合发展水平的关键.

“十三五”时期我国旅游业进入幸福导向性发展阶段.从“幸福产业”视角,构建旅游业发展效率评价指标体系,可以有效弥补单纯从经济角度评价旅游业发展效率的不足,为我国旅游业的转型升级和可持续发展提供依据.在重新界定旅游业发展效率内涵和价值诉求的基础上,提炼出旅游业发展效率的构成要素,构建“幸福产业”背景下旅游业发展效率评价指标体系,以期丰富旅游业民生化发展理论,促进旅游业向“幸福产业”转型发展.

大学生在高校担任校园导游，能够配合校方行政减负，实现校内安全实习，促进师生教学相长，锻炼学生综合能力，增进国内国际交流，加强学生爱校情结。为满足社会对英语高端接待人才日益增长的需求，大学生校园导游采用对口院系负责、选拔培训制度、考核上岗制度、科学编排制度、总结报告制度、适当激励制度，健康持续发展，力求创造高校、学生、社会的多赢局面。

Haidilao became successful Chinese business case of Harvard Business School in 2009 and was highly respected in the business world. "Made in China" should refer not only product but also service. Haidilao best elaborates that service creativity brought market desire for the catering industry as well as faithful customer and rich profits for Haidilao. The competitive advantage based on Haidilao service creativity both in enterprises as employees for enterprises becomes the sustainable development case in cultural tourism service innovation. It provides a useful reference to improve the steady growth of economic and social benefits of enterprises effectively.

Nowadays, as people's capacity for tourism consumption has been gradually enhanced, the demand for a quality touristic experience is accordingly higher and higher. Maninland residents's self-service travelling has also become one of the main travel modes chosen by tourists. <br> The network research of tourist flows has caught the attention of many scholars. This paper presents a new method of data acquisition on tourist flows:we used a web-crawler to classify the data of self-service travelling notes in Taiwan on www.mafengwo.cn, which is the biggest tourist community website in China. Data mining technology was used in order to collect the self-service travelling information in Taiwan from the largest tourism sharing community websites since 2009. First of all, our web-crawler analyzed 909 of text pages from the network to define the fields, take down the names of everyday trips in each station (hereinafter referred to as a node), as well as the announced trip time and schedule. The research data presents the following characteristics:data granularity is fine, but the data volume is very large. This paper aims at analyzing this travel data based on social network theory. After a directed network of tourism flows was established, with the help of small world-based and scale-free network models, the evolution of this network was analyzed. In terms of the order of tourists??journey nodes, an asymmetric adjacency matrix was built. The matrix rows and columns represent the different nodes which are marked by tourists. This paper selected five indicators which can represent the main characteristics of a social network, i.e. network size, density, centricity, cohesive subgroups and the core-periphery relation. Centrality analysis was used to analyze the network of tourist flows. The results of this study showed that the network is scale-free, the network size is 2656, but the path of the network is only 4.3. From the brief findings of the model we found that the network density is low, the degree distribution of the nodes fits power-law distribution, and the center-edge interaction of the network is minimal. In the end, we constructed this tourist flows network in chronological order, to research the evolution of the network and to analyze its evolution power. <br> Within this research, the dynamic of maninland residents's self-service travelling in Taiwan is:the earlier stage of the network growth is based on the push-pull theory, and in the mid- to late stage of growth this growth is based on the push-pull theory along with the network effect. According to the characteristics of the network nodes, especially the distribution features of the extroverted and introverted, the key network node should be taken seriously with the tourism administrative department. They can forecast crises, and guide and diffuse tourist flows in advance. The question of how to control and diffuse tourist flows through the structure of the network properties and dynamic mechanisms will be one of the most important areas for future research. Another noteworthy point is that this article first researched the tourist flows from the perspective of the network evolution using social network theory. This research method not only enriches the research content and research perspective of tourist flows, but also provides much pertinence and significance in its practical applications.

This study collected the comments from the web-citizens on cultural and creative industry parks through professional tourist review websites, and made comparison and statistics on the integration effect between cultural and creative industry parks and tourism industry in typical cities in China by means of content analysis. As the findings show, despite the ambitious inter-action of cultural and creative industry parks with tourism industry nation-wide, huge disparity exists in the actual effect among regions. Above all, sound effects have been achieved by coastal cities like Beijing, Shenzhen, Shanghai and Guangzhou, while the physical settings and intangible environ-ments of the parks in mid and west China still have room for improvement. As for service and infrastructure, visitors are paying close attention to shop-ping opportunities, catering service and tourism environment of the parks. Ac-cording to the finding results, this study has drawn some implications for further development of cultural and creative tourism from four aspects, name-ly, highlighting the local features, creating the atmosphere for culture and creation, improving the supporting facilities and intensifying the promotion for cultural and creative tourism.

随着互联网技术的快速发展,网络信息成为游客感知研究的重要数据来源.本文运用网络文本分析法,以12个旅游网站的游客评论和旅游游记为样本,选取广州红专厂为案例地,对文化创意产业型旅游地的游客感知问题进行了研究.根据高频词的统计结果,从形象感知、旅游动机、消费偏好和情感体验四个方面构建了文化创意型旅游地游客感知的概念模型,并得出相关研究结论.在此基础上,对红专厂创意文化园旅游的深度发展提出了一系列的对策和建议.

以深圳大芬油画村为案例地,基于游客网络评论文本数据,运用内容分析法,研究文化创意产业园与旅游业的融合效果.结果表明,文化创意旅游对很多游客都具有一定的吸引力,游客偏好的文化创意旅游吸引物主要包括艺术产品、艺术氛围、艺术展览和艺术休闲;游客在文化创意产业园的旅游活动以观光休闲、购物旅游和学习参观三种旅游活动类型为主;旅游环境、交通便捷程度、景观创意度、旅游商品购物和旅游基础设施是游客最关注的五大文化创意旅游体验要素;游客对文化创意旅游高度认可,但商业化气息重、艺术产品文化创意不足等是文化创意产业园在旅游发展中面临的共同性问题.据此,提出促进文化创意产业园与旅游业深度融合的系列建议.

以深圳东部滨海地区为例,探讨滨海体育旅游的开发模式,为滨海体育旅游的产品创新和深度发展提供借鉴.通过问卷调查和实地考察,运用SWOT分析法对深圳东部滨海体育旅游的开发条件和发展现状进行系统分析.研究表明:深圳东部滨海地区体育旅游开发具有旅游资源丰富、旅游客源市场广阔、经济基础雄厚、适游期长和政府高度重视等优势和机遇.但也存在景区间发展不均衡、体育旅游经营内容单一、体育旅游者总体满意度不高、滨海水质污染以及周边地区替代产品出现等劣势和威胁.建议:从体育旅游开发的空间布局、体育旅游产品的设计等方面,创建深圳东部滨海地区体育旅游的开发模式.

集群化发展是文化创意产业扩展的必由之路.作为文化创意产业的先锋城市,深圳文化创意产业集群数量众多,并呈现出空间布局相对集中、不同行业集群空间差异明显和各区文化创意产业集群各有特色的集群分布特征.依据其形成原因的不同,文化创意产业集群可以分为自发集聚模式、政府主创模式、文化创意地产模式和大企业主导运营模式四种生成模式,各种模式各有利弊.应从凸显集群专业化和特色化、动态性政府干预、构筑完整的产业链、完善集群发展规划、加强产业支撑平台建设等方面促进文化创意产业集群的优化发展.

Taking Department of Tourism and Culture of Shenzhen University in 2013-2015 as a case, this paper introduces the experience of background, implement, drive mechanism, development bottleneck and prospect on university student campus tour guide to explore the innovative model in embodying the value of university student.

作为中国最优秀的500强企业,近年来万达集团凭借商业视野、雄厚资金与非凡胆识,以千亿手笔布局中国文化旅游产业,挖掘中华传统文化精髓,打造文化旅游国际航母,开启中国文化旅游新格局,树立世界文化旅游新品牌.在文化旅游的蓝海,开创了一片崭新天地. 依托自身传统优势,发力旅游地产 随着我国旅游业的蓬勃发展,国内至少有27个省区市把旅游业作为支柱产业或第三产业中的领头产业.同时,我国已成为世界第一大旅游消费国,度假型置业需求更是以大约每年24％的速度增长.

Cultural industry has become a key aspect of economic development nationwide.Researching on the regional distribution of Chinese cultural industry will facilitate the identification and interpretation of the distribution law of cultural industry,and is significant in guiding the industry development.By means of quantitative measurements,this article illustrated the characteristics and trends of regional distribution of Chinese cultural industry in temporal and spatial terms.The findings showed that Chinese cultural industry has been witnessing a high degree of concentration as a whole,with a remarkable difference between industries.The innovative industries with high demands for talented personnel,knowledge and technology concentrate spatially on a high level,and increasingly moving to coastal regions;in contrast,industries mainly serving local citizens concentrate on a relatively low level with a discrete distribution.And lastly,proposed the suggestions that tailor measures to suit different cultural industry.

By means of quantitative measurements,this article illustrated agglomeration level and trends of Chinese cultural industry in temporal and spatial terms,and revealed the influence factors of spatial agglomeration of cultural industry.The findings showed that Chinese cultural industry has been witnessing a high degree of agglomeration as a whole,with a remarkable difference between industries.The innovative industries with high demands for talented personnel,knowledge and technology concentrate spatially on a high level,and increasingly moving to coastal regions,in contrast,industries mainly serving local citizens concentrate on a relatively low level with a discrete distribution.Statistical results showed that the significant influence factors of spatial agglomeration of Chinese cultural industries include scale economies,labor quality and cost,industrial policies,cultural environment and market accessibility,in order of importance,with huge disparities between industries.

本文基于中国导游学历低、年龄低、收入低、社会地位低,以及高风险、高流失率的"四低两高"的特点,运用深度访谈法、文献综述法等研究方法,结合人力资本原理,研究导游在进入职业倦怠期后,适合其生涯规划的三条职业发展之路,从而为导游人员提供职业生涯指导,并促进旅游行业工作人员的稳定、有序、有目标地成长,促进中国导游队伍建设走向良性循环、健康发展的道路。

本文利用问卷调查和深度访谈法对旅行社人才需求特点进行了调查分析,在此基础上,以深圳大学旅游文化系为例,从其课程设置模式、教学设计模式、教学实践模式三个方面对高层次导游人才培养模式进行了系统的探索,并对具体实施效果进行了评价。