The rapid pace of digital transformation has brought significant changes to the retail industry. The advancement of information technology, the widespread use of the internet, and the increasing growth of online shopping activities have encouraged retail companies to adapt their business strategies. One approach that has been widely adopted is the omnichannel strategy, which integrates multiple sales channels, both online and offline, to create a more seamless shopping experience for customers. Through this approach, consumers can easily move between digital platforms and physical stores during the processes of information search, purchasing, and after-sales service.This study aims to examine how the implementation of omnichannel strategies in retail businesses influences customer loyalty, particularly among consumers in emerging markets. The research focuses on three main dimensions representing omnichannel implementation: channel integration, customer experience, and perceived service quality. These dimensions are considered crucial in building long-term relationships between companies and their customers.The study employs a quantitative approach, with data collected through a survey of 250 respondents who are retail consumers with experience shopping through both online channels and physical stores. The collected data were analyzed using the Structural Equation Modeling (SEM) method to examine the relationships among the research variables.The results indicate that channel integration within an omnichannel strategy has a significant effect on enhancing customer experience and perceived service quality. Both factors are found to contribute positively to the formation of customer loyalty. Furthermore, customer experience acts as a mediating variable that strengthens the relationship between the implementation of omnichannel strategies and customer loyalty. These findings suggest that effective integration between digital platforms and physical stores is a key factor in creating customer satisfaction and loyalty. By implementing an optimal omnichannel strategy, retail companies can strengthen long-term relationships with consumers while enhancing their competitiveness in an increasingly dynamic industry.
The purpose of this study is to describe the digital transformation process of learning at the At-Thahiriyah Kaloran Islamic Boarding School in Serang City as a response to the demands of education in the Society 5.0 era. Digital transformation in Islamic boarding schools is necessary to integrate traditional values with breakthroughs in learning technology. This study uses a qualitative approach and descriptive-analytical methods with field research qualifications. Data obtained through interviews, observations, and documentation are then processed analytically using the Miles and Huberman model of data reduction, data presentation, and conclusion drawing. The results show that the At-Thahiriyah Islamic Boarding School implements digital learning through digital literacy training for students, both internal and external, the provision of internet-based computer laboratories, and the use of social media or websites as learning and promotional media for the institution. However, the digital transformation process also faces obstacles in the form of uneven quality of human resources in managing digital systems and limited costs for maintaining a number of technologies. The conclusion of the study is that the digital transformation of Islamic boarding schools equires improving the digital competence of educators adaptive managerial policies, and strengthening the digital literacy of students so that religious values and the dynamics of the technological era are balanced.
This study aims to analyze the influence of entrepreneurial knowledge and competitive advantage on business success among Micro, Small, and Medium Enterprises (MSMEs) in the Ciganjur area. The research is motivated by the strategic role of MSMEs in Indonesia’s economy and the challenges they face in maintaining competitiveness in an increasingly dynamic market. A quantitative approach with an explanatory research method was employed to examine the causal relationships among variables. Primary data were collected from 120 MSME owners using a questionnaire, with the sample determined through the Slovin formula at a 5% margin of error. The results indicate that entrepreneurial knowledge has a positive and significant effect on business success, implying that higher entrepreneurial knowledge enhances the likelihood of achieving business success. Competitive advantage also shows a positive and significant impact on business success, particularly through product quality, innovation, and promotional strategies. Simultaneously, both variables significantly influence business success. These findings highlight the importance of strengthening entrepreneurial capacity and implementing adaptive competitive strategies to improve MSME performance and sustainability in a highly competitive environment.
Praktik pengelolaan administrasi dan keuangan di lingkungan Rukun Tetangga (RT) pada umumnya masih mengandalkan pencatatan manual, yang berisiko menimbulkan ketidaktepatan data, keterlambatan pelaporan, serta rendahnya transparansi. Permasalahan tersebut juga dialami oleh RT 01 RW 11 Desa Harjasari dalam mengelola data kependudukan dan kas warga. Melalui kegiatan pengabdian kepada masyarakat ini, tim pelaksana menerapkan teknologi tepat guna berupa sistem aplikasi berbasis web untuk mendukung proses digitalisasi administrasi dan keuangan RT. Metode pelaksanaan meliputi observasi kebutuhan mitra, perancangan dan pengembangan sistem, pelatihan penggunaan aplikasi, serta pendampingan implementasi di lapangan. Sistem yang dikembangkan mampu mengelola data warga, pencatatan iuran, transaksi kas masuk dan keluar, serta menghasilkan laporan keuangan secara otomatis. Hasil kegiatan menunjukkan adanya peningkatan efisiensi kerja pengurus RT, ketertiban administrasi, dan kemudahan dalam pemantauan kondisi keuangan. Selain itu, literasi digital pengurus dan warga juga mengalami peningkatan seiring penggunaan sistem secara langsung. Implementasi teknologi ini berkontribusi dalam mewujudkan tata kelola RT yang lebih transparan, akuntabel, dan adaptif terhadap perkembangan teknologi di era digital dan industri 4.0. Administrative and financial management practices in neighborhood associations (Rukun Tetangga/RT) are generally still conducted using manual record-keeping methods, which may lead to data inaccuracies, delays in reporting, and low transparency. This problem is also experienced by RT 01 RW 11 in Harjasari Village in managing population data and residents’ financial contributions. Through this community service activity, the implementation team introduced an appropriate technology solution in the form of a web-based application system to support the digitalization of RT administrative and financial management. The implementation method included needs observation with community partners, system design and development, training on application usage, and field implementation assistance. To measure the effectiveness of the program, an evaluation was conducted using pre-test and post-test assessments for RT administrators regarding their understanding of digital system usage, which showed an increase in the average score from 55% in the pre-test to 88% in the post-test. In addition, a system trial was conducted during the implementation phase to manage resident data and record financial transactions. The trial results indicated that the system was able to accelerate administrative recording processes by approximately 70% compared to manual methods. User acceptance was also evaluated through a user satisfaction survey, showing that 90% of respondents stated that the system was easy to use, 87% felt that the system helped administrative tasks, and 85% believed that financial reports became more transparent and easier to monitor. Overall, the implementation of this system improved the efficiency of RT administrators’ work, enhanced administrative order, and supported more transparent, accountable, and technology-adaptive governance in the neighborhood environment in the era of digital transformation and Industry 4.0.
Indonesian language education in higher education institutions in Indonesia faces a major challenge due to the low literacy skills of students. One solution that can be applied is to use deep learning to improve language skills. This study aims to explore the application of deep learning in Indonesian language learning with a focus on historical language analysis, spelling checking (EYD), word choice (diction), paragraph composition, and scientific writing. The method used is Systematic Literature Review (SLR) to identify and synthesize previous studies related to the application of deep learning in the context of learning. The results show that the application of deep learning can be a practical solution in efforts to improve students' understanding of Indonesian language rules through automatic feedback that helps improve spelling, sentence structure, and word choice. This approach accelerates the learning process, improves writing quality, and supports the development of students' scientific writing skills. Deep learning provides a more interactive and applicable approach to learning Indonesian in higher education.
