This study aimed to analyze and determine the influence of usability, user satisfaction, and virtual reality tourism experience on marketing strategies at Celosia Flower Garden. The population in this study was 250 virtual reality service users for an average period of one month. To provide accurate results, the sample size was taken using the Slovin formula. Based on this calculation, the sample size for this study was 71 respondents. The research method used was SPSS. The results showed that the usability variable had a partial positive and significant effect on marketing strategies. This is evidenced by the regression coefficient value of 0.316 (positive) with a significance value of 0.007 <0.05, thus H1 is accepted. The user satisfaction variable had a partial positive and significant effect on marketing strategies. This is evidenced by the regression coefficient value of 0.222 (positive) with a significance value of 0.009 <0.05, thus H2 is accepted. The virtual reality tourism experience variable had a partial positive and significant effect on marketing strategies. This is evidenced by the regression coefficient value of 0.392 (positive) with a significance value of 0.001 <0.05, so H3 is accepted. The variables of usability, user satisfaction and virtual reality tourism experience simultaneously have a positive and significant effect on marketing strategies. This is evidenced by the calculated F value of 25.320 > F table 3.13 and the significance value (Sig.) of 0.000 <0.05 and is positive, so H4 is accepted.
Consumer behavior shifts from cash to digital transactions due to innovations in payment system digitization, primarily through electronic payments like mobile banking and electronic wallets. In Indonesia, Shopee Pay emerged as a prominent non-bank QRIS provider in 2021, with the Quick Response Code Indonesia Standard (QRIS) mandated for all payment service providers. QRIS usage potential is high in East Java, particularly in Surabaya, where Generation Z constitutes the dominant user group for digital payments. To understand the factors influencing Generation Z's e-payment adoption, a study investigated the impact of payment mediums (Shopee Pay and mobile banking) on key variables: trust, perceived usefulness, perceived ease of use, social influence, intention to use, and actual usage of e-payment. Using Structural Equation Modeling (SEM) and Multi-Group Analysis (MGA) on 390 data points, the study revealed that trust, perceived usefulness, perceived ease of use, and social influence significantly influence intention to use, subsequently affecting actual e-payment usage. Furthermore, the study found that the effect of payment media on the relationship between trust and intention to use is notable only in mobile banking, whereas social influence's impact on intention to use is significant exclusively for Shopee Pay, as indicated by MGA results .
Penelitian ini bertujuan untuk menganalisis pengaruh persepsi dan gaya hidup terhadap minat memiliki kartu kredit pada masyarakat Kota Depok. Penelitian menggunakan metode kuantitatif dengan pendekatan survei eksplanatori melalui kuesioner yang disebarkan kepada 300 responden berusia 20–40 tahun. Analisis data dilakukan dengan regresi linear berganda menggunakan SPSS. Hasil penelitian menunjukkan bahwa persepsi dan gaya hidup berpengaruh positif serta signifikan terhadap minat memiliki kartu kredit, baik secara parsial maupun simultan. Gaya hidup memiliki pengaruh lebih dominan dibandingkan persepsi. Nilai koefisien determinasi (R²) sebesar 0,442 menunjukkan bahwa 44,2% variasi minat dapat dijelaskan oleh persepsi dan gaya hidup, sedangkan sisanya 55,8% dipengaruhi oleh faktor lain di luar model. Temuan ini menegaskan pentingnya strategi pemasaran kartu kredit yang memperhatikan pola hidup konsumen, serta perlunya edukasi keuangan untuk meminimalisasi risiko penggunaan kartu kredit.
The digital economy era demands micro-enterprises to possess adaptive innovation and competitiveness in order to survive and grow. Entrepreneurial education plays a strategic role in equipping business actors with technical, managerial, and digital literacy competencies relevant to modern market dynamics. This study employs a qualitative approach using a literature review method and descriptive analysis. Secondary data were obtained from 50 scholarly articles accessed through Google Scholar and other credible academic websites, covering publications from 1964 to 2025. After a rigorous selection process based on relevance and methodological validity, 31 articles were used as primary sources. The data analysis technique involved three stages: grouping articles according to key variables, identifying patterns and inter-variable relationships, and synthesizing findings to derive conceptual conclusions. The results indicate that entrepreneurial education significantly enhances innovation, operational efficiency, and micro-enterprise competitiveness, thereby contributing positively to community welfare in the digital economy era
This study investigates the online information-seeking behavior of Indonesian farmers regarding agricultural technology using Google Trends data from 2019 to 2024. Analyzing seven keywords (“hidroponik,” “pestisida,” “pupuk organik,” “irigasi tetes,” “smart farming,” “mesin tanam,” “drone pertanian”), the findings show regional disparities: “smart farming” peaked in Yogyakarta (index 100), “irigasi tetes” in East Nusa Tenggara (100), and “drone pertanian” in Aceh (100). Urban provinces like Jakarta showed higher interest in “hidroponik” (86) but lower for mechanization keywords. Correlation analysis indicates positive associations between search interest and internet penetration, mechanization initiatives, and sustainability programs. These results emphasize the need for localized digital extension strategies to enhance farmers’ access to innovations and support sustainable agricultural development in Indonesia.
