Telkom Institute of Management

Purpose: This paper aims to examine the inter-relationship between the digital economy, entrepreneurial activities, and sustainable development by highlighting the strategic role of digital innovation in fostering sustainable economic growth. Design/Methodology/Approach: The study adopts a qualitative methodology through a Systematic Literature Review (SLR), analysing and synthesising academic literature related to digital entrepreneurship and sustainability. Findings: The findings reveal that, when integrated with digital economy strategies, entrepreneurship serves as a vital driver for sustainable development. Digital platforms not only enable innovation and economic inclusion but also address global challenges by opening access to broader markets and enhancing resource efficiency. Originality/value: This paper contributes original insights by bridging the gap between digital entrepreneurship and sustainability discourse. It highlights how entrepreneurial innovation in the digital realm can be leveraged as a catalyst for long-term prosperity and sustainable societal transformation. Research Limitations/Implications: This study is limited to secondary data and theoretical exploration. Future empirical research is encouraged to validate the findings across different regional and sectoral contexts. Practical Implications: The paper provides implications for policy-makers and practitioners, urging the development of inclusive digital policies and institutional frameworks that empower entrepreneurs to drive sustainable development and national economic resilience. Keywords: Digital Economy; Digital Entrepreneurship; Sustainable Growth; Business Models, Social Inclusion; Digital Literacy. Citation: Rauf, R., Marida, Raheni, C., Hannase, U. and Tafsir, M. (2025): Entrepreneurship for Sustainable Development. World Journal of Entrepreneurship, Management and Sustainable Development, Vol. 21, No. 2, pp. 149-164.

Women entrepreneurs in the home industry in Medan Sunggal face capital constraints, low financial literacy, and suboptimal financial management implementation. This study explores the role of good financial governance and financial digitization in improving business sustainability, as well as designing innovative approaches to overcome capital and literacy barriers. A mixed-method approach was applied: surveys and questionnaires on 100 respondents, plus interviews and observations. The results show that financial management has a significant effect on business sustainability, while digitization has a moderate positive impact. This study introduces a new contextual framework that integrates financial management and technology, as well as practical training strategies and adaptive governance. The main contribution lies in its implications for entrepreneurship, microeconomics, and local economic development.

This study presents a comprehensive approach to segmenting tourists based on their risk perceptions. It recognizes the importance of understanding tourism segmentation in the context of changing tourist behaviors following the health crisis in a destination. While research on risk perception and tourist segmentation is growing, there still needs to be a gap in investigating risk perception as a basis for segmentation, particularly in the post-COVID-19 era. The study employed a mixed-methods strategy; data were collected through focus group discussions (FGDs) and extensive field surveys involving both domestic and international tourists. The FGDs engaged eleven participants, while the main survey included 568 respondents. The study identifies 21 distinct risk perception items influencing hotel decision-making processes. It utilizes cluster analysis to categorize tourists into four segments: The Performer (engaging in leisure without perceived pressure), The Valuator (seeking leisure experiences based on perceived value for money), The Avoider (preferring private and secluded leisure pursuits), and The Hesitator (experiencing leisure under perceived pressure). This research contributes to the evolving theory of risk perception by proposing 21 indicators categorized into five dimensions. Furthermore, those items are developed as the basis of tourist segmentation in the post-crisis situation. This is one of the few study that conduct tourist segmentation based on multi-items of risk perception. Hotel managers and accommodation owners can tailor their promotional strategies to target specific segments and address their needs based on perceived risks in leisure activities.

This research aims to determine the influence of Person Job Fit and Person Organizational Fit on Organizational Citizenship Behavior through Job Satisfaction as an Intervening Variable at the Directors' Office of PT Perkebunan Nusantara IV Regional I Medan, both directly and indirectly. This research used a quantitative approach with a sample size of 86 people. A questionnaire was used for data collection in this research. The data analysis technique uses Partial Least Square - Structural Equestion Model (PLS-SEM), which aims to conduct path analysis using latent variables. The research results show that Person Job Fit has an effect on Organisational Citizenship Behaviour, Person Organisational Fit affects Organisational Citizenship Behaviour, and Person Job Fit has no effect on Job Satisfaction. Personal Organizational Fit influences employee job satisfaction. Job satisfaction influences employee Organizational Citizenship Behavior. Person Job Fit does not affect Organizational Citizenship Behavior through PT Employee Job Satisfaction. Perkebunan Nusantara IV Regional I Medan. Personal Organizational Fit influences Organizational Citizenship Behavior through PT Employee Job Satisfaction. Perkebunan Nusantara IV Regional I Medan.

Penerangan merupakan komponen penting dalam suatu ruang untuk melakukan aktifitas perlu intensitas cahaya yang cukup. Untuk kegiatan berbeda di ruangan diperlukan kekuatan cahaya yang berbeda. Intensitas cahaya mempengaruhi penerangan ruangan. Masing-masing ruang mempunyai intensitas cahaya mengikuti standar SNI 16-7062-2004. Intensitas cahaya dipengaruhi oleh daya lampu, jarak lampu, luas ruang dan warna dinding, plafon, lantai. Untuk memastikan nilai intensitas cahaya perlu dipasang alat ukur lux meter dipasang di setiap ruang. Lux meter yang dipasang antar ruang dihubungkan secara wireless ke server. Sedangkan dari server ke monintor dihubungkan melalui Local area Network (LAN). Keuntungan berbasis Iot adalah user bisa langsung melihat secara online di monitor Jika nilai intensitas cahaya kurang perlu penggantian lampu.