The construction of high-level academic platforms is one of the key measures to resolve the u201CTwo Ends Outsideu201D situation in Chinau2019s basic research. Against the current background of developing world-class STM journals, the rapid development of Chinau2019s English-language STM journals has contributed to resolving the u201CTwo Ends Outsideu201D situation and promoting the reflow of high-level research achievements. However, their limited overall scale makes it difficult to provide comprehensive support for basic research. The rational application of artificial intelligence (AI) technology can effectively promote the coordinated development of Chinese-language STM journals and basic research, which in turn feeds back into the updating and iteration of the technology itself. It can also improve the quality and efficiency of Chinese-language STM journals, and is expected to inject new momentum for them to participate in resolving the u201CTwo Ends Outsideu201D situation. Based on the virtuous cycle model of u201Ctechnology facilitator u2013 platform organizer u2013 content implementeru201D, this paper depicts the normative vision of the coordinated development ecosystem of AI-empowered Chinese-language STM journals and basic research. It analyzes the practical dilemmas of AI-empowered Chinese-language STM journals participating in resolving the u201CTwo Ends Outsideu201D situation from the technical, stakeholder, and systemic dimensions, and proposes enabling strategies from six aspects: building scientific research databases adapted to Chinese-language scenarios to consolidate the data foundation; conducting classified screening and evaluation of AI tools suitable for Chinese-language STM journals to promote technology application; clarifying the application boundaries of AI technology and establishing an ethical review mechanism to ensure data credibility; exploring AI-empowered topic planning with local characteristics and bilingual communication mechanisms to enhance academic discourse power; balancing interdisciplinary comprehensive training and professional specialization to build a diversified talent system; giving full play to the social service functions of scientific and technical journals to support the development of high-level scientific instruments.
Following the launch of the National Education Digitalization Strategic Action 2.0 in 2025, intelligent technologies in educational publishing have begun to move beyond isolated tools and into the full publishing and learning-service chain. This shift is accelerating the transformation of traditional publishing institutions into providers of smart education services. To clarify how this transformation is taking place, the study organizes representative technologies according to their functional logic and examines their roles in content production, learning support, and teaching services. This functional approach makes it possible to compare technologies by the educational tasks they support rather than by technical novelty or market visibility alone. It then identifies the obstacles that prevent promising applications from becoming stable, pedagogically sound, and sustainable services. Four groups of application scenarios are examined. First, large language models and artificial intelligence-generated content are reshaping content production through domain-specific models based on textbook corpora, private deployment, humanu2013AI collaboration, and platform-based proofreading. Second, knowledge graphs and adaptive technologies reorganize textbook content into networks of knowledge nodes, support multidimensional learner profiles, and enable learning diagnostics and personalized assistance. Third, augmented and virtual reality and spatial computing create immersive contexts that can reduce the cost or risk of practical training and enrich cultural learning experiences. Fourth, intelligent agents and digital humans extend interactive services through multi-turn dialogue, teacher workload-reduction assistants, learning companions, and role-based digital characters. Despite this expansion, implementation faces five interconnected bottlenecks. The efficiency-first logic of technology does not always fit dynamic teaching processes; separately developed systems fragment data and interrupt the continuity of learning services; hallucinations and algorithmic bias threaten scientific accuracy and assessment fairness; the principle of data minimization can conflict with cloud-dependent deployment; and weak pricing autonomy for artificial intelligence services can intensify homogeneous competition and undermine viable business models. These problems show that technical availability alone does not guarantee educational value. Applications must be evaluated against pedagogical principles, content quality, data compliance, organizational coordination, and sustainable operation. The study therefore proposes five development pathways. Educational value should be the primary premise of scenario design, with technologies assessed against the developmental and pedagogical principles of basic education. Scenarios should be reconstructed around authentic teaching needs, complex tasks should be decomposed into usable micro-tools, and data should be connected across the service process. Publishing institutions should build a reliable data foundation from their content resources by advancing knowledge digitalization and trusted data spaces. They should also embed content review, data-security controls, and compliance checklists throughout business workflows. Finally, open collaboration should support ecosystem co-construction and experimentation with models such as industryu2013academiau2013research scenario laboratories and software-as-a-service subscriptions. The core competitiveness of educational publishers lies in converting copyrighted content, teaching-research expertise, and contextual knowledge into dependable intelligent services that integrate technology with pedagogy and publishing standards.
To elucidate the role and operating logic of science and technology journals in the advancement of national strategic agendas, this study constructs a systematic analytical framework grounded in their core functions. Against the backdrop of building a world-leading science and technology powerhouse and achieving high-level self-reliance in science and technology, China's science and technology journals are undergoing a profound transformation from "platforms for publishing scientific achievements" to "platforms for supporting national strategies". While national policies such as the "Action Plan for Excellent STM Journals" have significantly enhanced the international influence of Chinese journals, a structural contradiction persists between high-level policy promotion and the absence of systematic service mechanisms. Existing research predominantly focuses on the inherent functions of journals as knowledge carriers and academic communication media, treating their service to national strategies as an external value extension rather than an endogenous mechanism. To address this gap, this paper identifies four core functions of these journals, i.e., agenda setting, knowledge integration, transformation and diffusion, and dynamic assessment, which serve as the logical starting point and driving force for serving national strategies. Drawing upon representative cases, including the Bulletin of the Chinese Academy of Sciences, the Journal of China Coal Society, Optics and Precision Engineering, and the Journal of Natural Resources, this paper conducts an in-depth exploration of the intrinsic mechanisms and practical implementation pathways. The analysis identifies four principal mechanisms: (1) the "demand identification and targeted topic selection" response mechanism, which ensures research directions align with national strategic needs; (2) the "knowledge integration and collaborative linkage" empowerment mechanism, which provides theoretical support and intellectual backing for strategy implementation; (3) the "achievement catalysis and value transmission" driving mechanism, which accelerates the transformation of key core technologies into industrial applications; and (4) the "effect evaluation and strategy iteration" feedback mechanism, which constructs a closed-loop monitoring system to safeguard the sustainability and adaptability of strategic development. On this basis, the study proposes an integrative theoretical framework that articulates the linkage among "core functionsu2014service mechanismsu2014strategic support", systematically revealing how these journals can achieve comprehensive support for national strategies through the synergistic operation of these mechanisms. Furthermore, this paper proposes actionable implementation pathways across four dimensions: (1) establishing a strategic perception and targeted planning demand response system; (2) building a cross-boundary integration and knowledge co-creation empowerment ecosystem; (3) developing an achievement dissemination and industry linkage value transformation chain; and (4) improving an evidence-based assessment and decision consultation iterative feedback loop. Building upon these findings, this paper argues that these journals should proactively transcend their conventional positioning as passive disseminators of research outputs. Through systematic mechanism design and strategic resource integration, journals can evolve into pivotal nodes within the national innovation ecosystem, thereby realizing their strategic service value as "a minor player with a major role" in national development.
In the book retail market, the scale of content e-commerce in 2025 increased by 30.43% year-on-year, accounting for 40.53% of the overall sales market, surpassing platform e-commerce to become the largest segmented retail channel. Content e-commerce primarily refers to the type of e-commerce that utilizes content (images, texts, videos, etc.) as the presentation form, combines users' content interests, and employs algorithmic recommendations to achieve book sales. Youth books, as an important segment of book content e-commerce marketing and possessing educational attributes distinct from other book categories, require specialized systematic research. On April 16, 2026, the Ministry of Education issued the "Framework for Chinese Youth Reading Literacy" as an educational industry standard, proposing a three-dimensional reading literacy model of "knowledge-ability-value" to promote reading behavior from a utilitarian instrument to the level of personality shaping and spiritual growth. The release of this standard also presents two new propositions for the research on youth books marketing: first, paying attention to the latent risks behind the current sales market growth regarding the mobilization of utilitarian reading motivations; second, exploring how to scientifically empower the long-term promotion of youth books in the content e-commerce field through "standards". The article summarizes the current situation by analyzing the sales data of 46 relevant publishing institutions and finds that domestic youth books publishing institutions have basically established a presence on the Douyin platform, but there are significant gaps in operational capabilities; a few publishing institutions have successfully developed self-broadcasting channels, achieving remarkable marketing effects; influencer promotion still contributes half of the sales market; the mall attribute of the Douyin platform is prominent and the sales of product cards bring significant revenue. Through participatory observation and user interviews, further combined with the AMO framework to analyze the problems in user communication and persuasion, it is found that the Douyin marketing of youth books publishing institutions has the following issues: focusing on superficial practical knowledge, which makes it difficult to mobilize users' evaluation abilities; relying on low prices to mobilize users' bargain-seeking motivations, which makes it difficult to cultivate user brand loyalty; the diffusion effect of communication touchpoints is poor, and users have insufficient effective contact opportunities. Subsequently, the optimization path for the marketing of youth books publishing institutions is discussed, proposing the A dimensionu2014focusing on reading ability improvement, constructing a diversified reading service system for readers; the M dimensionu2014activating reading motivation upgrading, creating brand value for books, writers, and platforms; the O dimensionu2014striving to expand touchpoint opportunities, triggering breakthrough communication through multiple measures. Notably, this article focuses mainly on the external perspective of publishing institutions' marketing. From the perspective of internal operations, there are more deep-seated issues, such as insufficient book selection, lack of professional talent in marketing team building, and lack of effective incentives in performance mechanisms, which require further research.
Amid rapid digital advances such as artificial intelligence, countries worldwide face shared challenges in the digital and intelligent upgrading of reading promotion, making public digital cultural services an essential lever for deepening national reading. Drawing on case studies and a review of the literature, this study examines Canada's public digital cultural service system for national reading promotion, analyzing how "everyday reading" remains viable in an intelligent society. The research finds that through multi-stakeholder collaboration among government departments and social institutions, flexible policy adaptation, and deep integration of technologies, Canada has constructed a normalized, precise public digital cultural service ecosystem for national reading. Regarding capacity cultivation, Canada views digital-intelligent literacy as a collective social resource, relying on social public welfare forces to deepen "digital literacy" campaigns across all-age population and enhance overall public literacy. Within the service support network, a benign interaction pattern has formed through the dynamic empowerment of agile policies, systematic support from special publishing funds, and the bridging and intermediary role of industry associations in digital transformation. In terms of resource supply, digital resources such as audiobooks and e-books have achieved universal, public-oriented availablity; meanwhile, accessible publishing has advanced toward a "born accessible" model rooted in serving special groups, and public libraries have implemented popularization initiatives for new technology skills such as AI to narrow the digital intelligence divide and uphold digital equity. In terms of scenario building, nationwide reading brand initiatives build cross-platform, multi-channel, and all-media communication networks to empower social connectivity. Family-oriented online interactive co-reading and integrated reading-and-writing experiences are enhanced via digital platforms, while diverse theme-based activities are regularly executed through the "thematic week" mode, substantially expanding digital reading scenarios. Driven synergistically by "publishing support" and "digital empowerment,
Publishing practitioners are both cultural merchants and reading promoters. Understanding their reading practices is crucial, as these directly shape the quality of published works and the efficacy of reading advocacy. However, existing large-scale reading surveys rarely isolate this professional group for targeted analysis, and historical studies on publishers' reading have largely remained at the level of individual biographical narratives. To address this gap, this study investigates the reading cognition, behaviors, and structural disparities among Chinese publishing practitioners from the perspective of "professional readers." A mixed-methods design was adopted
Misconduct in funding acknowledgments in research papers has become a persistent problem in the field of research integrity. Its widespread and difficult-to-detect nature have attracted great attention from regulatory authorities and the academic community. Although a funding acknowledgment may appear to be ancillary information at the end of a paper, it directly affects the attribution of research outputs, the assessment of project performance, and the fair allocation of academic resources. Misconduct in funding acknowledgments not only distorts statistics on funded research outputs but also undermines the research integrity system, harming the research ecosystem and institutional credibility. Therefore, there is an urgent need to analyze the underlying causes and explore governance pathways. This paper analyzes research integrity misconduct case notices published on the official website of the National Natural Science Foundation of China (NSFC) from 2021 to 2025 and statistically examines cases involving improper acknowledgments of NSFC support. The results show that among the 314 papers involved in 132 cases of scientific misconduct, 282 papers acknowledged funding, encompassing a total of 201 funding sources. The proportion of funded papers was 89.8%. Improper acknowledgment involving multiple funding sources is a serious problem. Of the 282 funded papers, 106 (37.6% of the funded papers) acknowledged more than two funding sources, 28 papers acknowledged six funding sources, and 6 papers acknowledged seven funding sources. Among the 201 funding sources, 18 funding sources involved expired projects; 53 funding sources were acknowledged without authorization; four funding sources were unrelated to the paper; one funding source was fictitious; and two funding sources were recorded incorrectly. The paper delves into the underlying causes from four perspectives: institutional environment, subjective motivation, verification obligations, and regulatory technology. First, poorly designed evaluation systems (including academic evaluation and journal evaluation) is the fundamental incentive for misconduct in funding acknowledgments. Second, some researchers lack a strong awareness of research integrity or fail to clearly understand relevant regulations. Third, host institutions and journal publishers have not performed their management and oversight roles effectively or fulfilled their verification obligations. Finally, funding agencies have not provided convenient tools for project verification, and relevant definitions and rules remain unclear. Therefore, comprehensive measures are needed to address misconduct in funding acknowledgments in research papers. Following the logic of "source governanceu2013process supervisionu2013strict ex post punishment", this paper proposes a full-chain prevention and control system based on collaboration among multiple stakeholders, including NSFC, scientific researchers, host institutions, and journal publishers, to systematically curb misconduct in funding acknowledgments.
Research on deep integration in publishing remains underdeveloped at the methodological level. Methodological awareness remains largely confined to borrowing tools from neighboring disciplines. Research methods have not fully addressed the distinctive nature of publishing integration, and clear disciplinary methodological awareness has not yet taken shape. Existing studies tend to equate integration methods with adding technology or moving content across platforms. The historical and relational character of publishing integration has not been fully discussed. After looking back at the origin and the conceptual shift in deep publishing integration, this paper begins with the Marxist view of publishing and proposes a philosophical framework for methodology organized around "consciousness, practice, and experience." In this framework, "consciousness" means researchers' reflection on the premises of publishing integration methods. "Practice" means specific publishing integration activities. "Experience" means the knowledge that emerges from practice and can be used again in method design. The framework treats the transformation of practice into experience as a focus of methodological reflection. It identifies unexamined premises in existing integration methods and addresses biases in methodological awareness. In this way, it provides a methodological foundation for the study of deep publishing integration. At the meso level, the paper centers on the interaction between "contextualism" and "holism." Contextualism focuses on the historical conditions and relational networks in which publishing integration takes place. By using interpretive and positivist methods, it analyzes historical events to examine how media, subjects, industries, and other elements connect and what forces drive them during the process of deep publishing integration from early growth, through practice, to rapid expansion. It also explains how these mechanisms form and operate in different historical contexts. This provides a "thick description" of the empirical context for understanding deep publishing integration. Holism focuses on system structure and the coordination of elements. It uses interpretive analysis, value network analysis, and agile development methods to examine the organizational structure and internal mechanisms of the deep publishing integration system. It redefines the boundaries of the system and its subsystems and introduces new elements such as technology and data in a systematic way. As a result, different elements within the system can work together and promote the overall evolution of the publishing ecology. At the macro level, the paper uses "dialectics, computation, and development" as coordinated dimensions. These three dimensions correspond to critical reflection, quantitative measurement, and historical change. With the help of collaborative computing, it measures the depth, breadth, and effectiveness of integration among people, machines, objects, and environments in the entire publishing value chain. Based on these measurements, it adjusts publishing integration models. Publishing integration practice is also placed within the strategic framework of overall social development. Through participatory and inclusive technology and publishing integration paths, it supports knowledge exchange and social and cultural development. The methodological framework built in this paper is still at the theoretical level. The next step is to test the explanatory power of contextualism and holism in concrete publishing integration cases and to improve the measurement indicators of collaborative computing.
The value of data as a factor of production is realized through circulation and use. In publishing, data now supports content creation, technological development, resource allocation, and business-model innovation, but the absence of trusted mechanisms and adequate technical safeguards continues to impede its circulation. Suppliers may be unwilling or unable to provide data, data may not move effectively across organizational or domain boundaries, and users may struggle to translate available data into practical applications. These supply, mobility, and utilization problems are interdependent and cannot be resolved by a single technical tool or one-time data exchange. A trusted data space addresses these difficulties by controlling who may use data, for what purposes, within what scope, and under what conditions, while enabling recognition among participating parties. This study first clarifies the value and meaning of the circulation of publishing data elements, understood as the transfer and authorized use of data through openness, sharing, exchange, and transactions. It then identifies the principal bottlenecks that prevent circulation from generating value. Within this framework, a trusted data space is treated as an infrastructure for circulation and utilization that combines commonly accepted rules with trusted technologies. Its purpose is not simply to pool data, but to establish conditions under which different participants can share resources, coordinate use, and create value without surrendering legitimate control over data assets. Trust is thus treated as an operational capacity built through governance rules, technical safeguards, and verifiable interactions rather than as a general statement of willingness to cooperate. The enabling logic is explained through three connected layers. At the foundational layer, trusted governance supports authentication, authorization, traceability, and security across the data lifecycle; technologies such as blockchain-based certification and privacy computing may provide technical safeguards. At the resource-integration layer, standardized interaction mechanisms connect heterogeneous publishing data, reduce organizational and technical silos, and improve resource discoverability and availability. At the value-conversion layer, trusted interaction activates application scenarios and allows data to be used under the principle of data usability without unnecessary visibility. Together, these layers correspond to three core capabilities: trusted governance, resource interaction, and value co-creation. The study consequently proposes practical pathways in three dimensions: data supply, data utilization, and value realization. Publishing stakeholders should establish a trusted circulation environment and a system for supplying high-quality data; develop replicable, high-value scenarios that can support data use at scale; and build sustainable, market-oriented operating mechanisms through which data value can be realized. These measures require not only technical infrastructure but also shared rules, reliable governance, viable scenarios, and continuing coordination among participants. As standards and trusted data-space initiatives develop, publishing enterprises should move from passive adaptation to strategic planning and strengthen the availability, trustworthiness, interoperability, and circulation capacity of their data resources. The resulting framework provides a practical reference for data-driven innovation and high-quality development in publishing.
In the context of open science and the rapid development of digital scholarly communication, official journal websites and English-language web pages have become essential platforms for international dissemination, academic visibility, and compliance with global publishing standards. This study aims to investigate the current status of official website construction among Chinese and international medical journals, identify existing gaps in website standardization and international communication, and propose practical strategies to facilitate the internationalization of Chinese medical journals. Using June 2025 as the reference time point, the study was conducted involving 135 medical journals divided into five groups: Peking University Core-indexed general medical journals (Group A), non-core medical university journals (Group B), non-core general medical journals (Group C), important international databases-indexed domestic general medical journals (Group D), and Web of Science-indexed international medical journals (Group E). A quantitative evaluation framework comprising 32 indicators was established to assess website quality across three dimensions: basic journal information and website functions, copyright and open access (OA) policies, and publication ethics and research integrity. Each journal website was systematically evaluated using a standardized scoring system, enabling comparisons among different journal categories. The results demonstrated a clear hierarchical pattern in website standardization, ranking as follows: Group E u0026gt; Group D u0026gt; Group A u0026gt; Group B u0026gt; Group C. Among domestic comprehensive Chinese medical journals, 45.3% lacked official English-language web pages, while nearly 60% of the existing English web pages were inconsistent with their Chinese counterparts. Compared with international journals, domestic journals showed substantial deficiencies in the disclosure of OA policies, copyright statements, publication ethics, artificial intelligence-generated content (AIGC) policies, and peer review transparency. Significant differences were also observed among different categories of domestic journals in the above aspects. Furthermore, although the proportion of domestic journals indexed in major international databases remained considerably lower than that of international journals, some leading domestic journals had adopted English-only figures and tables or bilingual presentation formats to improve accessibility for international readers, reflecting an emerging trend toward international-oriented publishing practices. Based on these findings, this study suggests that the internationalization of official websites for Chinese medical journals should evolve beyond basic website construction toward transparent governance, standardized publishing practices, and effective global communication. A phased development strategy combining standardized website infrastructure with progressive content internationalization is recommended. Priority should be given to establishing comprehensive English-language web pages with complete consistency between Chinese and English content, while aligning website policies with international publishing standards and database requirements by clearly disclosing copyright and OA policies, publication ethics, AIGC guidelines, and peer review procedures. In addition, developing journal clusters or shared publishing platforms could improve efficiency and reduce the costs of standardized website construction. The integration of artificial intelligence technologies for bilingual publishing, real-time website translation, and multilingual content management, together with the development of independent publishing platforms and multimedia communication networks, may further strengthen the international dissemination capacity and global influence of Chinese medical journals.
In recent years, with the in-depth implementation of the Youth Student Reading Initiative, adolescent reading has transcended mere knowledge acquisition to become a pivotal and systemic undertaking aimed at inheriting the Chinese cultural lineage, enhancing national soft power, and building a strong socialist culture and a strong education system. As providers of high-quality content and guides for mainstream values, youth-themed publishing has emerged as a key carrier and essential safeguard for implementing the Youth Student Reading Initiative. Taking as case studies the key titles selected for the annual catalogue of key theme publications of the Publicity Department of the CPC Central Committee from 2020 to 2024, this study examines the current development of youth-themed publishing. The findings reveal the following characteristics in its development: First, the number of selected topics shows an upward trend; Second, there is an increase in collaborative publishing projects; Third, a growing number of publishing entities are entering the competition; Fourth, the scope of content themes has expanded significantly; Fifth, content formats are undergoing continuous innovation. Concurrently, the study identifies several deep-seated problems and challenges: First, a deficiency in original content creation; Second, insufficient integration of digital technologies; Third, a shortage of specialized professionals; Fourth, impending shifts in demographic structure; Fifth, prominent shortcomings in international dissemination. These issues should not be viewed as u201Cstumbling blocksu201D to development; rather, they constitute critical thresholds that must be crossed to achieve high-quality growth. The 15th Five-Year Plan period (2026u20132030) marks a crucial stage for building a modern socialist country in all respects and a window of opportunity for the high-quality development of theme publishing. As the Youth Student Reading Initiative deepens, higher demands are being placed on youth-themed publishing. This study proposes five pathways for its high-quality development: First, precise topic selection and planning to accurately align with national development needs and the specific demands of young audiences; Second, modernized content presentation that bridges the gap with youth aesthetics through emotional resonance, content adaptation, and technological empowerment; Third, professionalization of editorial and creative teams capable of grasping the cognitive patterns and developmental characteristics of young readers; Fourth, integrated promotion and services that provide comprehensive coverage across all reading scenarios; Fifth, refined international communication strategies that use youth reading as a cultural nexus to proactively engage with the world, deepen international cooperation, and tell Chinau2019s stories well to young audiences worldwide. The study provides a reference for the high-quality development of youth-themed publishing during the 15th Five-Year Plan period and for building a strong socialist culture and a strong education system.
Citizen science data, generated through large-scale public participation in scientific observation, holds unique potential for popular science publishing in both scale and engagement. Yet its heterogeneity in scientific credibility and knowledge organization renders direct transformation into qualified content problematic. This paper focuses on citizen science data in the ecological domain, systematically examining its applicability and proposing an integration framework. The paper first establishes a principled two-tier classification: "verified scientific data,
In 2025, China's domestic book retail market reached a total print-run revenue of 110.4 billion yuan, representing a year-on-year drop of 2.24%. By contrast, publishing cultural and creative products achieved remarkable market expansion. The surging cultural derivative revenue of Shanghai Book Fair and viral literary peripherals such as Lu Xun-themed merchandise prove that publishing cultural creations have stepped out of scattered pilot attempts and entered a new phase of large-scale, branded operation. Even so, the sector is plagued by prominent bottlenecks including homogenized product forms, lengthy development cycles and monotonous marketing strategies. Fundamentally, traditional development modes relying on manual creation and linear copyright licensing cannot satisfy modern consumers' demands for personalization, experiential consumption and rapid iteration, failing to form a closed loop covering IP content excavation, product implementation and long-term monetization. Driven by the national "AI Plus" initiative set out in the country's development plans, generative artificial intelligence (GenAI) provides innovative technical approaches to tackle these industrial obstacles. This article elaborates on how GenAI acts as an innovation engine for publishing cultural creations across three layers. In content production, GenAI converts conventional linear workflows into collaborative brainstorming, lowering time and technical thresholds for multi-modal derivatives including audio books, dynamic posters and immersive interactive works. In marketing, big data profiling and digital human interaction transform extensive mass publicity into personalized targeted distribution, fostering lasting emotional connections between audiences and book IPs. In industrial collaboration, GenAI eliminates cross-media technical barriers to build integrated product matrices combining physical goods, digital assets and offline immersive spaces. Nevertheless, GenAI brings hidden risks termed "reconstruction myths". Shallow technical application weakens creators' subjectivity and dilutes cultural connotations; algorithmic recommendations create filter bubbles and cut off profound emotional resonance between readers and texts; insufficient industrial governance results in ambiguous copyright ownership and unequal resource allocation, with large tech giants and publishing groups dominating core industrial resources while small and medium publishers get marginalized. Centered on value creation, this research puts forward a three-pronged development framework. Generative value facilitates in-depth human-machine synergy by integrating algorithmic explicit knowledge and editors' tacit cultural experience. Relational value constructs embodied immersive reading scenarios to break algorithmic narrowness and restore deep textual communication. Governance value introduces traceable blockchain copyright registration, revenue-sharing industrial alliances and impartial public evaluation mechanisms to balance commercial gains and cultural public interests. Ultimately, GenAI is supposed to assist cultural inheritance and in-depth reading instead of merely boosting production efficiency, enabling publishing cultural creations to shoulder the responsibility of passing down civilizations amid digital transformation.
This study examines the paradigm shift in Chinese web literature intellectual property(IP)production,driven by rapid advances in Artificial Intelligence Generated Content(AIGC).Grounded in Henry Jenkins'"Convergence Culture"theory and Actor-Network Theory(ANT),the research conceptualizes AIGC not merely as a passive tool,but as a pivotal"actant"that propels web literature from a"human-interaction"model(Convergence 2.0)to a"human-machine collaborative system"(Convergence 3.0).This study asks:How does AIGC reshape the narrative production and power structures of web literature IPs?Using evolutionary case analysis,this study traces the transformation across three stages by analyzing the practices of leading platforms.It constructs and validates a dynamic narrative workflow model—trigger-generation-screening-feedback—Stage 1,represented by Tomato Novel,illustrates a data-driven workflow where behavioral metrics construct a"database authority,"gradually transforming authors into"data product managers"through algorithmic governance.Stage 2,exemplified by Yuewen's"Miaobi"model,introduces AI-generated creation,enabling generative exploration while risking the dilution of artistic individuality and the erosion of textual"aura"through algorithmic standardization.Stage 3,conceptualized through Zhihu Salted Fish,envisions a fused data-AI intelligent workflow characterized by a"diagnosis-generation closed loop,"where extreme algorithmic centralization paradoxically coexists with maximal democratization of user participation.The core findings reveal that this evolutionary shift establishes a radically new mechanism of"narrative management,"marking a fundamental departure from traditional static"work management."This transition manifests across three dimensions:the management object shifts from a closed text to an open,expandable"narrative system"(comprising narrative databases,generation engines,and multimodal interfaces);the management process transforms from a linear assembly line to a dynamic,real-time collaborative network;and the management goal migrates from delivering a finite product to sustainably operating an IP narrative ecology and scaling personalized experiences.Consequently,this technological and structural upheaval necessitates a historic reconstruction of human labor within the publishing industry.The traditional web novel editor must transition from a passive"gatekeeper of knowledge"into a more proactive"narrative engineer."To operate effectively in this AIGC-mediated environment,narrative engineers must master four core competencies:"architectural competency"to design self-consistent,expansive narrative universes;"prompting competency"to translate abstract aesthetic demands into precise machine-executable instructions;"data competency"to interpret algorithmic metrics and optimize narrative iterations;and"integration competency"to seamlessly stitch AI-generated fragments with human creativity,ensuring final artistic coherence.Ultimately,this study contributes a meso-theoretical framework bridging convergence theory and digital publishing practice.It offers strategic pathways for publishing institutions—shifting from product delivery to ecological operation,restructuring organizational workflows,and cultivating interdisciplinary"narrative management"talents—while highlighting future research directions in narrative ethics and cognitive mechanisms of human-machine co-creation.
Political parties play a central and irreplaceable role in a country's political life as the core force leading national development and guiding social progress. The construction of party images through visual design constitutes not only a key component of the Communist Party of China's public and international image in the new era, but also a core issue in national image theory, attracting growing scholarly attention. As authoritative carriers sponsored by Party organizations to publicize CPC propositions and concepts, party journals are tasked with interpreting the Party's innovative theories, conveying its lines, principles and policies, and guiding social public opinion. Their coversu2014key "visual windows" for projecting the Party's imageu2014carry distinct political, functional, and aesthetic attributes, and thus play a far-reaching role in shaping and disseminating the Party's image and building public recognition and identity. Current scholarship on party images concentrates primarily in political science and communication studies, focusing on theoretical connotations and communication strategies. Visual studies tend to examine carriers such as logos, publicity posters, and films, while dedicated research on party journal coversu2014a systematic and politically significant communication mediumu2014remains limited. Moreover, most existing studies on journal covers prioritize aesthetic and technological dimensions, paying insufficient attention to their ideological and political functions, thereby undervaluing the role of party journal covers in party image construction. Drawing on the Party Newspapers and Journals Column of the Qiushi website and the Dengta Party Building Digital Library, this paper selects 150 central and local party journals as a comprehensive and representative sample. It systematically analyzes visual design elements of party journal covers and their pathways of party image shaping across four dimensions: journal name typography, color palette, cover imagery, and layout composition. The findings show that party journal covers reinforce authoritative recognition through the calligraphic and typographic treatment of journal names; convey the Party's red genes and ideological depth through a red-dominated color scheme; balance the Party's authoritative and people-oriented image through the interplay of macro- and micro-narrative imagery; and achieve efficient information communication and aesthetic order through hierarchical layout design. The study offers theoretical reference and practical insights for the visual renewal of party journals and the enhancement of party image in the new era.
Against the backdrop of a growing shortage of high-quality Chinese corpus, transforming published content into usable data assets has become critical to supporting the digital and intelligent transformation of the publishing industry, as well as the broader development of digital cultural industries. Using literature analysis, normative analysis, and case studies, this study maps current corpus development practices and diagnoses the systemic barriers impeding progress. Three primary models of corpus development have emerged in practice: independent construction, integration with large language models (LLMs), and cooperative construction. In the independent model, publishers leverage proprietary content resources to build vertical corpora. The LLM integration model focuses on connecting content with external AI capabilities, while the cooperative model involves combining editorial resources with the technical expertise of technology companies and universities. While these models reflect progress toward refined data governance, three core challenges persist: poorly defined licensing rights and value distribution, technical friction caused by fragmented formatting and annotation standards, and weak data-sharing incentives stemming from low trust and ambiguous revenue models. To address the challenges mentioned above, this paper proposes a series of integrated solutions. (1) Regarding the authorization and operation of corpus resources, the legal rights of publishing entities must be formally recognized. This involves affirming their authority to hold data resources, process and use content, and operate data products. The rights to hold and process data are grounded in the legal authorization of property rights within publishing contracts, while the right to operate and profit from data products depends on the substantive processing of these resources by the publishers. Furthermore, publishers should select operational models that align with their content advantages. Second, to resolve standard fragmentation, a collaborative alliance involving government, industry, and research institutions should be established. This body would lead the development of a standard-setting system that is guided by government leadership but driven by industry participation and multi-stakeholder coordination. Such an approach ensures that corpus standards are fundamental, practical, and capable of being widely adopted across the industry to facilitate data circulation. (3) The paper outlines three specific mechanisms to facilitate data circulation and reuse. First, establishing rules for the registration and confirmation of data asset rights. These rules would provide preliminary evidence for resolving ownership disputes and serve as essential credentials for balance-sheet recognition and market trading. Second, exploring data trust models for publishing content. This involves using informed consent and implied license rules as institutional tools for orderly sharing. Specifically, a dedicated data trust management body should be established to build "data pools", drawing on the operational experience of patent pools in the intellectual property field. Third, building a multi-dimensional incentive system. Economic incentives should follow the contribution principle and create a profit-sharing framework that covers all stakeholders in the data value chain. Technical incentives should focus on reducing participation costs and quantifying data value through innovation. Managerial incentives should include incorporating corpus construction into national financial support programs, providing research subsidies, and implementing tax preferences for participating institutions.
Thematic publishing has become a critical vehicle for disseminating mainstream values and key ideological concepts, while academic publishing, with its rigorous standards and authoritative knowledge, serves as a cornerstone for knowledge production and scholarly inheritance. The integration of academic rigor and thematic guidance creates a distinctive publishing form that carries both ideological weight and scholarly credibilityu2014academic thematic publishing. Advancing academic thematic publishing is not merely a practical response to national publishing policies, but also a strategic imperative that holds significant implications for market expansion and the elevation of publishing's cultural and societal value. However, the core essence of academic thematic publishing remains under-theorized in existing research. This conceptual ambiguity not only obscures its social, cultural, and economic value but also renders its development path difficult to conceptualize and implement. Therefore, this study undertakes a systematic analysis of academic thematic publishing by positioning "thematic publishing" as the primary framework of ideological and value orientation, and adopting "academic publishing" as the methodological lens for quality control and knowledge construction. It emphasizes that academic publishing's inherent commitment to rigor and evidence-based scholarship serves as a powerful means to enhance the quality, authority, and long-term influence of thematic publishing works, thereby avoiding the risks of superficiality or homogenization. Building on this analytical foundation, the study elucidates the dual value of academic thematic publishing at both the social and economic levels. Socially, it plays a vital role in reinforcing mainstream values, enhancing cultural confidence, and strengthening the international competitiveness of Chinese academic thematic publishing. Economically, it contributes to high-quality development of the publishing industry and fosters new growth points in the knowledge economy. Notably, amid structural uncertainties such as falling birth rates and channel restructuring, educational publishing faces mounting pressure, while academic publishing continues to growu2014a key breakthrough for thematic publishing to tap new markets. These considerations reveal the necessity of academic thematic publishing as an indispensable strategic component of China's national thematic publishing strategy. Finally, the study proposes a multi-dimensional development pathway to advance academic thematic publishing in its mission of connecting the era with individuals and conveying spiritual strength. This path unfolds across three coordinated dimensions: first, content development grounded in the organic integration of perspective depth, topic breadth, and discursive warmth as the foundational pillar; operational practices driven by demand-oriented convergent product development and knowledge-influencer-led new media marketing on platforms such as short video and live streaming as the operational engine; and ecosystem building through internalu2013external collaborative innovation among academic institutions, publishing houses, and digital platforms as the fundamental safeguard for sustainable growth.
With the continued advancement of China's strategy to promote fine traditional culture abroad, the international dissemination of books on traditional Chinese culture has become an important pathway for enhancing the nation's cultural soft power and shaping China's international image. This study uses books funded by the Classic China International Publishing Project as research samples. Employing a combination of quantitative statistics and qualitative analysis, it systematically examines characteristics of thematic distribution, diachronic evolution, target markets, and international reception. To move beyond descriptive statistical analysis, this paper introduces the cultural discount theory as an entry point for measuring the difficulty of cross-cultural communication across various types of books. The findings reveal that current international communication practices of traditional cultural books exhibit a content structure characterized by "high-context content dominance supplemented by low-context content." The focus primarily lies on historical and institutional civilization, literary arts and aesthetic culture, as well as philosophical thought and classical texts, with the overall content oriented toward specialized reading. In terms of historical evolution, publishing houses have made dynamic adjustments by reducing cultural discounts, shifting the emphasis of international dissemination from classical interpretation to life aesthetics and intangible cultural heritage and folk customs. Regarding market distribution, English and other major Western languages dominate; the Japanese and Korean markets are relatively mature, while markets for other less common languages remain fragmented. Furthermore, the international dissemination of traditional cultural books currently faces challenges, leading to a certain degree of loss in cultural value during circulation. Firstly, the concentration effect of "high-context" content in books is pronounced, with philosophical and historical institution-related publications accounting for a significant proportion, which confines the audience to specialized circles, making it difficult to reach the general public. Content on universally applicable aesthetics of life remains relatively scarce. Secondly, the dissemination efforts are predominantly concentrated in English-speaking regions, and over-reliance on a single channel hinders entry into the mass market. Thirdly, most books have not yet genuinely integrated into overseas public knowledge service systems, and their penetration into the general reading market remains notably insufficient. In response, the international communication of Chinese traditional cultural books requires further enhancement in content supply, market strategy, and audience reach. In terms of content, publishing institutions should shift book topics from grand theoretical interpretations to those that resonate with daily life, incorporating more everyday elements and contemporary perspectives, while focusing on themes that transcend national boundaries and evoke universal empathy. Regarding market strategy, a well-structured and locally integrated dissemination ecosystem should be established with an open and inclusive joint editing mechanisms, cultivating local translation talent, and co-building distribution channels to integrate books into the local cultural context, thereby reducing comprehension barriers caused by cultural differences. For audience engagement, genuine feedback and interactive experiences from overseas readers must be prioritized, and social reading ecosystems should be cultivated and activated to extend the book lifecycle. Thus, we can truly transition from cultural export to mutual cultural appreciation, elevating Chinese stories into wealth for humanity.
This study analyzes 234 policy texts on online literature issued between 2006 and 2025 and constructs a three-dimensional policy analysis framework of "policy tools u2013 policy goals u2013 policy participants" to conduct systematic quantitative and content analysis. The findings reveal that industrial policies for online literature in China have evolved through three stages: the nascent stage, the development stage, and the consolidation stage; the policy instruments exhibit a structural imbalanceu2014environmental-type tools predominate while supply-type and demand-type instruments remain supplementaryu2014with significant variation in sub-tool deployment; policy goals show a pronounced bias toward social benefits, with inadequate support for economic objectives; policy participation remains primarily governmental and enterprise-driven, with limited engagement from creators, readers, and researchers, and a collaborative governance framework has yet to emerge. Based on these findings, three optimization directions are proposed. First, rebalance the policy tool mix. On the supply side: build enterprise capacity in editorial operations, content review, and platform governance; accelerate the research and application of intelligent review, copyright registration and traceability technologies; increase financial support for high-quality content creation and publication transformation projects of online literature. On the demand side: incorporate online literature into the national reading project framework; formulate differentiated support policies for dimensions such as copyright export; encourage systematic research on the overseas dissemination effects of online literature publishing practices. On the environmental side: strengthen the implementation and feedback mechanisms for financial support policies; introduce targeted fiscal incentives for content creation; and develop clearer regulatory standards for online literature publishing. Second, rebalance policy goal priorities. Invigorate the industry value chain by prioritizing works with publication potential and providing technical and financial support across publication stages; encourage enterprises to promote cross-format adaptation of online literary worksu2014including audiobooks and derivative productsu2014and expand into adjacent cultural sectors. Balance industry scale expansion with cultural export objectives: promote constructive government-enterprise dialogue and build sustainable overseas dissemination systems; drawing on traditional Chinese culture and contemporary themes, develop high-quality works with both Chinese cultural identity and international resonance. Deepen the integration of online literature and the national reading project, maintaining the core orientation of "content is king." Finally, coordinate multi-stakeholder participation. Consolidate the "government-led, enterprise-coordinated" governance pattern; enterprises should fulfill their primary responsibilities and strengthen practitioner capacity building. Address the core concerns of creators regarding copyright ownership and revenue distribution; establish regular feedback mechanisms incorporating reader input into content planning; expand researchers' channels for academic participation and strengthen their advisory role. This study offers actionable pathways for optimizing the industrial policy framework for online literature and advancing its high-quality development.
Registered Reports(RR)offer a promising pathway to mitigate publication bias,enhance data transparency,and improve research reproducibility by shifting peer review from results-based to methods-based evaluation.Despite growing international adoption,little is known about how Chinese researchers,editors,and research administrators perceive RR or what barriers impede its local implementation.This study employs grounded theory,drawing on semi-structured in-depth interviews with 30 participants from diverse disciplines(biology,medicine,psychology,materials science,engineering,and management)and roles(early-career and senior researchers,journal editors,editorial board members,and research administrators).Interviews were transcribed,coded using ATLAS.ti,and analyzed iteratively through open,axial,and selective coding,yielding 94 concepts,10 categories,and 5 core categories.A"motivity-resistance"model is constructed,capturing three interacting dimensions:value cognition,power structure,and behavioral actors.Findings reveal a pronounced decoupling between positive value perception and behavioral intention.While most participants acknowledge RR's theoretical advantages—improved methodological rigor,reduced selective reporting,and increased efficiency—actual willingness to adopt RR in their own practice remains low.Cognitive resistance stems from a deep-rooted research culture that prioritizes positive results and serendipitous discoveries,especially in exploratory fields such as materials science and synthetic biology,where preregistration is seen as potentially constraining innovation.From a power-structure perspective,the research evaluation system—encompassing promotion criteria,funding allocation,and journal rankings—provides virtually no institutional recognition for RR,while journal leaders fear operational burdens including workload surges and'empty registrations.'Behaviorally,different stakeholders rationally weigh costs and benefits:earlycareer researchers value the certainty of inprinciple acceptance but worry about idea theft during firstround review;reviewers support the methodological focus yet are deterred by increased unpaid workload;editorial board members and editors express cautious optimism but demand local pilot evidence before committing.Disciplinary culture significantly affects RR acceptance,whereas regional reform policies show no notable influence.To break the lock-in loop of cognitive tradition,power asymmetry,and behavioral conservatism,the study proposes actionable strategies:reforming evaluation systems to reward process rigor and negative results;establishing a third-party pre-registration platform(led by academic societies)to protect intellectual property;crediting RR peer-review work as"academic service"in promotion criteria;developing lightweight manuscript management systems for RR workflows;and adopting a phased,discipline-specific pilot approach starting with method-oriented fields(e.g.,clinical psychology,biomedicine)before gradual expansion.These findings demonstrate that promoting RR in China is not merely a technical adjustment but a systemic transformation requiring aligned changes in research culture,institutional power,and stakeholder incentives.This study provides empirical evidence and context-sensitive solutions to advance open science and publishing innovation in Chinese scientific journals.
