本研究期以通过国内外珠宝品牌的元宇宙营销案例,探索珠宝品牌元宇宙营销现状,总结典型的元宇宙营销模式,得出珠宝品牌在元宇宙营销方面提升品牌价值和顾客转换率的方法启示,为珠宝产业的营销活性化做出贡献.研究表明,珠宝品牌的元宇宙营销应以相关技术与品牌文化作为支撑,大力提升品牌的核心竞争力.秉承"以人为本"的原则,通过顾客的元宇宙数据分析,找准目标受众,精准投放以顾客体验为中心的个性化服务.
一块珍贵的田黄,从原石到艺术珍品,凝集了能工巧匠高超的技艺和文化内涵.田黄雕刻艺术承载着历史,传承着中国优秀传统文化,在中国石文化中占有重要地位.本文以田黄艺术创作为主题,阐述田黄雕刻艺术中诸多表现形式,旨在弘扬田黄优秀的文化艺术.
The "Jade Sculpture Culture" represents a distinctive art culture formed by the continued development and continuous innovation and integration of jade sculpture techniques. Over recent years, against the backdrop of cultural confidence, the value of jade sculpture culture in the young audience market has progressively escalated, while its influence in the traditional craft, cultural field and modern culture IP industry has also progressively intensified. As a consequence, the ways to design an IP image for contemporary jade sculpture culture in line with its characteristics, and to reflect its development have emerged as significant issues. This paper concentrates on jade sculpture culture, in which the following four parts are undertaken. First and foremost, its historical heritage characteristics are generalized and summarized, followed by an analysis of its modernized expressions in various aspects in conjunction with examples. Secondly, the analysis of previous design studies and successful cases is performed to clarify the ideas and methods of IP anthropomorphic design and to justify them. Afterwards, a questionnaire is conducted to analyze the implementability of IP anthropomorphic image design for jade sculpture culture, as well as to furnish design directions for subsequent work. Lastly, in conjunction with the design practice, the jade sculpture culture is thoroughly excavated and refined, while its anthropomorphic image is designed to transform it into an IP, so as to energize the jade sculpture culture and the traditional jade sculpture industry with new vigor.
By summarizing the application status of blockchain technology in diamonds, colored gemstones, precious metals, alongside with their origin and digital identification certificates, and digital currency transactions in jewelry, the development trends and challenges are analyzed through it. It is conducive to enhancing consumer trust in the jewelry industry, helping companies identify business opportunities and risks, and increasing people’s confidence in the jewelry industry.
"Lover’s eye" jewelry is a kind of art that combines painting, jewelry, portraits and symbols. It was widely popular in Britain from the 18th century to the early 19th century. Although this kind of jewelry existed for a short time, it played an important role in the history of jewelry. This paper takes the "lover’s eye" jewelry as the research object, and studies the "lover’s eye" jewelry from four aspects: formation background, material characteristics, process characteristics and cultural value. "Lover’s eye" jewelry originated in France and was popular in the 18th century when British economy and technology developed rapidly. The materials of the painting part are mainly ivory, and the materials of the inlaid frame part mainly include metal, all kinds of gemstones, hair and other mementos. The production process generally includes ivory slicing, ivory processing, color painting and inlaying. "Lover’s eye" jewelry creates special visual value from the perspective of symbol and composition. The content of the "lover’s eye" eye jewelry integrates the artist’s emotion and personal experience, and conveys emotional value through "gazing". The unique design thinking of the "lover’s" eye jewelry shows a special way of communication between works and audience, which provides reference for contemporary jewelry design.
With the promotion of the rejuvenation of excellent traditional culture, Chinese excellent traditional culture similar to dragon boat racing culture has been attached importance. How to give it a vigorous vitality with novel art forms and how to inherit and carry forward the precious wealth of the Chinese nation through unique cultural carriers have become important topics. Therefore, by combing and summarizing the origin, development and inheritance of dragon-boat race culture, this paper explores the essence of excellent traditional culture. In addition,the concept of jewelry cultural creation is divided, the dragon-boat race elements in traditional jewelry and jewelry are integrated and refined, and how jewelry and cultural design blend with excellent traditional culture is discussed. Finally, the innovation and breakthrough of jewelry cultural creation in the cultural background is focused on. At the same time, on the basis of the theory, it carries on the innovation practice of traditional culture and jewelry creative design. It is expected to stimulate people’s national enthusiasm and cultural confidence in the excellent traditional Chinese culture through the form of cross-time and space communication between culture and modern through the emerging cultural carrier, as well as the innovative design of jewelry.
In recent years, synthetic diamonds have become more and more active in the market and loved by consumers. Therefore, color modification experiments and identification research on synthetic diamonds have also attracted more and more attention. In this paper, 27 yellowⅠb HPHT synthetic yellow diamonds were selected for irradiation and heat treatment color modification experiments, and the luminous characteristics of diamonds were used to identify the color modification of HPHT synthetic yellow diamonds. The samples before and after the experiment were tested by microscopic observation, infrared spectrum analysis, photoluminescence spectrum analysis, Diamond View TM fluorescence spectrum analysis, three-dimensional fluorescence spectrum analysis, etc. The test results show that the sample type has not changed before and after the color change, it is still type Ⅰb; Irradiation can make diamond sample produce hole color center of 741 nm peak position, and make diamond produce green tone, which can be used as the identification basis of HPHT synthetic yellow diamond after irradiation, but has little effect on the luminous characteristics of the sample; After heat treatment, the 741 nm peak position disappears, the sample has a red tone, and the heat treatment will obviously change the luminous pattern of the sample, making the diamond emit orange red fluorescence. The original three-dimensional fluorescence main peak also disappears, and the 625 nm fluorescence main peak appears, which can be used as the identification feature of the heat treatment of HPHT synthetic yellow diamond.
近年来,国内外众多的首饰设计师以当代首饰为媒介,创造了为数可观的剪纸艺术首饰.本研究收集了具有剪纸艺术特征的当代首饰作品,借助聚类分析,将其归纳为直观表现型、创意表现型、综合表现型和抽象表现型四个类别.通过分析各类别的设计特征,提取各类剪纸艺术语言的转换法则,探讨其各部语言在特定首饰设计语境中的合理转化与运用,此外论文探究了剪纸艺术语言在首饰设计中的转换法则与运用规律,并将这些规律运用到首饰设计的实践中,对当代剪纸造型首饰的设计起到一定指导意义.
硅硼镁铝石是一种硼硅酸盐矿物,品质优良者可作宝石,属于稀有品种.本文利用红外光谱仪、拉曼光谱仪、紫外―可见光吸收光谱仪、电子顺磁共振波谱仪对宝石级绿蓝色硅硼镁铝石进行测试,分析其谱学特征与致色机理.结果表明,硅硼镁铝石样品红外光谱和拉曼光谱均显示出硼硅酸盐特征谱峰,红外光谱中1500～1300 cm-1范围内吸收峰由B-O伸缩振动引起,Si-O、Al-O伸缩振动与B-O弯曲振动导致1100～800 cm-1区域内出现吸收峰,575、429 cm-1与Fe-O伸缩振动有关;拉曼光谱中864、760 cm-1处拉曼峰分别归属于B-O伸缩、弯曲振动.紫外―可见光吸收光谱显示,样品的绿蓝色是由紫外区(200～400 nm)较窄吸收带和蓝色区与绿色区(440～560 nm)透过窗所致.274、390、446、457 nm处吸收峰分别归属于Fe3+中6A1→4A2(F)跃迁、6A1→4T2(4D)跃迁、6A1→A1(4G)+4E(4D)跃迁、6A1→4T2(4G)跃迁;560 nm可能由Fe2+→Fe3+电荷迁移引起.电子顺磁共振波谱显示Fe3+的特征信号.因此,绿蓝色硅硼镁铝石主要归因于Fe3+中d-d电子跃迁以及Fe2+→Fe3+的电荷转移.
古滇国青铜艺术是古滇国文化中最杰出的代表,在中国青铜文明史上具有极高艺术价值.近年古滇国青铜器在首饰设计中的应用越来越广泛,为了廓清古滇国青铜器艺术特征及将其更好应用于首饰设计实践中,本研究在设计之美视野下充分探讨并梳理古滇国青铜器艺术特征.首先依据出土实物结合相关理论进行探究,其次运用形式分析法、设计之美等研究方法深入分析与总结,尝试探索古滇国青铜器的艺术形式及文化背后内涵,最后结合首饰设计实践,分析并总结古滇国青铜器艺术对首饰设计的启示.文章研究表明古滇国青铜器具有多样的艺术特征与丰富的文化内涵,可为现今首饰设计实践提供一定的参考路径,具有较好的借鉴意义.
独山玉玉雕题材广泛、内涵丰富,具有独特的文化魅力.本文结合南阳当地的文化特色,以独山玉雕的形制、题材、色彩和工艺四个视角为切入点,对独山玉玉雕作品的特点进行归纳总结,进而对其艺术价值进行探究,从美学价值、情感价值和文化价值三个方面进行论述.对于玉雕师来讲,追求造型的空间感与整体的协调灵动,讲究色彩的丰富和谐,赋予玉雕作品情感意象,以及彰显文化内涵都是体现独山玉玉雕作品艺术价值的重要途径.用发展和传承的眼光去看待独山玉玉雕作品,用心感知独山玉的人文情怀与精神价值,以促进玉雕艺术更好地发展,进而推进独山玉玉雕工艺与文化的传承.
本文通过对标国家级一流专业的建设要求,探索工艺美术人才培养模式的创新与改革举措,研究专业建设服务社会教育与文化建设的实质成效、教学改革创新手段与成效、双创人才培养方案与成效,提出了"四驱联动"的工艺美术人才培养模式.新时代工艺美术专业的高质量发展,要通过"研创结合"、"专创融合"、"产教融合"、"社会服务"的多维驱动,才能真正培养符合时代要求的工艺美术创新人才.
新兴的三角帆蚌(Hyriopsis cumingii)外套膜有核珍珠(简称"淡水Akoya")质量与Akoya珍珠质量越来越接近,比较鉴别二者理化特征差异,不仅是消费者市场需求,而且是进一步提升淡水珍珠质量的产业需求.本研究采用傅里叶变换红外光谱仪和紫外―可见光光谱仪的谱学分析、光学显微镜和扫描电镜技术及电感耦合质谱仪离子测定等技术,比较分析了"淡水Akoya"与Akoya珍珠的谱学、微结构和元素组成特征.结果显示:"淡水Akoya"与Akoya珍珠的红外和紫外―可见光谱总体较为相似,两者均主要由文石构成;"淡水Akoya"与Akoya珍珠表面均呈层状生长结构和紧密排列的等高线特征,前者等高线排列方向散乱,后者等高线排列方向一致,而两者横截面均由结构相似的文石板块组成;"淡水Akoya"中Mn、Zn和Ba含量显著高于Akoya珍珠(P<0.05),而Na、Mg和Sr含量显著低于Akoya珍珠(P<0.05);Na/Ca、Mn/Ca、Sr/Ca及Ba/Ca在"淡水Akoya"与Akoya珍珠之间没有交集,Na/Ca在两者中的变异系数最低(2.39%～6.25%),Sr/Ca的变异系数次之(6.98%～26.07%),而Mn/Ca和Ba/Ca的变异系数较大(32.21%～264.58%).本研究结果建议表面微结构和Na、Sr含量可作为"淡水Akoya"区别于Akoya珍珠的有效特征,对珍珠产品鉴定和珍珠提升均具有重要意义.
变色萤石是一种在日光和白炽灯下颜色有显著差别的萤石品种,变色萤石稀有珍贵,具有极强的观赏价值.辽宁本溪是我国变色萤石的重要产地.本文以辽宁本溪变色萤石为研究对象,通过基本宝石学测试、拉曼光谱、红外光谱、电子探针、X射线荧光光谱、LA-ICP-MS测试和荧光发射光谱测试,总结了辽宁本溪变色萤石的宝石学特征、变色机理以及荧光特征.变色萤石在日光下呈现深蓝色―灰蓝色,在白炽灯下呈现紫红色.稀土元素、放射性元素的存在对于变色萤石的颜色影响很大,变色萤石在日光下呈现蓝色是Y3+色心、YO2色心、胶体钙色心和2F-色心共同作用的结果.其具有变色效应与胶体钙色心和2F-色心有关.变色萤石中存在磷灰石矿物包裹体.变色萤石在长波紫外灯下发射弱蓝色荧光,但随着温度的升高荧光发射增强,这与杂质元素替代和放射性辐照产生的晶格缺陷有关.本文的结果有利于加深对于辽宁本溪变色萤石变色效应和荧光的认识.
本文通过调研对比首饰企业与院校的首饰制作工艺实训室场地、设备、工具等管理方法,分析不同院校、企业的管理方法的利弊,探究更加合理的院校首饰工作室建设与管理,以实训室设备、工具使用最大化为目的,从教学安排、使用时间、工具管理、设备共享与维护进行分析,为院校首饰实训室建设与管理提供借鉴与参考.
自2023年6月5日,云南省东南亚研究会在昆明金鼎对外开放公共服务中心举行宝玉石专业委员会授牌仪式、云南省东南亚研究会专委会正式成立并召开第一次工作会议后,2023年9月3日下午,云南省东南亚研究会宝玉石专业委员会,在金鼎科技园对外开放公共服务中心举行第二次工作会议.
培育钻石是一种独特的首饰设计材料,具有性价比高、色彩丰富、绿色环保等优点.随着技术进步,市场消费群体的年轻化、行业标准的规范化,培育钻石在首饰领域的应用愈加广泛.目前培育钻石行业仍处于发展阶段,相关文章大多集中在技术与市场分析方面,设计领域涉猎甚少.基于此,本文以培育钻石为对象,通过问卷调研与对市场上相关的首饰产品进行整理、归纳分析,从材料特点、市场特征等方面推导出培育钻石首饰的设计风格与特色.依据市场现状及发展趋势,将培育钻石首饰划分为四方面,分别从婚恋首饰、悦己首饰、纪念首饰、设计师首饰讨论培育钻石首饰的设计特色,以期为培育钻石的首饰设计提供新思路和新方法.
随着社会经济和人民生活水平的提高,玉石文化得到了更广泛的关注和推广,并成为一种新的经济形态.在这个背景下,玉雕体验活动作为一种新兴的玉石文化推广形式,逐渐受到人们的关注.本文探析玉雕体验活动在玉石市场中对社交货币的提升作用,玉雕体验活动作为一种服务型商品,不仅具有商品属性,还是一种社交活动,具有社交货币价值.以深圳玉雕体验活动为例,探讨了玉雕体验活动的现状和案例,并分析了其对消费者、品牌和市场的影响.通过打破人们对传统玉石市场的刻板印象,重塑消费者对玉石文化的认知框架,主导玉雕体验活动的议程设置,玉雕体验活动能够提升社交货币价值,打造一种新的玉石文化消费体验.本文还提出了玉雕体验活动存在的缺陷,并给出了建议.本文对于了解玉雕体验活动在玉石市场中的作用以及发展趋势具有一定的参考价值.
蜻蜓眼琉璃珠是古代社会广为应用且风格鲜明的装饰物件,自东、西周时期从西亚地区传入,于战国时期发展至巅峰,并在此期间形成了具有中华文化风貌及时代特征的独有艺术风格.本文以战国时期出土的各式蜻蜓眼琉璃珠为研究对象,结合时代背景及文化特色,分析其在功能、内涵、视觉审美等方面的流变.研究发现,战国时期的蜻蜓眼琉璃珠在中华文化大环境的影响之下视觉审美、使用功能、文化寓意等方面均产生了一定程度的变化,成为战国时期蕴含礼制规则、文化交流的特色符号,又蕴含当时时代背景下所特有的审美倾向.本文根据研究结果为现代首饰设计提出了一定思路与设想.
