Tourists commonly use metro systems for intradestination travel, as metros form the core of public transport networks in large cities. Evaluating public transport services from the perspective of tourists helps address the limitations of previous research, which has focused primarily on residents or commuters. This study examines the impact of metro systems on tourists' use of public transport for intradestination mobility by analysing changes in metro networks across different stages of development, with a particular focus on travel mode, accessibility, and equity. First, the conventional concept of travel cost is extended to incorporate travel time, fare, and the number of transfers as generalised travel cost. Tourist journeys from “hotels” to “attractions” are constructed to analyse changes in travel mode across three scenarios: no metro system, the existing metro network, and a future metro network. The effects of metro systems on public transport accessibility are revealed through calculations of travel time, fare, and transfer time. Second, the Dagum Gini coefficient is employed to evaluate the impact of metro construction on the equity of public transport for tourists from both horizontal and vertical perspectives. Empirical findings indicate that metro development exacerbates group and spatial inequalities in travel costs for tourists, an inevitable phenomenon that arises during the development of the metro system. Finally, suggestions are proposed to enhance the integration of tourism and transport, such as promoting multimodal transport, encouraging the use of ride-hailing services and “Park and Ride” schemes as supplements to public transport, and developing integrated attraction transit passes to improve equity.

Tourism commercialization in historic towns has attracted substantial attention. However, research has long been constrained by a degree-centered perspective, leading to inconsistent and sometimes contradictory conclusions. To address these limitations, this study develops a quality-oriented analytical framework of tourism commercialization. Qualitative analysis indicates that organic commercialization is constituted by four dimensions: embedded commercialization, innovative commercialization, heterogeneous commercialization, and orderly commercialization. On this basis, this study constructs a theoretical framework of organic commercialization. This study advances the concept of organic commercialization as a representation of high-quality tourism commercialization and offers theoretical insights into the complex dynamics of tourism commercialization and valuable managerial implications for sustainable development in historic towns.

Unethical tourism operators continuously disrupt the order of the tourism market. Based on the parasitic relationship within symbiosis theory, this study offers novel insights into unethical tourism practices. Qualitative analysis reveals that the emergence of unethical tourism operators is driven by the complexity of the tourism industry, structural exploitation of the tourism market, excess benefit drive, and low immunity of tourists. These operators persistently disrupt tourism market through four mechanisms: parasitism, collusion, assimilation, and evolution. This research extends prior studies by moving beyond individual morality and regulatory shortcomings, revealing structural roots and filling a gap in symbiosis theory on parasitism mechanisms. This study also provides significant implications for tourism market governance.

This article applies a Critical Tourism Studies (CTS) lens to examine the socio-cultural sustainability of gastronomy tourism from the perspective of multiple stakeholders. Drawing on a case study of loquat tourism in Dongshan, China, we demonstrate that gastronomy tourism can serve as a promising arena for fostering socio-cultural sustainability; this potential is mediated by the interplay of intrapersonal knowledge, interpersonal linkages, and structural conditions, however. For farmers, loquat tourism reinforces personal identity, yet access to this opportunity remains uneven, as narrow social networks and a lack of essential tourism knowledge present a barrier to their participation. Tourism entrepreneurs, tour organisers, and visitors perceive loquat tourism as supporting food heritage preservation, whereas food consultants and government officials regard such efforts as largely smallholder-based and undermined by an ageing farming population and declining involvement among young people and non-local professionals. These findings advance debates on the socio-cultural sustainability of gastronomy tourism and suggest new directions for critical inquiry.

This article reveals the nature of the 'traditional costume experience fever' of wearing Hanfu to travel. Study 1 revealed the complex motivations of tourists to wear Hanfu to travel by conducting semi-structured interviews with 21 hanfu tourists. One category is autonomous motivations, which include love traditional culture, ethnic community consciousness, national community consciousness, aesthetics and social interaction. The other category is controlling motivations, which include scene consistency, Hanfu marketing, destination experience marketing, secular pressure and functional constraints. Study 2 reveals the complex mechanism between hanfu tourists' motivation and loyalty through two questionnaire studies. A necessity condition analysis showed that scene consistency was a necessary condition for loyalty among Hanfu tourists. Qualitative comparative analysis showed that the loyalty of Hanfu tourists was generated by the synergistic effect of multiple motivations. Four equivalent motivational configurations exist: traditional cultural favoritism, supremacy of the national community, consumerist aesthetics, and aesthetic tolerance. These findings are of considerable significance for the sustainable development of the emerging traditional attire experiential tourism industry. (sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)'(sic)(sic)(sic)(sic)(sic)(sic)(sic)'(sic)(sic)(sic).(sic)(sic)1 (sic)(sic)(sic) 21(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic),(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic).(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic),(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic),(sic)(sic)(sic)(sic)(sic)(sic)(sic),(sic)(sic)(sic)(sic)(sic)(sic)(sic),(sic)(sic)(sic)(sic)(sic).(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic),(sic)(sic)(sic)(sic)(sic)(sic)(sic),(sic)(sic)(sic)(sic),(sic)(sic)(sic)(sic)(sic)(sic)(sic),(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic).(sic)(sic) 2 (sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic).(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic),(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic).(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic),(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic),(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic):(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic),(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic),(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic).(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic).

As urbanization rapidly progresses, rural areas are being increasingly recognized as havens for individuals seeking a slower pace of life. Despite the growing interest in slow tourism as a travel modality, there is a lack of rural destinations that have successfully established slow tourism as their primary image. This research focuses on Gaochun International Cittàslow in China, including a mixed-method approach to investigate how rural areas can cultivate a slow tourism image to attract visitors. This paper introduces a new conceptual framework for rural China's slow tourism image, termed the bullseye framework. This framework divides the image of slow tourism into three concentric layers: experiential foundation, interactive framework, and value resonance. Compositional analysis reveals a certain mismatch between the promotion of the image of slow tourism by the government and tourism companies and the perception of tourists. This mismatch is particularly evident in promoting an eco-original lifestyle, preserving folk culture, and creating a slow-paced living atmosphere. Therefore, the government and tourism companies must more accurately understand the needs of tourists to formulate more effective promotion strategies.

Increasing social stress threatens people's mental health. Travelling can effectively relieve mental stress, so the role of tourism experiences in mental restoration is gaining increasing attention. However, no research has examined the mechanism of the embodied effect of tourism experiences on tourists' mental restoration from a multisensory perspective. Based on sensory marketing theory, a model of multisensory tourism experiences and mental restoration is established, and the boundary conditions and configuration of the former on the latter are considered. Two complementary studies are conducted in the context of historical and cultural districts using structural equation modelling (SEM) and qualitative comparative analysis (QCA). The following conclusions are drawn. First, tourists' multisensory tourism experience in historical and cultural blocks indirectly improves their mental restoration through the two intermediary psychological processing functions of place attachment and a perceived restorative environment. Second, tourist involvement plays a positive moderating role between multisensory tourism experiences and both place attachment and a perceived restorative environment. Finally, there are no necessary sensory and psychological conditions for high mental restoration, but there are four types of multisensory tourism experience configurations, all of which enable tourists to obtain mental restoration in historical and cultural blocks.

Gastronomic identity is an emerging concept with considerable explanatory power in understanding cultural and social dynamics. This study investigates the meaning of gastronomic identity and the cultural and social processes involved in its touristic commodification. The study was conducted in Suzhou, China, using a multimethod qualitative approach comprising participant observation, secondary document analysis, and semistructured interviews. Analysis reveals that the essence of Suzhou's gastronomic identity lies in seasonality, periodic changes in local food supply and demand. The commodification of this seasonal feature has transformed into a cultural allure for visitors. Stakeholders strategically leverage seasonal selections and culinary presentations to authenticate the regional gastronomic identity. However, these efforts are undermined by unethical food business practices-disregarding seasonality and engaging in premature food production-that threaten seasonal food culture's authenticity. This study enhances our understanding of the place-based meaning of gastronomic identity and its commodification and authentication in tourism.

High-quality development is essential to Chinese modernization. As a strategic pillar industry, tourism plays a key role in the Chinese national economy and in people’s livelihoods. It is, therefore, imperative to promote high-quality tourism development. This paper focuses on such important issues as theoretical connotation,opportunities and challenges, strategic priorities, and logical approaches to highquality tourism development from the perspective of Chinese modernization. The core insights are as follows:（1） The theoretical connotation of high-quality tourism development from the perspective of Chinese modernization should be understood with a view to satisfying public needs with higher-quality services, promoting common prosperity, continuously boosting the in-depth integration of culture and tourism, promoting the harmonious coexistence of man and nature, and serving as a bridge of peace;（2） To promote high-quality development of cultural tourism from the perspective of Chinese modernization, it is necessary to clarify the realistic,academic, and promotional rationales for the development of high-quality modernized Chinese tourism;（3） A new method of high-quality tourism development can be explored with a focus on high-quality tourism supply, coordinated development of the tourism industry, in-depth integration of culture and tourism, and green transformation of the tourism industry;（4） High-quality tourism development will help create a new variety of Chinese modernization through establishing a more resilient cultural and tourism supply, activating and guiding inclusive cultural tourism consumption, comprehensively promoting the in-depth integration and innovation of cultural tourism, and establishing a higher-quality cultural tourism service system;（5） Promoting high-quality rural tourism development and opening up the transformational channel of “turning lucid waters and lush mountains into invaluable assets” are conducive to revitalizing rural areas, gradually realizing common prosperity, and expediting Chinese modernization.

研究选取中国大运河博物馆为研究个案,通过现场问卷调查,以多元线性回归验证叙事传输、沉浸体验与游客忠诚度之间的关联程度.并探索博物馆人工解说与电子解说带来的情感价值差异.结果证实:(1)叙事传输、沉浸体验是显著影响游客忠诚度的重要要素,且沉浸体验为更重要的影响因素.(2)相比于电子解说,人工解说所带来的情感价值更为深刻.根据以上研究结果,本研究提出相应管理建议,为博物馆的文化传输提供有益思路.

舒适物与场景是特定时代语境的产物,与主流价值观念存在深刻的联系.在社会价值观念变迁过程中,人们对舒适物内涵的理解也处在流变与生成之中.为了剖析变迁的社会动力与价值观念生产过程,本文对舒适物这一文化形式的生成特征进行解构,分析由需求伴生的舒适物生成中的"回归自然舒适物""消费类舒适物盛行"和"迈向后工业时代的场景与舒适物"等主流演变趋势,旨在为中国语境的场景与国民舒适物发展提供思考及建议.本文认为,后工业化时代是见证城市规划者、设计者、创意文化工作者联合创造的时代,他们将共同致力于将文化创意、艺术审美等要素注入人们的日常社会生活.构建场景与国民舒适物不应只是基础设施的搭建与组合,还需融合美学、文化等要素,重视审美之于人的完整性的重要意义.

帮助和促进大学生创业者身份建构是高校创业教育面临的重要问题之一.随着创业研究"语言学转向",媒介叙事内容分析在创业者身份建构研究中具有越来越重要的作用.基于权威媒体评选并公开报道的100名大学生创业者故事,采用扎根理论对创业者对创业过程的叙事传输内容进行编码分析发现,当代大学生创业者身份建构是一个由社会、组织和个人共同参与推动的多元化发展进程,从本质上要求大学创业教育要从教师、学校、社会等各个层面多管齐下,加快培育大学生创业者.

图像在旅游目的地营销过程中扮演着重要角色,进入新媒体时代,旅游视觉营销实践中出现了新现象和新形式.回顾表征与视觉表征的概念,结合文献分析表征圈循环在实践层面出现的变化,探讨作为符号的营销图像在新媒体传播中的功能与价值,并进一步反思营销图像背后的话语权力可能造成的目的地发展固化问题.结合表征的局限与学者对非表征转向的批判性思考,总结新时期旅游目的地营销实践的发展方向,即重视营销主体的去中心化趋势、重视传播媒介的创新发展、重视日常实践的多元化呈现.

Attitudinal interventions are commonly implemented to nudge pro-environmental actions. However, the relative roles and sequences of cognitive and affective attitudes on tourists’ pro-environmental behavioral intention (PEBI) and how PEBI variants impact the attitude-intention relationships require further investigation. Based on the theory of planned behavior, this paper compares the differential effects and sequences of cognitive and affective attitudes on tourists’ low-effort and high-effort PEBI. Structural equation modeling results of two studies conducted in a nature-based and an urban destination showed a superior role of affect, i.e., affective, but not cognitive attitude, guided tourists’ PEBI, irrespective of implementation difficulty variants. This finding supports the automatic-processing rather than the controlled-processing hypothesis of attitude-intention processes in the tourism context. The results of sequential models further confirmed the above conclusion and supported the “affective” model wherein affective attitude predicts cognitive attitude when shaping subsequent PEBI. These studies advance understandings of relationships between and sequences of attitudes and PEBIs and challenge predominant cognitive interventions in environmental communication practices.

“讲好故事”已成为塑造和传播国家和地方形象的重要手段.以“讲故事”为手段打造旅游目的地形象是一种国际通行的旅游目的地营销方式.现有旅游目的地叙事研究开展还很不充分,关注的叙事偏重于正面叙事材料,对负面叙事的关注还很不够.文章着眼于黑色叙事对旅游目的地引致形象的影响机制,以德国首都柏林作为研究案例,以著名历史游记《柏林:一座城市的肖像》(Berlin:Imagine a City)中关于柏林的系列黑色叙事和柏林旅游局在微信公众号发布的图片作为实验材料,通过招募志愿者参与包括4个阶段的混合研究设计,验证黑色叙事对柏林旅游目的地形象(认知、情感及意动)的复杂影响.研究的主要理论贡献在于:首先,验证了黑色叙事对旅游目的地形象具有显著影响,实证该影响主要透过“叙事主角-游客-自我形象一致性”这一主线发挥作用,明确了黑色叙事主角形象对黑色叙事引致旅游目的地形象的影响机理,丰富了叙事传输理论相关结论.其次,验证了黑色叙事引致情感形象在黑色叙事影响旅游目的地形象过程中的影响效应,发现黑色叙事引致情感形象(而非认知形象)是黑色叙事最终能够影响游客动机的关键.最后,在黑色叙事这一特定研究情境中,验证了目的地认知形象对“情感形象影响意动形象”具有“增强调节效应”,丰富了现有旅游目的地形象“认知-情感-意动”三联结构理论.文章在此基础上提供了相应的管理和营销建议.

近年来文化遗产线路研究成为热点问题,大运河文化带遗产线路形象建设作为其重要组成部分引发广泛关注.通过对大运河文化带(苏州段)典型区位的实地调研,建立多元回归线性模型,分析大运河及沿线区域旅游意向影响因素,解构大运河文化带旅游品牌形象建设影响因子.结果 发现,游客及居民对景区禀赋的认知评价、对大运河文化带的情感态度及对大运河文化带建设的微观价值、宏观意义的认同均对大运河及沿线区域旅游意向产生正向作用,其中微观、宏观价值认同对旅游意向具有突出作用.在此基础上提出针对大运河文化带品牌建设的建议.

在"万众创新、大众创业"时代背景下,尝试以案例教学方法改革为突破口,创新旅游市场营销课程教学.在回顾案例教学研究的基础上,结合教学进程开展学生深度访谈,采用扎根理论方法分析访谈内容,探索创新教学案例采集、编写、叙事方式,优化教学案例内容和形式,提升案例教学的针对性与实效性.

美食文化节事是彰显地方饮食文化特色、服务文化旅游发展的重要活动,节事活动举办成效是地方节事举办水平的综合体现.随着我国智慧旅游建设走向深入,各级旅游大数据平台得以建立发展,为节事活动效果评估提供了新的技术手段.根据浙江省旅游大数据平台对“诗画浙江·百县千碗”活动举办过程的动态监测数据,分析节事“网络搜索和流量”“口碑和舆情”及“客流与消费数据”影响力演化规律,为准确评价美食文化节事活动效果,完善文化旅游大数据平台功能,更好地发挥文化旅游大数据决策价值提供科学依据.

当今世界处在新媒体时代,越来越多的旅游目的地开始运用社会化媒体进行品牌营销活动,讲故事这种叙事化的品牌营销方式正是其中最常见的手段之一.文章将品牌叙事和目的地叙事结合并迁移到目的地品牌营销中,提出旅游目的地品牌叙事的概念,并阐述其未来研究的重点.

旅游市场营销是旅游管理专业主干课程,案例教学方法因其新颖性、时效性、应用性及对策性,在旅游市场营销教学中发挥重要作用.场景模拟教学法是从案例分析法中派生出来的一种极具实践性和可操作性的教学方法.随着教学设施和技术手段不断完善,高校已经逐步具备开展场景模拟式旅游市场营销案例教学的技术条件,有鉴于此,本文开展探索性前瞻研究,针对旅游市场营销场景化案例教学未来可能面临的一系列问题进行深入分析,提出加快开展旅游市场营销场景化案例教学改革的方向策略.