高校创新创业教育基地的建设发展有利于培养学生的创新意识和创新能力,是提高学生就业率的有效举措.以创新能力和创新精神教育为主线,强化创新应用与研究平台功能拓展.从而完善学生创新能力培养的实践教学体系,优化创新实践内容,加强综合性、创新性的训练项目的开发和应用,坚持理论与实践、生产与教学、课内与课外紧密结合,把“产学研”与创新创业实践教学纳入专业人才培养系统中,不断提升基地的教育效果和水平.

虚拟现实(VR)技术可以依借其核心技术优势生成真实、生动的三维仿真系统,是当前国内外各领域、各行业正在积极深入研究的一种技术,可以形成"沉浸"真实环境的感受及体验,对于非物质文化遗产的保护和传承尤为重要.笔者基于虚拟现实技术,同时结合湘西土家族苗族自治州非物质文化遗产的特点,寻求虚拟再现其"非遗"项目,对其"非遗"VR技术保护与活化系统进行构建,以期为展现、保护、活化这些民族的瑰宝提供借鉴.并从非物质文化遗产的真实再现、技术和资源系统等方面提出在非物质文化遗产数字化保护的系统.

Targeted poverty alleviation has become a hot topic under the new situation,and targeted touristic poverty alleviation is an extremely important measure for its implementation. Problems of PPT development strategy in Zhangjiajie should be solved in the following ways.Firstly,we should promote work in all areas by drawing upon the experience gained on key points.Based on regional tourist resources, featured products should be strategically promoted in order to build up a featured tourist industry. Secondly, with cooperative and sharing mechanisms, governments of all levels in Zhangjiajie can be interconnected and the administrative managements in the targeted poverty alleviation will be dynamic.Thirdly,the compensation mechanism in the targeted touristic poverty alleviation should be improved in order to ensure an accurate list of beneficiaries.

"双一流"建设对于地方本科院校来说是一把双刃剑,既为其带来了发展机会,也为其带来诸多挑战.地方本科院校面对"双一流"建设对其核心价值、办学定位、服务面向等带来的冲击,应保持清醒的头脑、审时度势、明确其办学定位,并认识到人才培养模式的改革是其应对诸多挑战的关键.文章以经管类专业为例,从人才培养目标、课程体系、实践教学模式、人才培养方式、评价体系方面探讨了地方院校产教融合人才培养模式改革.

Based on the statistical data like economic development, social development, population indicator and so on, this paper establishes the linear regression model which influences the popularity rate of mobile phone users.

基于战略绩效评价管理视角,借助平衡计分卡、关键绩效指标两大分析工具,同时立足层次分析理论,试图构建适用于高校财政经费投入的财务评价标准体系.

以"新常态经济"为背景,以创新能力培养为导向,通过对本科财务管理专业实践教学问题的分析,构建了"三层次、四模块、五平台、六要素、实创结合"实践教学长效机制,以期培养具有较高综合素质和较强实践能力的财务管理应用型人才.

基于现有研究理论对影响个人创新行为的因素进行分类,并基于分类提出了个人创新能力提升计划训练模型——BTB模型,制订了具体的训练计划及策略.BTB意味着人们要勇于改变、突破现有思维定势,并且主动培养个体的新思维、新习惯和新行为,制订计划,并为之付出切实的行动和努力.

在理性假设条件下,OTO商业模式以消费者和企业的相互需求为核心,不仅给消费者提供有效、安全、便利以及友好的消费体验,而且为企业提供有效、安全、便利的服务以及精准营销方法和策略.基于OTO商业模,结合旅游行业融合行、住、吃、游、购、娱六大要素组成的综合性行业特点,构建了一个旅游电子商务平台,并提出了相关优化建议.

旅游集散中心具有旅游公共产品属性,不仅能为游客提供相关旅游服务及旅游产品,同时还能成为整合旅游资源的重要方式和途径.长株潭城市群旅游资源丰富,区位优势明显.文章从供需资源系统整合协调的视角,结合长株潭城市群旅游发展和旅游资源整合的实际情况,探讨了长株潭城市群旅游集散中心的构建与优化问题,并采用问卷访谈的形式对旅游集散中心构建及其功能进行了调研分析,提出了促进旅游集散中心在城市群旅游发展中发挥更大作用的相关对策.

The present-day traditional travel patterns and products supply fail to satisfy tourists who are demanding more and more personalized service. Thanks to the development of science and technology tourists now tend to travel independently for more personalized experience. With the increasing number of individual travelers and the development of information technology,urban tourist public service,infrastructure and operating mechanism all need to be optimized. An exploration of the integrated development of the tourist service system in Changsha City was conducted from the perspective of perception of supply and demand. According to the research result,to promote the development of public service system in urban tourist,people should attach importance to the following aspects: optimizing the existing urban tourist public service system,perfecting the construction process,integrating the construction content,and strengthening the management.

中国旅游业已进入转型期,散客旅游迅猛发展,作为旅游大省的湖南,在全球经济一体化及中国旅游业转型的推动下,散客已经成为湖南省国内游客的主体,湖南研究散客旅游势在必行。本文针对湖南省国内散客旅游发展目前存在的问题,根据研究结果对湖南国内散客旅游市场从旅游产品开发设计、宣传促销、旅游信息化网络建设、培育特色和高等级旅游文化品牌、强化区域合作、构建散客旅游服务体系提出了具体建议。

Ecotourism is a new mode of tourism prevalent in the world as well as a general trend of sustainable tourism development.Abundant in characteristic ecotourism resources,Mountain boasts of a unique advantage in promoting ecotourism.This paper discusses how Green Mountain Hengshan should design its ecotourism products in the light of local conditions as well as map out five special ecotourism routes and develop six ecotourism products,which should have a particular meaning in promoting its brand image and enhancing its sustainable tourism development.

MICE(Meeting,Incentives,Conventions,Exhibitions) is a vital sun-rising industry in the 21st century with golden prospect.It is honored as "the gem on the tourism crown" and "the promoter" of the economic development in urban and regional areas.Taking travel agency as an example,the article intends to analysis the role structure evolution and the development strategies of tourism industry chain of travel agency enterprise.

要增加旅游收入,提高旅游附加值,一个十分重要的途径就是扩大旅游购物在旅游者总支出和旅游总收入中所占的比重。但由于诸多原因,我国旅游购物收入却常年徘徊在20%左右,与旅游业的发展不相协调,也大大低于一些旅游业发达的国家和地区。本文对我国旅游购物品市场中信息不对称现象的原因与后果加以分析,对旅游购物品市场信息不对称现象的管理提出对策与建议。

Tourist distribution centers,a new mode for tourism infrastructure and operation,are of great significance for enhancing city profile and attraction,integrating tourism resources,upgrading the quality of travel services and providing convenience for individual tourists.Changsha is among the first series of famous historic and cultural cities as well as top tourism cities.Based on advanced theories and successful practices of foreign travel service centers and domestic tourist distribution centers,from the angle of integrating and coordinating the demand and supply of tourism resources,this article probes into the principles,layout and mode construction for the establishment of a tourist distribution center in Changsha in line with local conditions to improve its collection and distribution role in tourism combined development of Chang-Zhu-Tan Agglomeration.

本文对构建高职酒店管理专业"工学结合"人才培养模式进行了探索,提出了课程构建策略及质量评价方法。

饭店的个性化是市场发展的必然要求,也是人类社会进步的表现,文章从不同的角度和层次划分出了饭店个性化服务的内容,探讨了饭店个性化经营的两类模式:第一类是以具有某种鲜明个性的潜在顾客为目标市场的个性化饭店,第二类则是饭店针对不同顾客的个性需求提供差别化产品.目前我国大部分消费者对饭店产品的个性化需求还不具备普遍性、迫切性和经济承受能力,适合自己发展的服务模式.

Based on the analysis of the concepts and targets of rural tourism products,this paper analyzes the deficiencies in the development of rural tourism products in Tuangjie Township,Changsha County,by using ASEB grid method.Some specific designs for improvement are given.

Individual tour is the great trend of tourism,and individual tourists' assessment upon scenery areas,hotels and travel agencies has direct influence on the service quality of these tourist business.The article conducts an inquiry on individual tourists satisfaction in Mt.Heng,the national scenery,and makes an analysis of tourists' satisfaction on eating,living,going,visiting,shopping and entertaining during the tour,in order to find the shortages in service as well as to propose relevant suggestions and solutions for the improvement of the service quality in the scenery area.